Early Careers Recruitment Success for an Australian Construction Giant

Early Careers Recruitment Success for an Australian Construction Giant

Early Careers Recruitment

Early Careers Recruitment Success for an Australian Construction Giant

PeopleScout embarked on a strategic project to revitalize the graduate recruitment program for one of Australia’s largest development and construction companies. Through our early career talent expertise, we brought in more innovative approaches to candidate engagement and elevated the graduate recruitment experience, cutting renege rates in half.

18 Weeks Cut from Time Spent on Recruitment Activity
50 % of Graduate Hires Identified as a Woman
50 % Reduction in Candidate Drop Off & Reneges

Situation

One of Australia’s largest development and construction companies had a graduate recruitment program consisted of a short burst of marketing and campus engagement (six weeks), two recruitment phases in March (16 weeks) and August (12 weeks) and a long “keep warm” period. This approach heavily impacted their HR and recruitment teams as well as a line manager resource. Plus, the long recruitment process and keep warm periods resulted in drop off or renege rates of up to 30%.

They engaged PeopleScout to help them create a more efficient graduate recruitment process, while ensuring they connected with bright emerging talent.

Solution

Seeking to strengthen the connection with students and to drive more efficiency, we executed an early careers talent solution that shifted the focus of the campaign—adding more meaningful campus engagement (24 weeks) and one short, sharp recruitment window (10 weeks).

Laying the Foundation

The first step PeopleScout took in updating the program was to conduct in-depth job analysis interviews with a variety of stakeholders including: high performing graduates and interns, their line managers and visionaries across the business. This allowed us to develop a robust success profile, which defined what good looks like now and into the future.

Then we reviewed and updated the early careers value proposition and updated the campaign materials to tap into candidates looking to build a purpose-driven career. We also tailored our approach to ensure we connected with the client’s target diversity groups.

We created an always-on expression-of-interest portal for the client which allowed us to build a talent pool for the whole academic year. With the Affinix® Student Engagement Platform, we delivered tailored content and shared employee stories showcasing ‘a day in the life’ and career journeys. This helped us to drive interest and change minds about a career in construction and property by myth-busting common misperceptions.

Campus Engagement

Recognising the importance of genuine and authentic communication, we identified graduate ambassadors across the breadth of the business. Moving away from pure reliance on careers fairs and job boards, our campaign involved the delivery of 38 student engagement events, including site tours, “meet the team” sessions and panels with female leaders leveraging our ambassadors.

Recruitment Process & Candidate Assessment

Now, having driven engagement with the target student population, it was important that the recruitment process was also effective, efficient and engaging. Our client had been following the traditional path of online testing, group assessment centres and hiring manager interviews to deliver their graduate program. But there was opportunity to ensure the process amplified their brand, provided candidates a realistic job preview, and levelled the playing field for all, enabling candidates to demonstrate their potential.

Using the insights from the internal client stakeholder interviews during our discover phase, we implemented the following changes:

  • Completely redesigned the assessment framework.
  • Adopted a CV-blind approach which helped to reduce unconscious bias.
  • Implemented a skills assessment in place of previous cognitive tests, which provided a more holistic view of the candidate, tapping into their motivation, cognitive strengths and behaviours, and measured the candidate against the client’s success profile.
  • Provided candidates with meaningful feedback reports, giving candidates an overview of their strengths and areas for development.
  • Revamped assessment centre exercises to bring the client’s construction project world to life, with candidates working together to deliver solutions involving the client’s core areas of focus, like community and sustainability.
  • Used our virtual assessment centre technology to encourage participation, especially for working candidates, rural candidates or those unable to afford the travel who previously experienced barriers during in-person events.
  • Leveraged our technology to improve accessibility for candidates with a disability and for those with ESL requirements.

Results

  • Reduced time spent on recruitment activity from 28 weeks down to 10 weeks.
  • Achieved client diversity targets, with 50% of graduates hired identifying as women (compared with 15% of graduates with construction and engineering degrees identifying as women) and 3% of graduates hired identifying as First Nations (compared with 1% of graduates with construction engineering degrees identifying as First Nations).
  • Reduced candidate drop off and reneges from 30% to 14%.

“The process was very well run, and we had strong candidates. Thank you for the hard work and efforts with this program. It was a very thorough process with great results.”

Client Feedback

The enhanced engagement and innovative approach to assessment had an amazing impact on the client’s candidate Net Promoter Score (cNPS) with candidates rating their experience at 65, which is considered great. Candidate feedback was incredibly positive with a sample of feedback below:

  • “Very modern and innovative approach to the regular interview process. Allows busy applicants to complete in their own time.”
  • “The interview process was very innovative and provided additional insight into the role.”
  • “Overall has been a great experience. The assessment provided me with feedback that I can take into account in the future.”
  • “Very user friendly interface and didn’t feel demeaning or intimidating.”
  • “Thank you for making it such a smooth application process. I really appreciated all of the support provided, and I’m looking forward to working in such a supportive work environment. I also really appreciated the quick turnaround time for my application.”

At a Glance

  • COMPANY
    Large development and construction company
  • INDUSTRY
    Building & Construction
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix

Reimaging Talent Assessment: A Digital-First Platform for Smarter and More Streamlined Talent Acquisition

The traditional recruitment process often involves a series of stages, including initial screening, psychometric testing, skills evaluation, video interview, face-to-face interview or assessment center. While each step helps in discerning a candidate’s suitability for a role, the cumulative effect of an extended assessment timeline can prove detrimental. From delayed decision-making to candidate attrition, the repercussions of a lengthy recruitment process reverberate across the hiring journey, impacting both employers and candidates.

In today’s dynamic talent acquisition environment, organizations that can shorten the recruitment process hire better talent, reduce their vacancy rates and ultimately boost their business performance.

That’s why PeopleScout is proud to introduce the One Experience Assessment (1XP), a digital-first advancement designed to innovate the way talent is evaluated. 1XP is changing the game in recruitment technology by simplifying the recruitment journey. By merging multiple talent assessment stages into one coherent, efficient experience, 1XP boosts efficiency, improves candidate quality and enhances retention.

1XP for Candidates: Streamlined Processes & Practical Job Previews

1XP’s brilliance lies in its fusion of diverse assessment techniques—like realistic job previews, situational judgement, aptitude, skills and video interview assessments—into one integrated experience. This allows candidates to demonstrate a wider range of their skills and potential while providing employers with a comprehensive view of each applicant. The outcome is an optimized match between candidates and roles, based on a full understanding of their skills and character.

For candidates, the process is straightforward. Rather than navigating a sequence of separate invitations and assessment stages, they receive a single invitation to complete everything at once. This not only condenses the timeline but also significantly streamlines the candidate experience by eliminating the need to validate their qualifications repeatedly throughout the traditional process.

Furthermore, the One Experience Assessment offers candidates a vivid preview of the role for which they are applying. By simulating real-world scenarios and challenges, 1XP enables candidates to immerse themselves in the day-to-day realities of the job. This immersive preview not only helps in managing candidates’ expectations but also ensures that individuals who proceed to the next stages are those who are truly interested and prepared for the specific demands and culture of the role. It’s a strategic approach that not only empowers candidates but also aligns talent acquisition with long-term role fulfilment and employee satisfaction.

1XP for Talent Acquisition Teams: Faster Hiring & Improved Quality

The advantages for organizations are equally significant. Allowing candidates to undertake multiple assessments in one session greatly shortens the hiring timeline and reduces the likelihood of candidate withdrawal. This efficiency is further enhanced by an automated scoring system that expedites the evaluation process, except for elements like the video interview. Consequently, recruiters and hiring managers can more quickly focus their efforts on the most promising candidates, equipped with a thorough understanding of their abilities.

As more candidates begin to explore the use of Generative AI (GenAI) to aid in their job application processes, the One Experience Assessment (1XP) maintains a decisive edge. Unlike typical assessments that might be outwitted by AI, 1XP’s sophisticated assessment design demands genuine human input and adaptability. By incorporating interactive tasks and live video challenges, 1XP creates a complex environment where the scripted responses of AI fall short. This ensures that each candidate’s performance is an authentic reflection of their true abilities, preserving the integrity and trustworthiness of the recruitment process.

Transforming Talent Assessment: Spotlight Case Studies

Here are just two examples of how PeopleScout is leveraging 1XP to elevate talent acquisition for our clients.

Financial Services Organization: Increasing Assessment Pass Rate by 78%

Facing challenges in recruiting high-quality, productive claims advisors, a leading financial services organization turned to PeopleScout’s 1XP for a solution. The new approach not only made the process more convenient for candidates and significantly reduced the time to hire, but it also eliminated the reliance on previous customer contact experience—focusing instead on skills and potential, which greatly expanded the talent pool.

The results speak for themselves: the pass rate at the assessment center stage jumped to 73%, from the previous 41%—a 78% increase. New hires were recognized for their motivation to succeed, willingness to learn and positive mindset, demonstrating the effectiveness of 1XP in identifying and attracting quality candidates.

Heathrow Airport: Reducing Time-to-Hire to Just Eight Days

The adoption of the 1XP at Heathrow Airport revolutionized the recruitment process for security officers, a role critical for the safety of millions of travellers. This transformation was not only about making the recruitment process more accessible and engaging but also significantly more efficient.

👉 Check out the full case study.

By implementing a fully virtual and immersive recruitment journey through 1XP, this organization was able to reduce the time-to-hire from several weeks to just eight days, streamlining the entire process and enabling a faster response to operational needs. Additionally, the candidate experience was greatly enhanced, reflected in a candidate Net Promoter Score (cNPS) of +70 for the whole process. This not only indicates high satisfaction among candidates but also underscores the success of the 1XP in creating a positive and engaging recruitment experience.

Ready to Revolutionize Your Recruitment Process?

The One Experience Assessment is redefining talent acquisition standards. By focusing on efficiency, enhancing the candidate experience, and providing a deep understanding of each applicant, it emerges as a model of innovation in the recruitment landscape. For organizations aiming to secure and retain top talent in today’s competitive market, adopting this digital-first strategy could be the key to a successful recruitment future.

Contact us now to learn more about how PeopleScout’s ground-breaking 1XP solution can streamline your recruitment process, enhance the candidate experience, and significantly improve the quality of your hires.

Talent Consulting from PeopleScout Lays the Foundation for a Winning RPO Partnership 

Talent Consulting from PeopleScout Lays the Foundation for a Winning RPO Partnership

Talent Diagnostic

Talent Consulting from PeopleScout Lays the Foundation for a Winning RPO Partnership

When a world-famous consumer goods brand split into two separate companies, their talent acquisition team needed help developing a sustainable strategy to support the future growth of two brands. They turned to PeopleScout and our Talent Diagnostic solution for help optimizing their talent acquisition strategy to prepare for this critical transition.

Situation 

A world-famous consumer goods brand that specialized in breakfast foods and snacks engaged PeopleScout to support an over-extended in-house recruitment team. With our Recruiter On-Demand™ solution, our flex recruiters augmented their team, and we provided some much-needed sourcing technology through our Affinix® CRM.   

After a three-year partnership, the company split into two brands, one for breakfast cereals and one for snacks, throwing the talent acquisition team into new territory.  

Solution 

To support the transition to two distinct companies—and two talent acquisition teams—the client engaged PeopleScout for our Talent Diagnostic solution, part of the Amplifiers™ suite. They wanted an objective analysis of their talent acquisition model, including a renewed focus on finding high-quality candidates in highly competitive rural markets. 

PeopleScout facilitated over 20 interviews with various stakeholders and assessed the entire talent lifecycle. Our final report gave an overview of:  

  • The current state of their talent lifecycle  
  • Recommendations to streamline their processes and create a more consistent candidate experience to improve quality and equity 
  • Technology recommendations and tactics to optimize their recruitment channels for larger, more diverse candidate pools 

Results 

Following the presentation of the findings from the Talent Diagnostic, the client engaged PeopleScout for full-cycle RPO for their new snack brand to execute the recommendations we developed.  

“The expertise from the PeopleScout team created a big lift with little lead time and a tight timeline for deliverables. I appreciate their thoughts, partnership and flexibility while we worked to align our approach with HR and our leadership.”

HR Director, Global Consumer Goods Brand 

At a Glance

  • COMPANY
    Global consumer goods brand
  • INDUSTRY
    Consumer Goods
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory, Affinix
  • ABOUT THE CLIENT
    This multinational food manufacturing company specializes in breakfast and snack foods that are manufactured and marketed in over 180 countries.

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PeopleScout Global & Multi-Country RPO Solutions

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High-Volume RPO

PeopleScout High-Volume RPO

Traditionally, high-volume recruiting focuses on quantity, at the expense of quality. At PeopleScout, our high-volume recruitment process outsourcing (RPO) solution leverages unmatched scalability, the automation of our talent acquisition suite, Affinix®, and the experience of our talent advisory consultants.

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Sure Start: Retention & Onboarding

PeopleScout Amplifiers™: Sure Start for Retention & Onboarding

As part of our suite of modular recruiting solutions, Amplifiers™, PeopleScout Sure Start is the ultimate onboarding and retention powerhouse, designed to ensure that new hires not only start on their first day but also feel valued and engaged from the get-go. With a perfect blend of personal attention and technology, PeopleScout Sure Start keeps your new joiners excited, reducing early turnover, boosting productivity and creating a path to success for all your new team members.

Download this fact sheet to learn more.

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Situation  A local authority in the southwest of England had a robust talent acquisition team but required additional support for front-end headhunting and sourcing assignments. A new and niche position for a harbor master demanded a comprehensive strategy to locate the right specialist.   A habor master ensures the safety of all users of a harbor,…

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As part of our suite of modular recruiting solutions, Amplifiers™, PeopleScout’s Talent Diagnostic delves deep into every facet of your talent lifecycle. From evaluating your employer brand to enhancing your attraction strategy, from optimizing the candidate experience to maximizing technology usage, we leave no stone unturned.

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Specialist Hiring: Maximizing Success with Targeted Talent Sourcing  

Situation  A local authority in the southwest of England had a robust talent acquisition team but required additional support for front-end headhunting and sourcing assignments. A new and niche position for a harbor master demanded a comprehensive strategy to locate the right specialist.   A habor master ensures the safety of all users of a harbor,…

Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing
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Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing

Small and medium-sized enterprises (SMEs) face unique challenges in attracting and retaining top talent. Limited resources, lack of dedicated recruitment teams, and the need for agility in hiring can often put smaller businesses at a disadvantage.   That’s where Recruitment Process Outsourcing (RPO) comes in— a versatile strategy that businesses of all sizes can leverage to…

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As part of our suite of modular recruiting solutions, Amplifiers™, PeopleScout’s Assessment Transformation empowers you to deploy talent assessments that not only enhance the recruitment experience for candidates but also help you secure top-notch, future-ready talent with cutting-edge technology and visionary design.

Download this fact sheet to learn more.

Learn more about PeopleScout’s Amplifiers™ and get answers to frequently asked questions (FAQs).

Dig into More Talent Insights

Specialist Hiring: Maximizing Success with Targeted Talent Sourcing  
Case Studies

Specialist Hiring: Maximizing Success with Targeted Talent Sourcing  

Situation  A local authority in the southwest of England had a robust talent acquisition team but required additional support for front-end headhunting and sourcing assignments. A new and niche position for a harbor master demanded a comprehensive strategy to locate the right specialist.   A habor master ensures the safety of all users of a harbor,…

Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing
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Why Small and Medium Enterprises Should Consider Recruitment Process Outsourcing

Small and medium-sized enterprises (SMEs) face unique challenges in attracting and retaining top talent. Limited resources, lack of dedicated recruitment teams, and the need for agility in hiring can often put smaller businesses at a disadvantage.   That’s where Recruitment Process Outsourcing (RPO) comes in— a versatile strategy that businesses of all sizes can leverage to…

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PeopleScout Accelerate™

PeopleScout Accelerate™

For organizations that can’t wait for a traditional enterprise RPO implementation, PeopleScout Accelerate™ is a tech-powered, ready-to-go RPO solution that is up and running in just two weeks.

Download this fact sheet to learn more.

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[On-Demand] Ready-to-Go RPO: Introducing PeopleScout Accelerate 
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[On-Demand] AI in Recruiting: Hype, Ethics & Best Practices

[On-Demand] AI in Recruiting: Hype, Ethics & Best Practices

AI in recruitment has been the buzzword on everyone’s lips lately. But while others were just talking, we were taking action helping our clients gain a competitive edge by leveraging AI to recruit smarter and more efficiently. At the same time, we didn’t just jump on the hype train. We dug deep to help employers grapple with crucial ethical questions around AI bias, privacy risks, and lack of human oversight when not implemented responsibly.

Join PeopleScout Director of Technical Solutions Architecture & Tech Implementation Chad Getchell and Sr. Implementation Training Manager Patti Woods in conversation as they separate fact from fiction for AI in recruitment and discuss the ethical implications for talent acquisition leaders. Whether you’re just starting to explore AI or already using it, this is a bite-sized 30-minute webinar to help you wade through the hype of responsible AI adoption.

In this webinar, Chad and Patti tackle:

  • The Real State of AI in Recruiting: Cutting through the hype to understand AI’s current and future capabilities in talent acquisition
  • Ethical Implications: Exploring the risks of AI bias, privacy concerns, and lack of human agency if not implemented carefully
  • Getting Started with AI: Practical tip to help you evaluate and implement AI recruiting tools successfully in your organization

By watching this webinar, you’ll gain a 360-degree perspective on the benefits, risks, and ethical considerations surrounding AI, equipping you with a clear roadmap to navigate the world of AI in recruiting responsibly.

 

The information provided in this webinar does not, and is not intended to, constitute legal or other professional advice; instead, all information, content, and materials available in this webinar are for general information purposes only. Viewers of this webinar should contact their attorney or legal advisor to obtain advice with respect to any particular legal matter. No viewer of this webinar should act or refrain from acting on the basis of information in this article without first seeking legal advice from counsel in the relevant jurisdiction. All liability with respect to actions taken or not taken based on the contents of this webinar are expressly disclaimed by PeopleScout, Inc.. The content in this article is provided “as-is”, and no representations are made by PeopleScout that the content is error-free.