Category: Talent Technology

COVID-19 Series: How to Capitalize on an Uncertain Talent Market

Posted on by nfuqua

It’s been an uncertain year; we’re all facing a lot of uncertainty. If there’s one word everyone would like to retire at the end of 2020, it’s “uncertain.”

Unfortunately, uncertainty burnout creates neither more clarity nor more confidence. Therefore, talent leaders need to think long-term and take action to be ready for whatever lies ahead.

However, despite the challenges of 2020, there is a silver lining for employers. This year has created one of the best hiring markets that employers have seen in a long time. At the end of 2019, employers were facing skills shortages and record low unemployment; it was difficult to find candidates for almost any role. Now, there are a vast number of top-tier candidates who are looking for new jobs.

But, those in-demand candidates won’t stay on the market forever and the employers that start hiring now will have a competitive advantage: They’ll be able to capture those high-caliber workers first.

So, how do you get ahead? We asked PeopleScout Vice President of Global Growth Operations and Solution Design, Krista Sullivan de Torres, to talk about how employers can capitalize on the current talent market.

Why should employers take the risk of bringing on new employees during such an uncertain time?

For the past several years, we have been in a candidates’ market. But, unfortunately, due to the pandemic and its economic repercussions, a lot of organizations have had to let go of strong, high-performing employees. This is the first time in recent history where there has been so much outstanding talent on the market – making now a great time to hire.

This moment is a perfect opportunity for employers to look strategically at their own organizations to identify key roles that contribute to their long-term success and then fill those roles with top performers.

Employers that act quickly will have a competitive advantage because they’ll have the best people to guide their own recoveries. It can take a long time to onboard a new employee and get them up and running, especially in a strategic role. So, the sooner you start hiring, the sooner these new employees can add value to your organization.

Are there any common misconceptions you’re seeing about the current talent market?

I think there are two things. The first is about the quality of candidates on the market. Some leaders make the incorrect assumption that employees who are let go during layoffs are not top-performers. While that may have been the case for some organizations in the past, with this pandemic, we’ve seen organizations have to make the really tough decision to lay off or furlough some of their best performers.

The other misconception is that some talent leaders believe that, because there are so many candidates on the market, they don’t need to focus on candidate experience. Great candidates are always going to have options – no matter what the market looks like. It’s true that there is an abundance of candidates on the market now, but if you want to hire the best people, you still need to provide an exceptional candidate experience.

What should employers keep in mind about the candidates who are on the market right now?

It’s important to be mindful of the fact that candidates are also facing a lot of uncertainty. They want to know if they’re joining an organization where they will have the stability to stay and grow over a long period of time.

There is also a lot of fear of change, and passive candidates are less willing to take on new roles. As a talent leader, you should focus on having open, honest discussions with job candidates where you can address their concerns specifically.

What can employers do to ensure their hiring process is safe for everyone involved?

Job candidates are worried about the health and safety of their families. They don’t want to take a role or go through an interview process that would put anyone at risk. At PeopleScout, we’re seeing a lot of clients move toward a fully virtual model to address these concerns. In fact, between March and September of 2020, we saw a 900% increase in the use of virtual interviews by our clients.

Throughout the pandemic, we’ve seen people adapt quickly and grow more comfortable with video interviewing and other virtual processes. Depending on the role, we’re seeing companies add everything from on-demand audio screenings to live video interviews. I think this will stay with us for a long time.

Not every employer is going to be in the position to start hiring now. Where should they focus their efforts?

If your team isn’t in a position to make hires, focus on internal mobility and making sure your current teams stay engaged. This is especially important if your organization has gone through layoffs or furloughs that have left some employees with an increased workload. To support those workers, make sure that you have a clear communication plan around where the organization is now and what you anticipate for the future. Then, talk to employees about the existing opportunities in your organization that align with their own career goals. Find ways you can make adjustments or provide training now and, when new roles do open up, make sure you consider those internal candidates.

I also want to encourage employers not to lose track of their external candidates. This is a key time to focus on improving your candidate experience and building your talent pipelines. Be honest and clear about where you stand now and what your timeline is, but give them the opportunity to learn about your organization or even engage and build relationships with hiring managers. That way, when the time is right, it will be a quick process to reach out, move the candidate through the process and make an offer.

Are there any final thoughts you’d like to leave us with?

There are so many ways that organizations are dealing with this extraordinary time, and we can all learn from each other. This is a great time to reach out and network with other talent acquisition professionals or potentially engage with a partner to learn and share best practices. Because this is all still so new, it’s a great time to be talking to your peers, networking and seeking out best practices.

Talent Pipeline and Candidate Engagement

Posted on by edyson

As we return to work, resiliency, business continuity and recovery are fast emerging as critical priorities for business leaders. Creating a talent pipeline strategy for vital roles is one way organizations can build greater resilience, have clear succession plans and ensure talent continuity. However, with hiring freezes and uncertainty around when hiring will resume has left many talent teams in limbo.

That said, there has never been a more important time to focus on building your talent pipeline strategy to ensure you have the best possible talent on your team and are well-positioned as things return to normal. You may not have positions to fill now, but by building a robust talent pipeline now, you will place yourself in a better position when we return to business as usual.

In this article, we cover how to build a better talent pipeline and engagement strategies and best practices for building stronger relationships with your candidate pool.

What is a Talent Pipeline?

A talent pipeline is a proactive talent acquisition strategy that seeks to identify, engage and recruit talent to build a robust pool of candidates to fill roles as needed. Similar to a sales funnel where leads progress through multiple stages of engagement and are eventually converted into clients, a talent pipeline moves potential job candidates through engagement stages that hopefully lead to making a hire. Like most modern recruitment practices, talent pipelining has been derived from proven sales and marketing strategies.

Talent pipeline

With a talent pipeline, organizations can pick and choose from a highly qualified group of candidates who are already familiar with the organization. The key to a successful talent pipeline strategy lies in candidate engagement because recruiting teams are not focused solely on filling open roles. Rather, they are thinking about how to best meet future talent needs through building better relationships with top talent. In addition to better candidates, talent pipelining allows you to diversify your talent pool, deliver personalized candidate experiences and improve your overall employer brand. 

How to Build a Pipeline of Candidates: Talent Pipeline Strategy and Engagement Starts with Your Employer Brand

how to build a pipeline of candidates

Talent pipelining is about influencing candidate behavior, so the first and most logical place to begin when creating a talent pipeline is the answering the following questions:

  • How do you generate interest in your organization?
  • What differentiating factors set your organization apart from other employers?
  • Why should candidates choose to work for your organization?

To find the answers to these questions, you need to turn to your employer brand. In a talent market that’s reeling from the effects of a global pandemic and calls for increasing racial diversity, your reputation as an employer is now more important than ever to attract high-quality candidates.

What’s more, at a time when candidates can quickly look up information about your organization, from compensation and benefits to the work culture and advancement opportunities, building a strong employer brand is paramount. In fact, according to the Harvard Business Review, a negative employer reputation can costs organizations up to 10% more per hire.

To attract and bring top talent to your organization’s talent pipeline, maintaining and personalizing your candidate-facing content should be a top priority. You can achieve this by improving the content on your careers page and in your social media outreach with high-quality resources, guides, videos.

So, how do you position yourself as an employer of choice in your industry and fill your talent pipeline with qualified talent? Below are some simple steps that can help you get started:

Leverage Your Career Site

The first place many candidates will engage with your employer brand will be through your career site. Use your career site to highlight your corporate values, culture and provide a real glimpse of what life for the employees of your organization is like.

Make sure that your employer brand messaging on your career site is consistent with that on your social media channels, company website and review pages such as Glassdoor and Indeed. Also, make sure your career site is mobile optimized as many mid-career professionals are more likely to search for opportunities on their mobile devices. The easier it is to apply and interact with your organization, the more top candidates you will be able to add to your pipeline.

Candidate Engagement Best Practices: Engage Your Talent Pipeline on Social Channels

Social media has fast become a top recruitment marketing channel. Moreover, according to Glassdoor, 79% of job applicants use social media in their job search, so engaging with candidates and presenting a positive employer brand on social media is essential.

For example, you can build a stronger employer brand and engagement with your target audience by promoting authentic conversations about life within your organization and asking candidates to share what they seek in an employer. You should also celebrate employee achievements, share real-life stories, photos and videos to show potential candidates what it is like working with you. This will make it more likely that candidates will feel comfortable applying for positions at your organization.

Your Employees Are Your Best Advocates

Building on your social media strategy, you can also look at employee advocacy as an effective branding and talent pipeline building tactic. Employee advocacy is the word-of-mouth marketing equivalent for recruitment. Your employees can tap into their networks, refer friends to open roles and bring in more candidates into your talent pipeline.

talent pipeline strategy

Identify employees who can act as your brand ambassadors and share the perks of working with your organization with their network and build a great referral pipeline for talent. Candidates are three times more likely to trust your employees over recruiters to provide credible information about your work culture.

How to Build Talent Pipeline: Communicating with Your Talent Pipeline

how to build talent pipeline

Send Confirmation Emails to Candidates

Sending confirmation emails to candidates in your pipeline who have applied to open positions should be an obvious step, as 96% of job applicants want confirmation their application has been received. However, just 8% say they always get one from a potential employer. You can leverage technology and automate your communication with candidates to make sure emails are sent on time and reach candidates.

You should include in your replies a “thank you” for taking the time to fill out your application, let candidates know when they can expect to hear back about their application status. You do not have to provide feedback to unsuccessful candidates, just make sure you tell any unsuccessful candidates that they have not progressed and thank them again for taking the time to apply. This reply can be automated too.

Keeping your Talent Pipeline Warm During a Hiring Freeze

You may have many talented professionals out of work looking for new opportunities but might not be in a position to do any hiring right now. That does not mean that your recruiting activity should be on hold. In fact, this is the perfect time to work on building and nurturing your talent pipeline.

Keeping candidates “warm” is a balancing act, especially in uncertain times. You can keep candidates engaged by sending them updated press releases, and managers can periodically send a personal note or text to keep the lines of communications open.

You can share updates about the conditions at your organization, statements your CEO has made, or other information to give them an understating of how your organization is dealing with this crisis. These efforts might impress candidates and make them want to work with you even if you do not have an opening yet.

Consider Using a Chatbot

Candidates in your talent pipeline will have questions for you – about the role itself, about the application process or the timeline between applying and hiring. If you have high-volume hiring needs, or your internal recruiting teams are stretched too thin to answer all of the questions, deploying a chatbot to answer some of the most common questions immediately can prevent candidates from losing touch with you or becoming frustrated.

If you are wonder if candidates would be happy accepting answers from a chatbot, modern candidates are already interacting with them, because like Alexa or Siri, they mimic our natural conversational styles.

Your job is to figure out what the most common questions will be and craft answers that the chatbot can supply. Just ensure you have a process in place if the candidate’s question was not answered satisfactorily – that the question then gets routed to a human who can answer it.

Conclusion

Ultimately, effective talent pipelining engagement boils down to how you plan, strategize and leverage technology to support your long-term business needs. The landscape for candidates today is drastically different from the past years. Empathy, flexibility and understanding will go a long way in building lasting relationships with candidates and successfully adapting to the realities of a post-COVID world.

COVID-19 Series: Preparing for Recovery and Hiring in Uncertain Times

Posted on by nfuqua

As organizations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re talking to our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organizations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs.

In this episode, we talk about preparing for recovery. We don’t know exactly what the economic recovery will look like, but we do know that employers are facing a very different talent landscape than before the pandemic – and many have leaner talent acquisition teams.

Joining the podcast for this discussion is PeopleScout Client Portfolio Leader Chris Gould.

Virgin Media: A Virtual Approach to Call Center Recruiting

Posted on by akessler
Virgin Media: A Virtual Approach to Call Center Recruiting

Virgin Media: A Virtual Approach to Call Center Recruiting

Virgin Media was receiving high customer call volumes and needed to hire 500 new customer service roles across the UK. During the COVID-10 lockdown. In just two months. Enter PeopleScout and our fully virtual RPO solution.

5,500 Applications Delivered
1,800 Virtual Interviews Assessed
300 Offers Made

Situation

As the UK entered lockdown due to the COVID-19 pandemic, enquiries to Virgin Media contact centers—including customer video calls—increased by up to 95% during daytime hours. To maintain excellent service and keep customers connected during this critical time, Virgin Media created more than 500 new contact center jobs in the UK based in Birmingham, Sheffield, Manchester and Teesside.

All 500 new hires needed to start in just two months, with the added complication of taking into account social distancing measures. Due to lockdown, candidates could not attend assessment centers or interviews onsite.

Plus, contact center managers did not have capacity to interview so many candidates while maintaining stringent service levels, and right-to-work onboarding checks could not go ahead as normal with an in-person visual review of original documentation.

Additionally, Virgin Media introduced a number of measures to ensure its people remained as safe as possible while continuing to help answer customer queries. This included providing remote working capabilities, where possible, and flexible working patterns.

All of this experience needed to be brought-to-life for candidates at the outset of their application to ensure swift hiring of the right caliber people. Virgin Media engaged PeopleScout for recruitment process outsourcing (RPO) and tech-charge talent assessment solution.

Solution

With a tight turnaround in play, we formed an agile working group which met twice daily to track project implementation and delivery progress. This rigorous schedule resulted in the deisgn and implementation of a new virtual hiring process in less than two weeks. This new fast-tracked application and assessment process used video interviews, dramatically reducing the processing time and allowing new staff to be selected within days and start within weeks.

To generate applications, we built a new page on the Virgin Media careers site and created an enhanced attraction plan to drive applicants there. We diverted existing candidates (whose roles had been cancelled) into the new process. To improve quality of applications and speed-up hiring, The microsite was built with two areas: a hints and tips page and a page illustrating the overall application process.

Recruiting capacity was scaled up, utilizing our global delivery centers to score over 5,000 application and nearly 2,000 video interviews and to support onboarding of successful candidates without delay.

Results

Within two weeks of launch, PeopleScout’s RPO team had:

  • Designed a virtual interview process from scratch
  • Delivered 5,500 new applications
  • Conducted over 1,800 online video interviews
  • Instigated 400 final stage qualification calls
  • Made nearly 300 offers within 4 weeks of kickoff
  • 95% of qualified candidates approved for hire during the Hiring Manager audit step

At a Glance

  • COMPANY
    Virgin Media
  • INDUSTRY
    Telecommunications
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    500 new call center hire
  • ABOUT VIRGIN MEDIA
    Virgin Media is a telecommunications, providing telephone, television and internet services in the United Kingdom. It is owned by Virgin Media O2.
Let’s Connect

“We have built a strong and effective partnership with PeopleScout, shown through the complexities brought about by the pandemic and then a large merger.”

Client feedback

The Future of Graduate Recruitment is Digital

Posted on by akessler

The graduate recruitment process has grown increasingly digital in the past few years, but the entire process for 2020 was held online due to the pandemic. However, the virus didn’t create this change; it simply sped up a process that was already happening.

As a graduate resourcing consultant, 2020 is my fourth graduate recruitment cycle. I currently work on the Lendlease team at PeopleScout, supporting our client by sourcing bright minded graduates who will help to shape and deliver the future of the construction and property industry.

And, despite the uncertainty in the world right now, I am confident that this move to digital graduate recruitment will stick.

Graduate Roles are Still Important

Graduates are the future of every business. Lendlease has a two-year graduate program, and the people hired for those roles use that program to grow their skills and experience before moving on to other roles within the business. We have even seen some of those graduate hires grow to become senior leaders at Lendlease.

Furthermore, it is critically important to continue recruiting for graduate roles during this uncertain time. Graduates futureproof the business by bringing in diverse, new talent with different perspectives, new ideas and an understanding of current trends. By actively filling these roles, we are preparing for the future beyond COVID-19.

But, the Process Needs to Change

Normally, the planning for a graduate recruitment cycle begins in the previous year. For 2020, we started planning in November and December of 2019. We prepare through January and February, and then the campaign goes live in March. In previous years, we would attend career fairs, flying to different universities and presenting information about Lendlease in person. Throughout the next few months, candidates would apply and interview online, and finally attend an in-person assessment center.

But, in 2020, we needed to adapt rapidly. We stuck with our normal timeframes, but moved the entire process online – career fairs and assessment centers included. Earlier this year, I attended one of the virtual career fairs.

The fair was run by a university, and nearly 1,500 students registered. We advertised on social media to get students excited to speak with Lendlease. On the day of the fair, about 300 students visited the digital booth – making it one of the most popular. I was able to present to larger groups of students at once – something that isn’t possible at a traditional booth. Students also came with questions, which I was able to answer and talk with them about one-on-one.

The virtual fair I attended was held using Zoom video technology, along with the help of a third-party provider to ensure everything ran smoothly on the day of the event. Each employer had a unique booth and logo, so students could easily identify them and talk with employer representatives. Many graduates registered to come talk with us, allowing us to target hundreds of students in just three hours without having to travel.

Best Practices to Make the Transition Smooth

For the process to be successful, consider the types of technology you use. For virtual career fairs, the university may already have a preferred platform. However, you will still need to consider virtual interviews and virtual assessments. At PeopleScout, we use Affinix™, our proprietary talent technology. With Affinix, we can schedule and conduct virtual interviews – live or recorded – on a candidate’s own time.

Likewise, it is important to focus on communication. Graduates want to hear from you. Something as simple as a message to check in can be powerful. Communicating with candidates, even if it means admitting you don’t have all the answers, builds trust in an uncertain time.

We Won’t Go Back

With the COVID-19 crisis, we are always facing new surprises. However, with graduate recruitment, the surprise was how well the process worked – even with changes taking place under a tight timeline. We had to adapt quickly, but we saw that the digital process works. Students responded well to online career fairs. We saved money by avoiding air travel and lodging. We communicated with and assessed candidates in ways that kept everyone safe.

Based on our experience, 2020 won’t be a one-off year in which graduate recruitment looks different than normal. It will be the first year where digital graduate recruitment is normal.

The Future of Graduate Recruitment is Digital

Posted on by nfuqua

The graduate recruitment process has grown increasingly digital in the past few years, but the entire process for 2020 was held online due to the pandemic. However, the virus didn’t create this change; it simply sped up a process that was already happening.

As a graduate resourcing consultant, 2020 is my fourth graduate recruitment cycle. I currently work on the Lendlease team at PeopleScout, supporting our client by sourcing bright minded graduates who will help to shape and deliver the future of the construction and property industry.

And, despite the uncertainty in the world right now, I am confident that this move to digital graduate recruitment will stick.

Graduate Roles are Still Important

Graduates are the future of every business. Lendlease has a two-year graduate program, and the people hired for those roles use that program to grow their skills and experience before moving on to other roles within the business. We have even seen some of those graduate hires grow to become senior leaders at Lendlease.

Furthermore, it is critically important to continue recruiting for graduate roles during this uncertain time. Graduates futureproof the business by bringing in diverse, new talent with different perspectives, new ideas and an understanding of current trends. By actively filling these roles, we are preparing for the future beyond COVID-19.

But, the Graduate Recruitment Process Needs to Change

Normally, the planning for a graduate recruitment cycle begins in the previous year. For 2020, we started planning in November and December of 2019. We prepare through January and February, and then the campaign goes live in March. In previous years, we would attend career fairs, flying to different universities and presenting information about Lendlease in person. Throughout the next few months, candidates would apply and interview online, and finally attend an in-person assessment center.

But, in 2020, we needed to adapt rapidly. We stuck with our normal timeframes, but moved the entire process online – career fairs and assessment centers included. Earlier this year, I attended one of the virtual career fairs.

The fair was run by a university, and nearly 1,500 students registered. We advertised on social media to get students excited to speak with Lendlease. On the day of the fair, about 300 students visited the digital booth – making it one of the most popular. I was able to present to larger groups of students at once – something that isn’t possible at a traditional booth. Students also came with questions, which I was able to answer and talk with them about one-on-one.

The virtual fair I attended was held using Zoom video technology, along with the help of a third-party provider to ensure everything ran smoothly on the day of the event. Each employer had a unique booth and logo, so students could easily identify them and talk with employer representatives. Many graduates registered to come talk with us, allowing us to target hundreds of students in just three hours without having to travel.

Best Practices to Make the Transition Smooth

For the process to be successful, consider the types of technology you use. For virtual career fairs, the university may already have a preferred platform. However, you will still need to consider virtual interviews and virtual assessments. At PeopleScout, we use Affinix™, our proprietary talent technology. With Affinix, we can schedule and conduct virtual interviews – live or recorded – on a candidate’s own time.

Likewise, it is important to focus on communication. Graduates want to hear from you. Something as simple as a message to check in can be powerful. Communicating with candidates, even if it means admitting you don’t have all the answers, builds trust in an uncertain time.

Graduate Recruitment Won’t Go Back

With the COVID-19 crisis, we are always facing new surprises. However, with graduate recruitment, the surprise was how well the process worked – even with changes taking place under a tight timeline. We had to adapt quickly, but we saw that the digital process works. Students responded well to online career fairs. We saved money by avoiding air travel and lodging. We communicated with and assessed candidates in ways that kept everyone safe.

Based on our experience, 2020 won’t be a one-off year in which graduate recruitment looks different than normal. It will be the first year where digital graduate recruitment is normal.

Texting Talent: Driving Engagement and Candidate Communication

Posted on by edyson

In light of the workforce disruptions caused by the outbreak of the COVID-19 virus, talent leaders are quickly adapting and transforming their organization’s talent function to match our present reality. 

The current crisis gives talent leaders the opportunity to assess and fine-tune recruiting practices in a way that will keep both candidates and recruiters safe while better positioning their organization for the future working conditions.  

Technologies such as text messaging tools built for recruiters offer enormous opportunities to improve recruiter efficiency, time to hire and build stronger relationships with candidates. What’s more, text messaging, when paired with a virtual hiring solution, is a safer alternative to traditional recruiting.   

Before you implement a texting solution, you need a solid understanding of use cases and best practices that can help ensure success and mitigate risk. In this article, we will outline the case for texting and share best practices for leveraging texting in your recruiting program.  

The Case For Text Recruitment

Recruiters and talent leaders understand that good recruiting begins and ends with building strong relationships with candidates. So, why add yet another communications channel to the recruiting mix?  

The answer is simple: Times keep changing, and so do the ways we communicate. As that happens, the effectiveness of tried and true methods also changes as demographics and preferences shift. 

Texting Recruitment is Straightforward: Text messages are typically short and to the point, which makes them easier to read and respond to than email messages. Texting also carries with it an expectation of informality which makes it easier to communicate. For example, saying “yes” instead of “Yes.” is totally acceptable via a text exchange. 

Text Recruitment is Convenient: Candidates can respond to texts whenever and wherever while they are running errands, on break at work or home watching a movie.  

Text Recruitment Has Greater Reach: Many hourly and elderly workers don’t own or have access to a computer and rely on their mobile devices exclusively for job searches. Texting is also more accessible for job seekers who don’t have unlimited data plans or who do not have a smart phone, making your application process more accessible to a broader population.

Text Recruitment Builds Dialogue: The nature of conversation is constantly evolving. That means candidates are becoming increasingly open to beginning conversations via text.   

Use Cases for Text Recruitment  

There are as many ways to integrate texting into your recruiting process as there are topics to communicate about. Below, we cover some of the best use cases for text recruitment. 

Automating Candidate Reengagement 

Many organizations already have a large database of candidates in their ATS. Sending automated text messages is an extremely effective way to reach out to those contacts at scale to rapidly generate interest in new positions. You can also use automation to reach out to previous employees, if they have opted-in for texting. To gain that opt in, you could ask for consent as part of the off-boarding process for departing employees. 

Automated Updates  

Sending automated texts to candidates to confirm that their job application has been received and is under review can be a great way to keep them engaged in the process. What’s more, you can set up automated messages that are triggered at each phase of the hiring process to keep candidates up to date with their status. This makes the recruiting process feel more personal and less like their application was sent down a black hole. 

Automated Scheduling 

Interview coordination is ideally suited to texting. Your organization can send text links for candidate self-scheduling to streamline interviews.  

Enhanced Screening Capabilities 

When handling a high volume of applicants, it can be difficult for recruiters to respond quickly and individually to each candidate. Using texts, you can qualify applicants faster using response templates and automated screening questions. Recruitment texting platforms can be programmed to send back follow up questions, job application links, or other content based on candidate responses. 

This exchange is an example of not just interview scheduling, but also actual interviewing over text. At PeopleScout, we have seen client’s receive an 85% response rate for this type of question and answer exchange, which is higher than other communication channels. 

Better Interview Completion Rate  

Recruiters know that coordinating with the candidate is only half the hiring battle. Recruiting teams can use texts to send automated interview reminders to hiring managers and colleagues, so nothing slips through the cracks. Fewer missed or reschedule interviews means a shorter time to hire. 

Field Recruiting 

Retail, hospitality and other employers with large physical footprints can also utilize text short codes to capitalize on walk-in applicants. Signage placed on doors, at the register, or elsewhere connects job seekers directly to the online job application forms and minimizes distractions for managers in the field.  

SMS short codes are five to six-digit numbers that are often paired with keywords for use in text recruitment (e.g. ‘Text JOBS to 123456’). You can utilize them on signage at job events to maximize ROI.  

Best Practices for Text Recruitment  

While mobile phones and texting have become ubiquitous tools in everyday life, it is important to realize that communication preferences vary from individual to individual. It is also critical to recognize that the attributes that makes texting such a powerful recruiting tool – that’s it is direct, convenient and personal – are the same things that make observing best practices so important. 

Secure Permission from Candidates 

Text messages are governed by different laws and standards than email. Employers in the U.S. will want to consider how the Telephone Consumer Protection Act (TCPA), or similar laws such as the European Union regulations regarding electronic communications, namely the General Data Protection Regulation (GDPR), apply to different types of recruitment texting activity. Talent leaders should consult their legal counsel and get comfortable with the ins and outs of the TCPA when formulating a text recruitment strategy and all related policies.   

Before you text candidates, you must first obtain express consent from the candidate and it must be easy for them to opt-out of communications. As a starting point, review your organization’s website and application process and add simple, clear language stating that phone numbers may be used to message applicants. The notice should be placed near the phone number entry field, rather than buried in lengthy terms of service statement and privacy policy should also be updated.  

Consider Compliance Requirements 

Even if your organization does not have a text recruitment platform, chances are that some recruiters are using personal devices to communicate with candidates via text. This may produce positive results, but places you at greater compliance risk because there is no centralized record of communications. Using personal devices, or even dedicated company devices, also makes it difficult to exercise effective oversight to ensure that organizational guidelines are followed. 

Text messaging activity is increasingly likely to be included in compliance audits, so make sure your bases are covered. Follow all of the same protocols – business and legal – that you would in writing, email or telephone conversations. 

Define Messaging Guidelines for Recruiters 

Texting should be professional and consistent with your employer brand, just like any other type of communication. So, it’s helpful to provide high-level guidelines to your recruiting team to ensure that everyone is on the same page about internal text messaging practices. 

Communicate Clearly with Candidates 

The best text outreach messages get straight to the point. In any initial conversations, the recruiter should answer a few key questions candidates may have to get the best possible response: 

Who are you and why you are reaching out? 
 

Text recruitment

What are the next steps? 
 

Setting context and expectations up front maximizes engagement. What’s more, these questions can be set up as automated responses, so recruiters may only have to step in once the initial screening questions have been asked and answered.  

Timing is Everything  

Text only during the workday, from 8 a.m. at the candidate’s local time to 5 or 6 p.m. Texting a candidate during off-hours, may lead them to do the same and set an expectation of a response from your team. If job seekers do reach out on weekends or evenings and you do not want your recruiters to engage, you can steer their communications back to the normal business hours. For example, if you receive a text on Saturday, you might set up an automated response that you will follow up first thing Monday. 

Texting is Not Always Appropriate  

Some aspects of the recruiting process require a more personal touch than others. While many consider messaging “personal” and “immediate,” you may want to deliver important information (ex. “you didn’t get the job”) or discuss sensitive topics like salary using other means such as a phone call or email depending on the situation. 

Closing Thoughts  

Automation of the recruiting process is where the candidate experience is headed. As a result, it is going to free up time for your recruiters and allow them to seamlessly connect one-on-one with candidates and holding meaningful conversations.  

Texting has become such a big large part of modern life that embracing it can make your organization an employer of choice to top candidates in your industry.   

Cutting Time-to-Fill in Half with a Technology-Driven RPO Solution

Posted on by nfuqua
Cutting Time-to-Fill in Half with a Technology-Driven RPO Solution

Tech-Powered RPO

Cutting Time-to-Fill in Half with a Technology-Driven RPO Solution

A large, multi-brand media company in Australia engaged with PeopleScout to develop a tech-powered recruitment process outsourcing (RPO) solution designed to deliver seamless recruitment experiences and provide them with a competitive advantage.

50 % drop in time-to-fill
4 agency brands
EVP development and implementation
EVP development and implementation

Scope and Scale

For the client, candidate care is key, so the model was designed to ensure engaging communication strategies along with consistent employer value proposition (EVP) messaging. All of this had to be underpinned by technology, allowing the recruiters to access sourcing tools, to easily and efficiently move candidates through the process and to manage multiple requisitions at one time. Ultimately, the goals was to find better quality candidates, faster, across the four agencies that made up the media group.

Situation

By implementing a centralized talent acquisition model, aligned to the different brands in the group, the senior leadership team now has access to reporting that gives them a clear picture of where their requirements are, any bottlenecks or challenges and this, in turn, helps with business planning. Prior to the introduction of an RPO, time-to-fill averaged between 42 and 60 days which placed a significant amount of additional pressure on teams and business units with the potential to generate a domino effect of increased vacancies.

Solution

  • Full, end-to-end talent acquisition services
  • Strategic sourcing across every brand and business unit
  • Executive search for senior roles
  • EVP development and implementation
  • Hiring manager training
  • Third-party supplier management
  • Executive reporting
  • Talent community development
  • Occupational Personality Questionnaire (OPQ) design and implementation
  • Contract generation for graduates and all solution hires

The deployment of PeopleScout’s complete sourcing and talent management solution in conjunction with our RPO team made an immediate impact on the time-to-fill metric. With advanced sourcing capabilities, powerful automation, a streamlined onboarding solution, detailed reporting insights and CRM capabilities, the solution generated productivity gains that allowed for an improved candidate experience, the optimization of marketing strategies and more effective talent pooling.

Results

Time-to-fill dropped from 60 days to an average of 27 days.

Integrating an experienced recruitment team with media and digital marketing expertise allowed for a smooth transition for the RPO team and the client and established a conversion benchmark above 82% of roles briefed versus placements.

PeopleScout is also focused on process improvement and to target goals around improved staff retention and candidate quality through the introduction of cognitive and behavioural testing, video interviews, a reference checking technology platform and a suite of new technology tools, including artificial intelligence.

Client Feedback

“Since partnering with PeopleScout we’ve seen consistent improvement in the marketing of our brand to potential employees, increased productivity through process improvement and the introduction of new tools and technology as well as a reduction in vacant roles. We regularly receive feedback from candidates that their experience of the job interview process is the best they’ve ever experienced period.”

“Media agencies operate in a fast-paced, high-volume environment where resourcing needs constantly fluctuate and reactivity is key. In this context, PeopleScout’s scalable approach is a huge advantage as it allows us to quickly recruit staff when we win new clients and focus on longer-term strategic work when volume is lower. The PeopleScout team has quickly developed an intimate understanding of our industry and business challenges and are seamlessly embedded in each of our agencies, allowing them to sell our EVP to candidates.”

At a Glance

  • COMPANY
    Large Australian multi-brand media company
  • INDUSTRY
    Media Services
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory, Affinix
Let’s Connect

Virtual Volume Hiring for Front-Line Workers

Posted on by nfuqua
Virtual Volume Hiring for Front-Line Workers

Virtual Volume Hiring for Front-Line Workers

PeopleScout delivered high-volume contact center hires in just two months for this telecommunications provider with a virtual candidate experience.

16 different volume vacancy types
60 % managing over 60% of all external hiring
300 offers made in just 4 weeks

PeopleScout has been working with a large telecommunications company for more than seven years. The company supplies telephone, television and internet services to customers throughout the UK.

PeopleScout provides RPO services for volume hiring to the client’s front-line workers. In the highly competitive telecommunications industry, the client needs to ensure the company attracts the very best talent, particularly across their sales and technician functions. PeopleScout manages up to 16 different volume vacancy types or about 60% to 70% of all external hiring. This fast-paced market requires an agile partner who can respond to quickly changing requirements.

Situation

The client had recently decided to reduce the number of sub-contractors and outsourcers for front-line jobs. PeopleScout had been briefed to replace these workers with permanent employees.

As the UK started restrictions for COVID-19, some of the company’s outsourced overseas contact centers were threatened with the risk of closure due to lockdown in those countries. To maintain excellent service, the client created more than 550 new contact center jobs in the UK, to help keep customers connected during this critical time.

The task was to find 550 new starters within two months of the project launch, using a completely redesigned process while taking into account social distancing measures. Candidates would not be able to attend assessment centers and interviews onsite, contact center managers would not have the capacity to interview while maintaining stringent service levels and right to work/onboarding checks could not go ahead using a visual review of original documentation as normal.

Additionally, the client introduced a number of protocols to ensure its people remained as safe as possible while continuing to help answer customer calls and queries. This included providing remote working capabilities where possible and flexible working patterns.

Solution

An agile working group was formed and met twice daily to track project implementation and delivery progress. A new virtual hiring process was designed and implemented in less than two weeks. PeopleScout fast-tracked application and assessment by using video interviews, dramatically reducing processing time and allowing candidates to be selected within days and start within weeks.

To generate candidates, PeopleScout built a new page on the client’s careers site and created an enhanced attraction plan to drive applicants there. This included diverting existing candidates (whose roles had been cancelled) into the new process and creating two microsites to improve quality of applications and speed-up hiring – a hints-and-tips site and a site illustrating the overall application process.

Hiring capacity was ramped up, using PeopleScout’s global delivery centers to score nearly 5,000 video interviews and to support the onboarding of successful candidates without delay.

Results

  • Delivered 5,550 new applications
  • Conducted more than 1,800 online video interviews
  • Completed 400 final stage qualification calls
  • Made nearly 300 offers within four weeks
  • Created a hiring manager audit step with 95% of qualified candidates approved for hire

Process Improvement

Throughout this agile process, PeopleScout continually used data to understand where interventions could be made to improve the recruitment journey. We created two microsites to help prepare candidates for each step of the process.

The sites were created, signed-off and live within the first three weeks of go-live. They enabled candidates to find out more about key steps in the process such as getting access to an onboarding site which outlines what they need to do prior to starting, as well as what happens on day one.

“Due to the COVID-19 situation, we needed a new hiring process in an extremely short period of time. In less than two weeks, PeopleScout had candidates moving swiftly through the process. PeopleScout’s agility ensured candidates could start within one month of applying.

As the situation continued, we found that we needed additional onboarding support. PeopleScout created microsites to educate and move people through the process which, at the same time, reduced email traffic to our teams.

Most importantly, PeopleScout has helped us build a new level of trust with our hiring managers, enabling us to work in a far more efficient and safe way. The success of this project means that we now have a new way of recruiting to build on in the future.”

Head of Resourcing, Telecommunications Company

At a Glance

  • COMPANY
    Large telecommunications company
  • INDUSTRY
    Telecommunications
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    550 virtual call center professionals in two months
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A Comprehensive Recruiting Solution Saves 35% in Recruitment Costs

Posted on by nfuqua
A Comprehensive Recruiting Solution Saves 35% in Recruitment Costs

A Comprehensive Recruiting Solution Saves 35% in Recruitment Costs

A leading regional food company across the Asia-Pacific region partnered with PeopleScout to implement an RPO solution to reduce agency spend and improve recruitment outcomes.

35 % reduction in agency spend
$ 500,000 saved in recruitment costs
Implemented a new streamlined recruitment process underpinned by analytics
Implemented a new streamlined recruitment process underpinned by analytics

Scope and Scale

The client operates in a highly competitive market where the need for evolving technical specialization can expand quickly as a result of high demands and product innovation. PeopleScout has developed an unrivaled experience and knowledge of the organization and the talent acquisition skills needed within consumer goods and consumer goods manufacturing companies. To meet its workforce demands, the client engaged PeopleScout to implement a full-cycle RPO program for their head office and production sites.

Situation

The client requires a scalable RPO solution to optimize recruitment technology, reduce agency usage, centralize recruitment processes and increase the quality-of-hire by standardizing the recruitment and selection process. The solution combines highly skilled recruiters, innovative technology and sophisticated recruitment processes to source market leading talent across Australia and the wider APAC region.

Solution

EMBEDDED RECRUITMENT SUPPORT

The solution has been constantly evolving over time to become a fit-for-purpose recruitment model that can flex up and down to meet the growth needs of the company across both regions as determined by changes in seasons and mergers and acquisitions.

IMPROVED TECHNOLOGY

The optimization of the recruitment technology ensures all roles are approved through an online form. The end-to-end recruitment process is shifted online allowing for measurable analytics.

TAILORED RECRUITMENT FOR DRIVERS

PeopleScout designed a recruitment and assessment process for drivers with a simple one-click apply and a single onsite interview. Completed pre-employment paperwork meant that drivers only came in once to complete the selection process. Mobile drug and alcohol testing vans were made available at the end of their shifts for a period of three days—reducing administrative costs and time-to-hire. On the day of the interview, candidates also completed medical assessments, further reducing time-to-fill.

SOURCING FOR LEADERSHIP ROLES

PeopleScout was asked to recruit a number of senior leadership roles across the organization. In the past, these roles would have been filled by an executive recruitment agency. PeopleScout was able to reduce time-to-fill and create a significant cost savings.

Results

REDUCTION IN AGENCY SPEND

Since the start of our journey with the client we have reduced agency spend from 40% to less than 5%. This equates to a cost reduction of well in excess of half a million dollars.

INSIGHTS & EXPERTISE

The client values the transparent approach to sharing data and the regular insights underpinning process improvement provided by PeopleScout’s RPO team as well as their ability to quickly source and hire candidates for hard-to-fill positions.

ACQUISITION SUPPORT

The use of structured screening and assessment combined with hiring manager training and uplift in hiring manager capability has led to an increased quality of hire.

IMPROVED PERFORMANCE

PeopleScout has improved the client’s recruitment performance by merging people, process and technology to enhance the experience with the recruitment process for candidates, recruiters and hiring managers.

ALIGNMENT TO PEOPLE CAPABILITIES

The company people capabilities set the behaviors of how the company performs, grows, recruits and recognizes people. The talent acquisition team continues to work closely with key stakeholders to build success profiles and interview guides that embed these capabilities in the recruitment process, and the team coaches hiring managers on best practice interview techniques.

At a Glance

  • COMPANY
    Food manufacturing company
  • INDUSTRY
    Consumer Goods
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix
Let’s Connect