Evolve Your Recruitment Program with Globally Dispersed Talent 

As organizations continue to adjust to changes caused by the pandemic, access to skilled talent remains a key factor preventing them from accelerated recovery and growth. However, with work-from-home and hybrid models becoming the new norm, organizations have the unique opportunity to expand their talent network across borders. And, for workers looking to relocate for greater job prospects, crossing borders for work is becoming easier than ever for both employees and employers: According to Harvard Business Review, “Many countries have now put the legal framework in place to hire and relocate global talent at a cost and speed that is broadly comparable with hiring domestically.” 

Furthermore, in a 2021 survey by Boston Consulting Group and The Network, about 50% of respondents were either already working abroad or willing to move abroad for work. Moreover, 57% of respondents said they were willing to work remotely for an employer that didn’t have a physical presence in their home country. 

global talent management

In this article, we’ll share the benefits of a global talent program; highlight considerations to keep in mind; and offer strategies for attracting and recruiting talent around the world. 

Benefits of Globally Dispersed Talent 

The global talent pool is growing and ready to work—regardless of location—and it’s up to employers to seize the moment. Consider the benefits of leveraging globally dispersed talent: 

Expanded Talent Pool 

Many organizations have been struggling to fill open roles because they’re unable to find the talent they need in local searches. But, by expanding your search across borders, you can expand your search for the skills the role requires in a larger talent pool. Plus, you can also start these workers out in remote and contract roles to test whether they would be a good fit.  

Greater Diversity 

It’s no secret that having a diverse team yields better business results due to high levels of creativity and innovation. Consequently, by hiring people from different geographies, you can tap into the knowledge of people from different backgrounds, cultures, educations and more.  

Increased Reach 

When operating in different regions, you have greater access to new markets, as your dispersed team can help build your brand recognition and reputation with new customer bases in their respective locations. Additionally, having teams across various regions may also enable you to expand your business hours so you can improve productivity and be available to customers no matter where they’re located. 

Cost Savings 

Labor costs vary across countries, so it’s often cost-effective to move certain business operations to countries with lower labor costs. For example, many companies offshore manufacturing, call center and IT operations to places like Mexico, India and the Philippines. Doing so lowers the cost of operations and, therefore, lowers the cost of products for the consumer.  

And, because commercial real estate policies and prices vary from country to country, you can also reduce costs by implementing a remote work program in other countries before deciding whether a physical office space will be necessary in a given region. 

Considerations for a Global Talent Management Program 

Before diving into a global recruitment program, it’s important to consider the key differences between recruiting in different countries. For instance, cultural nuances, policies and legislation will likely be different from your organization’s primary country and can make or break the success of your global recruitment and employment strategy. Consider the following examples: 

Workforce Planning 

As you plan your hiring in new geographies, it’s important to be aware of the length of the statutory notice period, as requirements vary widely from country to country and can make hiring timelines longer (up to three to six months, in some cases). For example, in the U.S., there’s no legal requirement to provide notice, but it’s customary for employees to give a two-week notice to aid in the transition. Conversely, in Japan, there’s a fixed notice period of 30 days—regardless of the employee’s years of service or seniority. In other countries, an employee’s notice period depends on the terms of their employment contract and may be connected to the number of years of service to the company. 

In places that require longer notice periods, candidate communications are even more essential in order to keep those candidates engaged and to set expectations on next steps. For this reason, incorporating transition timelines into your workforce planning is crucial so you don’t reduce productivity while waiting for your new hire to start in their role. 

Recruitment Marketing 

Notably, if you’re using the same recruitment marketing tactics in every country, you’re missing a trick. Take social media, for example: Different networks work better in different markets. While LinkedIn, Facebook and Twitter are popular in the U.S., WeChat (a mobile app that focuses on messaging, social media and mobile payments) is heavily used in China. Similarly, XING and Viadeo are popular alternatives for career-oriented networking in Germany and France, respectively. So, understanding social media preferences in each country will help you promote your job ads in a more effective manner.  

Granted, social media and digital advertising may not be the best fit for all roles in all places. In fact, even within a single country, there are nuances to consider. For instance, PeopleScout leveraged physical advertisements at bus stops in the smaller European cities where an RPO client in the manufacturing sector was hiring because we knew that it was less likely that blue-collar candidates in these areas would have internet access at home.    

And, localization is key—not just in digital channel usage, but also in language and imagery. For example, while an image of a blonde-haired, blue-eyed worker would resonate in North America, the same type of image would not be as well-received by candidates in Asia. In addition, candidates in Europe are more likely to be multilingual, so testing recruitment marketing techniques in a few different languages might prove to be useful when recruiting in that geography.  

Mobile-Friendly Candidate Experience 

A mobile-first candidate experience is more important than ever. In the U.S., approximately 15% of adults are “smartphone-only” internet users, meaning that they access the internet only through their smartphone and don’t have an internet connection at home. And, by 2025, nearly three-quarters (72.6%) of internet users—nearly 3.7 billion people worldwide—will access the web exclusively via smartphone.   

Regardless of where they are in the world, your potential candidates are looking and applying for jobs via their mobile phones. So, consider how your recruitment tech stack supports a mobile-friendly application process to future-proof your global talent acquisition program. 

Regulations & Compliance 

Due to varying laws and regulations, recruitment processes can’t be the same in every country, and it can be difficult for enterprises to navigate the requirements in each market. For example, in Sweden, you don’t need to establish a legal entity to hire employees in the country, whereas you do in Singapore. Furthermore, statutory requirements for notice periods, probationary periods and permitted pre-employment checks all vary from country to country. In fact, in 22 countries, it’s mandatory to organize a medical exam prior to hiring someone. In any case, it’s imperative that you understand employment law in each country you’re hiring in so you don’t violate your new employees’ rights.  

Granted, the employment law landscape is constantly changing, making it increasingly difficult for multinational companies to stay compliant and avoid damages to the organization’s finances and reputation. Fortunately, a global RPO partner can support you with global and local expertise to ensure you stay on top of regulations in each country you’re hiring in. 

Strategies for Recruiting Globally Dispersed Talent 

So, how can you overcome these challenges to realize the benefits of expanding your recruitment program to globally dispersed talent? Here are some actionable ideas to help you adjust your recruitment strategies: 

Map Each Labor Market 

Before you start recruiting in a new market, it’s important to understand the lay of land. Specifically, delving into the talent landscape and competition in each area—not just your direct competitors, but any organization hiring for the roles or skill sets you’re seeking—can inform your recruitment strategy and compensation packages. In this way, investing the time to map the labor market upfront is invaluable for creating a competitive advantage, especially when it comes to new geographies or remote workers. Then, armed with this data, you can create offers that reflect rates in the new hire’s area and boost your acceptance rates in the meantime. 

As an example, PeopleScout recently helped a manufacturing client recruit engineers in an area in the north of the Czech Republic, where the available talent pool for the skills they needed was low, but the competition was high. After completing a labor market analysis, we advised the team to expand their search area across the border to Poland (where the talent supply was larger) to find talent that would be willing to commute or relocate. By doing so, we were able to fill business-critical automation engineer roles that saved their productivity levels.   

Adapt Your EVP to Your Audience 

Your employer brand—an individual’s perceptions and lived experiences of what it’s like to work for your organization—helps you attract and retain the right people to help your organization succeed. According to Gartner, organizations that effectively deliver on their employer value proposition (EVP) can decrease annual employee turnover by 69%. And, in today’s ultra-competitive, candidate-driven market, a strong employer brand can also help you stand out in a sea of job openings

Specifically, companies that attract top talent will be those that have invested in developing messaging pillars that allow their employer brand to flex and resonate with talent audiences across the globe. For example, PeopleScout helped global law firm Linklaters revamp and tailor its employer brand to support hiring across 20 offices in Europe, North America and Asia-Pacific, while simultaneously boosting its Glassdoor scores and increasing global applications from female lawyers.  

So, to truly understand your ideal candidate, do your homework for every position type in each market and adapt your brand messaging and attraction strategies accordingly. In particular, a candidate persona profile is a great way to capture each position’s requirements, motivations and expectations so you can design your recruitment marketing content around messages that will truly resonate. 

Invest in Your Recruitment Tech Stack 

Investing in standardizing your recruitment technology across geographies offers a litany of ways not only to streamline the candidate experience, but also your internal program management efforts and reporting, as well.  

Plus, nowadays, candidates expect a tech-enabled recruitment experience that enables them to search for jobs on the go—and a whopping 89% of candidates think mobile devices play a critical role in the job-hunting process. Therefore, looking for ways to make your application process more mobile-friendly—including leveraging “quick apply” features in your ATS—will pay off in application volumes.  

What’s more, hiring in new geographies or for remote workers will almost certainly involve virtual interviews. Thus, investing in a virtual hiring solution can help you hire the talent you need quickly and with a seamless candidate experience. Unlike typical video meeting tools, modern virtual interview tools offer options like on-demand phone interviews and text/SMS interviews, as well as live and pre-recorded video interviews. 

However, one consideration to keep in mind when selecting technology for global recruitment is where the data will be stored and processed. Regulations (such as GDPR in Europe) limit the amount of data that can be processed in the U.S. So, look for tools that are SOC 2-certified, and assess any vendor’s information on security policies, procedures and practices. 

Put Your Global Talent Program in Action 

If your organization is new to global talent acquisition or if you haven’t expanded business operations very far, the considerations and strategies highlighted above can seem daunting. But, the good news is that a global RPO partner can be a valuable partner to help guide you through your global talent acquisition challenges. Moreover, with a wealth of knowledge and experience gained through working with clients spanning a variety of industries and countries, an RPO partner can also help you navigate the complex compliance and cultural issues that accompany a multi-country recruitment program. 

So, what should you look for in a global RPO partner? Well, you’ll see the greatest benefit from a provider that is able to offer a customizable solution that’s flexible enough to support everything from your niche hires and short-term needs to your high-volume roles and full-cycle recruitment processes. 

 

[On-Demand] Hiring in a Candidate Driven Market: Challenge Accepted

[On-Demand] Hiring in a Candidate Driven Market: Challenge Accepted

The talent landscape is changing. Fueled by a candidate-driven job market, talent leaders across all industries are searching for skilled candidates available to fill a record number of open positions. Job seekers have the upper hand; they’re more willing to leave jobs for employers they’re unsatisfied with and expect more from companies they apply to. This includes socially responsible practices, competitive wages and quality of life considerations.

So, how can you source and attract the right high-quality talent faster in our candidate-driven market? Join PeopleScout’s Candance Lamon, vice president of global delivery and Jill Polistico, director of client delivery for our on-demand webinar Talking Talent webinar: Challenge Accepted: Tactics and Strategies for Hiring in a Candidate’s Market.

In this webinar, Candace and Jill discuss tactics and strategies for sourcing, engaging and hiring candidates as well as providing best practices for navigating a candidate-driven job market.

This webinar will cover:

  • The current talent market outlook for employers
  • Strategies for improving your employer brand and candidate experience
  • Tips for building a strong company culture to reduce turnover
  • Best practices for structuring talent programs to meet evolving changes in the workplace
  • And more!

Talking Talent: Talent Technology and the Human Touch, Building a Balanced Recruitment Process with Rick Betori

Rick Betori’s role as PeopleScout’s managing director of the Americas has a few similarities with a previous leadership position he held as coach of his children’s baseball teams.

“The ball is always going to roll in between someone’s legs,” he told me from his home in the Chicago suburbs. “And, it’s not about the fact that it went through their legs; it’s what they do after and how they respond when things don’t go according to plan. That’s one of the most important things I can do in my role as a leader.”

Rick thrives when there’s a challenge to tackle, when there’s a problem to solve and when there’s the opportunity to connect the right person with the right job in a difficult labor market. It’s an important quality as employers face a talent landscape that has been transformed by the pandemic.

Although Rick joined PeopleScout in 2021, he has been a part of the TrueBlue organization since 2011, most recently leading delivery operations at PeopleReady, where he helped spearhead the company’s digital transformation. As such, he understands how technology, combined with human expertise, can solve the toughest talent problems. We talked to him about the role of talent technology in 2022.

You’re not new to TrueBlue, but you are a relatively new face here at PeopleScout. What makes you really excited about talent acquisition right now?

I’m excited because I believe that we can truly help companies that are facing some of their largest hiring challenges in their histories. Talent acquisition teams need creative partners to help them succeed, and I’m thrilled to be a part of finding those solutions.

I’m also passionate about our talent technology platform, Affinix, and what it does to help candidates seamlessly move through the application process. Candidates have so many choices today; when they’re searching for a new role, they expect a great experience, and they want it to be fast. I also think that now more than ever, data and analytics will be key in helping employers stay ahead of their competition in a difficult talent market.

And finally, I’ve been a part of the TrueBlue family since 2011, so I’ve been able to witness the passion and energy of the PeopleScout team working to put our clients first. It’s been great to dig in with the team in these last few months. They bring this infectious energy to do what’s right for our clients and their applicants. I’m proud to be a part of this organization moving forward.

Throughout the last couple of years, we’ve seen a lot of employers add technology to their recruitment process out of need. For talent acquisition leaders, where do you think their relationship with talent technology stands today?

I hate to start the answer to a question with “it depends,” but it really does vary.  We have seen many employers add technology solutions to deal with increased workload, compliance concerns, and to eliminate or simplify administrative tasks.

More recently, employers feel the pressures of attracting top talent, so they’re taking the next step, focusing on easing and improving the process for candidates. More companies are starting to leverage technology to reduce friction for candidates in the application process and at the same time, building a stronger employer brand.

Finally, we’re seeing leaders stepping back and asking, “How can technology, data and analytics inform our decision-making from a talent standpoint?” These leaders want more information around changes in roles; how the market is responding in their specific area; and how factors like the rise of the gig economy and the COVID-19 pandemic have influenced their prospective talent pools.

The right technology can really make the recruitment process feel even more personal and enhance an organization’s employer brand. How can you make that happen?

It’s about more than the right technology; it’s about the right technology at the right time. Employers can make the greatest impact by targeting specific points in the candidate’s journey.

For example, we know that candidates want to feel a sense of control in the process, and they want to feel as though things are moving forward. That means employers need to keep candidates feeling engaged and empowered. So, the right technology intervention could be implementing a pre-screen that candidates can complete by text or adding an interview self-scheduling tool. These give candidates the ability to feel like they’re taking the next step in the process, rather than waiting to hear back from someone.

Employers should also evaluate specific tools to ensure they fit with their brand. For example, candidates applying to a technology company would expect the process to include more advanced technology, more automation and a more cutting-edge approach to the recruitment process. On the other hand, candidates for positions where the work is focused on manual tasks or face-to-face interactions may expect a different experience. It’s not one size fits all.

Why should employers reevaluate their technology stacks now?

In the current market, talent acquisition teams need to move faster than ever to identify and secure talent. The days of long recruitment processes, multiple interviews and multiple steps are over.

Candidates have so many opportunities facing them today…and it’s not just different employers. Think about the impact of virtual work. It used to be that companies simply competed with other organizations in their area, but now, they compete for top talent with companies across the globe.

Add that to that the fact that many employers are reporting a record numbers of job openings and they can’t ramp up their internal teams fast enough to keep up with the number of requisitions they’ve got to fill.  The right tools, and the right partner, can make the process easier and even provide them a competitive advantage.

Adding new technology to an established process can be scary. What advice do you have for talent leaders to help them gain buy-in in their organizations?

First off, I’d say, if there wasn’t any fear, I’d be surprised. It’s human nature. But that’s not a reason not to automate.

It starts with having a good, strong, proactive communication plan around the process—explaining what they’re doing and why they’re doing it. It should be transparent and easy to understand. The plan should clearly demonstrate the benefits for the team, and then, it’s important to gather feedback. There must be open lines of communication. It’s about letting people weigh in as you fine-tune the process. Finally, it’s great to recognize and celebrate the early adopters. We’ve seen a lot of success in highlighting the employees who engage and really embrace the change early on.

With internal buy-in, it’s tough, and you can’t underestimate the challenge. However, a good, solid plan executed by leadership goes a long way.

Are there any final thoughts you’d like to leave us with?

I want to put an exclamation point on something I said earlier about the importance of speed in the current talent market. I know the types of pressures that talent leaders are under right now. I don’t have a crystal ball to tell you how long it will last, but I can say that when you find the right partner, they can help you start this process in a way that feels manageable, and that can also help you prepare for whatever challenge lies ahead.

Recruitment Technology: How to Build the Ultimate Tech Stack

Digital transformation has hit HR, and the world of recruitment has rapidly evolved with the growth of mobile apps, big data, artificial intelligence (AI) and analytics. Candidates now expect a tech-enabled recruitment experience, and building a talent acquisition tech stack has gone from a nice-to-have to a critical part of a global recruitment strategy for any enterprise. However, with the influx of new talent acquisition technology—from foundational platforms like an ATS to point solutions for sourcing, interviewing or recruitment marketing—it can be hard to navigate the recruitment technology ecosystem and know where to invest your budget.

In this article, we’ll help you make sense of all the available talent tech and how each recruitment system can benefit your business. You’ll learn some important things to keep in mind as you build your tech stack. Plus, we’ll provide some details on what features to look for as you evaluate solutions.

Working with a Tech Capable RPO Partner

One of the biggest value-adds that RPO brings is experience with the latest talent technology innovations. In fact, in 2021 PeopleScout saw new RPO engagements with technology included increase from 40% to 67%. An RPO partner can help you assess talent acquisition software to address all aspects of your recruiting process, from identifying talent to creating a more efficient candidate experience. Your provider can show you how emerging technologies like AI, machine learning and predictive analytics can boost your ability to attract top talent. 

In addition to consulting, some RPO providers are investing in proprietary technology solutions including application tracking systems (ATS), candidate relationship management (CRM) tools, analytics platforms and automation tools. This can come in the form of a single platform or as a set of integrated systems, providing a modular approach that lets you add and remove solutions from your tech stack as your needs change.

Integrate Recruitment Technology for Seamless Operations

Any new recruitment tool you consider should integrate with your current talent acquisition and HR systems. Not only does integration let you benefit from existing investments and grow as your needs change, but it also helps you streamline operations by eliminating the need for manual data entry—saving time and effort. 

When evaluating any solution, ask about built in integrations. If one doesn’t exist for one of your existing systems, evaluate the vendor’s ability to support you through an API. An application programming interface, or API, is a connection between pieces of software. Open APIs let you build a custom solution by connecting your talent acquisition technology systems with each other and with your other HR systems—boosting the flow of data and improving operational and cost efficiencies.  

A Word on Security

Any technology you do add to your talent tech stack must comply with data privacy regulations in all regions where you’re recruiting. Pay attention to any rules about where data can be stored, like those stipulated by the GDPR. Look for tools that are SOC 2 certified, which shows they maintain a high level of information security.  

Building Your Recruitment Tech Stack

Now that we’ve covered some important things to keep in mind when evaluating software, here are some tech solutions to consider when building your talent acquisition tech stack.

Applicant Tracking System (ATS)

An ATS is the foundation upon which you will build your tech stack. This platform acts as the system of record for your talent acquisition program. As a repository for applicants, it helps you manage the hiring process for all your requisitions and satisfies compliance requirements for record keeping.

Some ATS systems let you create branded career sites and landing pages where candidates can learn more about your company, search jobs openings and even apply for a role. Look for a platform with a “quick apply” feature that lets candidates apply in a few clicks even via mobile devices—which has been proven to increase application conversion rates. ATS platforms may also support the candidate selection process through AI-powered keyword scanning and other automated features like approval workflows, candidate and hiring manager notifications, offer letter generation and more—all with the benefit of reducing time-to-fill and streamlining the candidate experience.

AI Sourcing Tool

AI-powered sourcing tools review, sort and rank talent on the open web using sourcing criteria you’ve previously specified like current or past job titles, companies, diversity attributes, industry experience and more. Algorithms crawl resumes, social media profiles and other sources of data to find candidates that match your job requirements. This increases your potential applicants while speeding up your search and reducing the manual repetitive tasks for recruiters.  

AI sourcing can also help reduce bias as it only looks for what you’ve specified and disregards other factors like race, gender or age. It can also be applied to internal candidates by screening the existing employee profiles within an organization to find strong matches for current open positions.

When designed correctly, AI can help you create a better candidate experience. However, there are dos and don’ts when it comes to automation. Proper testing at each stage coupled with human oversight will go a long way to catching biases or negative hiring experiences, so you can pause and reconfigure your strategy.

Candidate Relationship Management (CRM) Software

Many analysts believe that 70-80% of the recruiting process could be handled by the CRM, so it’s worth looking into complementing your ATS with a candidate relationship management (CRM) system. This recruitment marketing platform helps recruiters create talent pools based on geographies, level of interest and skills. With a CRM, you can differentiate your organization by nurturing these candidates through automated recruitment emails, SMS messages and more—whether to keep them informed during an active application process or to keep them warm until a suitable position opens up. Communications can be personalized to the candidate for a more engaging experience.

A whopping 89% of candidates think mobile devices play a critical role in the job-hunting process. So, meet your candidates where they are, and look for solutions that are mobile-first and create a consumer-like experience your employer brand deserves. Other features to consider are custom landing pages and careers sites as well as event management tools to support specific recruiting goals. 

Recruiting Chatbot

Consider adding a chatbot to your careers site or investing in an ATS that offers this functionality to modernize your candidate experience. As a conversational interface, chatbots leverage natural language processing to screen candidates, answer candidate queries and schedule interviews. Some even offer candidates the ability to check the status of their application. This reduces the burden on recruiters and hiring managers by taking on some frequently asked questions from candidates, freeing them to focus on other things.

In addition to process efficiencies, chatbots can also be a great way to bring your employer brand to life. We implemented a chatbot for The AA, a UK-based motoring association offering roadside breakdown assistance, as part of their reimagined careers site. Candidates could ask AAbot questions and were served with information tailored to their interests. Not satisfied with a run-of-the-mill experience, we gave AAbot a big personality, reflecting the organization’s playful employer brand. As a result, we boosted career site traffic by 60% year-over-year and applications by 275%. We even used AAbot in recruitment marketing campaigns and social media posts.

Virtual Interview Management System

A Gartner HR Survey revealed that 86% of organizations conducted virtual interviews during the course of the coronavirus pandemic, and this isn’t likely to decline as businesses recover. A dedicated virtual hiring solution can help you quickly hire the essential talent you need, no matter where they live or how the demand for remote working changes.

Modern candidates expect a hiring experience to be personal, quick and convenient. Rather than just leveraging video meeting tools, look for dedicated virtual interview tools that offer multiple options for virtual interviews, including on-demand phone interviews, text interviews as well as live and pre-recorded video interviews. Additional features, like self-scheduling tools and automated candidate advancement tools, help dramatically reduce time-to-hire and enhance the candidate experience.

Virtual Assessment Tool

Speed up the candidate review process by investing in virtual pre-employment assessment tools. Modern options include AI that can evaluate writing samples, phone and video interviews and skills test responses. Digital assessment solutions examine the candidate’s aptitude, personality and skills using predictive analytics and machine learning, ensuring you hire the highest quality talent. This also has the added benefit of reducing bias, as the AI focuses on the content of the responses not the candidate or what they look like.

Platforms range from those providing code evaluations for software development roles to language aptitude tests. Make sure you look at the assessment experience from both the candidate and hiring manager experience before committing to a tool.

Recruitment Analytics

With data flowing across your integrated systems, investing in a recruitment analytics platform offers you a single source of truth for understanding your end-to-end recruitment process. Whether you’re hoping to track time-to-fill, DE&I efforts or overall talent acquisition performance, these tools will satisfy your C-suite’s hunger for insights into your recruitment program.

Look for a tool with interactive dashboards that make it easy to visually monitor trends and slice and dice the data to identify areas of opportunity—and gain the full value of your recruitment data. Modern analytics tools leverage artificial intelligence and machine learning to highlight insights, anomalies and predictions so you have the data you need to drive informed decisions.

New analytics advancements mean cutting edge tools can now provide the ability to query your data via natural language processing. For example, our Ask Affinix feature, powered by Amazon’s QuickSight Q, lets you ask questions of your data in plain language and receive accurate answers with relevant visualizations in seconds.

Onboarding Tool

The new employee onboarding process is an essential element of creating a positive employee experience. Not only should it get new hires up-to-speed on your company and their role, there’s also crucial paperwork steps for payroll, taxes, benefits and more. Consider implementing an onboarding software to automate and support the onboarding process—especially if you’re doing a lot of remote hiring. Checklist features guide your candidates and hiring managers through the first days on the job, so they don’t miss any important steps. Self-service tools let new hires work through all those first tasks and training modules at their own pace. They won’t miss any crucial policies or compliance training, and you’ll have a record of when they completed it in the event of an audit.

Look for tools that let your new hires upload documents online like signed employment contracts, tax forms and right-to-work documents to speed up your payroll procedures. It’s also imperative that this integrates with your ATS and HRIS platforms to keep your employment records up-to-date and eliminate any manual steps which are prone to human error.

Internal Mobility Software

It’s no secret how important career pathing and development are for retaining employees and saving on sourcing costs. In fact, a study of LinkedIn users showed that employees who were promoted within three years of being hired have a 70% chance of staying with the company and those who made a lateral move have a 62% chance. Meanwhile, those who didn’t make an internal move only have 45% chance of staying.

An internal mobility platform lets you share vacancies internally first and helps you identify existing employees who may have the skills and experience to move laterally or vertically into a new role. Look for a tool that offers a seamless experience by letting you post to internal and public job boards and view internal and external candidates together in one place, with internal candidates uniquely identified. The system should feature automation like automated invitation emails to qualified internal candidates to speed up time-to-fill and reduce administrative burden.

Conclusion

The recruitment technology landscape is complicated, with new solutions being added all the time. It can be confusing to plan a talent acquisition tech stack but selecting the right tools can boost access to data and help you create both operational and cost efficiencies. Employers should work with a talent partner who can help them customize a technology ecosystem that meets their needs now and prepares them for what’s next.

Learn more about how technology is transforming recruitment in our ebook, Six Tech Trends Shaping the Talent Landscape.

Recruitment Marketing: How to Stand Apart in the Battle for Great Talent

Talent attraction means grabbing a candidate’s attention and in this day and age that is not an easy task. Every day, we’re bombarded with between 4,000 and 10,000 ads. Naturally, we don’t give every one of them our full attention; our brains screen out the majority that they consider irrelevant so we don’t get overwhelmed. Recruitment messages—designed to grow awareness and excitement around job opportunities—are just one subset of ads fighting for our attention in this intense daily contest.

In such a ruthless environment, talent attraction techniques have evolved and adapted. Modern recruitment marketing now draws heavily on consumer marketing practices and technology to ensure that recruiting organizations create clear space between themselves and their competitors. This optimizes the likelihood that their messages will receive the attention of the right candidates and fuel growth in healthy pipelines for future vacancies.

This article will walk you through four strategic pillars to succeed in this hugely competitive space for top talent.

Talent Attraction Pillar One: Establishing Your Brand Narrative as a North Star

To attract top talent, you need to tell a vivid story about your unique employer value proposition, or EVP. This proposition should clearly communicate the compelling elements of your employment offer, as well as the behaviors and values you expect of candidates in return.

This narrative allows candidates to make an informed decision about whether your organization is somewhere they aspire to work and somewhere they can have an influence. But, it also ensures that the people who do go on to apply are in tune with your company values; are motivated to be a part of your team’s mission; and are ready to take on the particular challenges associated with their role.

Recruitment marketing is the task of telling that story—why talent should want to work for you. Specifically, it’s about telling it:

  • To the right people, at the right time
  • Consistently, with targeted content and experiences that develop a candidate’s understanding of—and trust in—your company
  • In exciting and unexpected ways to stand out from the competition

Changing jobs is a significant life event fueled by a complex and highly emotional decision-making process. More than ever, candidates are searching for an employer that exhibits a shared set of values and work that they find meaningful. This is even more apparent in the Millennial and Gen Z members of the workforce. As such, a well-articulated employee value proposition can provoke an emotive response from candidates; give them a first glimpse into your company culture; and differentiate you from your competitors for talent. Without a clearly defined employer brand story, the guiding North Star of your strategy is missing.

Talent Attraction Pillar Two: Build Authenticity & Trust with Your Employees’ Voice

When considering whether to apply for a role, candidates will evaluate the authenticity of your brand claims and develop perceptions of what it’s really like to work for you. Therefore, when it comes to the credibility of your messages, the sources that deliver them are all important. Appetite for glossy corporate advertising is low; candidates are looking for trusted spokespeople to reveal the real story.

  • According to Edelman’s brand trust report, nearly seven in 10 people globally use one or more advertising avoidance strategy.
  • Personal experience, earned media, and peer-to-peer conversations are far more influential than owned media and paid advertising in the battle for brand trust.
  • Industry experts and regular employees are seen as significantly more credible spokespeople for a brand than the company’s CEO.

Similarly, candidates are savvy to corporate clichés and empty promises. Alternatively, they will use resources like Glassdoor and Indeed to seek out the opinions of existing employees who have previously road-tested an employee experience.

Of course, you can’t control everything that’s written about your brand online, but you can empower your most engaged employees to be the voice of your brand by sharing their own experiences. Plus, personal stories will provide you with credible evidence to support your employer value proposition and build credibility among your external brand audiences. It can be easy to overcomplicate advocacy; the key is to make it a fun and celebratory process. For instance:  

  • Make sharing simple. There are many content amplification tools that will allow employees to access your employer brand content and repost it to their own social channels in seconds.
  • Introduce a little competition. Award points to employees for sharing their own stories and reposting those of their colleagues.
  • Make advocacy rewarding. What do your advocates get in return for being active brand ambassadors? Social media training? Networking opportunities?

But, don’t just expect employees to go off and create great content; you’ll need to offer support. So, consider setting content creation challenges with detailed guidelines to keep them energized and engaged.

Talent Attraction Pillar Three: Connect to Talent with Data-Driven Insights

Top talent doesn’t need to actively look for new opportunities because, like in the consumer world, offers have already started coming to them. Nowadays, passive and active candidate status is no longer clear cut. While some people are actively looking for jobs, it would be incorrect to label everyone else passive and disinterested in new opportunities.

In fact, candidates expect to be approached with new opportunities. Take the highly competitive tech market, for example: More than half of all software engineers in North America are approached by recruiters at least once every quarter. In such a competitive market, you need to engage your future workforce before the demand to hire them exists.

So, instead of playing the numbers game and hoping that the right person is out there somewhere, wouldn’t it be better to have an existing relationship with the people we think would be perfect for the job? And, better still, to know exactly their level of interest in new opportunities so that, when we do approach them, we know it’s a welcome advance? Fortunately, this is all made possible if we build high-quality, data-driven talent pipelines that provide recruiters with live insights into candidate interest levels and improve their efficiency. Below are three steps you can take to start building talent pipelines.

talent attraction

Pillar Four: Differentiate Your Brand Through Human Experiences

Let’s reimagine the marketing funnel as the journey of a single candidate. Armed with your compelling employer value proposition, the task throughout this journey is to bring the promises of that proposition to life for candidates and reinforce your brand messages so that they build a preference for your organization.

In other words, rather than just telling candidates why you should be their preferred choice of employer, show them at every touchpoint.

talent attraction strategy

Remember when we referred to your employer brand as your North Star? This is exactly what we meant by that: Use your employer brand and value proposition as a guiding force when crafting all of your recruitment communications and experiences. The more consistently and distinctively your value proposition is expressed throughout the candidate journey (and beyond into the employee lifecycle), the more your brand reputation will align to the identity that you want to portray.

As an example, if you claim to be an employer that cares about employee wellbeing, show candidates from the start by supporting them through the recruitment process with deep empathy. Likewise, if you claim to be an employer that fosters innovation, ensure that your communications are fresh and different.

The way that candidates experience your organization throughout the candidate journey will show them everything they need to know about how your company treats customers and colleagues. That perception, once created, is hard to shift. If you treat candidates with dignity and show them how their time is valued, most will walk away from the recruitment process feeling positive about the brand you represent—whether they were successful or not. This means that you’re more likely to be the beneficiary of positive word-of-mouth advertising from that individual, as well as ensure that they’re more likely to reengage with you in the future should another, more appropriate, opportunity arise. That could be next week, next month or next year. The long game matters. A human-centric approach is different and will certainly stand out among the numerous companies that still facilitate an impersonal hiring process.

Making The Right Match

When these four strategic pillars work cohesively together, they allow you to seek out top talent and start conversations with potential employees wherever they prefer to consume content. Then, you can convert candidates to the next stage of the recruitment process by delivering content that responds to behavioral triggers and underlying candidate motivations. Finally, you can differentiate your organization from your competitors with human experiences that bring your employer brand to life in unexpected and exciting ways.

To learn more about recruitment marketing and talent attraction and retention, including the important metrics you should focus on, read our ebook.

DE&I Initiatives: Assessing Program Maturity & the Role of Talent Acquisition

When people of different backgrounds with different experiences come together, they drive innovation—both in the workplace and in the world at large. In fact, there’s substantial research that DE&I initiatives bring many advantages to the workplace, including increased profitability and creativity; greater productivity; and better problem-solving, among others.

Employees with diverse backgrounds also bring their own perspectives, ideas and experiences, which help to create organizations that are resilient and effective and that outperform organizations that do not invest in diversity.

Yet, despite the obvious benefits of increased diversity and inclusion in the workplace, the reality still leaves much to be desired. For instance, research from Boston Consulting Group shows that diversity and inclusion efforts have yielded sparse results: Although nearly all companies have programs in effect, only 25% of employees from diverse backgrounds feel they have personally benefited from them.

Clearly, employers must do more, and the responsibility for diversity, equity and inclusion (DE&I) belongs to the entire organization—including talent acquisition and HR leaders. So, in this article, we’ll cover the different areas of the business that contribute to DE&I; how you can determine your DE&I program maturity; and areas where talent acquisition leaders can have the greatest influence.

So, Who’s Responsible for DE&I Initiatives?

what is de&i?

For years, talent acquisition teams have led diversity efforts within organizations. In some cases, employers hire a chief diversity officer (CDO) and provide a budget for DE&I initiatives. However, the responsibility for DE&I initiatives is much broader, and everyone from senior leaders to entry-level employees in everything from marketing to IT has a role in creating an inclusive workplace. Here, we outline the roles that different areas of the business play in DE&I efforts.

Talent Acquisition & HR

More than any other group or individual, talent acquisition and the broader HR organization are responsible for diversity and inclusion in the workplace. According to a Society for Human Resource Management (SHRM) survey, in 59% of organizations, HR and talent acquisition oversee diversity efforts and, at 64%, they’re tasked with implementing diversity initiatives.

Leadership

An organization’s leadership team is responsible for diversity outcomes at 25% of organizations, according to a Deloitte report. But, leadership must play a role in the DE&I initiatives at all organizations. In fact, having a C-suite member as the diversity and inclusion program leader is one of the biggest differentiators between organizations in which diversity is not considered a barrier to progression versus ones where it is, according to PwC’s data.

However, to be successful champions of diversity, leadership needs to be fully engaged—because an inclusive and equitable culture must be present from the top down. Notably, if time and other responsibilities that accompany their jobs make it difficult for executives to be fully engaged, organizations may want to reconsider having their C-suite remain heavily involved in their diversity efforts. In this case, you might consider appointing another individual (or individuals) who is more able to focus on the work and, as a result, bring about more change.

Diversity Committees

Not every organization has the resources to support a full-time diversity role. In fact, the larger the employer, the more likely it is to have dedicated diversity staff, according to Xpert HR. However, as SHRM found, smaller organizations may be able to aid diversity and inclusion programs by taking a cue from the 17% of employers that have an advisory group/committee comprised of volunteer staff members. This can actually be quite an effective approach, as employee sponsorship corresponds with lower levels of reported bias within an organization, according to Center for Talent Innovation research.

de&i initiatives

Identifying Gaps in the Maturity of Your DE&I Initiatives and Programs 

When it comes to really progressing your organization’s DE&I program, the best place to start is by asking yourself where your organization stands today. That way, you can best identify where to place your initial efforts in order to create the greatest influence. Below, we outline the different stages of DE&I program maturity. Note that your organization may be at different levels in different areas.

Beginner: Generally, employers at the beginner level of maturity tend to be more reactive rather than proactive; they may narrowly define workplace diversity, and leaders usually have limited involvement in driving DE&I forward within the organization.

Intermediate: Employers at the intermediate level typically focus on more purpose-driven DE&I initiatives, with leadership assuming a greater role in progressing DE&I in the workplace. At this level, the definition of diversity expands to include less-visible characteristics, like disability, religion, class, age, regionalism, sexual orientation and more. Additionally, at this stage, an employer may employ a dedicated staff and provide a budget for DE&I.

Advanced: Employers at the advanced stage focus on multi-dimensionality and intersectionality when thinking about diversity. In this situation, leaders practice inclusive leadership skills and are held accountable for creating a diverse and inclusive workplace. They also often have DE&I resources and budgets distributed throughout the organization to ensure organization-wide diversity.

Leading: Employers at this level take a sustainable approach to DE&I, in which leaders are expected to lead holistically and inclusively; be key DE&I initiatives change agents; and hold the organization accountable. In addition to their internal resources, they often have external DE&I advisory boards that guide them on leading practices.

de&i meaning

Identifying your organization’s DE&I maturity level allows you to better measure your progress on key areas of workforce diversity, including communication, employee education, company culture, resource investment and the involvement of leadership. This will help guide your next steps toward creating a more diverse, equitable and inclusive workforce, as well as allow your organization to focus on interventions that are targeted and specific. Plus, in organizational environments facing a multiplicity of DE&I issues at once, the ability to pinpoint current state, plot out the desired state and craft the roadmap to get there is critical.

What is DE&I? The Role of Talent Acquisition

While the responsibility for DE&I is spread across an organization, talent acquisition still plays a major role. Recruiters, sourcers, hiring managers and HR leaders are powerhouse roles that must work together to find the right candidate for the job, while also demonstrating an organization’s commitment to DE&I from the company’s first interactions with employees.

As talent acquisition leaders, you also play a key role in bringing to life diversity and inclusion as values that are deeply embedded in an organization. More precisely, your team plays a particularly critical role by sourcing, engaging and eventually hiring candidates from underrepresented groups.

Does your organization have a talent pool of diverse candidates? Do your interviewing practices reduce unconscious bias? Do you have a strong reputation for being a diverse workplace? These are some of the critical questions that you and your teams should attempt to answer to deliver on the organization’s diversity agenda.

By understanding your role and performing it effectively, talent acquisition teams can work with leaders in other areas of the business to build a truly holistic DE&I program. Here, we discuss some of the tactics that talent acquisition can adopt to overcome diversity sourcing, selection and hiring challenges.

Championing Diversity

Once your talent acquisition team establishes awareness and accountability, members should become champions of diversity hiring; you have a tremendous opportunity to drive the diversity agenda by reinforcing the case for diversity hiring. For instance, engaged recruiters can champion diversity and make it an everyday dialogue with hiring managers. That’s because recruiters are responsible for ensuring that all candidates are treated fairly and equally in a process that removes bias. They’re also the first step in demonstrating how the organization appreciates and celebrates its diverse employees.

Diversity Sourcing

Diversity at work

To ensure that your talent pool is representative of diverse candidates, source your candidates from a variety of talent channels. Clearly, you can’t rely on the same sources repeatedly when seeking out new candidates; focusing only on the sources that you know best can result in a talent pool of similar candidates and a lack of diversity.

Instead, seek out opportunities to source candidates from underrepresented backgrounds. For example, there are many online and offline groups dedicated to women in technology. This could be a great opportunity to meet and connect with high-caliber, female candidates directly—instead of waiting for them to find you through platforms like Indeed. And, the more initiative you take to find these channels, the more likely it is that your talent pools will be diverse.

What’s more, if you’re struggling to find diverse talent, reach out to employees from diverse backgrounds and encourage them to share your job ads with their networks; then, give them the tools they need to promote open roles within your organization. As a result, your employees and candidates will both feel that your company values their opinions and contributions, which is fantastic for team morale and engagement.

DE&I Initiatives: Building Inclusivity

Building an inclusive workplace is central to creating a workplace environment in which every employee feels valued. Granted, every organization is different, so the content and structure of an inclusion program needs to meet the conditions of your organization. To get you started, SHRM offers an inclusivity checklist for HR that provides a good place to start:

  • Make sure that company leaders understand that inclusion is about ensuring that everyone’s voice is heard, opinions are considered, and value to the team is evident.
  • Train managers to show that inclusivity is a core competency—and hold them accountable.
  • Form an inclusion council with genuine influence and power.
  • Value differences and create an environment in which people can feel comfortable bringing their authentic selves to work.
  • Identify the needs of underrepresented groups, and give them the necessary support and resources.
  • Provide workers with a safe space to voice their concerns.
  • Benchmark key aspects of your organization’s culture and understand the employee experience before making changes to promote inclusivity.
  • Remember that daily interactions are the most telling sign of whether your company has an inclusive culture.

Unconscious Bias & Candidate Selection

One of the key reasons companies lose out on diverse talent is unconscious bias, which can have detrimental effects on the diversity hiring process. The concept of unconscious bias or implicit bias was first introduced in 2006 as “the new science of unconscious mental processes that has a substantial bearing on discrimination law.”This challenged the longstanding idea that people are guided only by explicit beliefs and conscious intentions.

One example of unconscious bias is that a candidate’s last name—which implies their ethnic background—can adversely affect their chances of landing a job. Unfortunately, studies by Ghent University show that the last name appearing on a candidate’s résumé can reduce the possibility of receiving a call back by 25% in Germany; 29% in Sweden and the UK; and 50% in the U.S. Accordingly, to address unconscious biases, some companies mask candidate demographics while presenting them to the hiring team in order to shift the focus from ethnicity to experience and skills.

In another strategy highlighted by DiversityJobs, a large utility company in the U.S. moved away from the practice of long interviews with a few leaders and started exposing candidates to more interviewers in multiple, short interviews. This reduced the chance of a single, biased assessor significantly influencing a hiring decision. Additionally, the organization was also able to showcase a more diverse selection team to all new hires.

Diversity at Work: Converting Candidates From Underrepresented Groups Into Employees

However, winning over diverse candidates goes beyond just locating them and ensuring that they’re treated fairly during the hiring process. Rather, to win diverse talent, organizations should demonstrate the authenticity of their commitment to DE&I by leveraging their employer brand through career sites and social media channels, as well as by showing how diverse and inclusive they are through their employees and leadership.

Furthermore, talent acquisition can also play a role in reinforcing these messages by:

  • Adding a link to diversity and inclusion policies and practices in job advertisements and recruiters’ email signatures.
  • Minimizing adverse effects of recruitment discrimination by complementing recruiters with talent acquisition technologies like PeopleScout’s AffinixTM.
  • Ensuring job-related information is accessible to all groups. (For example, ensure your career site is accessible to those with visual impairments through design, alt text and screen readers; and ensure presentations and videos include subtitles or sign language.)
  • Scheduling interviews in locations that are accessible and convenient for all candidates, such as parking for people with disabilities; Braille script on elevators and signage; and female, male and gender-neutral restrooms.
  • Sharing relevant stories about a diverse set of employees in the organization and involving diverse employees and senior leaders in the interviewing process.
  • Respecting candidates’ gender identity. Because gender identity is internal, a person’s gender identity is not necessarily visible to others, so asking candidates what pronoun(s) they prefer to use in interviews and other communications can make a difference.

DE&I Initiatives: Talent Technology

The right talent acquisition technology can be a powerful tool for reaching your DE&I initiatives and goals. And, as you begin to recognize and fix disparities in hiring processes and work environments, data can be an important tool in determining the effectiveness of those efforts. No DE&I initiative can be successful unless it can be measured.

To that end, diversity dashboards—like those available in PeopleScout’s Affinix Analytics—can break down your hires by gender and ethnicity. Then, with that information, you can identify where the most diverse hires have been found. From there, you can focus on which recruitment strategies are most effective in bringing in candidates form underrepresented groups. And, once those initiatives are in place, you can track your success over time.

The goal of diversity, equity and inclusion in the workplace should be a central pillar in any organization’s journey. Embracing a multitude of viewpoints and cultures drives innovation; improves decision-making; increases employee productivity and retention; and leads to better-served employees—and, by extension, customers. While responsibility for diversity, equity and inclusion is shared across an organization, talent acquisition leaders have a significant influence.

DE&I Insights for Talent Acquisition Leaders

Getting inclusivity and diversity right for talent acquisition teams means properly sourcing, interviewing and hiring candidates from underrepresented groups. What’s more, talent teams must understand not only where different candidates search for jobs, but also the factors important to those candidates.

To that end, a PeopleScout survey of job candidates focuses on inclusion and diversity, found important differences in how diverse groups find, research and apply for jobs, and employers can use these insights to make their recruitment process more equitable and inclusive. The survey focused on job candidates throughout the U.S. from a wide variety of backgrounds. However, due to the relatively small sample size, these survey results should be taken as purely directional. Below, we share the most important insights.

Talking Talent On-Demand Webinar

Data and Diversity: Using Technology to Achieve Your DE&I Goals

Inclusivity and Diversity: Candidates From Underrepresented Groups Find & Research Jobs Differently

Racial and ethnic minority candidates are more likely to hear about a job opportunity through word of mouth than white candidates. More precisely, nearly half of Black or African American candidates report learning about their most recent job through word of mouth, while only 35% of white candidates found their most recent job in the same way.

inclusion and diversity

Black or African American candidates are also the most likely group to research an employer or job opportunity by talking to people in their communities—at more than double the rate of white candidates.

inclusivity and diversity

Inclusivity and Diversity: What This Means for Talent Acquisition

Your current employees from underrepresented backgrounds are important partners in sourcing and recruiting diverse talent; they understand your culture and values and can share both job openings and their experience at your organization with other candidates.

Women Rely on a Larger Range of Sources When Researching Employers

Notably, women in the workplace are more likely than men to research an employer through third-party channels, whereas men are more likely to rely on your careers site. For instance, while half of men report researching an employer through the employer’s careers site, only one-third of women do the same. Women are also twice as likely as men to use employer review sites, like Glassdoor.

de&i metrics

What This Means for Talent Acquisition

Many candidates rely on your careers site for research. As such, your careers site should showcase your employer brand, but it cannot be your sole focus. Instead, also invest in improving your employer brand through employer review sites, like Glassdoor. Additionally, encourage your employees to share their positive experiences of working at your organization on social media sites, like LinkedIn.

Candidates Notice Your Diversity Efforts

Your diversity efforts can be a difference-maker for job candidates. In fact,  underrepresented groups are more likely to say that an employer’s diversity efforts make a difference in whether they decide to apply for a role. White candidates are also paying attention.

de&i goals

The way you showcase diversity efforts also makes a difference to candidates, with the biggest gap between white and Black or African American candidates. For instance, when asked about the factors that candidates consider when applying to a job, Black or African American candidates were five times as likely as white candidates to consider your diversity efforts. Black or African American candidates were also more than four times as likely to consider whether your careers site features “people who look like me.”

inclusivity and diversity

What This Means for Talent Acquisition

Your diversity efforts are important to your candidates; they want to hear about what your organization is doing to improve diversity, equity and inclusion at your organization. And, in a competitive talent market, it’s important to feature those commitments, as they could be the deciding factor for candidates.

Leveraging an Effective Hybrid Hiring Strategy for the New World of Work

Now more than ever, an organization’s hiring strategy should be adaptable. Throughout the last two years, many employers have had to reimagine their recruitment processes. Due to the pandemic, organizations rapidly moved recruiting processes to virtual models, shifting in-person interviews to digital and transitioning traditional office roles to remote.

Today, as businesses bounce back and job openings are at record highs, employers need to hire top talent—and fast. And, just as a hybrid approach to in-person and remote work for employees has become the norm, so, too, will the need for a blended recruiting strategy that will optimize the candidate experience advantages of in-person, while also continuing to leverage the benefits of virtual.

So, in this article, we’ll walk through what a hybrid hiring strategy is, discuss the benefits of in-person versus virtual techniques and provide tips for how to create a hybrid hiring strategy that works for your organization.

What is a Hybrid Hiring Strategy?

Hybrid hiring—or hybrid recruiting—is a strategy that allows organizations to maximize the benefits of both in-person and virtual hiring techniques. Specifically, a hybrid approach allows employers to leverage the advantages of virtual recruiting where it makes sense, while simultaneously using strategic, in-person methods to add value to the candidate experience along the way.

Granted, hybrid hiring isn’t new; many organizations employed a mix of virtual and in-person techniques prior to 2020. However, COVID-19 rapidly accelerated the need for safe, efficient hiring models, thereby leading to greater adoption of virtual strategies. Now, because employers have seen the advantages of virtual recruiting, the benefits of a hybrid model have become clear. Depending on the type of role you’re hiring for, having a strong hybrid hiring model in place makes it easy to recruit staff 100% virtually if and when it’s needed, or with a blended approach.

hiring strategy
Source: Workest by Zenefits

Benefits of a Hybrid Hiring Strategy

Leveraging a hybrid hiring strategy means you get the best of both worlds. But, what does that entail? Here are some of the biggest benefits of both virtual and in-person hiring techniques—and how they’ll play out post-pandemic.

Benefits of Virtual Hiring Techniques

Reduced Cost & Greater Efficiency

When you remove the physical component of recruiting, you see a greatly improved speed-to-hire and an overall reduction in costs. For example, PeopleScout helped this retail client reduce time-to-hire by more than 20% by implementing a mobile-first, shortened application process. Plus, expenses that would normally be spent on hosting recruiting events—such as travel costs, venue fees and printed materials—suddenly drop to zero. Additionally, your employees save time by hosting events remotely and also reap the benefit of having more candidates in attendance.

Expanded Reach & Reduced Bias

With travel out of the equation and with remote job options in place, employers can then expand the geographies from which they source talent. This offers greater opportunities for candidates and also opens up the candidate pool to top talent who may not have been on your radar previously.

Virtual hiring also reduces the amount of hiring bias experienced during in-person interviews. As humans, we judge people on many things (unconsciously or not), including how a candidate may look. But, with virtual interviews, recruiters are able to focus less on a candidate’s appearance and more on what they have to say.

According to the American Psychological Association, when it comes to height, every inch counts—in fact, in the workplace, each inch above average may be worth $789 more per year. This is the kind of bias that can be eliminated with virtual interviewing techniques.

Overall Convenience

Virtual interviews and other virtual recruiting tactics are convenient for both candidates and recruiters alike. For example, candidates can schedule on-demand interviews at a time that is most convenient for them, and recruiters can watch those recordings at their own convenience. What’s more, through the use of artificial intelligence (AI) and automation, candidates can also self-schedule follow-up interviews, ask questions and receive real-time responses that would have previously taken much longer without the technology that has come from the rise of virtual.

Benefits of In-Person Hiring Techniques

Showcase Your Company Culture

One challenge of virtual recruiting is the ability to effectively showcase your company’s culture. While there are certainly ways to do so, nothing quite compares to experiencing how individuals in an organization interact with one another in-person. Especially for roles that are required to work in an in-person or office setting, providing a time to come in for an in-person interview or assessment can be a great way to show your candidate what it would really be like to work for your company on a day-to-day basis.

Human Touch

While AI and automated tools help with efficiency, improve candidate experience, and speed up the overall time-to-hire, today’s talent pool can also find benefits from a blended model. In fact, candidates today are feeling more confident, in general, and more comfortable negotiating their salary when meeting face-to-face. A phone call and video interview can get the candidate in the door, but an in-person conversation can seal the deal—especially when it comes to hiring senior talent who would really appreciate being brought in for the final stages of the interview process.

how to recruit people
Source: Workest by Zenefits

Added Value

Furthermore, utilizing in-person techniques can also add value to the candidate experience overall. From office tours to final interviews, it’s difficult to recreate human touch and company culture completely virtually. To that end, where it makes sense, in-person meetings can help sell a candidate on why they should work for your organization, as opposed to the competition.

How to Recruit People Now: Balancing Your Post-Pandemic Hybrid Hiring Strategy

Types of recruitment

Your hybrid hiring strategy will likely depend on your organization’s needs and what your workforce will look like on the other side of the pandemic.

For example, if some or all of your teams will work entirely remotely, it would make the most logical sense to complete the entire recruiting process virtually. Inevitably, bringing the candidate in for an in-person interview or office tour would waste time and money, and would likely confuse the candidate and, therefore, lead to a poor candidate experience. Instead, recruiting for these roles completely virtually and providing opportunities for human interaction and culture along the way can help candidates feel like they know what it will be like to work remotely for your company.

“How do we show candidates our company culture when we can’t invite them to the office? We send personalized, handwritten cards to candidates before their start date (as well as some swag!). We want to give them a feeling of being really welcomed into the company—which is what we’re really about.”

Ewa Zajac, Recruiting Operations Manager at Zendesk

On the other hand, if some of your teams will be working both from home and from the office, a hybrid approach would be the best fit. Virtual options save a lot of time and money in the beginning stages of sourcing, screening and interviewing, and candidates will want the flexibility to complete those initial interviews and assessments from the comfort and convenience of their own homes.

Then, when it comes to final interviews with candidates you’re very excited about, bringing them in for an in-person interview can be the final step before extending an offer. The candidate will appreciate the time you’re investing to bring them in, and they’ll get a taste of what it will be like when they work in-person. This will be especially important for roles that will be primarily in the office or in which relocation is necessary.

In the end, hybrid hiring won’t be a one-size-fits-all strategy. Whether your organization opts to keep recruiting fully virtual or works in opportunities for in-person techniques, the candidate experience will need to remain at the forefront of any model. Think about what candidates will want and how the recruiting process will make the most sense for the role you’re trying to fill.

[On-Demand]: Data and Diversity: Using Technology to Achieve Your DE&I Goals

[On-Demand]: Data and Diversity: Using Technology to Achieve Your DE&I Goals

Leading talent professionals understand that creating an inclusive, equitable and diverse workplace is more than just the “right” thing to do. In fact, implementing an effective diversity and inclusion program can change the game by challenging the status quo and creating a vibrant and more productive workplace culture. Positioning DE&I at the heart of your talent acquisition and management program now will equip your organization for long-term success.

But how do you know if you’re making progress against your goals? Do you have the data to fine-tune and optimize your recruitment process?

Join PeopleScout’s Elizabeth Karkula, associate product manager, and Jason Kaplan, business intelligence manager, for our on-demand webinar Data and Diversity: Using Technology to Achieve Your DE&I Goals.

Elizabeth and Jason will discuss practical and immediately applicable strategies that have the potential to transform your organization’s DE&I program.

This webinar will cover:

  • Three smart ways to leverage data for DE&I success
  • How to accurately measure your DE&I program’s progress and goals
  • How to optimize your sourcing channels for candidates from diverse groups
  • Real-world DE&I success stories and more

Overcoming Retail and Hospitality Recruiting Challenges

Hospitality staffing teams and retail recruiters are finding it more challenging than ever to recruit and retain employees. While recruitment and retention issues have long beleaguered the retail and hospitality industries, the pandemic has exacerbated long-standing difficulties:

The unemployment rate has finally fallen under 6%, the lowest since March 2020, however retail, leisure, and hospitality were hit hard by this pandemic and are still facing a major challenge in attracting talent to their respective industries.

In this article, we’ll look at the hiring challenges that retailers and hospitality organizations are facing as a result of the COVID-19 pandemic and provide talent acquisition strategies to overcome them.

The Retail Recruiting and Hospitality Staffing Landscape

With so many jobs available, why are retail recruiters and hospitality staffing professionals having trouble finding applicants? While there are numerous reasons why employers are finding it harder to fill these vacancies common candidate concerns include:

  • Patrons are not as generous as they once were. According to a Harris Poll conducted for Fast Company, 19% of Americans said they tip less now than before COVID-19. Even amid loosening restrictions, many restaurants still operate on a drive-thru or carry out-only basis – and tipping isn’t as generous or common. With waitstaff making an average of $7.00 per hour, tips are an essential portion of overall compensation. That bleeds through to hotel staff, too, as cleaners, bartenders and servers also rely on tips to supplement their salaries.
  • Loyal long-term employees who were let go may feel let down and underappreciated by their former employers and may be hesitant to reenter the hospitality or retail industry.
  • It’s a candidates’ market, despite unemployment numbers. With lessening restrictions, many businesses are re-opening – and they are all hiring at the same time, creating more competition for the same pool of talent.

To tackle these challenges, talent leaders must think outside the box. This means identifying new and non-traditional ways to incentivize potential candidates to apply for open positions. While improving compensation and benefits is a critical component to recruiting in the current talent market, there are additional strategies you can deploy. Below, we cover key retail and hospitality recruiting challenges and how your organization can overcome them.

Hospitality and Retail Recruiting Challenges and Solutions

Challenge: Hospitality and Retail Recruitment is Highly Decentralized

Large retailers and hospitality chains often have a decentralized recruiting process where managers are solely responsible for making recruitment decisions within their store or geographic location.

Decentralized recruitment processes vary from organization to organization. However, a common theme of this talent acquisition strategy is that it allows for greater autonomy and decision-making freedom for frontline managers. What’s more, a decentralized recruitment strategy is effective for geographically diverse organizations where each location may have specific, localized hiring requirements, labor laws and talent demographics.

Unfortunately, decentralization can lead to obstacles during turbulent labor markets. A lack of consistency, discipline and standardization across various locations can lead to a disorganized hiring process with varying policies, pay grades and a lack of coordination across geographies. This decentralization can make it difficult for talent leaders to ensure hiring practices are unbiased and ethical for every location within their organization.

Moreover, decentralization can run counter to an organization’s wider goals such as increasing compensation, diversity and inclusion initiatives and ensuring that new pandemic-related policies are being closely adhered to.

The Solution: Consider Centralizing Talent Acquisition

Centralized recruitment is a popular strategy among many employers outside of the retail and hospitality industries.

Operating within a more centralized recruitment infrastructure allows internal recruiting teams to develop reliable policies and universal standards for the hiring process across locations.

When hiring processes are standardized across an organization, all employees are hired using the same criteria, making it easier to share team members across locations if there is another store with employees capable of doing the same job.

What’s more, some organizations take a hybrid approach by having both centralized and decentralized recruiting functions, with some decisions and hiring policies deployed across the organization while others are implemented locally.

Whichever recruitment model you decide to pursue, a recruitment process outsourcing provider (RPO) can help retail recruiters and hospitality organizations centralize or hybridize their recruitment function. RPO providers work closely with internal talent teams to build out talent acquisition infrastructure and best practices enterprise-wide. RPO providers also lend support in sourcing, interviewing and hiring talent and can deploy advanced talent analytics technology for deeper insights into workforce trends.   

Challenge: Hospitality and Retail Recruitment is Often Conducted Face-to-Face

Traditionally, most candidates apply for retail and hospitality roles in person. However, as the pandemic persists, some would-be applicants may be hesitant to apply or interview face-to-face.

Solution: Take Hospitality and Retail Recruiting Interviews Virtual

Incorporating video interviewing into your talent acquisition toolbox can save your team hours of candidate sourcing and phone screens.

Virtual interviewing technology allows employers to have live, two-way video or a pre-recorded video interviews that candidates can do on their own time and from the safety of their home at their convenience. Video interviewing technology can be used to support a wide range of recruiting functions from candidate screening to offers and onboarding.

What’s more, the practice of virtually hiring and onboarding has been on the rise in retail and hospitality staffing in recent years as talent technology advances. Gap, for the first time, is allowing hires to apply online for any role in three minutes or less. Macy’s filled positions during a virtual hiring event and provided a convenient virtual process that allows candidates to interview from wherever.

Virtual interviewing, when paired with technologies such as text recruiting tools, offer enormous opportunities to improve recruiter efficiency, time to hire and build stronger relationships with candidates.

Challenges: Sourcing Hospitality and Retail Candidates with the Right Skills and Experience

According to a recent McKinsey Global Survey, the COVID-19 pandemic has made the question of how to address the skills gap more urgent. Nearly 90% of executives surveyed said current skills gaps are expected to increase in their workforce within the next few years, but less than half have a plan to address the issue.

To find the right employees, you should strongly consider expanding your definition of what qualifies as relevant experience. For example, if you have an applicant with no experience in retail, no experience operating a point-of-sale system and no experience managing other employees, you might be quick to write them off as an under-qualified candidate. However, you may be missing out on an ideal potential employee with the right soft skills to excel in the role, skills in short supply in retail and hospitality.

In fact, according to an SHRM report, talent and HR professionals in accommodation, food services and retail/wholesale were more likely than those in other industries to say that candidates did not have the right workplace soft skills such as problem-solving, interpersonal skills, communication, teamwork and leadership.

The Solution: Expand Your Talent Pool with Non-Traditional Candidates

A candidate who might not have the “right skills” at first glance could potentially become a top performer with a little on-the-job training and instruction. Instead of focusing so much on hard retail or hospitality skills and experience, keep your eyes open for candidates with transferable experience and skills such as customer-facing roles, managing finances, organizational skills 2 0789uiand other skill sets that may translate well. A Harvard Business Review article exploring the challenges employers face in “hiring low-skill, entry-level workers when economic conditions improve” highlighted how forward-thinking retail and hospitality organizations are boosting talent and business outcomes by adopting a recruiting model known as open hiring.

Open hiring looks for reasons to hire a candidate, rather than finding ways to exclude them. Major retail employers, including Ben & Jerry’s, Whole Foods and The Body Shop, have had success through open hiring strategies, including improvements in turnover, increases in productivity and a more resilient business continuity plan.

Here are a few questions you can ask candidates to better measure soft skills:

  • Has this person shown an ability to learn new skills quickly?
  • Does this person exhibit a positive attitude and the ability to work on a team?
  • Has this person displayed an aptitude for solving problems efficiently?

Hospitality Staffing and Retail Recruiting Is Crucial for Recovery

In retail and hospitality, every unfilled position represents missed opportunities to better serve your customers. While recruiting for retail and hospitality staffing at the moment might seem like a daunting task, implementing the right strategies and technology might just be the key to providing hiring managers and candidates alike with the tools to better navigate the industry’s new normal.