What is On-Demand Recruitment?

Organizations across all sectors are grappling with unprecedented uncertainty in their hiring needs. The job market’s volatility has created an environment where hiring requirements can change dramatically and unexpectedly, challenging even the most capable internal recruiting teams. Whether facing sudden talent shortages or needing to fill unforeseen workforce gaps, companies are seeking flexible solutions to supplement their talent acquisition efforts.

Amidst this uncertainty, on-demand recruitment services have emerged as a crucial tool for organizations looking to maintain agility and responsiveness in their talent acquisition strategies. By providing scalable, short-term support without the need for significant long-term investments, these services offer a lifeline to companies striving to adapt quickly to market fluctuations.

This article explores how businesses can effectively leverage on-demand recruiting solutions to address their immediate talent needs while maintaining the flexibility required in today’s ever-changing economic climate.

How Does On-Demand Recruitment Work?

On-demand recruitment is a specialized recruiting solution with a focus on flexibility, speed and industry-specific talent expertise. When your internal recruitment team needs a little extra help or if your organization has limited resources, think of it as “leasing” a team of recruiters to enhance your organization’s in-house talent acquisition capabilities. On-demand recruitment provides you with the flexibility of choosing when and for how long you need talent acquisition services based solely on your needs.

How does on-demand recruitment work?

  • The on-demand recruitment process begins with a quick 15-20 minute meeting to discuss your unique recruiting challenges.
  • An on-demand team of recruiters and sourcers are deployed and immediately work to recruit the talent you need.
  • You can engage your team of on-demand recruiters for a few weeks or a few months—as much time as you need to fulfill your talent requirements.
  • After the engagement, the on-demand team rapidly disengages and can be rehired should the need arise.

On-demand recruiting solutions differ from traditional staffing agencies and contract recruiters in that they can scale up or down instantly according to client need, they bring easy to implement recruiting programs, cutting-edge talent technology and work closely with hiring managers for the length of the engagement.

When Should You Engage an On-Demand Recruitment Partner? 

The speed, flexibility and scalability of on-demand recruitment benefits organizations of all sizes and across all industries. Consider engaging an on-demand recruitment provider if you are experiencing one or more of the following talent acquisition challenges: 

  • If your organization is experiencing rapid growth in hiring that eclipses your internal recruiting resources.
  • You have experienced an unexpected surge in employee turnover and need to backfill roles as soon as possible.
  • If your hiring needs are inconsistent or unpredictable and you need support for your in-house talent team on an on-again, off-again basis.
  • If you need to fill one or more niche or hard-to-fill roles quickly.
  • If you need support sourcing talent to fill your candidate pipeline with qualified talent.

If your organization is considering a full-cycle recruitment process outsourcing solution, an on-demand recruitment solution provides a low-risk, limited-time pilot program to see if outsourced talent acquisition is right for you. 

The Benefits of On-Demand Recruitment

On-demand recruiting services are an increasingly popular option for organizations that want to shift from staffing agencies and contract recruiters in favor of a more strategic partner with speed, efficiency and effectiveness at the core of their approach.

On-Demand Recruitment

With on-demand recruitment, you not only get an expert team of recruiters, but you also get the proven processes and technology needed to make the right hire, support for your internal efforts, improve candidate flow and reduce recruiting costs. Below, we cover the benefits of on-demand recruitment in more detail.

Access to a Readily Available Pool of Experienced Recruiters 

When you engage an on-demand recruitment partner, you are provided with a team of skilled recruiters with industry-specific expertise that supplement—not replace—your existing HR or recruiting teams. You get the support you need immediately, with the ability to scale and flex as your demands change. The recruiters follow your current recruitment processes and use your existing technologies, so there’s no disruption to your talent program. Recruiters also come with access to vast talent networks across multiple industries and professions.

Access to Proprietary Talent Technology 

Your team of on-demand recruiters not only comes with years of recruiting expertise, but they are also equipped with talent technology tools that provide greater reach and insights into your target talent markets. Recruiters are also trained in the use of many of the most popular ATS and CRM systems, so your legacy talent technology won’t be an obstacle to the team deployed at your organization.  

Address Urgent Hiring Needs Without a Long-Term Commitment 

On-demand recruitment provides organizations with recruiting support without long-term contracts or the fees associated with traditional staffing agencies. You can leverage the expertise of experienced recruitment professionals when and where you need them with a quick and seamless implementation process—all without increasing your permanent recruiter headcount. On-demand recruitment can be a one-time engagement, or you can re-engage at any point in the future when needs arise.

Workforce Insights and Performance Management 

On-demand recruitment solutions can provide deep-dive analytics on the candidate marketplace and recruiting landscape in your industry. These insights can be applied during and after the engagement to improve your recruiting outcomes. On-demand teams also work with stakeholders to set recruiting expectations and provide detailed weekly tracking of candidate pipelining, recruiting outcomes and provide transparency and accountability. 

Recruiter On-DemandTM, the PeopleScout Difference

With PeopleScout’s Recruiter On-DemandTM, you can leverage the expertise of PeopleScout’s experienced recruitment professionals who combine technology, data and expertise to provide a one-of-a-kind solution to help you elevate your organization’s growth and talent program.

Recruiter On-Demand Provides:

  • The ability to swiftly meet hiring needs with proven industry-specific talent acquisition solutions.
  • The ability to expand and contract your recruiting capacity when and where it’s needed. 
  • The ability to replace the process of hiring and training new recruiters with an approach that provides predictable variable costs.

PeopleScout’s Recruiter on On-Demand solution is not a one-size-fits-all answer to any single recruitment challenge. Rather, it’s the right solution tailored to the circumstances unique to your organization.

You may also be interested in:

3 Strategies for Solving Hospitality Recruitment Challenges with Technology

Amongst travel and hospitality recruitment challenges is a clear and persistent issue: staffing shortages. Talent leaders are struggling to fill empty roles amid low unemployment rates.

According to a 2023 survey by Deloitte, more than half of hotel executives (53%) say their properties have between 25–74% of the workforce they had in 2019. The situation at airports is even tighter with 62% of executives saying their workforce is half its prepandemic size or smaller.

On top of this, the unemployment rate sits at 3.8% in the U.S., 4.3% in the UK and 3.7% in Australia. The travel industry also saw a massive exodus of workers. In 2022, the U.S. Bureau of Labor Statistics reported record quit rates during the Great Resignation, with the quit rate in leisure and hospitality jumping by a percentage point to 6.4%. So, how can talent leaders hire hospitality and travel workers when the available pool is smaller?

Luckily, the right technology solutions deployed at the right times during the recruitment process can help talent leaders source, attract and screen candidates to find the best talent more efficiently and effectively. In this article, we’ll cover three technology interventions that talent acquisition teams can put into place to tackle hospitality recruitment challenges.

Hospitality Recruitment Challenge No. 1: Our open positions receive few applicants, and many of those who do apply do not have the background or experience needed to succeed in the role.

Solution No. 1: Invest in artificial intelligence sourcing technology to fill the top of your funnel.

Amongst common hospitality recruitment challenges that we see is finding talent with a wide variety of specialized skills across diverse and distant geographies. There is no one-size-fits all approach to hiring travel and hospitality talent. Finding a chef for a luxury property in Lake Como, Italy will look very different from a search for housekeeping staff at a family resort in Orlando, Florida. Finding a flight attendant looks very different from filling a baggage handler role.

With such a tight talent market, employers must target passive talent. During the Great Rehire talent leaders focused on filling roles as quickly as possible, but now they need to focus on finding and hiring more experienced workers.

An AI-enabled candidate sourcing tool can identify passive candidates with the right experience for specific roles and can even identify which candidates would be most likely to leave their current employers. Within seconds, recruiters can build a list of these candidates and share the opportunity. PeopleScout’s talent acquisition suite, AffinixTM, includes the AI sourcing feature, Talent Finder, which can connect employers with millions of passive candidates.

Consider the following best practices for using an AI sourcing tool:

  • Before searching for candidates, make sure you have a thorough understanding of the technical and soft skills needed to be successful in the role.
  • Use features, like PeopleScout’s Diversity Boost, that can identify candidates from underrepresented backgrounds to help meet your DE&I goals.
  • Blend AI with the human touch. By having a recruiter reach out to a sourced candidate with a personalized message, employers can create a positive experience.
  • Make sure a human makes all final hiring decisions. AI can make the process more efficient, but hiring managers should make the final call.

Hospitality Recruitment Challenge No. 2: Candidates drop out of our process before reaching the offer stage, either by abandoning the application or ghosting the interview.

Solution No. 2: Improve the candidate experience by making the process quick and easy by embracing tools like SMS or virtual interviews.

Hospitality employers must ensure that their candidate experience sets them apart from other employers at every stage of the candidate journey. For candidates, how they’re treated during the hiring process is a preview of what their experience will be as an employee.

PeopleScout research shows that the hospitality industry has a lot of room for improvement in this area. In our analysis of the candidate experience of more than 215 different organizations, the hospitality sector came in last overall with the lowest average scores in every stage except Follow-Up (in which it was second to last). While hospitality organizations effectively showcased their diversity and inclusion efforts on their career sites, only half gave candidates the opportunity to register their interest.

Your candidate experience should be unique to your brand and help you distinguish yourself from other employers hiring for similar roles or skills. Many talent acquisition teams don’t appreciate that candidates don’t perceive the recruitment process as a funnel. They’re the main character in their own story, and they expect to be treated that way. Candidates want to engage in their job search on their own terms. So, anytime they encounter a roadblock to getting the information they want, especially if they don’t know what to expect in the next stage, they’re more likely to drop out of your process.

There are several ways to leverage  technology to make the process easier for candidates. First, start with a shortened application. According to PeopleScout research, nearly 40% of organizations asked candidates to duplicate information that was already contained in their resume or CV. Make sure your application only collects the information that is most critical for determining who moves along to the next step of the process.

From there, other technology solutions can be used to gather the additional information necessary to make a hiring decision. SMS can be used for an initial text screening, and virtual interviews, like those available in Affinix, allow candidates to answer additional questions at their own pace while feeling as though they’re driving the process.

Finally, automated communication can keep a candidate engaged in the process. The right technology platform can help by sending automated messages to candidates, via email or chatbot technology, updating them on their application status. You can even craft messages letting a candidate know if they did not get the job, so they aren’t left wondering if you ghosted them.

Consider the following best practices for using technology to improve your candidate experience:

  • Make sure your application is mobile-friendly and can be filled out in 10 minutes or less. Test your current application to see how long it takes to apply.
  • Provide candidates with the opportunity to opt-in to receive text messages or emails from your organization to remain in compliance with local spam laws.
  • Tailor the type of virtual interview to the type of role. While video interviews may be appropriate for customer-facing roles, others may prefer the opportunity to answer questions with recorded audio.
  • Make it simple for candidates to understand where they are in your process; this can be something as simple as a progress bar.

Hospitality Recruitment Challenge No. 3: Our assessment process isn’t effective at identifying the candidates most likely to succeed in the role, leading to increased turnover, reduced productivity and disengaged employees.

Solution No. 3: Assess candidates for passion, purpose and mindset.

The travel and hospitality industry is all about guest experience, and hotels, airlines, restaurants and theme parks differentiate themselves with the unique experience that they provide. So, talent leaders need to find candidates who not only have the right skills and experience but also a deep understanding of the brand and how it is reflected in the service provided.

For example, in a major city, you may find three hotels on the same street, one catering to a high-end luxury experience in a historic building, another geared toward young travelers with bold art and hit music playing in the lobby, and a third designed with business travelers in mind—with a large business center, meeting rooms and plenty of quiet spaces for someone to plug in their laptop. Many hotel brands even have this variety of styles within their own portfolios. The service provided in each hotel looks different, and a person who excels at a luxury property may not thrive in a trendy hotel.

By selecting the right assessment tool, employers can go beyond looking at just capability, behavior and results but also determine whether candidates align with their organization’s purpose, have passion for the work they would do and whether they have the mindset to adapt to new environments.

By building an assessment during pre-screening that accounts for passion, purpose and mindset in addition to the standard skills and experience, employers can use technology to shortlist candidates based on several different attributes at the same time. This way, employers can get a clear picture of the different strengths and weaknesses of candidates in order to make informed decisions about which candidates are best to bring forward to the interview stage.

By identifying candidates who match well with an employer’s brand of guest experience, talent leaders can reduce turnover and build a happier, more engaged team. In turn, that leads to better customer experience and a better bottom line.

Consider the following best practices for building an effective assessment for hospitality talent:

  • Identify the essential behaviors for the role to separate those who will actually be successful from those who simply present well during an interview.
  • Build assessment tools around your organization’s vision and values so applicants have a chance to form a connection to them from the start.
  • Self-evaluation tools can also be used to help applicants consider their own strengths and whether the role will offer sufficient opportunity to use and demonstrate them.
  • Distinguish between good candidates who meet the criteria and great candidates who will take an organization further.

Finding the Right Talent Technology for Hospitality

The travel and hospitality industry still faces an uphill climb in returning to or even exceeding their prepandemic staffing levels, but talent leaders have additional and improved tools available to help identify, attract and screen candidates. However, in a full marketplace, finding the right tools can be a challenge. Consider partnering with an RPO with expertise in technology that can help identify the most impactful ways new tools can solve your most pressing hospitality recruitment challenges.

Get more strategies for attracting and hiring hospitality, travel and tourism talent, with our Recruitment Handbook for Travel and Hospitality.

Supporting a Major Retailer in Creating Opportunities for Afghan Refugees

Supporting a Major Retailer in Creating Opportunities for Afghan Refugees

Retail talent solutions

Supporting a Major Retailer in Creating Opportunities for Afghan Refugees

A leading multinational retailer enlists their RPO partner, PeopleScout, to extend support for their career coaching program to refugees fleeing Afghanistan.

A New Start

Since 2021, thousands of Afghan refugees have applied for asylum in the U.S. as part of the U.S. Refugee Admissions Program (USRAP) following the fall of Kabul. For our client, a major multinational retailers, serving people and communities has always been at the center of their work. So, they jumped at the chance to help their new neighbors by supporting the mission of the Welcome.US coalition and sponsoring programs that aid refugees fleeing Afghanistan to build a new life, including helping them to create a livelihood and reach their individual goals.

Expanding a Career Counseling Program to Refugees

As their trusted RPO partner of nine years, the retailer turned to PeopleScout to expand an existing career coaching program to support Afghan refugees, making them among the first companies to work side-by-side with national resettlement agencies, military bases, the White House, national NGOs and other corporations to shape the Welcome.US platform.

Following previous success with delivering career counseling to military veterans and their spouses, PeopleScout is now supporting new arrivals from Afghanistan in the program to gain employment, explore entrepreneurship and access education support and resources.

The program matches PeopleScout career coaches with Afghan refugee participants. Our coaches are embedded in the client’s culture and act as a seamless part of their team. Leveraging language and translation skills to support Afghan refugees in their preferred dialect, the coaches hold virtual meetings with the participants to understand their existing skills and future goals. Then, the coaches connect them with resources to help them build a new future, typically along three tracks.

  1. Employment
    The career coach assesses the participant’s skills, strengths and past work experience. Then they help participants to build or hone résumés, complete job applications, and prepare for job interviews to help them transition to employment in the U.S.—whether that’s with client’s brands or another organization.
  2. Entrepreneurship
    Coaches connect individuals with the resources they need to start their own businesses.
  3. Education
    PeopleScout coaches help participants enter educational programs or gain the certifications they need to reach their overall career goals.

This emphasis on career counseling allows the participant to drive the program at their own pace, leveraging their coach as much or as little as they like. Refugees can tailor program to their needs and goals so they can grow and thrive in their new home.

At a Glance

  • COMPANY: Leading multinational retailer
  • INDUSTRY: Retail
  • PEOPLESCOUT SOLUTIONS: Talent Advisory
  • LOCATIONS: Over 10,000 stores in 20 countries

Reinventing Your EVP: The Secret to Hacking Your Productivity and Performance

By Simon Wright, Global Head of Talent Advisory Consulting

CHROs are a facing a tough balancing act. Employees want flexibility, purpose and belonging. The C-suite wants innovation, productivity and profit. How can you satisfy both without compromising? The answer lies in evolving your employee value proposition (EVP) into a dynamic, human-centric personal value proposition (PVP).

I know, I know, your EVP seemed pretty solid just a few years ago. But let’s face it, times have changed. The pandemic shifted mindsets, the Great Resignation shook things up, and workers now expect a whole lot more from employers when it comes to meaningful work, development opportunities, work-life balance and flexibility. Yet despite these changes, many organizations are still relying on the same transactional EVPs focused on compensation and benefits, leading to low engagement levels and high turnover.

This article delves into the profound changes happening in our workplaces, the shift in employee expectations and how a more human-centric approach to your EVP can help you keep up.

The Productivity Vacuum

One-third of new hires begin looking for a new job within the first six months. It takes approximately eight months for an employee to reach their full productivity. So, if a third of employees leave their job before they’ve become fully productive, organizations experience a productivity vacuum that not only disrupts continuity and knowledge transfer but impedes innovation and business performance.

This productivity vacuum is costing the global economy $8.8 trillion (USD) every year, or 9% of global GDP, according to Gallup’s State of the Global Workplace report. To put this into perspective, $8.8 trillion is the combined market capitalization of the top 10 companies in the world or the third wealthiest country based on GDP.

(Sources: Gallup | Mercer | Microsoft | Gartner)

The connection between employee retention and productivity—and in turn revenue growth—is a compelling driver for organizations to prioritize engagement and retention efforts. Retaining top talent through a compelling EVP is crucial to mitigate disruption, knowledge loss and financial costs caused by attrition. According to Gartner, companies with a strong EVP can decrease annual employee turnover by 69%. Plus, these organizations are four times more likely to have highly engaged employees and two times more likely to have high performers.

Your EVP captures the essence of your uniqueness as an employer and the give-and-get between your organization and your employees.

However, today’s employees are demanding more, and the one-size-fits-all EVP approach must evolve to keep up. Rethinking your EVP with a more human-centric approach that recognizes employees as people, not just workers, can help achieve the balance between empathy and economics. By focusing on shifting the EVP to a Personal Value Proposition, or PVP—so each employee feels it’s personalized to them—organizations can go beyond traditional offerings and provide exceptional life experiences that match employee needs and deliver a positive emotional connection.

Introducing the Personal Value Proposition (PVP)

Lucky for you, we’re sharing how forward-thinking companies are effectively shifting from a generic EVP to human-centric strategy that shapes the individual employee experience. The Personal Value Proposition (PVP) is a personalized, flexible approach tailored to address employees’ diverse needs and aspirations as unique individuals, not just workers.

Think of the PVP like building your own custom sports car versus buying one off the factory lot. You get to select each component to match your preferences—convertible or hardtop, leather or cloth seats, high-powered V8 or fuel-efficient hybrid engine—tailoring a one-of-a-kind vehicle personalized just for you. Similarly, organizations embracing a PVP approach offer employees personal growth opportunities, flexibility in their work arrangements and customized career paths that align to what motivates them.

The result? A 18% increase in productivity and a 23% increase in profitability, according to Gallup.

Getting More Personal to Boost Productivity

The PVP does not replace the EVP; rather, it evolves it. It’s not just about being an attractive employer. It’s about enabling each individual to realize their full potential, and in doing so, empowering your organization to thrive in an increasingly competitive and complex landscape. Give your EVP a fresh new flavor that will leave employees smiling and revenue growing. Because keeping your workforce happy and driving performance doesn’t have to be impossible. A PVP makes it possible.

Intrigued to learn more? Get the inside scoop on evolving to a PVP along with stats on the productivity vacuum crisis and the steps for scaling your PVP strategy in our new ebook, The Human Advantage: Redefining EVP to Fuel Organizational Performance.

Dig Deeper

The Human Advantage: Redefining EVP to Fuel Organizational Performance.

The Human Advantage: Redefining Your EVP to Fuel Organizational Performance

The Human Advantage: Redefining Your EVP to Fuel Organizational Performance

Engaged and empowered employees are the key to unlocking productivity and profitability. Employees now prioritize meaningful work, development opportunities, work-life balance, and a sense of belonging over job security and loyalty.

Complete the form to download our ebook, The Human Advantage: Redefining Your EVP to Fuel Organizational Performance, to learn how evolving your employee value proposition (EVP) to a personal value proposition—what we call a PVP—can help you attract, engage and retain top talent.

This ebook provides data-backed insights on:

  • The cost of disengaged and unsatisfied employees in terms of productivity loss and turnover
  • How emphasizing employee well-being and purpose can boost engagement, innovation and performance
  • Shifting from a generic EVP to a tailored Personal Value Proposition (PVP) focused on each individual

Plus, you’ll get actionable steps to implement a human-centric and dynamic PVP strategy.

The Multigenerational Workforce: Has Gen X Been Overlooked in the Workplace?

There’s a new generation moving into leadership roles that’s poised to change how things are done in the workplace. You may not hear as much about them as Baby Boomers or millennials, but Generation X is the silent workhorse that makes up over third of the workforce and over half of managers.  

So, who is Gen X and what exactly are they bringing to the workforce? Grab your flannel shirt, and let’s find out! The last in our series on the multigenerational workforce, this article explores what makes Gen X tick and how they’re stepping up to lead organizations into the future.  

Who are Gen Xers? 

Born between the early 1960s and 1980, this cohort came of age and entered the workforce in the shadow of the larger Baby Boomer generation. Now, as they move into management and leadership roles, some might argue that Gen X is the hardest working generation. Either way, they’re ready to put their own stamp on workplace culture. 

Growing up as latchkey kids in an era of change, Gen X professionals are more independent and adaptable than previous generations. Gen X entered the workforce during the rise of Silicon Valley and the dot com era, making them comfortable with the pace of technological advancement. For them, adopting new technology feels natural, and they are driving digital transformation across sectors. 

When it comes to the workplace, Gen X values authenticity, work-life balance and professional development. They respond better to flexible schedules that allow for caring for aging parents and children and prefer managers that empathize with those priorities.  

According to a study by Stanford University, Gen X prefers to work from home 50% of the time, compared to Boomers at 35% and Gen Z at 45%. Make no mistake, Gen Xers are focused on results, they just believe there are many valid ways to achieve success beyond face time at the office.  

Having watched their parents climb the corporate ladder, Xers are focused on carving their own path at their own pace. This cohort is extremely hardworking with an innate sense of independence. If you want something done, hand it off to a Gen Xer and let them run with it. 

Gen Xers don’t pay much attention to rank and hierarchy. They prefer direct communication and are more likely to casually ping you on Slack than set up a formal meeting. But don’t mistake their informal style for a lack of drive. Generation X is extremely entrepreneurial and forge their own career paths rather than expect opportunities handed to them.  

Are Gen X Overlooked at Work? 

Gen X may be overlooked in the workplace due to their easy-going approach. In fact, 79% of Gen X says they’re forgotten in the workplace, overshadowed by younger and older workers. It’s hard to blame them, when Gen Xers are promoted at rates 20% to 30% slower than millennials, despite being strong candidates for leadership roles.  

As employers have paid a lot of attention to nurturing millennial talent in recent years, Gen X has gone underappreciated for their contributions to the workforce. With Gen X leading the Great Resignation as 37% more left their company in early 2022 compared to the year before, employers should concentrate on retaining and engaging this valuable cohort as they enter the second half of their careers.  

Move Over, Boomers: Here Comes Gen X 

As Gen X moves into boardrooms and leadership roles, we are starting to see their impact on workplace culture. Transparency and direct communication are in. Bureaucracy and hierarchy are out. Gone are the days of formal business attire and rigid top-down management. Today’s workplaces are more casual, flexible and egalitarian.  

Gen X leaders prefer to mentor and develop talent rather than micromanage. They lead by example and earn respect by rolling up their sleeves alongside their employees. Gen Xers believe the best way to achieve success is by empowering their team.  

How to Keep Gen Xers Happy in the Workplace 

Here’s how to help your Generation X colleagues gain success at work as they move into leadership positions: 

  • Offer flexibility: Gen Xers appreciate flexibility in their work hours and locations. Consider options like remote work, flexible schedules and job sharing. Plus, autonomy over their time is key. Don’t expect 24/7 availability from Gen X employees. They value their personal responsibilities outside of work and crave work-life balance. 
  • Provide opportunities for career development: Gen X is highly self-sufficient but still values feeling appreciated. Provide both informal and formal recognition—including promotions and leadership opportunities. Invest in professional training, mentoring programs and clear paths for career progression. 
  • Limit bureaucracy: Gen X resists rigid corporate structures and prefers collaborating in relaxed settings. Eliminate unnecessary bureaucracy that can hamper productivity and innovation. Empower Gen Xers to accomplish tasks independently. Provide opportunities to work on new initiatives and pilot programs. 

The Future of Work with Gen X at the Helm 

While perhaps overlooked when sandwiched between two larger generations, they bring a perfect blend of independence and adaptability to evolve workplace culture for the better. Talent leaders should take notice of Gen X’s entrepreneurial spirit and prioritization of work-life balance and career progression.  

The skateboards may be gone, but Generation X is still the same pragmatic, diverse and ambitious cohort. Only now they are grown up and calling the shots.  

Read the rest of our Multigenerational Workforce series: 

Debunking RPO Myths: How Savvy Talent Leaders Separate Fact from Fiction

In the ever-evolving landscape of talent acquisition, recruitment process outsourcing (RPO) has emerged as a go-to solution to help organizations redefine their recruitment strategies. However, many employers shy away from engaging an RPO provider because of common misperceptions. If you’re a talent acquisition leader stepping into the world of RPO for the first time, get ready to separate fact from fiction as we dismantle RPO myths. 

Myth 1: Outsourcing Means Losing Control Over the Hiring Process. 

Let’s set the record straight from the get-go: RPO doesn’t mean relinquishing control. You’re not sending your recruitment program into a mysterious void.  

In fact, reputable RPO providers thrive on collaboration. You maintain oversight, make strategic decisions and keep your finger on the pulse of the recruitment process. Your RPO partner should provide you with regular reports so you can track metrics and SLAs against your hiring goals.    

It’s like having a co-pilot who respects your position in the driver’s seat.  

Myth 2: RPO is Expensive. 

There’s a notion that RPO will drain your coffers faster than you can say “ROI.”  

With an ever-widening skills gap and climbing hiring costs, organizations are looking for recruitment solutions to reduce overhead and improve outcomes while reducing risk. By streamlining your hiring process, reducing time-to-fill and minimizing administrative burdens, RPO creates substantial value, particularly for high-volume or hard-to-fill specialty roles. While RPO may not be the cheapest option, a good RPO, and the technology they bring to the table, improves efficiency and delivers results.  

Think of it as an investment that not only bolsters your team but also your bottom line.  

Myth 3: RPO Only Works for Large Companies. 

You might be thinking, “RPO? That’s only for the large enterprises with deep pockets.”  

Not so fast! RPO isn’t an exclusive club for corporate giants. It’s an adaptable strategy for businesses of all sizes. Whether you’re a startup looking to scale or a mid-sized enterprise seeking an edge, RPO can be tailored to fit your unique needs.  

In fact, according to Everest Group, smaller organizations made up 43% of RPO of news deals in 2022, up from 23% in 2017, as they increasingly turn to RPO to help scale and reduce risk in an uncertain labor market. RPO helps these mid-sized and small organizations scale up their hiring efforts without the costly commitment of building talent acquisition teams in-house.  

Myth 4: RPO Takes a Long Time to Implement. 

With the economy see-sawing post-pandemic, we’ve seen our clients shift their focus to agility and speed with an increase in urgent hiring projects. Organizations often think that RPO is not a viable option in these situations due to the misperception that it takes 12 to 16 weeks to ramp up.  

While an RPO engagement can certainly be a long-term strategic partnership, there are also solutions for short-term recruitment projects where speed is the priority. For example, we developed PeopleScout Accelerate, a tech-powered, ready-to-go recruitment process outsourcing (RPO) solution that combines PeopleScout’s deep recruitment expertise and a pre-configured Affinix™ talent acquisition technology suite—implemented in just two weeks.  

Myth 5: RPO is Only for Filling Volume-Based Positions. 

Your talent needs are unique to your organization and the right RPO partner will know that a one-size-fits-approach isn’t effective. Don’t let the myth of “volume hiring only” keep you from experiencing the benefits of RPO. 

While RPO is an ideal solution for high-volume hiring in which many hires for similar job families are made annually, it’s also perfect for hard-to-fill specialist professional roles. With their networks, resources and expertise, RPOs have the ability to attract candidates from all corners of your industry. 

One huge bonus of the long-term relationship you build with an RPO partner is their ability to create talent pools. Having a pool of active and passive candidates speeds up time-to-hire by giving you fast access to qualified candidates when a new vacancy opens. Plus, RPO providers have access to leading technology featuring AI matching tools that can identify and source strong passive and active candidates within seconds of an open job requisition. 

Myth 6: RPO is Exclusively Cost-Cutting, Not Quality-Improving. 

Quality over quantity, right? Absolutely. And guess what? RPO providers are on the same page.  

Unlike working with a staffing agency, which is often a transactional relationship, an RPO partner won’t flood your inbox with résumés that miss the mark. Instead, they use targeted strategies to find the ideal candidate who aligns with your values and vision.  

RPO providers can help you develop and implement effective selection and assessment processes to identify high-performing candidates with the right skills and experience for the role. Plus, with their tech know-how, RPOs can help you leverage predictive analytics to gain a better understanding of the behaviors of top talent and predict factors such as cultural fit, willingness to change companies and future tenure potential. 

With RPO, quality isn’t compromised—it’s elevated.  

Myth 7: RPO is a One-Size-Fits-All Solution. 

While some providers have gained reputations for making their clients follow a rigid process, it doesn’t have to be this way. 

Good RPO partners are chameleons, adjusting their approach to your shifting hiring needs. Whether you’re gearing up for a hiring spree or scaling down temporarily, your RPO provider should deliver custom solutions based on your industry, job types, hiring budget and goals. 

And remember, you don’t have to outsource your entire full-cycle, end-to-end recruitment process. Look for an RPO partner that offers partial-cycle, project-based and even modular RPO solutions to help you scale your recruitment function to meet your needs—from talent mapping and sourcing to designing assessments and onboarding. In the fast-paced world of talent acquisition, flexibility is your secret weapon. An RPO partner should provide you with the agility you need to weather the ups and downs of the economy. 

Myth 8: RPO Providers Only Cover Recruitment. 

While RPO is focused on improving recruitment processes, it can also include other HR functions such as employer branding, talent management and workforce planning. RPO providers can offer a range of services that can be customized to meet the specific needs of the organization. 

RPO partners are increasingly offering a range of value-added services to meet the demand for proactive, innovative candidate experiences. When you partner with a leading RPO provider, you also access: 

  • Talent acquisition consulting and best practices 
  • Technology consulting and implementation 
  • Passive candidate engagement 
  • Market insights, talent mapping and analytics 
  • Recruitment marketing and candidate attraction strategies 
  • Employer branding and employer value proposition (EVP) development 
  • Assessment design and execution 
  • Diversity, equity and inclusion consulting 

When considering potential RPO providers, make sure they can provide you with value-added services that will optimize and streamline each phase of the recruiting process. 

Myth 9: RPO Replaces Your Internal HR Expertise. 

Your internal talent acquisition expertise is invaluable—and it’s here to stay. RPO isn’t about replacing your team; it’s about augmenting their strengths.  

Organizations often struggle to invest in growing the number of talent acquisition and HR resources required to keep up with the rate of change. RPO providers take on time-consuming, but necessary, recruiting activities such as sourcing and candidate engagement. This frees up internal HR staff to focus on higher value activities.  

Plus, through working across many clients and industries, RPOs have their finger on the pulse of what’s going on the labor market and can share best practices and insights to help you make informed workforce decisions.  

Consider your RPO team your ally, enhancing your internal capabilities and helping you and your team shine even brighter.  

Myth 10: RPOs Don’t Care About Your Company Culture. 

Your company culture is your crown jewel, and you’re not about to let it fade away in the name of outsourcing. Fear not! Reputable RPO providers understand the value of cultural fit.  

Your RPO team integrates your values, purpose and employer brand into every candidate touchpoint. An RPO provider can help you amplify your employer brand by leveraging your established candidate attraction assets in targeted recruitment marketing campaigns. Utilizing job postings, social media posts, your career site and email campaigns, your RPO provider will carry your carefully crafted employer brand to candidates, providing them with compelling reason apply to your open positions.  

It’s like having a partner who not only respects your company culture but actively works to preserve and enhance it. 

If your organization is looking to develop an employer brand from scratch or update your current one, a leading RPO partner can provide you with employer branding services to complement your recruitment strategy ranging from creative support to full-scale employer value propositions (EVP) development. 

From debunking misconceptions to revealing the true essence of RPO, you’ve now navigated through the labyrinth of misperceptions to arrive at the threshold of transformation. With RPO, you’re not just recruiting—you’re building a workforce that will grow your business for years to come. So, it’s time to shatter RPO myths and embrace the potential of of this powerhouse solution. 

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The Synergy of Workforce Planning and HR Analytics

Strategic HR management has become a crucial aspect of organizational success. Hence, HR analytics and workforce planning have significantly influenced the rapidly evolving recruitment industry in the past few years. These approaches provide insights and tools that help organizations optimize workforce solutions, shape decision-making processes and drive the overall growth of the business.

This article delves into the complexity of HR analytics and workforce planning, the benefits and risks as well as real-world workforce planning examples and HR analytics applications.

What are Workforce Planning and HR Analytics?

Workforce planning is a methodical process that organizations implement to ensure they have the right mix of talent with the appropriate skills to meet current and future business objectives. It involves forecasting future workforce needs, identifying gaps in skills and competencies, as well as designing strategies to address those gaps. Workforce planning aims to align the company’s strategic goals with its human resources.

On the other hand, HR analytics involves the use of data analytics to provide organizational leaders with actionable insights on recruitment, performance management, employee engagement and more. It helps organizations to gain a deeper understanding of workforce dynamics, identify trends and predict future outcomes. Leveraging HR analytics tools can aid Human Resource professionals in developing better, well-informed strategies that boost the overall employee experience and contribute to the company’s future success.

Although workforce planning and HR analytics share a common goal of enhancing human resources management, these approaches provide varying degrees of information.

Workforce planning tends to focus on the macro-level view, addressing questions like:

  • What are the hiring needs for the upcoming quarter?
  • What kind of skills will be crucial in overcoming current growth challenges?
  • Are there skills gaps in our teams?

On the contrary, HR analytics delves into micro-level insights:

  • Are there specific patterns in employee engagement and productivity?
  • What are the factors causing high turnover in a particular department?
  • What is the most common reason for high performers to resign?

Whilst workforce planning takes a more strategic approach, HR analytics contextualizes information to support data-driven decision-making. Leveraging workforce planning and HR analytics together helps promote engaged and productive teams.

Benefits of HR Analytics and Workforce Planning

Whilst the benefits of taking a data-forward approach to talent strategy are numerous, here are the top three benefits:

Improved Resource Allocation

Workforce planning aids in allocating resources effectively by ensuring the right people are in the right roles at the right time. HR analytics enhances this process by providing insights into individual and team performance.

Strategic Decision-Making

Workforce planning supports long-term goals, while HR analytics facilitates swift decision-making for immediate concerns.

Proactive Problem Solving

Workforce planning identifies potential gaps and challenges in advance, allowing organizations to take action before issues become critical. HR analytics offers the ability to identify and address emerging employee-related problems promptly.

Real-World Application of Workforce Planning

A financial services organization engaged PeopleScout and our Talent Mapping solution to unlock their talent segments and provide enhanced workforce planning data that would help streamline the client’s global contact centers into multilingual hubs. Within two weeks, PeopleScout delivered comprehensive insights into:

  • Size and language skills of the customer service workforce in several countries
  • Additional salary expectations for specific language abilities
  • Age, gender, diversity data to aid DE&I efforts
  • Candidate preferences to inform market messages
  • Optimal platforms for recruitment advertising in each area
  • Desired recruitment process for better candidate experience
  • Regional variations based on location-specific data

PeopleScout’s findings were summarized into easily understandable reports for each country. These insights guided the client in assessing locations for their multilingual centers, refining their value proposition, designing talent attraction strategies, and structuring compensation packages. The solution enabled informed decision-making and optimized recruitment efforts.

Real-World Application of HR Analytics

A leading credit reporting company struggled with increased staff turnover, prompting the need for action. The HR department collaborated with the internal specialists who formulated the credit scoring model. Using a similar approach, the team was able to create a predictive employee turnover model. The model provided a risk score for each employee using diverse data sources and alerted managers about the potential turnover risks at various role levels. The model was based on roughly 200 variables that were likely to influence an employee to seek opportunities elsewhere, including aspects like team dynamics, supervisor performance as well as commute length.

The new approach was rolled out globally and has provided valuable insights for decision-making and workforce planning in the longer term. For example, it was evident that turnover in each region was affected by a unique set of factors.

The model’s implementation led to a 3% decrease in attrition over 18 months, translating to a £8 million business saving. The rollout’s success was attributed to leadership endorsement of analytics and a collaborative approach between the analytics and HR teams to ensure action based on predictions and continuous improvement of the model.

Navigating Risks in Talent Analytics

Whilst the use of data insights as part of workforce planning and HR analytics initiatives is appealing, this promising approach comes with potential risks. These challenges include data privacy and data quality risks, interpretational biases as well as data collection pitfalls. Navigating these hurdles is crucial in ensuring that the use of data in building HR strategies is effective and ethical.

Talent analytics relies heavily on employee data, including personal information, which can lead to concerns around data privacy and security. Employers must prioritize data protection and compliance to prevent data breaches.

Low quality data can lead to misleading conclusions and negatively impact decision-making.  Well-designed data collection processes ensure that the records are complete and provide enough information from which to draw conclusions as well as to test hypotheses on multiple data samples.

In the modern business world, the synergy between HR analytics and workforce planning is undeniable. By leveraging them effectively, organizations can stay ahead in dynamic business environments, promoting a culture of adaptability, efficiency, and innovation. By aligning strategic goals with workforce planning and leveraging data-driven insights, employers can navigate the complex HR landscape with confidence and foster business growth.

The Power of Employee Advocacy in Recruitment

By Ayo Ogunde, Strategy Director of Digital Innovation

Employee advocacy is an effective tool for promoting your organization through your employees. It also serves as a great way to boost your employer brand and attract candidates who want to hear from employees directly, giving the inside scoop on what it’s like to work for your organization.  

PeopleScout’s recent research, Inside the Candidate Experience, found that 35% of organizations don’t feature their real employees on their career site. This is a problem since the number one obstacle for candidates in the application process is not knowing what it’s like to work at an organization. The research also revealed that 86% of candidates value stories from employees and that it helps to influence their job search. In particular, 92% of Baby Boomers said it would influence their choice to join an organization. One third of women also agree that this is an important deciding factor.

One of the great things about leveraging your employees as brand advocates is that it brings the diversity of your people and culture to the forefront. By its very nature, employee advocacy in recruitment naturally encourages an increase in the team’s sense of belonging.

Getting Started with Employee Advocacy for Your Brand

Employee advocacy in recruitment could be an employee speaking at an industry panel or sharing user generated content (UGC) across social channels. This helps to boost the reach and engagement of your employer brand

We found that a third of employers do not post recruitment content to their social media at least once a week. Yet, two-thirds of candidates research potential employers through social media, so organizations are missing a trick.

Some employees may want to take part but don’t know where to start. To encourage employees, create a unique, engaging employee advocacy program that rewards participation and engagement.

Incentivize everyone to participate in their own unique ways. Some of your employer brand advocates will excel at content creation, while others will thrive representing your company as a conference speaker or through podcast opportunities, for example. Rewarding participation is a smart way to build momentum, especially when rewards can be redeemed against holidays, events, training, swag or other perks.

A successful employee advocacy program will include a lead who sets the strategy for content and topics to attract the kinds of talent you need. This also helps you control your organization’s overall content and brand messaging, while still giving employee advocate enough freedom to showcase their authentic personalities.

Plus, one of the key learnings we’ve found is that bringing your employees into the process early on creates buy-in and boosts personalization which goes a long way on social media.

Benefits of Employee Advocacy in Recruitment

There are many benefits to implementing an employee advocacy program, for both employees and for the organization.

  • Empowered Employees: Employees who are empowered to act as advocates often feel a stronger connection to the company. They feel valued and integral to the company’s success, leading to a sense of belonging and increased job satisfaction. This empowerment directly correlates to higher engagement levels and improved retention rates.
  • Organizational Transparency and Trust: Advocacy programs require a certain level of transparency from the organization’s side, which, in turn, helps to foster trust between employees and management. Employees who trust their employers are more likely to feel engaged and less likely to leave the organization.
  • Career Development and Personal Branding: Employee advocacy programs can play a crucial role in personal branding and career development. As employees share their work and achievements, they are simultaneously enhancing their own professional reputation. This not only benefits the employees but also increases their attachment to the organization, nurturing a mutually beneficial relationship.
  • Boost to Employee Morale: Advocacy can help to create a positive work culture. By encouraging employees to share their experiences and achievements, companies demonstrate that they value their employees’ work and contributions, which boosts morale and productivity.
  •  Improved Internal Communication: Employee advocacy programs can improve internal communication. As employees become more involved in advocacy, they often become better informed about the company’s goals, products and services. This improved understanding can lead to employees feeling more aligned with the company’s mission and objectives.
  • Increased Brand Awareness: Beginning an employee advocacy program is a great way to organically increase the organization’s brand awareness reach. Utilising social media naturally generates opportunities to network, which can therefore drive leads, as the positive content posted by employees will be passively acknowledged by potential clients.
employee advocacy in recruitment

How to Leverage Employee Advocacy for Candidate Attraction

If you’re just starting out with your employee advocacy program, here are some tips to help you begin.

Use the Voice of Your People…Everywhere!

It’s magic, it’s authentic and it works.

Embrace Storytelling Through Employee Experiences

One of the most effective ways to manage perception and shift views is through authentic storytelling. Showcase real-life employee experiences, achievements and testimonials to highlight the positive aspects of your workplace. You can use a variety of content formats like videos, podcasts, blogs, and social media posts. This approach humanizes your brand and makes it easier for potential employees to imagine themselves in your company culture.

Promote Your Thought Leaders

Create and share thought-provoking content on industry trends, company values or insights on your work culture. This can position your brand as a leader and innovator in your industry. Feature your employees as subject matter experts, giving them a platform to share their knowledge and experiences. This not only enhances your company’s credibility but also provides an opportunity for your employees to build their personal brands, boosting their engagement and loyalty.

Try Interactive and Gamified Content to Boost Engagement

Create interactive content that allows potential candidates and current employees to engage directly with your brand. This could include webinars, live Q&A sessions, virtual tours of your workspace, or interactive quizzes about company culture. Gamified content also works well.  for instance, an online game or challenge related to your company’s work, with the winners getting a chance to be featured on your company’s social media. This type of content not only makes your brand more memorable but also gives an insight into your company’s innovative and engaging work culture.

Measure and Keep Improving

Use social listening tools and analytics to monitor the success of your employee advocacy program for marketing and recruitment and to see how particular pieces of content are performing. This will help you focus your efforts on what’s working and give you valuable insight into what’s important to your talent audiences.

[On-Demand] Modular RPO: Amping Up Your Recruitment Strategy

[On-Demand] Modular RPO: Amping Up Your Recruitment Strategy

In today’s tumultuous economy, employers continue to face hiring challenges, and because many lack sufficient in-house recruitment resources, they need nimble solutions to help them effectively and efficiently respond to market fluctuations. That’s where modular RPO comes in—a tool for targeted problem solving and a way to amplify your talent program.

In today’s tumultuous economy, employers continue to face hiring challenges, and because many lack sufficient in-house recruitment resources, they need nimble solutions to help them effectively and efficiently respond to market fluctuations. That’s where modular RPO comes in—a tool for targeted problem solving and a way to amplify your talent program.

In this Talking Talent webinar, Modular RPO: Amping Up Your Recruitment Strategy, available on-demand now, PeopleScout Head of RPO in EMEA, Jo Taylor and PeopleScout Senior Vice President of Client Delivery, Allison Brigden, take a deep dive into how modular RPO and PeopleScout’s new Amplifiers can help augment your team to meet your short-term talent needs—while providing lasting business value.

In this webinar, Jo and Allison cover:

  • The factors driving this complex talent market
  • The impact of increased agility in your talent program
  • Strategies for filling the top of your talent funnel
  • Developing the right assessment process for your organization
  • Solutions to reduce new-hire ghosting and turnover
  • And more!