Category: Talent Advisory

Who’s Down With OVP? Getting Your Office Value Proposition Right

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By Joe Mongon, Head of Recruitment Delivery, PeopleScout EMEA

From Twitter going hardcore, to protests at Apple, returning to the office is the working culture story that won’t go away.

The BBC reported on the potential disparities between employer and employee expectations on this topic as far back as June 2021. Right now, there is evidence that the expectation gap may be growing, with the supply of remote work options shrinking while demand increases. U.S. job market data from LinkedIn shows remote job listings have decreased to 14% of available opportunities, but they still attract 52% of all applications.

In this context, it’s surprising that so many blunders continue to be made. Plus, there is little reporting of companies getting this process right and virtually no discussion on how to achieve a win-win position. Instead, we hear about the clumsy tactics some organizations are using, like pointing to ‘job requirements’ as the primary reason employees must return to the office or trying to limit fully remote work to what employers perceive as ‘must-have’ talent.

How can talent leaders move forward and break the deadlock?

Introducing the OVP

TALiNT Partners and PeopleScout recently hosted and published a strategic discussion among TA leaders and introduced me to a new concept—the Office Value Proposition (OVP).

This term immediately resonated with me. The journey my own teams have been through over the last 12 months, from simply trying to make the office a safe place (think sitting at opposite ends of big meeting rooms, obeying one-way systems, putting up dividers) to considering ways in which we optimize team days shows the value of making an effort.

Making OVP Part of Your EVP

My broader experience in RPO has shown me that an effective Employer Value Proposition (EVP) can do much of the heavy lifting in candidate engagement and experience. Employers with poorly defined and managed EVPs are left behind in the competition for talent with candidates drawn to organizations with EVPs that align clearly with their own personal values.

PeopleScout has a strong track record of thought leadership and results in this area, and we’re making a call-to-action for talent acquisition and resourcing teams:

Post-pandemic, your EVP is almost certainly out of date. It must incorporate a clear OVP that lays out the benefits of a higher degree of proximity to your office spaces.

There are two things employers must get right when it comes OVP:

  • Identify and communicate all the things your physical workplace offers that enhance the employee experience
  • Consciously create time on-site for teams to interact, socialize and learn together.

Some time ago, Gallup identified the ‘four Cs’ for shaping a compelling workplace value proposition: connection, collaboration, creativity, culture. Use your office space to maximize the personal, professional and competitive advantages office time provides them at every opportunity.

The value of office working is no longer a given—it must be defined and re-defined. In the recruitment space, the OVP (just like your EVP) provides clarity to potential employees on organizational expectations and demonstrates the extra effort needed to engage talent. When it comes to bridging the office vs remote work expectations gap, it’s employers who should make the first step.

Global Banking School: Increasing Offer Conversion to 87% for a Suite of Hard-to-Fill Roles

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Global Banking School: Increasing Offer Conversion to 87% for a Suite of Hard-to-Fill Roles

Global Banking School: Increasing Offer Conversion to 87% for a Suite of Hard-to-Fill Roles

Global Banking School (GBS), a higher education provider offering a range of sector-relevant courses, turned to PeopleScout for project RPO to fill 35 professional and academic roles across eight campuses in London, Manchester, Birmingham, and Leeds.

87 % Offer acceptance rate across all roles
Increased diversity within roles filled through targeted messaging and sourcing
Increased diversity within roles filled through targeted messaging and sourcing
Enhanced candidate and hiring manager experience
Enhanced candidate and hiring manager experience

Situation

GBS needed to fill 35 roles across a range of job families and levels, including professional and academic positions. They had a challenging timescale of just four weeks to go-live.

GBS was facing several challenges:

  • Some of the roles had been out to market several times, in some cases for up to a year, with little traction.
  • As an educational institution, face-to-face teaching is a vital part of the student experience, and therefore essential for the client. GBS needed this to apply to staff availability as well and wanted to avoid a two-tiered approach for academic and non-academic roles. This meant the client was unable to offer remote or hybrid working models. In a market where candidates have more choice around how and where they work, this resulted in a low interest from candidates.
  • Sourcing from other higher education institutions and universities meant the audience was hard to engage.
  • Hiring managers were disengaged due to high workloads. Plus, the previous recruitment processes were transactional and didn’t keep candidates engaged.
  • The hiring managers also had competing priorities, which meant the overwhelmed internal recruitment team were struggling to obtain the required information to fill the roles.

Solution

Our dedicated and skilled recruiters became an extension of the in-house team, optimizing and managing GBS’s recruitment process from attraction to offer for a four-month project RPO solution. PeopleScout managed each position in its entirety, from briefing through to verbal offer acceptance, including creating a sourcing and attraction plan for each role.

Our team seamlessly integrated into the organization’s culture, mapping the end-to-end candidate journey in collaboration with hiring managers. PeopleScout very quickly became trusted colleagues with the in-house recruitment team, and through our consultative approach we offered recommendations based on our labor market research and feedback.

A dedicated PeopleScout recruitment marketer was brought in to reimagine the organization’s messaging, job descriptions and attraction channels. GBS received a suite of copy, both bespoke to individual roles and templates which they could use into the future. Our recruitment marketing strategy included a social media attraction campaign featuring a one-click application.

On top of these attraction efforts, we directly sourced passive candidates to raise GBS’s profile in the market. Throughout the project, we gathered market feedback and tracked hiring metrics, presenting it through customized dashboards to guide hiring decisions. GBS received weekly analysis of market insights, salary benchmarks and candidate feedback.

Result

Our consultative approach to hiring and tailored strategies for each role resulted in:

  • An 87% offer acceptance rate.
  • An enhanced candidate and hiring manager experience.
  • Increased diversity within roles filled.

At a Glance

  • COMPANY
    Global Business School
  • INDUSTRY
    Higher Education
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT GBS
    Global Banking School (GBS) is a higher education provider with campuses across the United Kingdom. GBS offers a range of courses in banking, management and healthcare designed to enhance students’ career prospects in the financial services industry.
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The UK Talent Shortage: How to Engage & Support the “Missing Million”

Posted on by akessler

By Joe Mongon, Head of Recruitment Delivery, EMEA

When Dame Sharon White, former Chief Executive of Ofcom and current Chairman of the John Lewis Partnership, was recently interviewed on BBC radio, she said: “One area that I think has not had enough attention is what has happened in the jobs market over the last 18 months.” Not enough attention? The UK talent shortage, and the tightness of the labour market, has been at the heart of many mainstream news stories in the UK over the past year: petrol shortages, queues at air and sea ports, and general “skimpflation” in the customer experience.

In this case, White touched upon an interesting factor in the dynamic between an oversupply of job vacancies and an under-supply of job seekers—the “missing million” in the UK workforce who have left employment all together since the start of the COVID-19 pandemic in March 2020.

Who Are the Missing Million?

White identified that there are “1 million fewer people in work,” adding that, “Some think about it as the ‘great resignation’. I think about it as the ‘life reappraisal’, because this is predominantly people in their 50s.”

This latter point is broadly correct: four-fifths of the recent rise in economic activity is among older people, and while the concerning increase in long-term ill health negates the idea that this is most often the result a positive “reappraisal” of life priorities, growth in early retirement started in summer 2021 and remains persistent.

White rightly called for government action to address the challenge of encouraging early retirees back to work, and it’s possible that “flexible retirement” will in the future be discussed as often as “flexible working.” In the meantime, there is much that employers can do directly to support and re-engage early retirees including approaches to recruitment, job design, workplace support, and – yes – flexibility.

How to Attract and Retain Older Workers

A clear and informative job profile that brings the role to life and amplifies these factors can be the first step to finding the right candidate, including engaging overlooked or under-engaged audiences like the missing million. Job seeker priorities are often straightforward and are typically unaffected by age. Salary and flexibility—especially work from home considerations—lead the way when it comes to potential job switches.

To succeed, employers must recognise that temporary solutions to business problems, such as hybrid working, have turned into ongoing employee preferences and expectations. If you can’t advertise jobs as flexible and leverage that advantage due to the type of role, investment in pay or upskilling offers may be the answer.

At PeopleScout, we are certainly giving the UK talent shortage our full attention. We’re offering our clients bespoke strategies and tactics to overcome these challenges. By helping organisations understand their audiences—including the missing million—we’re able to support targeted candidate attraction efforts that create real results.

Early Careers Recruitment: Hiring for True Potential

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By Joe Mongon, Head of Recruitment Delivery, EMEA

School’s out for the summer, but in the world of our RPO partnerships this is the time of year where we focus on early careers recruitment, in anticipation of entering apprentice, undergraduate and graduate markets in the autumn. Right now, we’re talking with clients both established and prospective about their needs in this area and, as ever, the focus on using EC programs to correct or balance diversity of workforce and (future) leadership remains a priority.

Most organisations will not necessarily view themselves as having a “diversity crisis” of the kind described in a recent article highlighting research into consulting and finance hiring in the City of London. However, many will benefit from accepting its key takeaway that, “employers are more likely to hire black candidates if they rely on anonymised, ‘skills-based’ assessments in the hiring process”.

In my experience, employers have long moved on from the most “traditional methods”. It’s certainly been a decade or more since I’ve heard of an early careers program requiring a cover letter or making space on an application form for candidates to list all the University societies of which they were definitely the President.

But my experience is not universal. I’m not a graduate looking to start my career, and I’m lucky enough to work in a recruitment business with an award-winning assessment consultancy arm, partnering with clients who take hiring for true potential seriously. That doesn’t mean there’s not more work for us to do within these partnerships—even for those who’ve taken positive steps in this area. Each year brings a new implementation cycle, and new opportunities to improve. 

Here are some solutions we’ve developed, launched or refined in our early careers RPO partnerships:

Assessing for Skills & Strengths in Early Careers Recruitment

Over time, many employers have reduced focus on abilities in favour of strengths- or behaviour-based testing, which is considered more conducive to measuring potential. Organisationally we broadly agree, but, where appropriate, we continue to recommend reasoning tests covering verbal, numerical and cognitive ability.  

The key here is not to use them in isolation as a blunt tool. Benchmark or cut off scores should be set only within the parameters of adverse impact analysis using anonymised candidate diversity data, and ability tests should be followed up with strengths or behavioural assessments. The link RPO expertise can create between recruitment technology, recruiters, and business psychologists is critical in this space.

Recruiting for Role Fit to Enhance Diversity

Predicting workplace performance and potential through behavioural assessment is often seen by early careers talent acquisition leaders as a smarter approach to hiring. Experiential tests, backed by data and research, producing personal interview guides for final stage assessment often leads to better outcomes and maintains diversity in the process. 

This approach highlights candidate suitability against role fit over culture fit, the latter being a potential barrier to creating a more diverse workforce (the concept of aligning new recruits with a prevailing culture or mindset being an obvious denial of the need for organisational change).

Focusing on Culture Add Rather than Culture Fit

I am not yet aware of any early careers programs where assessment is now 100% anonymised. Whether online via video, as part of a wider virtual assessment experience, or in a traditional face-to-face meeting, an interview is going to happen before a hire is made. Removing anonymity can introduce bias, and we promote two key mitigations.

Firstly, design and deliver structured interviews which are competency-based and/or focused on culture add (what the candidate can contribute to your organisation’s culture) over culture fit. Our teams often partner with hiring managers on best practice in this area, even facilitating or assessing directly where needed. This helps maintain consistency and relevance, avoiding questions on personal interests or previous experience—instead asking specific questions on working styles and preferences. 

Secondly, put candidate experience first and learn from feedback to provide support and guidance, setting the stage for success. By hearing the candidates’ voice, and measuring their experience across, we’ve been able to improve outcomes for employers.

We’re looking forward to seeing how these solutions progress, and what improvements they bring as we take early careers RPO from now to next, supporting the diverse workforces of the future—identifying and unlocking true potential wherever it exists.

Learn more assessment best practices in our ebook, Candidate Assessment: Bringing in Better with Passion, Purpose and Mindset.

[On-Demand] Hire Quality vs Speed: Finding the Perfect Balance

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[On-Demand] Hire Quality vs Speed: Finding the Perfect Balance

 

We have all seen the stats. It’s a candidates’ market. The demands from hiring managers are acute – they need great hires and they need them now.

But when you need volume hires fast, how do you guarantee quality of candidate? How do you ensure your process is fit for purpose? What could you cut back and what is essential?

Talent acquisition professionals and hiring managers are facing unprecedented pressures and they need to understand which industry innovations they could you use to meet their hiring objectives.

This Personnel Today webinar, in association with recruitment process outsourcer PeopleScout, will look at how talent acquisition professionals and HR generalists can keep their hiring managers on-side, maintaining speed and agility without damaging quality of hire.

Personnel Today Rob Moss is joined by a panel of professionals with a wealth of experience in this area, including Mark Wright, customer services operations manager at VirginMediaO2 and Paula Simmons, director of employer brand and communications strategy at TMP Worldwide, together with Andrew Weston, solutions director at PeopleScout, and Kate Law, membership and learning director at the Call Centre Management Association.

The webinar covers:

  • What the main drivers are for the candidates’ market
  • What these mean for employers
  • How to avoid risking quality when trying to recruit fast
  • Strategies to maintain ED&I targets when talent pools are limited.

 

Hiring Great Customer Service Staff is Tough: Take a Cue from the Consumer Experience

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By Robert Peasnell, Head of Growth, EMEA

With consumer experience heralded as the prime battleground for businesses, it’s not all about technology. According to PwC, 74% of European consumers want more human interaction in the future, but only 46% agree that the employees they interact with understand their needs.

And the stakes for customer-facing staff keep rising.

With 71% of customers paying more attention to corporate values in 2022 than they did in 2021, 89% of customer experience (CX) professionals confirm that their contact centre agents are expected to be better versed on their brand’s stance on social issues compared to a year ago.

Plus, there’s a real focus on personalised, non-scripted engagements. Boston Consulting Group research shows that NPS scores are 20% higher for businesses that deliver a high level of personalisation, compared to those that don’t.

Candidates Want a Consumer-Like Experience

These trends are mirrored in candidate expectations of your recruitment process.

Take these stat—80% of customers say the experience a company provides is as important as its products and services, and 65% find a positive experience with a brand to be more influential than great advertising.

Snap.

Plus, 79% of consumers say they trust online reviews as much as personal recommendations from friends or family. Negative reviews can have a significant impact on consumer behaviour, making 92% of consumers less likely to use a business.

Same in recruitment.

So, if we check what consumers want from a great digital experience, it’s likely to mirror candidate aspirations.

The key contributors are – the Three S’s – Speed (94%), Seamlessness (92%) and a Sense of Control (92%). Combine that with an individualised experience (83%) and you’ll have a winning strategy.

Is it time to review your candidate experience through a consumer lens?

Quality of Hire: The Gap from Good to Great is Bigger Than it First Appears

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By Vanessa Hawes, Senior Employer Brand & Communications Strategist

So, a company has accidentally hired the wrong person or made a rushed hire due to business needs. Does quality of hire matter in the long run?

Yes. Bad hires are expensive for a whole host of reasons. They are likely to generate less revenue than good employees, or even cost an organisation money due to their errors or complacency. Plus, it’s contagious since they impact the productivity and morale of the employees around them.

Further, the employer may have to invest over the odds in additional training or performance management. If and when the employee does leave, the employer will likely need to invest more in finding an urgent replacement. It’s clear that hiring the wrong people can cost a company a lot of money.

Quality-of-Hire Boosts the Bottom Line

Getting great people rather than good people into an organisation is not just nice to have—it has a profound impact on business performance. Great employees are valuable in themselves, but they also drive wider team performance, inspire others and make recruiting other great people easier.

McKinsey completed a study of more than 600,000 researchers, entertainers, politicians, and athletes, and found that high performers were 400% more productive than average performers. In highly complex occupations such as software development, high performers were found to be an astounding 800% more productive.

Roles described as having low complexity, such as a packing job at a large distributor—unfortunately, the kind of work that for many organisations does not merit special focus in terms of recruitment—demonstrate a productivity gap of 50% between average performers and high performers. The impact on productivity increases as the complexity of the role grows, with an extraordinary jump between high and very high complexity roles.

Clearly, employers would do well to actively recognise and retain top employees, especially when the cost of replacing them is so great.

Quality-of-Hire: What to Look for

Organisations looking to drive the best results and value from employees would be wise to consider the economies of scale that come from an improved selection process for low complexity roles as well as reaping the benefits from hiring the most able candidates for highly complex jobs.

So, what does this mean in reality? A great hire will be highly motivated, and they go above and beyond to do their work. Poor performers go through the motions, are not proactive and may encourage colleagues to adjust to these lower standards. After all, if everyone is being paid the same, why go the extra mile?

As such, using an assessment process that is able to identify (and ideally excite) great candidates at all levels of the organisation is well worth the investment.

Diversity in the Workplace: A Time to Value Your Colleagues of All Faiths

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By Sian Blurton, Client Relationship Director, EMEA

I was lucky enough to spend the past 4.5 years of my career in Dubai. During this time, I embraced a different culture, immersed myself in understanding and educating myself around the Islamic faith and its celebrations. I would like to take this opportunity to thank my Muslim colleagues and their families for the kindness shown to me during my time as an expat.

Our different faiths had the outcome inclusivity for all.

A generosity of spirit is displayed during Ramadan in the Muslim world. I had the honour and pleasure to work on food bank distribution for those less fortunate, and witnessed my Muslim colleagues and friends give money and gifts to those less fortunate.  

Fasting during the month of Ramadan is not about disappointment or deprivation. It is a form of discipline, and the opportunity to achieve clarity and a deeper connection with one’s faith.

Ramadan is a time of reflection. Some may choose to use the month to start anew. Some make resolutions to be kinder. Ramadan is all about being the best YOU possible. something I know I have learnt from.

In addition, I highly recommend attending the amazing Iftar, the meal in which Muslims break their fast at sunset, with friends.

To all my Muslim friends and colleagues across the world, when Ramadan commences tomorrow on 2 April, I will be thinking of you, remembering all you taught me about Ramadan, and thanking you for the love and kindness you have shown. We all should take time to reflect, be humble and be the best versions of ourselves that we can be.

As-salamu alaykum – RAMADAN KAREEM

Winning the New Talent Game

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By Joe Mongon, Head of Recruitment Delivery, EMEA

The workforce that won’t come back is not purely a U.S. phenomenon. In the UK, vacancies are 50% above pre-pandemic levels while the number of people of working-age who are neither in work nor seeking employment is 400,000 higher. Shortages of people and skills will continue to challenge employers, and their capacity through 2022. Plus, the cost of living crisis compounds this through wage pressures.

For job seekers this is often good news. There are more roles available, with higher salaries and greater flexibility (especially in relation to remote working), plus there’s an emphasis on training, upskilling and creating a great working culture. Candidates can sit back and take their pick—after all, they are the ones in demand. What employers need is more job seekers—and it’s entirely possible that they can proactively increase that supply.

Talent Acquisition Has New Rules

McKinsey calls this the “New Talent Game.” Employers are now competing not just with each other, but with the wider array of work experiences on offer—not to mention locations. I’m based in Bristol, and for half a decade all my people were too. Now I am nabbing talent from other regions of the UK. Plus, people are increasingly making the (often temporary) decision not to work at all—to, as George Michael would have worn it, CHOOSE LIFE.

How do you win in that context? Organisations must redefine their attraction and recruitment strategies and build an employer value proposition (EVP) that takes employees’ whole lives into account and makes work a more positive choice. What is clear is those candidates are only coming back on their terms: workplace flexibility, adequate compensation and reasonable expectations about performance.

Winning with RPO on Your Side

As a leading, global talent partner for a diverse range of businesses, PeopleScout’s RPO solutions have long been designed to amplify employer brands with a recruitment approach that focuses on an enhanced candidate experience. The missing talent can be won by placing the employee experience at the heart of your talent strategy, and I’m proud to say in Q1 2022 we are re-delivering hundreds of employees each month into the consumer and retail sectors for our client partners in the UK, with fulfilment trending positively each month.

It hasn’t been easy – but we are playing the New Talent Game to win.

Post-Pandemic Workforce: Think ‘Great Reflection’, Rather Than ‘Great Resignation’

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By Robert Peasnell, Head of Growth, EMEA

We all love a pithy phrase. But whilst the ‘great resignation’ neatly captures what all employers are experiencing currently—1.3 million vacancies in the UK, 33% of employees allegedly planning to look for a new job in 2022 and 26% having already called recruiters or shared their CVs online—it explains the symptom, not the cause.

At PeopleScout, we’re seeing a fundamental shift happening in how people are reflecting on their lives and work as the COVID-19 pandemic endures into 2022. Conversations with employees across all ages and sectors indicate that people have developed a new sense of awareness and worth for themselves and the world around them. This is prompting them to demand more personal value and purpose from both life and work. 

Changing Employee Expectations

In one study, 65% of participants said the pandemic had made them rethink the place that work should have in their life, and 56% said it made them want to contribute more to society. 

Smart employers will acknowledge this truth and respond with a more human and purpose-driven employment offers.

Today’s REC/KPMG report on UK jobs, highlights the ongoing pressure on salaries with wage inflation at it’s highest for mover 20 plus years. However, rather than just paying staff more, employers need to develop a more human employer value proposition (EVP).

The era of the employment contract, in which a worker provided services purely in exchange for monetary compensation, is over. Employees want organisations to recognise their value and provide value back to them on a human level. Monetary compensation is important for surviving, but deeper relationships, a strong sense of community and purpose-driven work are essential to thriving. 

This is the value that employees expect their employers to provide.  

Is your EVP based on legacy conditions and thinking? Or does it deliver the personal value and sense of purpose demanded by a post-pandemic workforce?