Category: Talent & Market Insights

Recruitment Marketing Analytics: From Gut Instinct to Data Intelligence  

Posted on by akessler

The emergence of data-driven recruitment has fundamentally transformed how forward-thinking organizations approach talent acquisition. Recruitment marketing analytics isn’t just about tracking basic metrics like application volumes or cost-per-hire—it’s about developing deep insights into candidate behavior, optimizing every stage of the talent journey, and making strategic decisions backed by concrete evidence rather than assumptions. 

Leveraging the data generated through recruitment marketing represents more than just operational improvement—it’s a strategic evolution that enables talent acquisition teams to operate with the sophistication and accountability of modern marketing departments.  

Recruitment Marketing Analytics Fundamentals 

Modern CRM systems provide critical insights through talent pool composition analytics, engagement metrics, campaign performance measurement and conversion measurement across the candidate journey. But a recruitment analytics platform goes deeper, offering a single source of truth for understanding your end-to-end recruitment process. 

Talent acquisition leaders are increasingly adopting sophisticated data-driven approaches to optimize strategies, allocate resources effectively and demonstrate clear ROI to organizational stakeholders. Look for an analytics platform with interactive dashboards that visually monitor trends and identify opportunities, connecting recruitment analytics with talent market intelligence. 

Key Performance Indicators Across the Candidate Journey 

Awareness: 

  • Career site metrics: Unique visitors, source attribution, and content engagement 
  • Social media engagement: Follower growth, share of voice, and engagement rates 

Consideration: 

  • Talent community growth: New registrations and nurture campaign engagement 
  • Application intent: Job description views, application starts, and abandoned rates 
  • Engagement quality: Repeat visits and time spent exploring opportunities 

Application: 

  • Conversion metrics: Application completion rates and cost-per-application 
  • Candidate quality: Skills match percentage and diversity of applicant pool 
  • Efficiency: Time to qualified candidate and recruitment marketing cost-per-hire 

Cross-Funnel Metrics: 

  • Candidate experience: Satisfaction surveys at various touchpoints 
  • Market responsiveness: Time-to-fill by position and location 

Advanced Analytics 

Organizations that move beyond basic reporting can unlock deeper insights to transform recruitment marketing effectiveness. 

  • Cohort Analysis: Track candidate groups over time to identify behavior patterns and evaluate the long-term impact of marketing initiatives. 
  • Funnel Analysis: Identify conversion bottlenecks, compare performance across candidate segments, and evaluate stage-by-stage conversion efficiency to optimize the candidate journey. 
  • Channel Effectiveness Analysis: Compare cross-channel performance, calculate return on investment by channel, and find the optimal channel mix for improved budget allocation. 

Predictive Analytics and AI Applications 

Predictive analytics leverages artificial intelligence (AI) and machine learning to highlight insights, anomalies and predictions, including: 

  • Candidate conversion predictions
  • Channel performance forecasting 
  • Hiring timeline optimization 
  • Sourcing strategy recommendations 
  • Budget allocation optimization 

These capabilities help talent teams understand behaviors of top talent and predict factors such as cultural fit, willingness to change companies and future tenure potential—helping to support confident recruitment marketing budgets. 

Building a Culture of Data-Driven Decision Making 

Successfully implementing recruitment marketing analytics requires more than just sophisticated analytics tools—it demands a fundamental shift in how talent acquisition teams approach strategy development and performance evaluation. This cultural transformation involves moving from reactive, intuition-based decisions to proactive, evidence-based strategies. 

The most successful organizations establish regular data review cycles where recruitment teams analyze performance metrics, identify trends, and adjust strategies accordingly. They create accountability frameworks that tie recruitment marketing decisions to measurable outcomes, and they invest in developing analytical capabilities across their talent acquisition teams. 

Equally important is establishing clear data governance practices that ensure accuracy, consistency, and actionable insights. This includes standardizing data collection methods, implementing quality control processes, and creating accessible dashboards that enable real-time monitoring and decision-making. 

Recruitment Marketing Analytics as a Revenue Driver 

Data-driven recruitment marketing transforms talent acquisition from a cost center focused on filling positions to a strategic function that drives measurable business value. When recruitment teams can demonstrate clear connections between their marketing investments and outcomes like improved candidate quality, faster time-to-hire, and enhanced employer brand perception, they gain credibility and resources to execute increasingly sophisticated strategies. 

By adopting recruitment marketing analytics, organizations can optimize recruitment marketing budgets, improve candidate quality, reduce time-to-hire and demonstrate clear ROI to leadership—creating sustainable competitive advantages in the global talent marketplace. The future belongs to those who can transform data into actionable insights and use those insights to build more effective, efficient and candidate-centric recruitment experiences. 

How Recruitment Marketing Technology Is Transforming Talent Acquisition

Posted on by akessler

Today’s most successful organizations aren’t just using technology to automate existing processes—they’re leveraging it to fundamentally reimagine how they identify, attract, engage and nurture talent relationships. Modern recruitment marketing technology enables organizations to operate more sophisticated recruitment marketing campaigns, with the ability to segment audiences, personalize experiences, track engagement, measure ROI and optimize campaigns in real-time. The result is a more strategic, efficient, and candidate-centric approach that drives superior outcomes in an increasingly competitive talent market. 

Understanding and leveraging these technological capabilities isn’t just an advantage—it’s becoming essential for remaining competitive in a market where the best candidates have multiple options and expect sophisticated, personalized experiences throughout their journey. 

Core Capabilities of Modern CRM Platforms 

While Applicant Tracking Systems (ATS) have long served as the technological backbone of recruitment processes, their focus on managing active applications creates significant limitations in today’s talent-driven market. Enter Candidate Relationship Management (CRM) technology. A CRM platform enables organizations to nurture relationships with candidates long before they apply, creating robust talent pipelines and enhancing the overall candidate experience. 

Talent Community Management 

At the heart of CRM technology is the ability to build and nurture talent communities. A CRM allows you to create dynamic talent pools where candidates can express interest, update preferences and receive tailored communications—all outside the formal application process. Talent groups can be segmented to create region-specific or role-specific talent communities that respect nuances while maintaining a consistent employer brand. 

Key Capabilities: 

  • Segmentation capabilities for targeted engagement 
  • Self-service profile management for candidates 
  • Interest-based talent pool organization 
  • Engagement tracking and scoring 
  • Automated membership management workflows 

Personalized Candidate Journeys 

CRM technology helps you create the highly personalized experiences modern candidates expect. Deliver experiences that feel bespoke to each candidate, addressing their specific interests, career aspirations and information needs based on their stage in the process. For instance, a software developer might receive content about technical challenges and innovation, while a marketing professional might see content showcasing creative campaigns and brand initiatives. 

Key Capabilities: 

  • Microsites for specific talent communities or recruitment campaigns
  • Automated yet personalized communication workflows 
  • Hyper-targeted messaging informed by career site behavior, engagement signals and candidate status 
  • Preference and interest-based content delivery 

Sophisticated Nurture Campaigns 

Perhaps the most transformative aspect of CRM technology is the ability to develop long-term engagement strategies. This allows talent acquisition teams to maintain meaningful connections with potential candidates over extended periods, gradually building familiarity and preference for the employer brand. For roles with limited talent pools, such as specialized technical positions or senior leadership, these nurture capabilities are particularly valuable in developing relationships with passive candidates who may not be ready to apply immediately. 

Advanced Features: 

  • Multi-stage nurture campaign development 
  • Email and SMS/text communication 
  • Trigger-based communication sequences 
  • Engagement scoring and qualification models 
  • Cross-channel campaign coordination 

Event Management and Engagement 

CRM platforms have evolved to support comprehensive event strategies. From campus recruitment fairs to executive networking events, CRM technology provides the infrastructure to maximize the relationship-building potential of in-person and virtual interactions. The most effective platforms seamlessly integrate event engagement with broader candidate journeys, ensuring consistent experiences across touchpoints. 

Functionality Includes: 

  • Registration and attendance management 
  • Pre- and post-event communication sequences 
  • Virtual event platform integration 
  • Attendee engagement tracking 
  • ROI measurement for recruitment events 

Creating a Unified Recruitment Ecosystem

The true power of recruitment technology emerges not from individual tools, but from their seamless integration. A well-integrated technology stack enables consistent candidate experience, streamlines workflows and comprehensive data analysis. For example, integrating your CRM with your ATS eliminates the “black hole” experience where candidates lose visibility into the their status after applying. Instead, the CRM maintains the relationship regardless of application outcomes, enabling you to maintain connections with promising candidates for future opportunities.

The Power of One

Consider leveraging a talent technology suite—a tech platform that integrates an ATS, a CRM and recruitment marketing capabilities out-of-the-box. For example, Affinix®, PeopleScout’s proprietary total talent suite, brings your entire recruitment journey together into one ecosystem. Affinix connects applicant tracking, candidate relationship management, recruitment marketing, digital interviewing and talent analytics with a consistent user experience across applications. Through our modular approach, you can mix and match capabilities and build the perfect recruitment ecosystem for your needs. 

The Data Advantage of Recruitment Marketing Technology 

Modern recruitment marketing technology generates unprecedented insights into candidate behavior, campaign effectiveness and talent market dynamics. Organizations that effectively leverage this data gain significant competitive advantages through evidence-based decision making and continuous optimization. 

The most sophisticated platforms provide recruitment marketing analytics on engagement rates, conversion metrics, candidate journey progression, and sourcing effectiveness. This data enables recruitment teams to identify what’s working, optimize underperforming campaigns, and allocate resources more effectively. More importantly, it allows them to understand candidate preferences and behaviors at a granular level, informing more targeted and effective engagement strategies. 

Advanced analytics also enable predictive capabilities, helping organizations anticipate talent needs, identify optimal recruitment timing, and proactively build talent pipelines before urgent hiring needs arise. This shift from reactive to proactive talent acquisition represents a fundamental evolution in how organizations approach talent strategy. 

Future-Proofing Your Strategy with Recruitment Marketing Technology 

As technology continues to evolve, the organizations that thrive will be those that view their recruitment marketing technology as a strategic asset rather than just operational infrastructure. The most successful organizations approach recruitment marketing technology as an integrated ecosystem that supports their employer brand, candidate experience and talent acquisition goals. By thoughtfully selecting, integrating, and optimizing their technology stack, they create powerful capabilities that drive competitive advantage in the race for talent.  

PeopleScout Jobs Report Analysis – August 2025

Posted on by lloftus

U.S. employers added 22,000 jobs in August, well below expectations of 75,000. The unemployment rate edged up to 4.3%, its highest since 2021, while wage growth slowed to 3.7% year-over-year. Revisions showed June’s payrolls contracted by 13,000—the first decline since 2020—and July’s gain was revised down slightly. Healthcare led with 31,000 new jobs and the leisure and hospitality sector provided a bright spot, adding 28,000 jobs last month. However, losses in federal government, manufacturing, and professional and business services offset much of that growth. Average weekly hours held steady at 34.2. 

The Numbers 

  • 22,000: U.S. employers added 22,000 jobs in August. 
  • 4.3%: The unemployment rose slightly to 4.3%. 
  • 3.7%: Wages rose 3.7% over the past year.  

The Good 

Healthcare and social assistance once again provided stability, with healthcare adding 31,000 jobs and social assistance contributing 16,000. Leisure and hospitality also posted modest gains (+28,000), signaling ongoing demand for services in that sector. The prime-age labor force participation rate rose to 83.7%, indicating that more people in their peak working years are entering or re-entering the job market. Average weekly hours remained steady at 34.2, suggesting that employers are maintaining labor utilization rather than scaling back on hours worked. 

The Bad 

Overall job growth was minimal at just 22,000, well below forecasts of 75,000. Revisions showed that June’s payrolls contracted by 13,000—the first monthly decline since December 2020—while July’s figure was trimmed by 8,000. Job losses were broad-based, with federal government employment falling by 15,000, professional and business services shedding 17,000 and manufacturing down 12,000. Wage growth slowed to 3.7% year-over-year, its weakest pace in more than a year, and broader unemployment, which includes those working part time for economic reasons, rose to 8.1%. 

The Unknown 

The concentration of gains in healthcare and social assistance raises questions about whether broader private-sector demand is weakening. Rising unemployment may reflect more workers re-entering the labor force, but elevated continuing claims suggest it is taking longer to find new jobs. Policy uncertainty and shifting trade conditions continue to weigh on employer confidence, while the Federal Reserve faces a balancing act between slowing job growth and ongoing inflation concerns. The pace and timing of interest rate cuts will play a key role in shaping the labor market outlook for the remainder of the year. 

Conclusion 

The August jobs report underscores a labor market that is stalling, with limited job creation and downward revisions to prior months tempering recent momentum. Still, steady hiring in care-related sectors, stable weekly hours and higher prime-age participation highlight areas of resilience. As the labor market adjusts to shifting economic and policy dynamics, organizations will need to focus on flexible talent strategies and workforce planning to navigate an environment of slower growth and greater uncertainty. 

Early Careers Recruitment Strategy: Enhancing Candidate Experience & Skills Assessment

Posted on by akessler

Early Careers Recruitment Strategy: Enhancing Candidate Experience & Skills Assessment

How to attract, assess and retain Gen Z talent effectively

Generation Z candidates demand authentic employer brands, meaningful work experiences, and transparent values that align with their social consciousness. But this generational shift is also creating unprecedented opportunity for organizations: strategic early careers recruitment, compelling employer value propositions, and transformative assessment experiences that turn talent competition into sustainable advantage.

This ebook, Early Careers Recruitment Strategy: Enhancing Candidate Experience & Skills Assessment, is your roadmap to building a magnetic Gen Z talent attraction strategy now and into the future.

In this ebook, you’ll discover:

  • What’s driving the shift from qualification-based to skills-based early careers recruitment
  • Why your current candidate experience is capturing only a fraction of available Gen Z talent
  • Emerging strategies for building authentic employer brands that resonate with digital natives
  • Techniques to balance AI-powered efficiency with meaningful human connection in assessment
  • Data-driven approaches to creating inclusive, bias-free selection processes
  • Proven frameworks for transforming candidate dropout into strategic self-selection

Download your copy today and position your organization at the forefront of early careers recruitment innovation for years to come.

Beyond the Beaten Pathway: Creative Assessment for TMP Worldwide’s Emerging Talent Search

Posted on by akessler
Beyond the Beaten Pathway: Creative Assessment for TMP Worldwide's Emerging Talent Search

Graduate Assessment

Beyond the Beaten Pathway: Creative Assessment for TMP Worldwide’s Emerging Talent Search

Discover how PeopleScout designed an innovative graduate assessment process for TMP Worldwide’s new development programme. Our reciprocal choice model, Gen AI-resilient tools, and bespoke selection stages that achieved 100% offer acceptance while identifying future leaders who aligned with company values.

100 % attendance rate for the assessment centre
100 % offer acceptance rate
Gen AI resilient assessment process
Gen AI resilient assessment process

Situation

TMP Worldwide—a transformative, multi-award-winning advertising agency that dominates UK media buying, employer branding, recruitment marketing, and resourcing—had big plans. They’d created a brand-new two-year graduate development programme designed to cultivate their next generation of leaders. The catch? Just three coveted spots were available.

While TMPW had successfully designed and delivered numerous graduate assessment processes for their clients, this was the first time TMPW was running a scheme of their own. Unlike a typical graduate scheme with rigid degree requirements or university hierarchies, TMPW’s Graduate Pathway was designed to find graduates with a different mindset who could maximise every learning opportunity and emerge as genuine trailblazers.

They were working with shorter-than-usual timescales and needed maximum return on investment. The challenge was on to design and deliver a bespoke, forward-focused and cost-efficient early careers assessment process to unearth three brilliant graduates.

With no historical data to lean on and an evolving early careers landscape, the process had to be flexible enough to scale up or down based on unknown application volumes—all without affecting costs or timelines. Plus, they needed to stay ahead of the curve with Gen-AI-aware design features that would protect the process from unwanted disruption from candidates potentially using Gen AI to exaggerate or misrepresent their skills.

Solution

PeopleScout’s Assessment Psychologists crafted a bespoke, end-to-end selection process that brought TMPW’s unique proposition to life. This wasn’t about adapting existing frameworks—this was industry-first thinking that gave candidates multiple opportunities to showcase their strengths through an engaging, informative experience.

We started from scratch, applying best practice design principles with a creative twist. We began with research to capture the expertise and perspectives of key Graduate Pathway stakeholders to build a values-led assessment framework that truly embodied TMPW’s culture.

The Reciprocal Choice Revolution

Here’s where our different mindset really showed. Instead of the traditional one-way selection approach, we developed an innovative reciprocal choice model based on TMP’s values and candidates’ evolving expectations. This creative solution emphasised mutual fit over one-sided evaluation, embedding informed candidate choice throughout the process and prioritising transparent, authentic two-way communication between candidate and company.

We integrated realistic job preview (RJP) elements at every stage, ensuring candidates could make genuinely informed decisions about their future with TMP.

We recognised the potential for Gen-AI-enabled applicants to impact the accuracy of hiring decisions and were transparent with candidates about AI usage and issued training and guidance to recruiters.

Three Stages of Discovery

Our creative approach unfolded across four carefully designed stages, each providing deeper insights into both the programme and TMPW while enabling candidates to self-assess their alignment with the company.

Stage 1: Killer Questions

We kicked off with strategically crafted questions based on realistic job previews and informed choice principles. This wasn’t about catching people out—it was about helping the right candidates identify themselves early.

Stage 2: Gen AI-Resilient Sift

Our Gen AI-resilient sift tool assessed priority criteria from the framework, using autoscored situational and preference questions specifically designed to limit Gen AI disruption. This ensured we were evaluating genuine responses and different thinking styles.

Stage 3: Asynchronous Video Interview

We invited the highest-scoring candidates to pre-record a video interview. Those who gave personalised, unique responses earned their place at our immersive assessment centre at TMPW’s London headquarters.

Stage 4: Immersive, Work-Sampling Assessment Centre

This final stage provided realistic work samples and genuine previews of life at TMPW and the nature of role, testing holistic match and ensuring successful candidates could make fully informed decisions when it came to accepting offers—fulfilling our goal to make the right hires the first time and every time.

Results

Interest in the pathway was huge, and our creative solution delivered exactly what TMPW needed. With automated sifting, asynchronous video interviews, and extensive self-assessment opportunities, we identified candidates who were both exceptionally talented and genuinely motivated to succeed at TMPW.

TMPW were overwhelmingly happy with what we managed to achieve, including:

  • Maintaining a highly diverse candidate pool through to the assessment centre.
  • Highly eligible assessment centre candidates who scored highly across the full set of assessment criteria during the exercises and interviews.
  • Cost-effective use of only bespoke-designed assessments with no cost-per-use or licence costs, as well as the ability to scale up without increasing costs.
  • 100% attendance rate for the assessment centre.
  • 100% offer acceptance rate.
  • Positive feedback on the assessment experience from candidates.
  • The identification of strong future leaders who aligned with TMP’s company values and unique culture.

This industry-first approach didn’t just fill three graduate positions—it created a blueprint for identifying and attracting different thinkers who’ll drive competitive advantage for TMPW and their clients for years to come.

Candidate Feedback:

  • “I enjoyed how immersive and hand-on the process was. There were lots of different styles of tasks.”
  • “The process was very creative and unique.”

At a Glance

  • COMPANY
    TMP Worldwide UK
  • INDUSTRY
    Consulting
  • About TMP Worldwide
    TMP Worldwide UK is a leading recruitment marketing agency, specialising in connecting top talent with employers through innovative and data-driven solutions. With decades of experience in the talent acquisition space, TMP Worldwide UK helps employers to attract, engage, and retain the best candidates. Focused on driving measurable results through strategic employer branding, recruitment advertising, and recruitment technology, TMP Worldwide UK helps organisations to outthink their competitors and build stronger, more diverse workforces. For more information, please visit www.tmpw.co.uk. TMP Worldwide UK is part of PeopleScout, a TrueBlue (NYSE: TBI) company, a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organisations of all sizes.
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PeopleScout Jobs Report Analysis – July 2025

Posted on by lloftus

U.S. employers added just 73,000 jobs in July, well below expectations. Revisions to prior months were significant, with May and June gains adjusted downward by a combined 258,000 jobs. The unemployment rate ticked up slightly to 4.2%, while the labor force participation rate held at 62.2%. July job growth was concentrated in health care (+55,000) and social assistance (+18,000), continuing the trend seen over the past several months. Federal government employment declined by 12,000, while most other sectors saw little to no movement. Wage growth remained stable, with average hourly earnings rising 3.9% year-over-year.  

The Numbers 

  • 73,000: U.S. employers added 73,000 jobs in July. 
  • 4.2%: The unemployment rose slightly to 4.2%. 
  • 3.9%: Wages rose 3.9% over the past year.  

The Good 

While July’s headline number fell short of expectations, several indicators suggest ongoing resilience in key areas of the labor market. Healthcare once again served as a bright spot, adding 55,000 jobs—well above its 12-month average—while social assistance roles increased by 18,000. These two sectors accounted for nearly all net job growth, underscoring persistent demand in care-related industries. Wages also continued to rise, with average hourly earnings up 3.9% year-over-year, outpacing inflation and contributing to real income gains. Additionally, the average workweek edged back up to 34.3 hours, providing a reassuring signal that employers are maintaining labor utilization. 

The Bad 

Total nonfarm payroll growth slowed to just 73,000 jobs in July, its weakest pace since March. More notably, revisions to May and June figures erased a combined 258,000 previously reported gains, suggesting the labor market has been cooling more than initially understood. The unemployment rate rose slightly to 4.2%, while the labor force participation rate held at 62.2%—both relatively flat but trending below recent highs. Job losses continued in the federal government (-12,000) and most other major industries showed little or no growth, pointing to a broad-based slowdown in hiring. 

The Unknown 

July’s report adds to growing uncertainty about the direction of the labor market in the second half of the year. While some sectors remain stable, the sharp revisions and widespread hiring stagnation raise questions about employer confidence amid ongoing economic pressures. Factors such as shifting trade dynamics, geopolitical risk and tighter financial conditions may be influencing hiring decisions. At the same time, the Federal Reserve’s wait-and-see stance may persist given the mixed signals—slowing job growth alongside stable wages and hours worked. Whether July marks a temporary pause or a more sustained cooling trend remains to be seen. 

Conclusion 

The July 2025 jobs report reveals a labor market that is clearly losing steam, though not yet in retreat. Job growth slowed and previous months’ strength was revised downward, but steady wage gains, stable workweek hours and continued hiring in care-related sectors offer some encouraging signs. As broader hiring momentum fades, organizations will need to focus on workforce agility and precision in talent strategy to maintain productivity and prepare for an increasingly uncertain economic landscape. 

5 Signs Your Recruitment Strategy Needs Modular RPO 

Posted on by akessler

Many organizations mistakenly believe Recruitment Process Outsourcing (RPO) solutions are only for large enterprises with ongoing, high-volume hiring needs. While full-scale RPO might seem out of reach for some organizations, a modular RPO approach offers the flexibility to address specific recruitment challenges without overhauling your entire talent acquisition infrastructure. 

Modular RPO can deliver value to organizations of any size, including small- to medium-sized enterprises or those with short-term or specialized hiring requirements. Here are five key indicators that your current recruitment strategy might benefit from a modular RPO solution. 

1. Your Internal Team Is Struggling to Keep Up with Demand  

When your organization faces sudden spikes in hiring demand—whether for seasonal recruitment, rapid expansion, or project launches—your internal team can quickly become overwhelmed. These periods of increased volume often require you to scale up recruitment efforts quickly without the luxury of permanently increasing your internal headcount. 

Maintaining quality while meeting aggressive timelines becomes nearly impossible with existing resources. Your team may resort to rushed screening processes, extended working hours, or compromised candidate experiences, all of which can lead to poor hiring decisions and damage to your employer brand. 

Modular RPO provides the surge capacity you need during these peak periods. Specialized teams can quickly ramp up to handle the increased volume or hiring for a new project while maintaining consistent quality standards. Once the hiring surge or project is complete, you can scale back the support without the ongoing costs and complications of permanent staff additions. 

This approach is particularly valuable for organizations with predictable seasonal patterns, such as retail companies preparing for holiday seasons, or those opening new facilities that require rapid team building. 

2. You’re Managing Specialized Skill Requirements with Different Candidate Experiences 

When you need to hire for roles requiring niche expertise or hard-to-find skills, your internal team may lack the specialized knowledge, professional networks or sourcing strategies needed to identify and attract the right candidates. The talent pool may be limited, candidates may be passive and not actively job searching, or the role may require specific credentials that are difficult to assess without industry expertise. 

Different specialized roles also demand vastly different candidate experiences. A software engineer’s journey differs significantly from a marketing manager’s or a specialized researcher’s expectations. Each requires tailored communication, specific assessment methods, and industry-appropriate processes that your recruitment team may struggle to deliver consistently. 

Case Study: Infrastructure Company Ecologist Role 

An infrastructure company struggled to fill a newly created ecologist role due to low brand recognition in the environmental sector and poor response to the job ads. The company’s internal recruitment team lacked the specialized knowledge and networks needed to proactively approach environmental professionals. 

PeopleScout’s Talent Sourcing solution provided specialized headhunting, screening, and shortlisting services, allowing the client to retain their usual interview and offer management processes. We led a targeted search across industry governing bodies, environmental societies and networking groups, reviewing over 700 profiles. We proactively reached out to passive candidates to inform them of the role and gauge their interest, dispelling misperceptions about the transport industry at the same time. 

The result was a shortlist of two qualified candidates, resulting in a successful hire within 11 weeks—a significant improvement over the client’s previous unsuccessful attempts. 

👉 Read the full case study. 

3. You Need to Scale Rapidly in New Markets or Unfamiliar Territory 

When entering new markets, launching new product lines, or expanding into unfamiliar territories, your organization faces unique recruitment challenges that require rapid scaling capabilities. You may lack local market knowledge, employer brand recognition, or understanding of regional compensation and cultural expectations, all while needing to build teams quickly to capitalize on new opportunities. 

Modular RPO solutions, like PeopleScout’s Talent Mapping or Organizational Culture & EVP Diagnostic, can support recruiting in new geographic markets by helping you understanding local talent pools, competition, regulatory requirements, and how to adapt your employer brand for cultural nuances. Without this expertise, you risk extended time-to-fill, higher costs, and poor candidate experiences that can damage your reputation in the new market before you’ve even established yourself. 

Case Study: Consumer Goods Brand Transition 

A consumer goods brand splitting into two companies needed to optimize their talent acquisition strategy to support the transition and future growth. The challenge involved not just managing the launch of the two companies but also improving their ability to compete for talent in competitive rural markets. 

PeopleScout’s Talent Diagnostic solution team assessed their entire talent lifecycle, including conducting over 20 stakeholder interviews. The diagnostic focused on improving access to high-quality candidates in competitive rural markets, and provided recommendations for process streamlining and technology optimization to create consistent candidate experiences and diverse talent pools. 

The client praised the expertise, partnership and flexibility during this critical transition period. Based on the diagnostic recommendations, they engaged PeopleScout for a full-cycle RPO implementation, demonstrating how modular solutions can evolve into broader partnerships when they deliver value. 

👉 Read the full case study. 

4. Time-to-Fill Metrics Are Consistently Missing the Mark 

If your average time-to-fill has stretched beyond industry benchmarks and continues to climb, it’s often a symptom of deeper resource constraints. Your internal recruitment team may be overwhelmed with current demands, but a full RPO solution seems excessive or costly for your organization’s size or hiring volume. This is a common scenario where modular RPO provides the perfect middle ground when adding permanent headcount may not be possible. 

Modular RPO allows you to augment your internal team’s capacity in specific areas where you’re experiencing the greatest strain. From initial candidate sourcing to onboarding, you can add specialized support without the commitment and cost of full-service RPO.  

This approach is particularly valuable for mid-sized organizations that have outgrown basic recruitment methods but aren’t ready for enterprise-level solutions. It provides access to advanced recruitment technologies, methodologies, and expertise that would be cost-prohibitive to develop internally. 

5. When Drop Offs and Early Turnover Has Increased  

If you’re experiencing high drop-off rates during the hiring process and increased early turnover among new hires, it’s a clear sign that specific parts of your recruitment process are consistently underperforming or creating bottlenecks. High drop-off rates may stem from poor candidate communication, lengthy or confusing application processes or misaligned expectations. Early turnover often results from inadequate candidate assessment methods, poor cultural fit evaluation or lack of communication to keep new hires warm before their start date.  

Leading modular RPO providers can conduct process diagnostics or EVP diagnostics to identify specific areas where candidates are dropping out and implement targeted solutions. Some providers also offer technology diagnostics which can identify areas to improve your recruitment tech stack to find efficiencies. 

By addressing these process gaps, you can improve overall recruitment efficiency and effectiveness without disrupting the parts of your process that are working well. This surgical approach often delivers better ROI than attempting to fix everything at once. 

Are You Ready for Modular RPO? 

Modular RPO isn’t about replacing your internal recruitment function—it’s about strategically augmenting it to address specific challenges and gaps. The beauty of modular RPO lies in its flexibility and scalability. So, how do you know if you’re ready for a modular RPO solution? 

Signs You’re Ready for Modular RPO 

  • You’re looking to scale recruitment efforts without increasing permanent talent acquisition headcount
  • Your recruitment process is underperforming, and you need a targeted and/or short-term solution 
  • You need specialized expertise for specific roles or markets 
  • You want to maintain control over certain aspects of hiring while improving others 
  • You want to test RPO services before committing to a full solution 

The goal is to create a hybrid approach that combines the strengths of your internal team with specialized external expertise. By partnering with modular RPO providers for specific challenges, you maintain control over your overall hiring strategy while accessing the tools, technologies, and expertise needed to compete effectively in today’s talent market. 

You can start with a focused pilot program targeting your most pressing recruitment challenge. As you see results and build confidence in the partnership, you can expand the scope to address additional needs or role types. 

In an environment where the right hire can make or break business initiatives, organizations that strategically leverage modular RPO gain a significant competitive advantage. If any of these signs resonate with your current situation, it may be time to explore how modular RPO can transform your recruitment outcomes. 

PeopleScout Jobs Report Analysis – June 2025

Posted on by lloftus

U.S. employers added 147,000 jobs in June, surpassing expectations of 110,000 and slightly above May’s upwardly revised total of 144,000. The unemployment rate declined to 4.1%, its lowest since February, despite a drop in labor force participation to 62.3%—the lowest since late 2022. Government employment led job gains, and healthcare and social assistance remained strong. Manufacturing lost jobs for the second consecutive month, while most other sectors were largely flat. Average hourly earnings rose 3.7% year-over-year, suggesting moderate wage growth.  

The Numbers 

  • 147,000: U.S. employers added 147,000 jobs in June. 
  • 4.2%: The unemployment rate dropped slightly to 4.1%. 
  • 3.9%: Wages rose 3.7% over the past year.  

The Good 

June’s headline job growth exceeded forecasts, signaling continued labor market resilience despite economic headwinds. The unemployment rate’s decline to 4.1% is a positive signal, reflecting strong demand for workers in certain sectors. Government hiring, particularly in education and local services, played a significant role, alongside consistent growth in healthcare and social assistance. Wages continued to rise at a steady pace, with a 3.7% year-over-year increase suggesting ongoing competition for talent in key areas. Upward revisions to April and May data further underscore the stability of recent hiring trends. 

The Bad 

Beneath the surface, signs of cooling are apparent. Private sector hiring slowed sharply to 74,000 jobs in June, down from 137,000 in May, marking the weakest pace in eight months. Manufacturing employment declined by 7,000 jobs for the second month in a row, highlighting persistent challenges in that sector. The labor force participation rate fell to 62.3%, its lowest since late 2022, reflecting an increase in the number of individuals not actively seeking work. The number of long-term unemployed also edged higher, suggesting lingering frictions in the labor market. Additionally, gains in state and local government employment—particularly in education—may be influenced by seasonal or temporary factors, raising questions about their durability. 

The Unknown 

While June’s job growth exceeded expectations, uncertainties remain around the broader economic outlook. The concentration of gains in public sector and healthcare roles suggests that private-sector momentum may be weakening. Ongoing trade dynamics, geopolitical tensions and shifting business investment patterns continue to create an unpredictable environment for employers. The decline in labor force participation raises questions about worker availability and longer-term labor supply trends. As the Federal Reserve weighs its policy options, June’s mixed signals likely support a continued “wait-and-see” approach rather than immediate action on interest rates. 

Conclusion 

The June 2025 jobs report highlights a labor market that remains resilient at the headline level but shows emerging signs of softening underneath. Strong gains in government and healthcare hiring supported overall growth, while private-sector job creation slowed considerably. A falling unemployment rate alongside lower labor force participation underscores complex dynamics at play. As organizations navigate this evolving environment, maintaining workforce agility and focusing on targeted talent strategies will be crucial to sustaining business performance in the face of ongoing economic uncertainty. 

Is Skills-Based Hiring Really the Next Big Thing?

Posted on by akessler

In the recruitment space, skills-based hiring is on the tip of talent acquisition leaders’ tongues. Is it worthy of all the ink spilled or just the flavour of the month?

The internet is buzzing with headlines framing skills-based hiring as a revolutionary step forward—a clean break from “outdated” methods like focusing on academic qualifications. But as usual, we want to take a more critical look.

Let’s step away from the hype to examine the real pros and cons of skills-based hiring. More importantly, let’s figure out how skills-based hiring can work for you.

Skills-Based Hiring: Is it Really New?

There are three common myths being perpetuated by many of the articles about skills-based hiring:

Myth 1: Educational qualifications have been the main barrier to good hiring decisions.

The argument goes that recruiting teams rely too heavily on degrees and don’t think enough about skills—and if they just focused on skills instead, all their hiring issues would be solved.

This misrepresents how most employers actually make hiring decisions. While education requirements do exist in job descriptions, they’re rarely the primary factor in final hiring choices. Most recruiters already consider multiple factors including experience, cultural fit and demonstrated abilities. Skills-based hiring has its positives and certainly feels more inclusive than rigid degree requirements, but it’s not the revolutionary shift from degree-obsessed hiring that many articles suggest.

Myth 2: Everyone talking about skills is talking about the same thing.

One reason the history of skills-based hiring is hard to track is the absence of a clear, consistent definition of what constitutes a “skill.” In the context of skills-based hiring, a skill could be a competency, strength or motivation—anything that enables a person to do the job well. That landscape is far more nuanced and complex than most articles let on.

The reality is that defining skills is a lengthy process and requires careful consideration of context. But most writers on this subject don’t bother to grapple with this complexity. Instead, they gloss over any real explanation of what skills are, feeding the perception that skills are so simple and universally understood that we don’t need definitions. This creates the illusion that organizations should be able to easily incorporate skills-based approaches without doing the hard work of actually defining what they mean by “skills” in their specific context.

Myth 3: Skills-based hiring and talent management is a new idea, and the bandwagon is leaving the station.

Headlines will have you believe that skills-based hiring is “the next big thing” and a silver bullet that will solve all your workforce woes. However, this doesn’t really reflect most hiring processes.

Even if you’re not actively thinking about skills-based hiring, it’s likely that it is embedded—at least partly—into your hiring process already. Today, recruiters rarely just think in terms of hiring somebody because their qualifications line up to the “essential” section of the job description.

So, skills-based hiring isn’t a new idea. The term might be, but not the practice.

These myths lead us to feel that the noise around skills-based hiring is misleading. It suggests that skills-based hiring is driving the recruitment industry right now, when in reality, very few are moving forward with it in an overt, intentional way.

Getting Started with Skills-Based Hiring When Time and Budgets Aren’t Huge

If you do want to embrace skills-based hiring, here are some practical steps:

1. Start with an Audit

If you’re keen to implement skills-based hiring, first of all, feel reassured that it’s likely already part of your approach, even if you don’t call it that. Start by establishing where you are along the skills-based continuum.

Diagnostics come into their own here. Assess your hiring processes in a structured way, identifying gaps, strengths and opportunities for improvement. It can be beneficial to bring in an external partner like the PeopleScout Assessment Design team, to provide robust, evidence-based, unbiased feedback to maximise impact.

2. Defining Your Skills

Then it comes down to defining skills—for now and the future. These can’t be vague; they need to be carefully defined so that they can be accurately applied. You’ll build these from research, both internally and by looking externally. If you want to have an organisation-wide approach, you’ll need to consider skills relevant for leadership and entry level roles and across departments. Engage your department heads and hiring managers to map these.

3. Look at Your Non-Skills Criteria

You don’t have to remove looking at academic qualifications from your hiring process entirely. However, if there are instances where you’re using an academic qualification as a stand-in for a skill—say, a humanities degree as a signifier of good written communication skills—you can probably move away from it and start focusing more explicitly on the skill itself.

Skills-based hiring can open doors for many candidates—and expand your talent pool. Perhaps your ideal candidate did not go to university, but their written communication skills are more than adequate for the role.

4. Kick Off a Pilot

Even without a big budget to fund an overhaul of your recruitment processes, it’s still possible to make a start. To make it manageable, begin with a small, pilot process. Your audit can help you identify the best starting point—perhaps it’s a particular department or role type.

Once you’ve started, you’ll want to closely monitor it to ensure that the benefits are genuine. Try not to feel pressured into investing too much time, money and resources into skills-based hiring because it is a hot topic. Make changes bit by bit, turn to evidence, and stay reflective.

The Bottom Line

Don’t get overcome by buzzwords. In all likelihood, skills-based hiring has been a part of your process for a while now. If you want to concentrate more on skills-based hiring, start small, remain sceptical of the hype, get external insight, be evidence-based and keep evolving your approach.

PeopleScout Jobs Report Analysis – May 2025

Posted on by lloftus

U.S. employers added 139,000 jobs in May, slightly above expectations but continuing a gradual cooling trend. The unemployment rate held steady at 4.2%, near historic lows. Healthcare and social assistance drove nearly half of last month’s gains, adding 78,000 jobs, while leisure and hospitality contributed 48,000. Other sectors were largely flat, while others saw reductions—manufacturing and government cut 8,000 and 22,000 jobs respectively. Wage growth remained solid, with average hourly earnings up 3.9% year-over-year. However, labor force participation among prime-age workers edged down to 83.4%, signaling potential softening in labor supply. March and April job gains were revised down by a combined 95,000, tempering earlier momentum. Despite persistent policy uncertainty and shifting trade dynamics, the labor market continues to show resilience.

The Numbers 

  • 139,000: U.S. employers added 139,000 jobs in May. 
  • 4.2%: The unemployment rate remained at 4.2%. 
  • 3.9%: Wages rose 3.9% over the past year.  

The Good 

U.S. employers added 139,000 jobs in May, modestly surpassing expectations and reflecting continued resilience in the labor market. Healthcare and social assistance led the way, adding 78,000 new jobs, while leisure and hospitality added 48,000—both sectors outpacing their recent averages. The unemployment rate held steady at 4.2%, maintaining historically low levels. Wage growth remained solid, with average hourly earnings rising 3.9% year-over-year, suggesting ongoing demand for workers. Despite macroeconomic uncertainty, these steady gains point to businesses’ sustained need for talent to meet demand, even as growth moderates compared to prior years. 

The Bad 

Beneath the headline numbers, signs of softening emerged. Job creation was heavily concentrated in a few sectors, while industries like manufacturing shed 8,000 jobs and overall federal government employment declined by 22,000 positions. Labor force participation among prime-age workers (25–54) dipped to 83.4%, reversing some of the gains seen earlier this year and indicating possible hesitancy among workers. Revisions to March and April’s job numbers lowered previous estimates by a combined 95,000, tempering perceptions of earlier strength. Broader measures of employment, including the employment-to-population ratio and alternative unemployment metrics, also showed signs of weakening. 

The Unknown 

While May’s job growth exceeded forecasts, questions remain about the durability of the labor market’s momentum. The concentration of gains in healthcare—driven in part by demographic trends rather than broad-based economic expansion—raises concerns about the underlying strength of demand across industries. Trade uncertainties and shifting global economic conditions continue to weigh on business sentiment, causing uncertainty around future hiring plans. Meanwhile, the Federal Reserve faces the challenge of balancing inflation risks with signs of a gradually cooling labor market as it approaches its next policy meeting. 

Conclusion 

The May 2025 jobs report reflects a labor market that continues to show resilience, but with clear signals of deceleration beneath the surface. Solid wage growth and consistent hiring in key sectors provide reasons for cautious optimism. Yet, downward revisions to previous months’ job gains, imbalances across industries and the decline in labor force participation suggest growing headwinds. As organizations navigate an evolving economic landscape, strategic workforce planning and flexible talent strategies will be critical to sustaining momentum in an increasingly complex environment.