Category: Talent Acquisition Strategy

3 Economic Trends That Will Affect Talent Acquisition in 2020

Posted on by skatz

Every talent acquisition professional is kind of an economic expert. In the process of filling positions, you become aware of local unemployment levels, current rates of compensation, and the competitive landscape in the sectors and markets in which you work. And, while understanding these specific conditions may be essential aspects of successful talent strategies, there are always larger economic forces at work. In this article, we cover three of economic trends and their impact on Talent Acquisition in 2020.

Understanding these economic trends can help develop an effective workforce strategy. To illustrate this point, PeopleScout has identified three economic trends that will affect talent acquisition and workforce management in 2020 – and potential ways to respond to the challenges and opportunities they bring.

Trade Disruption & Uncertainty

Uncertainty over trade due to Brexit, ongoing trade disputes between the U.S. and key trading partners, and other global commerce issues dominated the headlines in 2019. How will these yet-to-be-resolved issues affect talent acquisition?

Flexible Workforce Planning

Imagine planning a budget without knowing the future costs of goods and services. Due to current uncertainty over trade, this is the dilemma that many enterprises are facing. The imposition of tariffs in the U.S.-China trade dispute has caused shifts in both the price and availability of products, according to The New York Times. Uncertainty over whether Brexit will happen – and, if it does, what the consequences will be on nearly every aspect of the UK economy and other nations – remains uncertain. One way to respond to uncertainty is to make flexibility a key component in workforce planning. Flexible workforce planning can include contingent staffing, sourcing strategies that promote rapid onboarding and employee cross-training in anticipation of potential downsizing.

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Sourcing Candidates from Alternative Talent Pools

While low unemployment still characterizes many of the world’s leading economies, trade disruption has also led to some job losses and displacement. For example, in Great Britain, a number of companies have closed, moved or are planning to, as reported by Metro in the UK. In both the U.S. and the UK, the manufacturing sector has seen job losses due to tariffs and trade uncertainty. Fortunately, many of those who work in manufacturing possess transferrable skills that can be used in other industries. Employers that can identify and attract this newly available source of talent will have a competitive advantage in tight labor markets.

The Migrant Workforce & Shifting Talent Landscape

The era of growing immigration to many advanced economies has been disrupted. The Guardian reports that thousands of European Union nationals have left the UK since the 2016 Brexit referendum, in large part due to the uncertainty over their legal status after an eventual exit from the EU. And, in the U.S., a tightening of available visas and selective immigration bans have caused the number of legal immigrants to plummet. On the other hand, 29% of Australia’s population is foreign-born, but the economic growth in many Asian countries – the source of much of Australia’s immigrant population – has contributed to its decline in net migration in recent years. 

Know the Affected Sectors

One important way for employers to respond to changing immigration patterns is to know which jobs are most affected and to plan accordingly. The reality is that immigrants comprise a significant portion of workers in a range of sectors. For example, nearly one-third of hotel workers in the U.S. are immigrants, and more than one in 10 healthcare workers in the UK are non-British nationals (half of these are from the EU), according to the Office for National Statistics. Understanding the sectors and markets that are affected by the falling rates of available talent from abroad may play an increasingly important role in developing effective talent acquisition strategies.

Talent Without Borders

The pool of available talent is exponentially expanded when work can be done outside of a fixed location. Advances in technology and communications have greatly reduced the need for many processes to take place in brick-and-mortar workplaces. For this reason, recruitment strategies may increasingly include a review of job descriptions to determine which positions can work from virtual locations, including those that are abroad. By doing so, employers can move beyond the constraints of limited talent pools and the wage pressures that tight labor markets generate.

OK, Boomer?

According to Glassdoor’s Chief Economist, Dr. Andrew Chamberlain, baby boomers, born between 1944 and 1964, are now the fastest-growing segment of the U.S. workforce. Dr. Chamberlain notes that “A ‘gray wave’ of senior citizens will be impacting the workforce in coming years, both in the United States and the United Kingdom.” In Canada, the percentage of workers aged 55 and older more than doubled in a little more than two decades; they are now more than one in five of all Canadian workers. Similarly, the number of Australians aged 65 and older who participated in the workforce in 2018 was 13%, compared to only 8% in 2006. And, in New Zealand, 22% of retirement-age people worked in 2016, an 87% increase in just 10 years.

Candidates with a Silver Lining

Given these striking statistics, an increasing number of applications from older candidates should be expected. In addition to the talent that these older candidates bring in their own right, they also help employers adopt a holistic approach to upskilling.

Take the case of a recent college graduate who has strong technical skills, but lacks industry knowledge and even critical soft skills, such as effective communication. These deficiencies can be offset by pairing this new hire with a seasoned industry veteran. The ensuing mentoring can go both ways; a tech-savvy new hire can help an older worker who may be challenged in this area, while the seasoned worker can guide and instruct the younger employee on important industry knowledge and work skills. This symbiotic pairing can also become an important element in an enterprise’s succession planning strategy.

Partnering for Success

Responding to economic trends can be daunting for those under constant pressure to fill positions and manage talent. However, tracking newly available workers due to shifting tariffs and treaties, knowing how to find candidates in unknown and far-flung locations, and navigating the process of recruiting from a broad range of age groups may seem overwhelming to even the best-equipped team of talent professionals. This is precisely why leveraging the expertise and resources of a talent acquisition partner can be the deciding factor for success in a complex and rapidly changing economic environment.

Talking Talent Leadership Profile: Jennifer Mattocks

Posted on by nfuqua

The roles of talent acquisition and HR are changing. When you talk with Jennifer Mattocks, it’s clear that she’s here to lead that change. PeopleScout’s Executive Leader of the Americas, Jennifer is the daughter of an artist and a mathematician – part creative, part analytical and constantly looking for better ways to work.

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Jennifer doesn’t come from a traditional recruitment process outsourcing (RPO) background. With more than 20 years of experience leading enterprise client management and strategic sales teams in HR advisory services and talent assessment, Jennifer has a broad view across the HR function and has seen firsthand the way it’s transforming. She has a deep understanding of not just talent acquisition, but also the full employee lifecycle.

We spoke with Jennifer at our Chicago headquarters about the changes headed for HR, the forces behind that transformation and what organizations should be doing now to be ready for what’s next.

We’re starting a new decade with historically low unemployment and skills shortages, making it more difficult to find and hire the right talent. How should employers approach their workforce planning?

Thinking about the skills shortage, there have been a few statistics that have caught my eye. One is that the World Health Organization predicts that there will be a worldwide shortage of 15 million healthcare workers by 2030. That’s not far away. This is an issue that we need to focus on now. Another is that according to the Department of Labor, 17.4% of workers in the U.S. are now foreign-born, and it’s rising. That means we need to have a global perspective when we’re looking at our workforce.

As it relates to the skills shortage, employers should be thinking about the influence of significant shifts in the talent landscape and how they address them in their workforce planning strategies. Strong talent pipelines will hinge on the idea of the fluid workforce – the idea of non-linear career development – and making sure that we have programs in place to have the right skills at the right time in the right place.

One way to adapt to the challenges that we’re facing in finding the right talent is through a total workforce solution, which allows employers the flexibility to be able to address skills shortages and low unemployment. For some industries, healthcare included, that means we need to look at ways we can find talent with relevant skills through non-traditional channels. Then, by closely tying training and development with talent acquisition, we have the ability to realign talent to roles and responsibilities that fit with their current skills.

How do you see the role of HR transforming to adapt to the changing world of work?

One role of HR is matching people’s skills to work. As HR and talent leaders, we know we cannot assume that when an individual is placed in a role, that is what they will do – or want to do – for the rest of their career. Creating nimble career paths and opportunities for ongoing development will be critical to the success of any HR leader going forward.

An example to illustrate the change we’ll see from HR is through how we approach career pathing. Right now, we have a career ladder that goes from bottom to top. That ladder is going to be flipped on its side – and it already has, to some degree. Individuals are seeking different skillsets or opportunities to develop within the organization, which doesn’t always translate to a linear career progression. Employees also want to have stronger ownership and input into their own career development; we see this characterized by input particularly from the millennial and Gen Z talent, who are just starting to enter the workforce and seek variety in opportunity.

I also anticipate that we’ll see the idea of the external gig economy brought in house. Meaning, HR will serve as a hub that is responsible for moving talent throughout an organization based on individual skillsets, the work that needs to get done and the way talent wants to work. With that, HR as a function will change, and the skills needed to succeed in HR will change, as well.

To this end, I see the need for a much tighter connection, even blending, of talent acquisition and talent development roles. Not only is HR responsible for nimbly fulfilling the talent needs of the business to deliver on the work that needs to get done today, but HR is also responsible for providing structure, resources and tools for the development of talent pools for the future. So, we will see HR marrying those two roles to a degree we haven’t yet seen.

What is the role of technology in the changing world of HR?

HR leaders first need to have a thoughtful strategy, then make sure the technology supports and enables the strategy. With a strategic foundation in place, technology will facilitate the ability of organizations to do three things.

First is to have visibility into and a more comprehensive understanding of the talent that they have in place today, as well as the talent pools that exist both internally and externally. Second, HR leaders can leverage learning and collaboration technology to build up the skillsets that perhaps are missing or need development within the organization. I think we’ll see a lot more innovation to come related to this. And third, HR can utilize technology, AI and analytics to better match individuals at the right time to the work that needs to be done.

Technology will also change the HR roles we see today in a fundamental way. There’s a lot of talk about certain roles being replaced by technology and tasks replaced by automation, but we still need human thought, perspective and ethical input to drive technology to make the right decisions. The human touch will never go away and will increase in importance for organizations to be competitive.

What are you most excited about for the future of talent acquisition?

There are two things. One is that we are at the point in which HR and talent acquisition needs to be prescriptive to drive success. Then, HR needs to deliver on the needs of the business while driving the engagement and productivity of the employees. It’s going to be fun to see that shift start to be more pronounced.

I think the other really exciting shift is one that’s personal to me, given the age of my children, and that’s seeing Gen Z enter the workforce and even start to enter management. This is a generation that more naturally and openly drives inclusivity and values having an ethical decision-making process behind what they do. They really embrace technology in novel ways, and having individuals with those capabilities entering the workforce will be very exciting for talent acquisition. I think it will continue to shape how we hire, promote and develop talent, and I look forward to seeing the positive changes they bring.

PeopleScout U.S. Jobs Report Analysis — January 2020

Posted on by nfuqua

The Labor Department released its January 2020 jobs report which shows that U.S. employers added 225,000 jobs in January, which beat analyst expectations. The unemployment rose to 3.6%. The labor force participation rate rose to 63.4%. Year-over-year wage growth increased to 3.1%. U.S. employers have now added to the payrolls for 112 straight months, extending the longest continuous jobs expansion on record.

jobs report infographic

The Numbers

225,000: The economy added 225,000 jobs in January.

3.6%: The unemployment rate rose to 3.6%.

3.1%: Average hourly wages increased at a rate of 3.1% over the last year.

The Good

The overall jobs numbers for January look strong. The 225,000 jobs added to the economy beat analyst expectations of just 160,000 in the first month of 2020, according to CNN. The growth was strongest in construction, healthcare and transportation and warehousing. Some of that increase could be attributed to a warmer than average January.

While an increasing unemployment rate can sometimes be seen as a downside, in this report, it demonstrates that more sidelined workers are being pulled into a strong economy. The Washington Post reports that the labor participation rate hit a seven-year high of 63.4%.

The Bad

The strong hiring numbers in January didn’t apply across all industries. Manufacturing continued to lose jobs. Marketwatch reports that those losses were caused by the trade war with China. Jobs in retail also dropped.

Additionally, the January report included a few revisions that decreased the number of jobs created in 2019. The overall employment level for March 2019 was decreased by 514,000 jobs. For all of 2019, the number of jobs added to the economy fell by 12,000 to 2.096 million jobs.

The Unknown

Despite strong job growth, the yearly wage growth remains lower than expected. The Wall Street Journal reports that the growing number of people reentering the workforce could be a factor in keeping the rate of wage growth from increasing more quickly. However, the cause of the persistently sluggish wage growth has been debated by economists for the past couple of years.

It is also still unclear what impact the coronavirus will have on U.S. jobs numbers. The easing of the trade war with China was expected to relieve some of the strain on the manufacturing industry. However, increasing concern about the virus could impact that. The data used for the January report was collected before news about the spread of the virus.  

Managing Change During an RPO Implementation: What to Expect in the First 120 Days & Beyond

Posted on by skatz

Change is hard. But, despite all its challenges, change also brings innumerable benefits. So, when it comes to implementing an recruitment process outsourcing (RPO) program, it’s important to remember that no transition will be seamless. RPO transitions come with changes, both minor and foundational, that will present new challenges each day during an implementation. While this might seem daunting at first, know that these challenges come with a predictable and manageable pattern; the best way to approach change during an RPO implementation is with the knowledge of what to expect and how to succeed in the face of obstacles that appear along the way.

Before Your RPO Implementation Starts

It’s no secret that people are hesitant when it comes to change—especially when that change is likely to affect their day-to-day routine. To address this hesitation, it’s important to get everyone on the same page, consider the affect on each stakeholder and educate people on what they should plan for once the implementation begins.

Some stakeholders will be early adopters who are hungry for change; utilize them as ambassadors for the new process. Others will be resistant, and these are the people from whom you want to gain buy-in for RPO. Once you identify the more cautious stakeholders, try to help them see the benefits of change from their perspective. Then, they can serve as primary communicators to others who are hesitant and explain the value of the change in ways resistant team members will understand (and you may not have thought of).

The best way to get people on the same page is to address pain points and questions early on so people know exactly why a change is being implemented. Begin that process by answering these key questions:

  • What specifically is changing? Tell people what you’re going from and what you’re going to.
  • What does this change mean for what I do? Explain how daily operations will be affected.
  • Will this make a difference? Show people how the change will bring value.
  • How will success be measured? Set clear calendar goals and openly address when these goals are not met.
  • Where do I go to find more information? Designate point people to address all updates regarding the transition.

Continue to communicate these Q&As to your team throughout the RPO implementation to further drive buy-in for the new process.

During the RPO Implementation

We’ve identified four definitive phases that will take place during the first 120 days of any RPO implementation. Understanding these phases will help keep you on track during the implementation process.

Introduction & Learning

This is the time to educate people on, what RPO is and what changes are going to take place. People are excited, energy is high and everyone is working hard to be open-minded about the changes. Some people might feel an initial shock, as though changes are already starting, but this is the time to get everyone used to the idea of new processes and people before any big changes are made.

Optimization

In the second phase, you address lessons learned in phase one and can begin operating at the new normal day by day. Energy remains high as people become more proficient in using the new processes. Issues decrease, but small concerns begin to go unreported. While morale is still high, minor frustrations occur while not everyone is up to speed yet.

Measurement & Consistency

This is the phase your client delivery leader will warn you about; believe them when they say you’re going to get frustrated! Phase three is the toughest because it’s when people start becoming impatient with the way things are progressing. Everyone expects everyone else to be fully competent in the new processes and performing according to plan. Minor issues that went unreported in phase two often turn into bigger issues that come to light during this phase, leading to amendments to current processes and a review of the team structure.

For one client, during the first three months small changes were made to the process almost every day. At first, it felt frustrating, but it was the way the client was able to make progress quickly versus waiting for designated biweekly meetings for issues to be addressed. It was a new process for the client and a customized way of approaching change from our side, as well. Through careful documentation, the client was empowered to successfully combat candidate fallout by continually adjusting the order of steps in the hiring process.

Scale & Grow

After adjustments are made to the team and process, things finally start to move more smoothly. People are now highly competent, wins are gained more consistently, and issues are reported and resolved as they occur. The team gets along and feels positive because it is at the correct size and structure. Phase four begins a state of steady growth, which leaves room to evolve.

While these phases are fixed, people in your organization will complete them at different rates. It’s okay that some people might still be getting adjusted in phase two while others are already becoming more competent in phase three. However, phase four means the entire team has mastered the changes and is ready for innovation and further growth. To ensure everyone reaches the final phase, encourage weekly or daily check-ins to get everyone on the same page about the way the transition is progressing.

Open Communication is Key

Communication is a two-way street, and it only works if both parties are actively communicating throughout the entire implementation. Because outsourcing your recruitment function means people from across the organization will be affected, be mindful not to overlook a specific group when communicating information about changes. A forgotten conversation about what to expect could be the difference between someone feeling neglected versus feeling like they are a part of the solution.

👉 Learn how to talk to stakeholders about RPO with our conversation guide.

As much as you need to be transparent with people about the goals and progress of the transition, they need to be open with you, as well. Be mindful of the fact that many of the people affected by the transition have been using a different system and coming up with workarounds when those processes fail. A map of the new process on every employee’s desks is a handy way to compare their actions to those on the process and document whenever an adjustment needed to be made. As people begin reporting exceptions, you’ll be able to determine whether incidents are isolated issues or part of a larger trend.

In one client’s RPO implementation, one team member kept adjusting the process without letting anyone know. While it was commendable of her to take on that responsibility, we had to remind her that as her RPO partner our job was to optimize the process and help save her time. She had an understandably hard time letting go of that need to fix the process, but eventually realized any exception to the established process—no matter how small—should be reported to ensure the overall RPO implementation success.

As issues are addressed and people start performing in accordance with the changes, be sure to publicly recognize and reward their behavior to further reinforce the idea that each team member brings value to the success of the implementation.

Beyond RPO Implementation: Ensuring a Successful Transition

An RPO implementation may feel like an uphill battle, but it’s important to remember that it’s a good thing. Through every growing pain along the way, you’re still moving forward, and that’s what an RPO transition should feel like. There’s always going to be some level of discomfort with any change, but remember, your RPO partner is there to help guide you throughout the implementation. You should feel excited by the idea of the value your RPO partnership will bring, and if you ever stop feeling value, that’s when you know something needs to change.  

With any RPO engagement, you always want to be evolving and changing. As you’re working with your provider to fine-tune the changes, you’ll start to look at things with an innovative eye. As soon as you find yourself thinking about trying something new or adding in an extra piece to the program, that’s a good sign that you’re moving forward in the right direction.

The AA: Bot-Powered, Brand Boosting Innovation

Posted on by edyson
The AA: Bot-Powered, Brand Boosting Innovation

Chatbot for Talent Acquisition

The AA: Bot-Powered, Brand Boosting Innovation

The AA brought PeopleScout on board for a major redesign and rebuild of their careers site, including developing a cheeky chatbot to increase engagement and improve the candidate experience.

30,000 applications, up from 8,000—a 275% increase
60 percent increase in career site traffic year-over-year
17 percent reduction in bounce rate

The AA is often referred to as “Britain’s fourth Emergency Service.” But, being known for doing one thing very well is both a blessing and a roadblock when it comes to attracting brilliant candidates. We developed a new employer brand for the AA to help them overcome this challenge. The next step was a major redesign and rebuild of their careers site. With a totally new way to navigate and a recruitment industry first—a website-based chatbot—we helped them boost not only their employer brand, but their number of site visits and applications.

Situation

Say the AA and a lot of people can’t see beyond roadside recovery. Heading to the careers website, visitors are overwhelmed by choice or jump straight to the same old roles. Which means they miss out on the impressive variety of careers they offer (from customer advisers to digital professionals), and the AA loses the opportunity to engage with excellent candidates.

The AA brought PeopleScout on board for a major redesign and rebuild of their careers site. We were set a sizeable task, to attract and engage more visitors and increase applications – all underpinned with innovation.

Solution

Solution Highlights

  • Navigation Innovation
  • Bleeding-Edge Software
  • Booting Site Traffic
  • Huge Increase in applicants

At a Glance

  • COMPANY: The AA
  • INDUSTRY: Roadside Recovery Services
  • PEOPLESCOUT SOLUTIONS: Talent Advisory
  • ABOUT THE AA: The Automobile Association (The AA) has been supporting motorists in the United Kingdom since 1905. With over 14 million members, breakdown cover is always their number one priority, but The AA has branched out into finance, insurance, leisure and lifestyle services.
Let’s Connect

A RECRUITMENT INDUSTRY FIRST

When is a website not a website? When it’s chatbot-powered. We launched a reimagined careers site that could do justice to the new brand proposition, “Ready for ANYTHING?” At its heart is a totally new way to navigate and a recruitment industry first: a website-based chatbot.

BLEEDING-EDGE SOFTWARE

To achieve it, we sought out bleeding-edge software—Microsoft’s Bot Framework—which was still in beta and constructed new bot pathways even as the core code changed under our feet. The result, AAbot, is your guide to the world of AA.

ENTERTAINING, INFORMING & ENGAGING

By asking questions, candidates can access all website information from within the chatbot—utterly tailored to their interest—and, if desired, full job listings. With expressive animations for (almost) any occasion and banter full of cheek and surprise, AAbot is packed with personality. He takes the employer’s tone of voice in a bold, playful new direction. And he shows that functional UX copy can entertain and build a brand, as well as inform.

Results

BOOSTING SITE TRAFFIC

Site visitors are now engaging with the wider AA story and roles. We’ve successfully boosted candidate interest, as site traffic has risen by 60 percent year-over-year, while the bounce rate has fallen by 17 percent.

HUGE INCREASE IN APPLICATIONS

Applications, meanwhile, have increased from 8,000 to more than 30,000, taking direct hire numbers from 55 percent to 95 percent of all applicants. And it’s just the start.

MULTI-CHANNEL APPEARANCES

AAbot is already a breakout star, appearing in digital ad banners and social media communications. You’ll already find him at the Wycombe Wanderers football stadium, emblazoned all over the AA offices and popping up on LinkedIn. And we have big plans to let AAbot loose across the end-to-end recruitment process.

Talking Talent Leadership Profile: Kathryn Minshew

Posted on by nfuqua

Around 15 to 20 years ago, the first millennials entered the workforce – frustrating and sometimes frightening the baby boomers and Gen Xers who hired and managed them. Since then, the world of work changed, and millennials grew up and advanced in their careers. In that same time, Kathryn Minshew moved from her roles at McKinsey & Company and the Clinton Health Access Initiative and founded The Muse, a career platform headquartered in New York City and used by more than 75 million people to research companies and careers.

Kathryn also authored “The New Rules of Work,” which made it to The Wall Street Journal’s (WSJ) national bestseller list. She has spoken at MIT and Harvard, contributed to the WSJ and Harvard Business Review, and appeared on TODAY and CNN. She has been named to SmartCEO’s Future50 Visionary CEOs and Inc.’s 35 Under 35. Additionally, The Muse was named one of Fast Company’s 50 Most Innovative Companies in the World in 2018.

Kathryn is an expert on the workforce transformation she observed and helped drive as a millennial herself. But now, the process is beginning all over again as Gen Z starts entering the workforce. We talked with Kathryn about how these new workers will influence the way companies attract and retain the best talent.

What are the biggest similarities and differences you see between current workers and those who are just now entering the workforce?

It’s a really interesting time right now because the workplace is in flux. While I’m not a big believer in the idea that the millennial generation is fundamentally different, there are a few trends I’m seeing in The Muse’s community and the employers we work with.

First, there‘s a strong interest in flexibility and work-life balance. The younger generations are pushing employers to recognize their work based on output and not the number of hours sitting at a desk. I actually think that change benefits us all.

Secondly, a lot of younger workers are willing to relocate for the right job. We surveyed The Muse community, which is very young and diverse with two thirds under age 35, 55% women, and 50% nonwhite. We asked them, “Would you relocate and consider moving for the right company and role?” An overwhelming number – 89% – said yes.

As millennials went from entry-level workers to the biggest cohort in the labor market and now into leadership roles, we saw the conversation change. How do you expect the conversation about Gen Z at work to change?

There’s one pattern I’m very confident will play out, which is that we’ll see a bunch of people predicting the end of the workplace as we know it. Then, over time, some of the hysteria will quiet down, and people will realize that we’re all fundamentally more similar than we are different. A few years ago, there was a lot of, let’s just say, pulling of hair and gnashing of teeth about millennials. Now, many of those same millennials are managers and some of them are becoming executives.

The workplace has changed. Companies are forced to compete for talent. There is a bigger emphasis on connecting the overall purpose and mission of a company with the individual roles of workers.

When I look at the changes that I believe we’ll see with Gen Z, there’s the classic one – which is that Gen Z is very mobile first. So, I think we’ll see less and less tolerance for legacy technology products and more of a push for the adoption of consumer-grade products. Gen Z is starting to look for workplace tools that are built on data and personalized for their needs.

How will employer branding change?

I think we’ve evolved through a number of phases of employer branding, starting with what I call phase zero, where companies just posted jobs online without any marketing or information. Then, phase one was stock photos and companies trying to pretend they were perfect, using jargon like, “we’re a team of innovators committed to excellence.”

Now, we’re in phase two, in which companies are realizing the need to be more authentic. With Gen Z, we’re going to see an increasing trend toward personalization. Platforms and tools that can provide a more personalized experience are going to win. That’s something I’m very focused on at The Muse.

I think there are platforms out there today that deliver volume, but give you very few opportunities to really build a relationship with talent and explain your company, your values and your opportunity. My money is on the platforms that are allowing different channels for candidates and job seekers to research companies and for employers to build relationships – and, of course, I count The Muse among them.

Employer brand is ultimately just brand, right? It’s not like you get to have a consumer brand and employer brand that don’t interact with each other. Employer brand has the potential to be powerful, but only if you recognize that it’s a piece of your larger brand and the lines between your applicants, candidates, employees, customers and users are blurring in the modern world.

Ultimately, I think the holy grail for employer brand is going to be giving candidates more information and a better experience up front. That leads to tangible business results through better and longer-retained hires.

How will employers change their retention strategies for Gen Z?

Retention is directly linked to how much information people receive and how accurate that information is before they come through the door. We’ve seen companies that work with The Muse increase retention when they’re more transparent about what it’s like to work there.

Many people earlier in their careers are looking for clarity and guidance around what the future holds. Companies that are successful in retaining millennial and Gen Z employees often lay out very explicit career paths. Employees can see what milestones they need to hit to get promoted to the next level and what those steps look like. By documenting a clear career path, younger employees can understand what the future will look like if they invest in your company.

If you had to boil this entire conversation down to one piece of advice for employers, what would that advice be?

When I started The Muse, I had this deep belief that both job seekers and employers would be better off if they found matches based on fit. Even the same person might look for different things at different points in their career. I want The Muse to help create fit – to help individuals research companies and careers, and help employers hire great people on the strength of their employee experience and employer brand.

If I had to pick just one piece of advice on how to do that, I would say focus on storytelling. Humans love stories; we can connect with them. So, think about employee storytelling – whether that’s telling stories on your career site, through The Muse or through another channel. The more you can communicate the uniqueness of your opportunities and your organization through the real human stories of people who work there, the more successful I believe you’re going to be.

Creating a Compelling Employment Offer

Posted on by edyson

Talent acquisition teams and hiring managers are always on the hunt for candidates who check all of the boxes: the five-star talent with all of the right skills and experience to excel in a role, but who also fits the culture of the employer. When these candidates are screened, interviewed and assessed, they pass each phase of the process with flying colors, leaving hiring managers eager to extend an offer of employment. However, there is one catch: will the candidate accept?

When you make an offer to a candidate, you hope they want the position as much as you want to hire them. But, sometimes, you nurture a great candidate through the entire recruitment process only for them have a change of heart. Candidates declining job offers can be disheartening for recruiting teams – and costly for organizations trying to fill vital open positions. In this article, we’ll cover candidate expectations and key points in the employment offer process, as well as explain how to connect with candidates on a more personal level.

Meeting Candidate Expectations: Then & Now

Candidates Expect an Inviting Company Culture

In the past, candidates applied for positions without knowing or expecting to know much about an organization’s inner workings or culture. As a result, when candidates were extended an offer, an organization’s culture played less of a role in whether they would accept the position.

But now, candidates want to know about the work environment and company culture so they can assess whether they think the organization is a good fit. Help candidates get that information by having a section on your careers page that provides cultural insights into your organization, and include videos and images that display what it’s like to work for you.

Candidates Expect Greater Transparency

It used to be that a candidate applied for a job, sent in their résumé and waited patiently for a response from the employer. All too often, candidates were left in the dark regarding timelines, with few ways to find out where they were in the hiring process.

Now, candidates expect rapid responses to their inquiries and greater transparency into a potential employer’s hiring process. Therefore, make sure that you inform the candidate about when they can expect an offer or rejection and deliver on it. This shows that the organization is respectful, responsible and disciplined. Plus, if you make transparency a core piece of your recruitment strategy, you can improve your offer acceptance rate.   

Candidates Expect More from Your Employer Value Proposition

Your employer value proposition (EVP) is the distillation of what you offer candidates and what you expect in return. In the past, organizations relied heavily on brand recognition and compensation as their primary EVP. But, more than ever, candidates expect flexible work options, formal succession planning, mentorship programs, open communication and real-time feedback to be part of an employer’s value.

Before candidates reach the offer phase, make sure you have clearly communicated what makes you different as an employer. When candidates understand your story and how you view your role as an employer, they can get a picture of what they can expect if they accept your offer.

Plan ahead to ensure that candidates have information about the team they’ll be working with and the types of projects they’ll work on. When appropriate, you can also create an opportunity for the candidates to meet their future coworkers during the recruiting process.

Compensation, Benefits & Perks

Presenting benefits and compensation begins with your job postings. According to a survey conducted by Glassdoor, more than half of the respondents listed salary (67%) and benefits (63%) as top factors they looked for in job ads. By listing the salary range, benefits and perks this early on, you are less likely to lose a candidate at the end of the process solely because the salary and benefits offered are less than they are willing to accept.

When making a job offer, begin with an in-depth discussion with the candidate to determine which benefits and perks they value the most; it may be possible to create an offer package that is personalized enough to meet their needs. Furthermore, it’s important to know the difference between a perk and a benefit, as they are two different categories of non-wage compensation items.

employment offer letter

Benefits: Benefits are best described as a form of non-wage compensation that complements salary. Health insurance, transit assistance, stock options and retirement contributions are some of the most popular benefits offered by organizations.

Perks: Perks are above-and-beyond offerings that may sway a candidate to value one organization over another. Think about these like the “icing on the cake.” Perks at work may include a company car; retail discounts; summer hours; gym memberships; standing desks and off-site, team-building activities. These perks can really sweeten an employment offer and increase the likelihood of acceptance.

Non-Traditional Perks & Benefits

A survey released by TriNet found that 91% of respondents at small- and medium-sized businesses view non-traditional benefits as an important aspect of their job satisfaction. According to the survey, non-traditional benefits include perks such as flexible work schedules, commuter benefits, unlimited paid time off, paid volunteer time, remote work options and more. 

If your organization offers non-traditional perks and benefits, leverage them to sweeten job offers. These days, candidates are becoming less concerned with salary alone and more concerned with overall compensation – including a better work-life balance and greater workplace flexibility. If your organization offers employees access to a gym, the option to work from home or other alluring perks, make sure to mention these when discussing benefits with candidates.

Entwining Benefits & Employer Branding

Fusing your benefits package with your employer brand gives your benefits program a distinct identity and purpose aligned with your core values. It’s something that candidates should be able to recognize in every aspect of your benefits presentation. In particular, your benefits mission statement should be clear and concise, but also unique to your organization. Strive to make it a natural extension of your broader organizational values. For instance, if excellent customer service is an area of focus at your company, craft your benefits mission statement to highlight how your benefits seek to anticipate and meet the needs of employees.

A financial services client of PeopleScout’s is one example of blending employer branding and benefits. Specifically, the client provided a comprehensive and generous maternity leave policy for expecting mothers. However, when communicating its maternity leave policy, the benefit wasn’t featured in a way that effectively highlighted the company’s commitment to supporting new parents. While informative and to the point, this approach to educating employees about the policy was misaligned with the client’s employer brand of empowerment.

PeopleScout worked with this client to craft new and more brand-aligned communications about the maternity leave policy. The new messaging shared in the excitement of expecting employees, while also highlighting the challenges expecting mothers face in the workplace. Employee communications about the maternity leave policy centered on the values of empowerment and support for employees – inside and outside of the organization’s walls.

Engaging & Communicating With Candidates During the Employment Offer Process

Initial Conversations

Once you’ve decided on a candidate, don’t waste time reaching out and sharing the good news. Otherwise, the candidate may accept a position elsewhere or develop a negative attitude about your organization if they are left waiting too long.

When you contact the candidate, discuss the details of the job offer. If the candidate is satisfied with your offer, ask for verbal acceptance and let them know a formal offer of employment will be sent shortly.

Follow Up & Keeping Candidates Warm

After verbal acceptance of your offer, stay in contact with the candidate to keep them engaged and interested in the role. When following up, don’t be overly eager or too pushy; instead, allow the candidate some time to think about your offer. While the candidate considers your job offer, stay in touch through the candidate’s preferred method of communication. The purpose of your follow-up correspondence should be to reinforce your enthusiasm about having the candidate join your team.

Follow-ups with new details about the offer, like “You will be working at X location” or “Would you prefer to work on a Mac or a PC?” allow you to stay connected while relaying information that is relevant to the candidate. What’s more, keeping in touch enables you to continue to build a positive relationship with candidates after the offer.

The Official Offer Letter

An offer letter represents the final stage in your recruiting process and is the legal document that defines the employment relationship between your organization and the candidate. For those reasons, it is critical to get it right.

Think of the offer letter as a formal invitation for the candidate to become an employee of your organization. Like any invitation, your offer letter should send a warm and positive message to the candidate. Articulate a friendly, welcoming tone and indicate your anticipation of the candidate’s future contributions to your organization. The offer letter should inform candidates of their compensation and benefits, as well as include a description of their role and responsibilities.

Consider creating multiple templates for offer letters, especially if you have distinct categories of employees. Then, personalize them to match the candidate and to ensure that each candidate receives the right information for their situation.

Organizations that want to fill open roles with qualified and talented employees need to approach recruitment in the same way that sales and marketing teams approach engaging and closing clients. Look for creative ways to show why your organization is a great place to work.

And, finally, solicit and provide feedback to candidates; this communicates that you value their input and that your organization – like the candidate – is using the exchange as a teachable moment meant to foster growth, which is an indicator of a positive workplace culture. By focusing on your brand, culture and benefits, as well as keeping in touch with candidates, you’ll maximize your ability to land – and keep – the best talent.

Hiring for Highly Skilled Workers and Hard to Fill Jobs

Posted on by edyson

When facing a tight and highly competitive talent market, employers find it even more difficult to hire for hard to fill jobs. What’s more, the dearth of highly skilled talent in critical industries can lower an organization’s productivity, which, if let unabated, could have a major effect on the global economy.

According to a Society for Human Resource Management (SHRM) report, vacancies for jobs requiring highly skilled workers or in-demand skills are among the most difficult to fill. The talent acquisition professionals surveyed in the report said the following job categories are most difficult to recruit:

In this article, we’ll cover how organizations can identify, source and hire highly skilled talent more effectively.

Creating Candidate Personas for Hard to Fill Jobs

Before you source, recruit and hire highly skilled talent, you must first outline the skills, attributes, experience and tendencies of your ideal candidate by creating a candidate persona. A candidate persona is a semi-fictional illustration of a candidate who exemplifies what you are looking for in a specific role. An accurate candidate persona will help your talent team tailor its strategies and approach to best suit the talent you are looking to hire. This is especially important when recruiting highly skilled candidates who have diverse and unique requirements, drivers and employment expectations.

Your candidate persona needs to answer key questions. Begin by answering these questions using existing data from your applicant tracking system (ATS) and customer relationship management (CRM) databases on candidates and employees. You can also interview current employees – especially those who align with your ideal candidate – for their feedback. Below is an example of a candidate persona template:

Hard to fill jobs

Make sure your personas are representative of actual human beings – rather than a portrait of an overly idealized, fictional candidate. Also, be cautious when creating candidate personas; giving your personas names and pictures to make them seem more realistic and multi-dimensional is great, but it may also lead to bias. Instead, keep personal identifiers to a minimum to avoid discrimination and maximize diversity. 

Sourcing Highly Skilled Candidates

Leveraging Social Media

LinkedIn is a favorite social media recruiting tool for talent professionals. However, oversaturation is the predominate reason that many hiring managers claim that recruiting on LinkedIn has become less effective. Despite being inundated with competitors, LinkedIn is still one of the most important tools in a recruiter’s toolbox. However, sourcing talent on other social media is also a vital part of a modern recruiting strategy.

  • Twitter: Use Twitter’s advanced search function to hunt for user profiles that use industry-related keywords and hashtags. Then, refine your search based on location and other important criteria. For example, if you’re looking to fill a developer position, search Twitter for specific software and developer-related keywords within your organization’s target market. This search can uncover developers in your area with the experience you’re looking for.
  • Facebook: Facebook’s targeted search capabilities enable you to find high-quality, skilled workers who align with specific criteria. For example, if you search “copywriters with packaging marketing experience,” Facebook will return a result with matching profiles. Reach out to these candidates to see if they would be interested in interviewing with your organization.

The power in using your social media accounts goes beyond sourcing candidates for hard to fill jobs; you can also showcase your organization’s employer brand and culture to entice and engage talent.

Employee Referrals

To gain a competitive edge, look to your employees. An employee referral program can help your organization expand its network with a ready-made talent pool. Employees have contacts with former classmates and co-workers, and their referrals are more likely to be qualified and a good fit with the company culture.

Additionally, consider posting open positions in office areas, announcing openings at company meetings and sharing them in company-wide communications to help employees keep referrals top of mind. Also, regularly remind employees about the rewards for referrals, such as financial compensation or other perks. Even if a referred candidate is not a good fit for a particular position, you can still consider them for different roles, which can help supplement a robust talent pipeline.

Leverage Recruiting Automation & AI Tools to Source Candidates

Innovations in talent technology have transformed every phase of the recruiting process. One phase that has seen enormous change due to technology is candidate sourcing. Candidate sourcing is the most important phase in recruiting highly skilled talent because the talent pool is more constricted.

Today, talent tools powered by artificial intelligence can locate passive candidates for hard to fill jobs much faster and more efficiently than ever before. AI technology crawls the internet to collect and analyze a wide variety of candidate data – from résumés to social media activity. Based on this data, AI-based tools can help make predictions about which candidates will be open to switching jobs, making it easier for recruiters to prioritize those candidates.

Selling Your Hard to Fill Jobs

When it comes time for the interview, you’re not just interviewing highly skilled candidates; they’re interviewing you, as well. To effectively “sell” your opportunities, outline and communicate the benefits of working for your organization. Effective communication on the front end can save your company significant time and effort.

Understand What It’s Like to Work for Your Organization

To properly sell the role, make sure that you have an accurate view of your organization from the perspective of your employees – both current and former. Consider deploying surveys to obtain feedback from current employees and make sure to conduct exit interviews with departing talent. Take the feedback you receive and craft an objective report of your employee experience. When you understand the day-to-day experiences of your current and former employees, you can better sell an accurate and positive depiction of what it’s like to work for your organization. 

Understand Your Employer Value Proposition

Your employer value proposition (EVP) is what you are selling to the candidate. Recruiters and hiring managers need to know – and be comfortable articulating – the value proposition of your organization. In other words, you need to answer the question, “Why would someone want to work for you in this position?” Your employer value proposition includes a range of tangible and intangible benefits of working at your organization, such as: work/life balance, flexibility, culture, values, compensation and benefits. Know the benefits of working for your company, and make sure that you effectively “sell” it to highly skilled candidates.

For instance, PeopleScout helps a client to maximize its employer brand to attract a healthy pipeline of top talent. The client, which has a global presence in the construction industry, works with PeopleScout to highlight its unique culture to potential employees. During the hiring process, hiring managers communicate the client’s mission of: minimizing environmental impact and maximizing sustainability; creating innovative approaches to complex industry problems; and promoting the well-being of its employees.

As an example, the client offers three days of “well-being” PTO that can be taken in addition to the traditional leave offered by the client. These days are seen as necessary for employees working in a physically and mentally taxing industry, and illustrate the client’s commitment to the well-being of its staff. What’s more, the client also offers multiple flexible work arrangements to increase work-life balance – a prudent, yet uncommon, benefit in the industry. By helping our client weave in its mission, culture and brand into the recruiting process, the team has been able to establish the company as an employer of choice for highly skilled talent. 

Be Careful Not to Oversell

In addition to the perks, it’s also important for candidates to have an objective understanding of the challenges that may come with working at your organization. You don’t have to paint an unflattering picture of your hard to fill jobs, but it is important to provide accurate information up front. Overselling or omitting information will start the employment relationship off on the wrong foot should they accept your offer, and could lead to higher turnover. It won’t take a new hire long to figure out that what they were told before they were hired is not the reality of the role. For example, if your role requires irregular or long hours, communicate that to the candidate. This allows the candidate to make a fully informed decision and mitigate the risk of immediate disengagement.

What Candidates Want to Know

Just like you want to know about a candidate’s background and experience, highly skilled candidates also want to know what they can expect from employment at your organization. In particular, during the recruiting process, they may be interested in: 

  • The candidate’s potential for growth: Highly skilled candidates want to know how leaping to a new organization is going to benefit them – especially in relation to the growth and overall well-being of their careers.
  • The role’s potential for growth: Candidates may want to go beyond the position in its current form and discuss what the position could be and how the role ties into the organization’s plans for the future. 
  • Your organization’s potential for growth: Highly skilled candidates want to be part of a winning team, so show them how your organization is driving success.
  • Your organization’s culture: Candidates want to know that the position is going to be a good fit, and that includes how they fit into your organization’s culture. 

The evolving landscape of talent acquisition requires a more proactive, multi-touch approach to attracting highly skilled talent and converting them into applicants and, ultimately, hires. As the global economy continues to grow and the demand and competition for highly skilled talent rises as a result, organizations need to stay abreast of the scope of talent available in the market.

Retail Recruiters: Creating a Winning Retail Recruiting Strategy

Posted on by edyson

There is no doubt that the internet has forever changed the way customers shop. Despite this, in-store sales continue to trend upward. In fact, in-store sales revenue growth has outpaced e-commerce sales steadily over the last decade. To support in-store demand and continue growth, retail employers need top-performing talent in the right positions.

Unfortunately, with a tight labor market and various retail recruiting challenges, it is now harder than ever for retail recruiters to find the right candidates. In this article, we cover the best hiring practices for retail recruiters to help you source, attract and hire the best retail talent.

Defining Your Hiring Goals as Retail Recruiters

Regardless of industry, the first step in the recruiting journey begins with outlining how many hires you need to make, what positions you are looking to fill and the timeline you need to hire by. By outlining these goals early on in the recruitment process, you develop a clear strategy that helps you meet your organization’s talent needs.

As a retail recruiter, your organization’s hiring goals may fluctuate or change depending on seasonality and store openings, so in addition to your current hiring needs, also anticipate future needs when creating your hiring goals.

Do not be afraid to change your goals as you go. Outside factors, such as new competitors, a change in demand or opening of a new store, might influence the goals you established. If you need to make a shift to your strategy, remain agile enough to do so.

Sourcing Retail Candidates

For a retail organization to thrive, it takes a diverse range of individuals working together towards a common goal. So, it should come as no surprise that when searching for top retail talent, retail recruiters need to cast a wide net.

While some companies may focus on hiring high school or college students looking for part-time or seasonal jobs, others may want experienced full-time candidates in search of careers. If you’re hiring low wage, low skill labor, community sites like Craigslist or standard job boards can help you attract students or young individuals looking to gain some experience. If you’re looking for more experienced retail workers, try more targeted job boards like iHireRetail or LinkedIn.

It is essential to know where your potential candidates are active and advertise your open jobs strategically. Use location-specific job boards, local papers or blogs, or other targeted strategies to help pinpoint your area for the best candidates.

When sourcing for seasonal positions, using digital and social media ads along with email as a way to find and attract talent can pay huge dividends. Just make sure you create a specific careers site to send seasonal candidates too. This way it will be easier for them to find information on the opportunity without having to navigate your full careers website.  

Finally, you can also look at your customers as potential candidates when recruiting new employees. When your employees are passionate about your brand and products, like loyal customers often are, they can help increase sales and educate new shoppers about what you offer.

Retail Recruiters Need to Go Online

Retailers of today are operating in a competitive space that requires forward-thinking as well as online and social savviness. If you want to attract applicants who have those traits, you should take your recruitment efforts beyond traditional channels such as job boards. Social media is known to be an effective recruitment tool. LinkedIn, for instance, has a number of talent solutions that enable you to find, vet and contact candidates.

Social media channels such as Facebook and Twitter, while not specifically made for recruiting, can also help you find new hires. Use Twitter to spread the word about your openings and put a special careers tab on your Facebook page where your fans can browse and apply for jobs.

Even Instagram has proven to be a good platform, particularly for companies looking for young and fresh talent. As Software Advice cited in this piece on Instagram recruiting, a study by the Pew Research Center found that the largest group using Instagram is adults between 18-29 years of age with some college education. This makes it an ideal platform to attract a new generation of applicants.

So, make it a point to spruce up your employer profile on social media. A good way to do this is to share fun team photos on platforms like Facebook and Instagram. And if you are actively recruiting, spread the word by posting “we’re hiring” images on your accounts and running targeted social media campaigns to attract the right candidates. You can also show your company culture and promote things such as the flexibility in the workplace you provide, your commitment to diversity and inclusion and more.

For Retail Recruiters, Attitude is the New Experience  

When hiring in retail, which is a bigger predictor of a candidate’s success: attitude or experience? In the case of industries like retail, an employee’s attitude is often more important than their experience. What’s more, The Future of Work: The Augmented Workforce study conducted by Deloitte found that “skills such as empathy, communication, persuasion, personal service, problem-solving, and strategic decision-making are more valuable than ever.”

Retail Recruiters

Whether it’s assisting customers at a department store or managing an automotive supply store, each role within the retail industry requires the right attitude. So, how can retail recruiters ensure they hire candidates who have the right attitude? You can start by assessing candidates’ soft skills in the workplace.

Key soft skills to look for in retail candidates

  • Willing and eager to learn
  • Patient
  • Inquisitive
  • Competitive
  • Problem-solving skills
  • Responsible
  • Good communicator
  • Strong listener
  • Team-oriented
  • Emphatic
  • Can-do attitudes
  • High emotional intelligence

The good news is that many of these soft skills go hand-in-hand, so finding retail candidates who exhibit these qualities and attitudes will not be as difficult as it may seem.

Group Interviews and Assessing Soft Skills

A great ways to find candidates with the right soft skills is to conduct group interviews. Candidates at Disney’s retail Store go through a group interview process where they are quizzed on Disney trivia and are asked to sell a product to the rest of the team.

Conducting group interviews provides you an opportunity to glean insights into someone’s soft skills by observing how they conduct themselves around other people, how they handle a stressful situation and you get to understanding of how they will fit with your team.

The Gist

Retail recruiters and the industry as a whole face a unique set of challenges when attracting top talent with the right skills. With the majority of the retail workforce comprised of hourly, part-time and seasonal employees, recruiting quality workers quickly is a tall order.

There is no one-size-fits-all strategy or tactic to retail recruiters. However, armed with the tips we have shared you can develop a retail recruiting strategy that fits your organization’s unique issues, needs and culture. Remember, get to know your candidate pool, create a robust employer brand, utilize the internet and talent technology tools. If you cover all of these bases, you can improve your recruitment process and make smarter hiring decisions.

Healthcare Workforce Planning for Improved Patient Care

Posted on by epadmin

According to U.S. census data, the senior population will experience unprecedented growth in the coming years, with the population of individuals aged 65 and over projected to be 83.7 million by 2050. The projected growth of the senior population and the rise in insured individuals as a result of the Affordable Care Act, present both opportunities and challenges for healthcare organizations. To meet the rising demand on the healthcare system, it is imperative for healthcare organizations to proactively plan for the future. In this post, we outline the steps organizations can take towards healthcare workforce planning to ensure they are well-equipped to handle the changes and challenges in hiring for healthcare.

The Case for Healthcare Workforce Planning

According to a Bureau of Labor Statistics report, 439,000 new nursing jobs will be added to the economy by 2024, along with 700,000 nursing vacancies created by retiring Baby Boomers. Nursing is not the only healthcare profession facing a talent shortage, a study conducted by the Association of American Medical Colleges estimates that the U.S. will face a shortage of between 40,800 and 104,900 physicians by 2030. As the healthcare sector grows, so too does the shortage of essential clinical staff.

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Healthcare organizations that lack a clear healthcare staffing plan may experience an imbalance in staff that can result in an inability to achieve business objectives and hinders the ability to provide adequate care for patients in the face of growing demand.

By developing a healthcare workforce plan that is responsive to hiring needs, healthcare organizations can more effectively manage recruiting and staffing challenges. What’s more, healthcare workforce planning can give organizations an advantage in attracting top medical talent. In turn, helping improve patient care.

Challenges in Healthcare Workforce Planning

With dramatic shifts occurring in the healthcare workforce, the leadership of healthcare organizations needs to identify challenges to their respective organizations and lead the discussion on workforce planning and development. Leaders need to ensure that healthcare workforce planning is a part of comprehensive strategic planning for their organizations, not a far-off solution to future issues not yet manifested.

The American Hospital Association’s Committee on Performance Improvement surveyed healthcare leaders and experts in the field to identify the key workforce challenges highlighted below:

  • Rural communities are facing challenges in recruiting healthcare professionals and providing education and training opportunities to current staff.
  • Healthcare leaders report facing an inadequate supply of behavioral health professionals to fill roles within their organizations.
  • The need for an improved educational pipeline and partnerships between academic and medical institutions need to be strengthened.
  • Identifying and harnessing technology to meet future workforce needs.
  • Improving commitment to workplace diversity in all aspects — race, ethnicity, gender and age.

While addressing these challenges head-on with healthcare workforce planning is a step in the right direction, healthcare leaders need to also effectively communicate the importance of upcoming changes to their organization.

Navigating Healthcare Workforce Imbalances

Effective healthcare workforce planning takes imbalances in available talent and resources needed to meet organizational staffing requirements into account, whether those imbalances are due to insufficient financial resources to recruit healthcare professionals or a shortage of qualified candidates to fill positions. To address imbalances, healthcare organizations should conduct an internal review of resources available for recruiting and survey the healthcare talent market for insights.

To properly understand potential imbalances, healthcare organizations should take the following factors into account:

  • Traditionally, the unbalanced distribution of the healthcare workforce resulted in greater disparity in available healthcare professionals between rural and urban locations. As the healthcare talent gap widens, urban communities are now seeing similar imbalances between available talent and open positions.
  • The availability of healthcare workers and financial resources is influenced by whether a healthcare organization is public or private. Depending on an organization’s alignment, they should plan to address limitations and capitalize on advantages respective to their private or public status.
  • The government can also influence the healthcare worker talent market by creating laws or establishing public policy to regulate the talent market.
  • The healthcare educational system and professional institutions are verdant talent pipelines and also play a role in healthcare imbalance, impacting the number of candidates available.

Once a review has been conducted, healthcare organizations can then draft a plan of action to address challenges in healthcare recruiting.

Defining Workforce Planning Roles and Responsibilities

Before creating a healthcare workforce plan, stakeholders need to identify why a workforce plan is needed and for whom ownership of the planning process belongs. Stakeholders should clearly communicate the intended use of the healthcare workforce plan and its scope; whether it will cover a single service area, a particular patient facility, or an entire nationwide healthcare network.

Once need and scope are established, stakeholders should communicate who will be responsible for ensuring the plan is delivered and who will be involved in the planning process, including senior and executive staff, physicians, HR professionals, community relations and outreach staff and others who may have a role in the plan’s implementation.

Defining the Required Workforce

After establishing roles and responsibilities, healthcare workforce planners must assess their organization’s hiring needs and what skills and specialized labor are required to fill positions. Workforce planners will also need to determine the number of workers needed to fulfill the healthcare organization’s workforce demand. In order to estimate workforce demand, planners must consider their existing workforce, turnover rate, current hiring model and average time-to-fill metrics.

Assessing Healthcare Workforce Availability

This step involves surveying the existing healthcare workforce both nationally and regionally, the number of credentialed candidates available to fill positions and assessing issues arising from retirement or turnover. Healthcare workforce planners should consider the practicalities and cost of any retraining, redeployment and/or recruitment activities that could increase or change their organization’s workforce.

Developing a Plan

A crucial element of healthcare staff planning is the development of a plan to acquire and retain the necessary number of qualified candidates and employees to fill an organization’s talent pipeline. To achieve this, workforce planners should identify the specific policies and practices for acquiring, developing, assessing and retaining talent and look for areas of improvement.

While identifying policies and practices, planners should outline specific recommendations and changes they believe will improve planning and share them with leadership for future action. Planners need to take into account the potential effects and outcomes of new policies and practices when making suggestions to ensure that short-term solutions do not mask long-term and reoccurring issues.

Community Partnerships

The role of healthcare providers is changing, and to meet the needs of patients and the communities they serve, each organization needs to evaluate its role within the community and how they can better partner with local organizations.

Community partnerships are not just outreach vehicles; they can also enhance talent pipeline sustainability and help an organization’s recruitment efforts. The primary partnerships that should be considered are local universities and community colleges.

In addition to partnering with educational institutions, healthcare organizations should consider partnering with public health departments, social service organizations, law enforcement and community development groups. Developing relationships with both private and public institutions should become a key to any successful healthcare workforce plan.

Monitoring and Refreshing the Healthcare Workforce Plan

After a healthcare workforce plan is implemented, periodic reviews and adjustments are essential for continued success. Workforce planners need to establish a review and monitoring process so they can amend the healthcare workforce plan according to changes in the organization’s healthcare hiring needs. The plan should be explicit about how success will be measured so stakeholders and leadership can have transparency on the success of the workforce plan. What’s more, a proper monitoring program can help identify any unintended consequences of changes and offer leadership the opportunity to take corrective action if needed.

A well-crafted monitoring program should take into account the future strategic direction of an organization and how specific successes and failures will affect workforce needs in the future. Assessments are also useful in evaluating the skill sets of current staff, determining the future needs of patients and identifying the actions needed to build partnerships for a steady talent pipeline.

Conclusion

For the success of any healthcare organization, workforce planners must continually assess the impact of their hiring model, employee retention strategy and talent sourcing methods. Workforce planners should be clear about what they expect to achieve through planning. Their objective should allow the development and maintenance of a health workforce with the skills to support their organization.