Category: Talent Acquisition Strategy

Recruiter On-Demand™: How Project RPO Can Solve Your Toughest Talent Challenges

Posted on by akessler

Recruiter On-Demand™: How Project RPO Can Solve Your Toughest Talent Challenges

While the global economic landscape continues to fluctuate, many employers are turning to project RPO, rather than a traditional full RPO engagement. PeopleScout’s Recruiter On-Demand™ solution can drastically improve your talent acquisition outcomes.

Recruiter On-Demand give you access a readily available pool of recruitment professionals when and where you need them—all without increasing your permanent recruiter headcount.

In this solution guide, you’ll learn:

  • The most common use cases for Recruiter On-Demand or project RPO
  • How a short-term RPO solution can benefit your business
  • How we’ve created lasting impact for our clients with Recruiter On-Demand

3 Ways Your Recruitment CRM Can Give Candidates What They Want

Posted on by nfuqua

A candidate relationship management (CRM) tool is at the center of any strong recruitment process, but I can almost guarantee that you aren’t making the most of yours. According to Aptitude Research, only 2% of companies use all of the functionality of their recruitment CRMs, and more than 60% of employers spend more on their CRM than on their applicant tracking system (ATS).  

Most likely, your CRM could be doing more to improve your recruiting process and candidate experience, and 2023 is the perfect year to optimize it. That’s because you can add functionality without additional budget — a key benefit in an uncertain global economy. With your CRM, you can: 

  • Appeal to the 70% of candidates who are not actively looking for a job, but would move for the right position.  
  • Provide that consumer-like candidate experience that has become the cost of entry for employers.  
  • Share your employer value proposition more effectively with candidates of all backgrounds.  

Below are three ways you can improve your own processes and the experience candidates have when they interact with your brand. 

1. Appeal to Candidates From Underrepresented Backgrounds & Supercharge Your Diversity Initiatives 

Whether you’re looking to increase the number of female employees in a male-dominated industry; fulfilling your commitment to helping veterans; or building a team that reflects the diversity of your customers, issues around diversity, equity and inclusion (DE&I) remain a focus for talent acquisition leaders. Fortunately, many CRMs feature the ability to create microsites, which let you share your employer brand more effectively with candidates from underrepresented backgrounds that you want to target.  

Sometimes called landing pages, these microsites drive diverse traffic to your careers site and showcase your DE&I initiatives. Of course, diversity means something different for different employers. Therefore, consider building a microsite for each target group that contains messaging and content of interest to them. With a recruitment marketing campaign that showcases the representation that already exists in your organization, in addition to a targeted microsite, you can boost your DE&I recruitment outcomes.  

At PeopleScout, our AffinixTM microsites are fast and easy to set up—and they also yield results. For example, one client was looking to increase its percentage of female hires from just 7%. By building a landing page and campaign that featured the stories of real women who love and are excelling at their jobs, PeopleScout was able to increase that number to 18%. 

2. Provide a Consumer-Level Application Experience & Reduce Candidate Fall-Out 

If you’re seeing a lot of candidates falling out in your application process, that’s a sign that your candidate experience isn’t meeting expectations. In 2023, a mobile-first application that only takes a few minutes to complete is essential. If you’re missing that mark, you’re missing out on top talent.  

In particular, look for a recruitment CRM with a quick-apply feature that allows candidates to submit only the most important information. While you’ll likely need more details from the candidate, you can gather that later in the process. As an added benefit, CRM features—like on-demand assessments and text questionnaires—can also keep candidates more engaged as they move through the interview and assessment stage faster.  

Additionally, a shortened application is a simple change that can have a profound effect on your recruitment outcomes. As an example, one PeopleScout client went from a long application with a 30% conversion rate to one that took less than 10 minutes to fill out with an 80% conversion rate. It also shaved eight to 10 days off their time-to-fill.  

3. Find Candidates Who Don’t Realize You’ve Posted Their Dream Jobs & Fill Your Most Challenging Roles 

When you post a new job opening, somewhere out there is that perfect person for the role: There’s a chance your open position is someone’s dream job, but do they even know it exists? Realistically, there’s a very good chance that they don’t, and they won’t come across your posting on their own. So, it’s up to your recruiting team to find them and pitch the job that they’ve been waiting for. 

Some recruitment CRMs have automated talent matching that search candidate databases to find qualified candidates for any role. These are then ranked by how closely they fit the role requirements, how likely they are to leave their current position, and their average tenure. Unlike a manual sourcing process, an automated talent matching feature like this can help fill the top of your funnel in seconds.  

Notably, in PeopleScout’s Affinix CRM, Talent Finder is one option for automation technology that can find and filter qualified candidates. Our Diversity Boost feature also amplifies diverse candidates to help you reach your DE&I goals. Then, once you find that perfect match, you can bring them through the process and provide a good candidate experience—if you’re getting the most out of your CRM. 

Keep in mind that this list only scratches the surface of what your CRM could bring to your recruitment process if properly optimized for your organization. While candidate expectations continue to shift, at the end of the day, they’re looking to build the right relationship with the right organization. It’s up to you to start that relationship off right. 

Research Report

Inside the Candidate Experience

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Workforce Planning: Applying What We’ve Learned to Drive Future Success

Posted on by nfuqua

In the past three years, we’ve seen a talent market that has shifted more drastically and rapidly than we’ve ever seen. These weren’t the standard economic oscillations that take place slowly throughout many years—rather, this pace of change was something new and required talent leaders to spend the last three years fighting fires instead of focusing on workforce planning. 

Now, it’s as important as ever to be more intentional about our strategy as we ask, “What’s next?”  

Taking Time to Reflect 

As talent leaders, we’re no strangers to the Great Rehire, quiet quitting and the Great Resignation—it seems at every turn, we are learning about a new workforce movement. At PeopleScout, we feel the real value comes not from labeling the next talent trend, but in doing the work to help employers struggling with today’s very real talent obstacles and developing custom solutions to address our clients’ unique talent challenges.  

Right now, there is an opportunity to take a look back at everything we’ve learned from our experiences over the past three years and apply those lessons to our talent programs to drive continued success. It’s time to change strategies, rewatch the tapes and recalibrate our approach to meet whatever challenges the future holds.  

So, where do we go from here? We step back, take a breath and reflect, then take action by challenging the status quo.  

In this article, we’re going to outline many of the different lessons learned, as well as opportunities for you to revitalize your own workforce planning.  

The Economic Reality 

While the global economic landscape continues to fluctuate, the pace of change has decelerated. In the U.S., most economic indicators give a mixed picture: some companies have made headlines with layoffs, but job growth in other industries has remained strong. What’s more, monthly jobs reports still show strong hiring numbers and economists have seen positive signs around inflation.  

At the same time, we’re starting to see a bit of “gas pedal, brake pedal” as talent leaders try to read the tea leaves of the economic picture amid these mixed signals. While employers across some industries are still hiring, the pace has slowed from the height of the Great Rehire. 

Globally, we’re seeing the setup for similar environments. In the UK, job vacancies have fallen from their 2022 high, but still remain far above average with a shrinking labor force; however, issues like high inflation, rising wages and worker strikes persist. And, in Australia, the unemployment rate remains at a very low 3.5% and our clients are seeing a tighter applicant pool. 

These are certainly challenges to contend with, and the best way to move forward is with a quick glance back. 

Opportunities for Adjustment with Workforce Planning

With large variances across countries, regions and sectors, the lessons learned and resulting transformations will depend on how the past three years have affected you.  

Here are the five main areas we recommend you prioritize as part of your workforce planning strategy enhancement.  

1. Recruitment Process Improvement 

The first place to start your recalibration is the recruitment process. Did the pandemic and Great Rehire introduce changes into your process? For example, many employers were forced to shoehorn their in-person hiring process into a virtual one through the pandemic and Great Rehire. If that was the case at your organization, does that process still work, especially for your remote and hybrid employees?  

This is one of the biggest opportunities for talent leaders to connect with their teams to understand what worked and what didn’t. Your team members have built up so much knowledge on the ground working through the challenges of the last three years. How can you harness that going forward?  

Similarly, take a step back and look at the data you’re using to define success with your recruitment program. Are you hitting your goals, but still feel like something is missing? If so, you may be looking at vanity metrics, as opposed to sanity metrics. There’s always room for improvement; you just need the right data points to identify it. 

In this case, consider bringing in a recruitment process outsourcing (RPO) partner. A partner can help with any future scaling up and down as your hiring needs change, but they also provide value in helping benchmark your progress and success. For instance, the most frequent questions we get from clients during our routine business reviews with them are around what other employers are doing. What technologies are out there? What innovations have been made? What suggestions do you have? Without an RPO partner, you miss out on that insight.  

2. Employer Brand 

There has probably been more discussion about employer brand during the last year and a half than ever before, and this has been driven largely by the change in workforce and candidate priorities. During the Great Resignation, employees left for perceived greener pastures. To that end, it’s important to understand what you did right and where you may have let employees down during the last few years. In particular, there’s an opportunity to talk to the people who stayed with you to understand what kept them at your organization through some difficult years. Then, you can apply those lessons to your employer value proposition. In fact, if you haven’t updated your employer value proposition and employer brand since before 2020, you’re behind the curve.  

Outside of the pandemic and recovery, the growing influence of Gen Z in the workplace has also influenced employer brands. Our research shows that Gen Z—more than any other generation in the workforce—says that your mission and values, company culture, and diversity, equity and inclusion initiatives influence their decision to apply. With that in mind, does your employer brand reflect the changing values of the workforce?  

 3. Candidate Experience 

The world has fundamentally changed in the last few years, and so have candidate expectations. Specifically, we’ve seen a shift toward the need for a consumer-like candidate experience in recent years, and it has only accelerated. As consumers, we’ve grown to expect even more convenience. In 2020, many of us expanded our use of services, like grocery pick-up and delivery. We order our coffee with an app so we don’t have to wait as it’s made. Even as the pandemic receded, many of us kept up with these conveniences. Candidates expect a similar experience when it comes to finding and applying for jobs.  

In the same vein, when was the last time you evaluated your candidate experience? Have you taken on the task of simply applying for a job at your organization to see the experience through the candidate’s eyes? Did you make compromises in the depths of the pandemic or the chaos of the Great Rehire? Or did you implement tools—like on-demand video interviews or automated text message screenings—and discover that they reduced candidate fall-out? In any case, it’s probably time to recalibrate your candidate experience.  

PeopleScout recently released research around candidate expectations and candidate experience best practices. Read our three most important takeaways. 

4. Retention 

The Great Resignation forced employers to renew their focus on employee retention, and it has definitely had an influence. According to HR Digest, employers that invested in employee development saw a 58% increase in retention in 2022. Beyond employee development, many organizations have also made their moves to remote, hybrid and flexible work permanent.  

In 2023, we expect the pace of turnover to slow down for many employers. That’s because the changing economic landscape has left candidates less confident in their job searches, according to CNBC. As such, we anticipate more workers will place greater value on stability after several turbulent years.  

As you look at your own program improvements, the employees you retain will be valuable assets as they’ve learned the key lessons firsthand. They’ve stayed with your organization and adapted through the changes of the past several years. They know your company better than anyone. What can you do to provide benefits like work/life balance, professional development and wellness? 

5. Optimizing Technology 

Finally, take a look at your technology. Many employers quickly added new recruitment technology solutions in 2020 to support remote recruitment during lockdown. If that was the case at your organization, are those tools optimized for your current needs? 

When it comes to improving your recruitment program, your technology is one of your most important tools: Your recruitment tech stack likely affects every one of the other opportunities for enhancement that we’ve highlighted. With machine learning and artificial intelligence, we can learn from the history of candidate behavior. The right tools can then help recruiters prioritize interactions with candidates and automate communications to candidates in your recruitment funnel. Similarly, the right technology can also make your recruitment process more efficient; help you more effectively share your employer brand; improve your candidate experience; and provide benefits for current employees. If you’re reevaluating your talent acquisition strategy, technology needs to be a part of the conversation.  

Lessons Learned 

During the last three years, many of us have spent so much time dealing with the present that there hasn’t been an opportunity to think about the future. That said, we have learned the value of scheduling time to focus on what’s next; over and over again, we’ve seen the importance of being nimble. With that in mind, we’re encouraging our clients to think about the elements discussed above and identifying ways that PeopleScout can help them meet their talent needs. So, I urge you to take the time to think about how you can adjust your talent program for whatever the future brings. 

Multi-Country RPO Targets Speciality Engineering Talent for Global Insurance Firm

Posted on by akessler
Multi-Country RPO Targets Speciality Engineering Talent for Global Insurance Firm

Insurance Recruiting

Multi-Country RPO Targets Speciality Engineering Talent for Global Insurance Firm

PeopleScout helped a global insurance company to source hard-to-fill engineering and information technology (IT) roles through a close multi-country RPO partnership and collaboration.

110,000 + applicants screened in the first year
76 % offer acceptance rate
20 countries serviced through a multi-country RPO partnership

Situation 

The business model for this global insurance provider is different from your average insurance firm when it comes to their commercial property products. Rather than employing actuaries to speculate on the potential risks at a property, they hire engineers to visit properties and base their analysis in reality—what’s actually happening onsite.  

This requires specialty engineering talent, but these candidates don’t typically think of an insurance company as a potential employer. This, along with the changing candidate market, meant the client was experiencing a decrease in applicants and a lack of candidates in the top of their recruiting funnel.  

The insurer turned to PeopleScout to supplement their in-house recruiting team with partial-cycle recruitment process outsourcing (RPO) to provide direct sourcing for engineering talent.  

Solution 

The PeopleScout recruiters assigned to this client were uniquely qualified to provide sourcing support for the insurance and financial services industry, as well as engineering and technology roles. With this expertise, they directly engaged engineering candidates with ideal backgrounds to drive applications and were able to quickly close one role that had previously been open for over 200 days. 

The team scaled from 10 recruiters to 39 within the first year to adapt to changes in volumes. Our scope also expanded from sourcing, screening and submitting for engineers and operations functions to also include the client’s graduate recruitment program, IT and corporate hires as well as expanding to multi-country RPO to include Argentina, Australia, Belgium, Brazil, Canada, Finland, France, Germany, Italy, Luxembourg, Mexico, Netherlands, Poland, Romania, Singapore, South Korea, Spain, Sweden, the United Kingdom and the United States. Their success comes down to a culture of performance, empowerment, and collaboration, which PeopleScout has built together with the in-house talent acquisition team and hiring managers. 

Results 

With insurer’s stringent quality requirements, PeopleScout achieved a submit-to-interview ratio of 54% with 120 offers extended over the first ten months. They also achieved an offer acceptance rate of 76%, a testament to the positive candidate experience created by our recruiters.  

“The hiring manager shared that each candidate has commented on how friendly and informative the PeopleScout recruiters are. The hiring manager is also very pleased with how quickly you screened the candidates.” 

Talent Acquisition Consultant 

“The hiring manager from our Paris operations is pleased with the excellent sourcing support PeopleScout has provided.” 

Talent Acquisition Manager 

At a Glance

  • COMPANY: Global insurance company
  • INDUSTRY: Financial Services
  • PEOPLESCOUT SOLUTIONS: Recruitment Process Outsourcing
  • ANNUAL HIRES: 120+ offers extended
  • LOCATIONS: 20 countries including Argentina, Australia, Belgium, Brazil, Canada, Finland, France, Germany, Italy, Luxembourg, Mexico, Netherlands, Poland, Romania, Singapore, South Korea, Spain, Sweden, the United Kingdom and the United States
  • ABOUT THE CLIENT: As a global insurance company, the client’s capital, scientific research capability and engineering expertise make them a leader in property risk management. Their clients are many of the world’s largest organizations, including a third of Fortune 500 companies.
Let’s Connect

5 Career Site Must-Haves to Improve the Candidate Experience

Posted on by banderson

By Simon Wright, Global Head of Talent Advisory Consulting

Your career site is a one-stop shop where candidates can learn about your organization, evaluate your employer value proposition (EVP), and find opportunities. It’s not enough to simply list your job openings. Candidates are savvier than ever and want to be informed about your organization before they apply.

Your career site is a crucial resource for candidates as they research your organization and roles, playing a pivotal role in the candidate experience. For our recent research report, Inside the Candidate Experience, we audited the candidate journey—including the career sites—of 217 organizations across sectors. When we compared the findings with candidate survey data, we found that many career sites were lacking when it comes to providing the experience candidates expected.

In our Talent Advisory work with companies around the world, we often find that organizations seem to be under the impression that candidates visit the career site just once—to submit an application. In reality, we see candidates come back again and again throughout the recruitment process—usually before an interview and again when they receive an offer. Modern candidates, who are used to social media and e-commerce experiences, think of your career site as a content hub rather than a brochure—and you should too.

Here are five career site must-haves to create a positive candidate experience:

1. Intuitive Career Site Search Functionality

The first rule of career sites is to ensure that job openings are easy to find. That means ensuring your job descriptions can be found via Google and that your career site is easy to access from your corporate website. But it goes further—are your job openings searchable on your career site? Can your job listings be accessed from everywhere on your career site?

Candidate expectations are increasingly fueled by consumer experiences. So, employers should take a page from the e-commerce book and streamline career site experiences by offering relevant job searches. This means candidates can navigate quickly and easily to the types of roles that interest them. We’ve helped our clients up-level their job postings by featuring relevant content for certain jobs, including employee spotlights for someone who’s currently in the role and even recommending similar positions that the candidate may be interested in.

Search doesn’t just apply to your job openings. Does your site have a universal search accessible from every page? To satisfy today’s informed candidates, you must make it as easy as possible for candidates to find the content that matters to them—whether it’s information on your benefits, your sustainability statement, or your DE&I efforts.

Careers Sites

2. Information About Your Organizations’ Mission and Purpose

Historically, candidates have given rewards and benefits priority when it comes to their career decisions. However, our study confirms a change in candidate expectations following the pandemic, with more value placed on flexibility and organizational philosophy.

The top things candidates look for when evaluating a company are:

  1. Flexible working and work/life balance
  2. Mission/purpose
  3. Rewards and benefits
  4. Career development and mobility
  5. Company values

Half (50%) of candidates say an organization’s mission and purpose are key influences on their decision to apply. This is true across generations not, just for Gen Z.

Top Considerations by Generation

(Source: Inside the Candidate Experience 2023 Report)

With mission/purpose in the top five considerations for job seekers, it’s concerning how few organizations have this information on their career websites. We found an organization’s mission and purpose less than half (48%) of the time on the sites we evaluated. This means that half of employers are missing an opportunity to make an emotional connection with their talent audiences and help candidates understand how the role they have applied for fits into that mission. If candidates can’t find your mission on your careers site, they won’t even look at the roles you’ve got.

You might be thinking, we’ve got that on our corporate website. Can’t we just link to it there? As soon as you send a candidate away from your career site, they’re less likely to come back to apply. Streamline the candidate experience by giving candidates the information they want in the same place where they can submit an application.

3. Content Featuring Real Employees

During our diagnostic, we evaluated career sites to see if a diverse group of real employees was represented. We found that 35% of organizations don’t feature real employees on their career site. In addition, 60% of career sites don’t contain any video content in which employees share their personal journeys and stories.

Yet, when asked how hearing from actual employees would affect their job search, 86% of respondents said they value hearing employee stories. This is especially important to Baby Boomers with 92% saying it would influence their decision to join an organization. Plus, one in three women also believe it’s critical.

Videos that show a diverse range of employees in their real work environment help candidates see themselves in the role and at your organization. The number one obstacle for candidates when it comes to applying is not knowing what it’s like to work at an organization. So, brands that can show candidates what their day-to-day tasks will look like in a role will see more applications and higher-quality candidates.

4. Information on the Recruitment Process

Setting expectations and giving advice on the recruitment process after you’ve piqued a candidate’s interest is an often-overlooked way of improving the number and quality of applications you receive. If candidates are unsure of what they’re getting themselves into from the start, they will likely pass over your position entirely.

In our candidate experience diagnostic, we found that information about the recruitment process was lacking. Only 13% of employers offer candidates the opportunity to speak to a recruiter or current employee before applying. Just a third of career sites (34%) featured frequently asked questions (FAQs) or advice to support candidates throughout the process (31%).

Less than a third (28%) of the career sites we assessed gave an overview of the key stages of the recruiting process. This information can help set realistic expectations for candidates, reduce their anxiety during the recruitment process and reduce drop-off. Plus, outlining the steps of the candidate journey has the added benefit of making your recruitment process more accessible to hard-to-reach talent groups, supporting your brand’s commitment to diversity and inclusion.

Careers Sites, Application

5. An Opportunity to Join Your Talent Community

As consumers, we’re accustomed to subscribing to offers and news from our favorite brands. Sharing tailored content via marketing automation tools is a simple, yet effective way companies build engagement with prospective customers until they’re ready to buy. Talent acquisition leaders can use a similar approach in their recruitment efforts.

Concerningly, only half of organizations (53%) give candidates an opportunity to register their interest or to sign up for job alerts. Even fewer (39%) encouraged candidates to join a talent community. So, you could be unknowingly turning away talented candidates if you don’t provide a channel for staying in contact with your company. When new roles come up, your talent pool of qualified candidates should be your first port of call.

Candidates wait an average of nine months between joining a talent community and applying for a job. So, maintaining talent pools and communicating with them regularly allows you to demonstrate to candidates what they are missing by keeping them warm until the right job becomes available. These communications should go beyond the standard job updates in order to showcase the value of your employer brand and what they’ll gain by joining your team. Organizations that can successfully implement this strategy will outperform the competition in securing top talent.

Research Report

INSIDE THE CANDIDATE EXPERIENCE 2023

Read the report

2022 U.S. Jobs Data and Trends Shaping Work in 2023

Posted on by nfuqua

2022 U.S. Jobs Data and Trends Shaping Work in 2023

Exclusive Access to Jobs Data and Workforce Insights for 2023

As 2023 gets underway, hiring remains a key issue for employers across the country. The labor market is still creating jobs at a brisk pace and the number of available jobs continues to outpace the number of workers. PeopleScout is looking back at some of the trends that have shaped the job market this year — and that are likely to make an impact for next year as well.

Our newly released report, “2022 U.S. Jobs Data and Trends Shaping Work in 2023,” shares exclusive jobs data across a variety of industries plus insights on recruitment and hiring trends. Plus, we explore some of the dominant workforce trends affecting the labor market and preview the year ahead with a series of predictions.

Key information you’ll find in the report includes:

  • National job numbers for 2022
  • Workforce and wage info for several major industries
  • Breakdown of jobs seeing the most growth
  • Workforce trends and predictions for 2023

 

Get access to your report now!

PeopleScout Named an RPO Leader in APAC on HRO Today’s Baker’s Dozen Customer Satisfaction Ratings

Posted on by akessler

Global RPO provider ranked as an industry leader based on buyer feedback

SYDNEY– March 8, 2023 – PeopleScout, a leading global provider of talent solutions, has been recognized as an RPO leader on HRO Today’s 2022 RPO Baker’s Dozen Customer Satisfaction Ratings in APAC. This follows the company’s ranking as an enterprise leader on the global 2022 RPO Baker’s Dozen list announced in September and on the 2022 RPO Baker’s Dozen list in EMEA in December.

HRO Today‘s Baker’s Dozen Customer Satisfaction Ratings are based solely on feedback from RPO buyers—the APAC list ranks the top RPO providers within the region. Providers are evaluated on three sub-categories: breadth of service, size of deal and quality of service.

“This recognition of our impact within the APAC region is great validation of our efforts to drive innovation in talent solutions globally,” said Taryn Owen, President & COO of TrueBlue. “We remain grateful for the strength of our APAC client partnerships that make these rankings possible and thank them for trusting us as their talent partners.”

“It is an honor to receive this recognition from HRO Today for our work within APAC,” said Tim Powell, PeopleScout’s Managing Director, APAC. “We continue to build momentum and grow our capabilities across the region, and this affirms our impact in meeting the talent needs of our clients.”

PeopleScout continues to deliver talent solutions that propel clients from now to next. In addition to its rankings on the RPO Baker’s Dozen list globally and in EMEA and APAC, the company was also named an RPO Leader on Everest Group’s 2022 RPO PEAK Matrix and a Leader in every category of NelsonHall’s 2021 NEAT Vendor Evaluation for RPO.

Learn more about the 2022 RPO Baker’s Dozen in EMEA and APAC on the HRO Today Magazine website.

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Taylor Winchell
Senior Manager, External Communications
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How to Scale Candidate Engagement for Total Talent Acquisition 

Posted on by akessler

By Mark Fita, Global Vice President of Implementation 

An extensive amount of time and energy is put into candidate engagement, as candidate-centricity continues to dominate in a labor market of inverted supply and demand. However, the engagement strategy often focuses solely on full-time hiring. But why?  

Contingent labor is critical for responding to the fluctuating supply and demand of today’s talent market. Many organizations have increased contingent labor spend to decrease costs and increase liquidity amongst our uncertain economic environment. A total talent acquisition strategy—encompassing both full-time and contingent workers—helps organizations reduce agency costs and improve fulfillment to meet the most critical business demands. 

In our recent study, Inside the Candidate Experience 2023 Report, we found that just two in 10 candidates rate their most recent recruitment experience as positive. Candidate ghosting, long application processes, and long delays in between hiring steps have become the norm.  Clearly, organizations must improve how they’re engaging with candidates to improve outcomes across all their hiring programs.  

Keep reading to explore the differences between the permanent and contingent candidate journey, and to learn how investing in candidate engagement as part of total talent acquisition strategy improves recruitment outcomes.

A Tale of Two Candidate Journeys: Permanent and Contingent Workers

Let’s take a look at the recruitment processes for permanent and contingent workers.

Recruitment process workflows for both permanent employers and contingent workers

The strategies for engaging with and acquiring both permanent and contingent talent are often siloed.  

Typically, Procurement leaders oversee contingent labor spend, while talent acquisition leaders look after full-time hiring. Contingent hiring is also sometimes decentralized, with hiring managers taking responsibility for their own departmental hiring. The two sides are often competing for similar talent, with each side paying a premium to get workers in the door. 

Permanent hiring typically involves thorough vetting with recruiters responsible for moving candidates manually through the process.  

The contingent hiring process includes various stages and handoffs, especially as suppliers pass along the candidate to the hiring manager. 

The Importance of a Total Talent Acquisition Strategy

We often see senior leaders go to their internal stakeholders to plead for 50 or even 100 workers in a particular job type to keep up with growth. Think of software developers, commercial drivers, nurses and more. These leaders are so desperate for talent that often they don’t care about the workers’ classification.  

This makes having a comprehensive total talent acquisition strategy that includes both full-time and contingent labor hiring even more critical. Silos between these recruitment processes result in poor candidate engagement. Full-time and contingent workers end up engaging differently with your brand, leading to ghosting and drop-off—and higher costs for the business. 

While employers understand the importance of the candidate experience, there is still room to grow. Some of the common pitfalls we see are: 

  • Delivering one directional communication to candidates 
  • Not tailoring the outreach and message to different target audiences  
  • Spreading the talent attraction budget too thinly across job boards and aggregators 
  • Not asking for feedback  

Now, let’s contrast that with what candidates want:  

  • A mobile-first experience  
  • Cultural immersion, regardless of worker classification 
  • Job flexibility, including remote work options 
  • A quick and easy application processes 
  • Fewer interviews and shorter assessments 
  • Real-time status feedback (No recruiter phone tag!) 

The Candidate Engagement Pyramid

So, how do you create an engaging candidate experience that gives both full-time hires and gig workers what they want? I like to think of the candidate engagement pyramid: the recruiting process, talent engagement technology and the worker value proposition. 

the candidate engagement pyramid

Why a pyramid? Because each level is built on the one below it. Organizations that focus on one area at the expense of others don’t have a solid foundation for their talent acquisition program.

Streamlining the Recruitment Process

At the base of the pyramid, an optimized recruiting process engages talent every step of the way. Candidates should drive the process and be able to self-progress throughout the recruiting workflow, regardless of whether they’re applying for a permanent or contingent role.

Focus on Your Candidates, Not Your Company

Start by focusing on the targeted talent personas. Your recruitment marketing campaigns and job postings must feature thoughtful messaging that resonates with this audience and highlights what’s in it for them—not just what your organization needs.

Make Your Career Site Work Harder for You

Over 90% of job seekers globally use career sites to search for opportunities. Streamlining your career site to provide more information and eliminate candidate confusion goes a long way to increasing application rates for full-time and contingent roles.

Is your career site easy to navigate? Have you eliminated job duplicity? For example, let’s say a large retailer is hiring across 20 locations in a major metropolitan area. If I apply to one location, will I be considered for all, or do I have to apply to each location separately? Do I need to apply for the part-time role if I already expressed interest in the full-time role? Consider adding FAQ content to your site that answers these types of questions and lays out the process for each job type.

Move to Mobile-First Applications

Next, a mobile-first, quick-apply process is a must-have. Over 90% of candidates have used a mobile device to apply for jobs. Yet less than half of employers are taking advantage of a one-click application tool. When a candidate can complete an application in less than three minutes, completion ratios are as high as 80%.

I recognize there are regulated jobs that require specific information. However, I’d encourage you to work with your legal teams to determine what you must know upfront and what you can move to a screening step or to the formal paperwork in the post-interview or offer phases.

Streamline Interviews

The shelf life of an engaged candidate is short. Phone tag leads to disengagement. If you can’t connect with candidates quickly, they’re gone. Technology is a great way to connect with candidates and speed up the vetting process. You could introduce pre-recorded digital interviews, screening questions delivered and answered by text message, or even automated interview scheduling tools.

The more interviews a candidate must complete the more likely they are to drop out of the process. Obviously, if you’re looking for a senior executive, they need to be thoroughly vetted. However, a panel interview for a hospitality worker wouldn’t make sense, so make sure your recruitment stages match the type of role.

Make Faster Decisions

Close the candidate. Today’s competitive market requires you to make fast decisions.

If your candidate is “the one,” make them feel special and respect their time. Candidates will not wait for you, so get the offer paperwork out quickly.

candidate engagement for contingent workers

Leveraging Technology for Total Talent Engagement

Talent engagement technology is closely tied to the recruitment process. The right tools at the right point in your process can further streamline the candidate journey and prove that you value their time.

Here are some examples of how our clients leverage technology to improve their recruitment process.

  • Full-Time Candidate Journey
    Raquel submits a three-minute application via her mobile phone and receives an automated text-based assessment. Built using natural language processing, the assessment deems her a good fit against the scoring rubric. Raquel then gets a text with a link to self-schedule an in-person interview with a hiring manager as soon as two hours later. This entire process takes about 15 minutes. Raquel has an offer by the end of the day.
  • Contingent Candidate Journey
    Mario is a contractor who has worked on an assignment at your company before. He received glowing reviews and prefers short-term assignments due to the flexibility it offers him and his family. Your company has an advanced direct-sourcing platform that manages all current and former workers. This makes it easy and fast for Mario to find and apply for jobs because his information is pre-loaded. Mario was also pre-onboarded through your organization’s preferred supplier for this labor category. Now he can sign up for a variety of shifts without going through the formal vetting process.

Invest in Your Talent Tech Stack for Candidate Engagement

Here are a few tools to consider adding to your talent tech stack to create scenarios like these that will keep your potential full-time and gig workers engaged:

  • Chatbots: Chatbots help candidates submit applications, vet passive talent and even automate some of the screening process. They also support candidates by answering common questions and can even be linked to a standby live resource to assist with queries that fall outside of pre-determined content.
  • Interview Scheduling: Self-scheduling tools help the candidate take charge of their experience by allowing them to find interview slots that suit them. It cuts the lengthy back and forth of coordinating calendars, saving time and creating a frictionless experience for candidates, hiring managers and recruiters alike.
  • Digital Interview Tools: There are many options for virtual interviews, including on-demand phone interviews, text interviews as well as live and pre-recorded video interviews. Virtual interviews are mobile-friendly. Plus, they are perfect for remote workers and those with variable work schedules as candidates can record their interview responses when convenient for them.
  • CRMs: CRMs help with regular delivery of relevant communications and content to keep candidates engaged throughout the recruitment process. You can also keep permanent and contingent talent pipelines warm and ensure they’re informed about your latest vacancies and opportunities.
  • Analytics: A talent analytics suite aggregates data to empower you to increase fulfillment, decrease costs and reduce the time it takes to put a worker on the job. There are times when it makes sense to bring on a contractor or someone with less experience who can get trained in the same amount of time it takes to find the ideal permanent candidate. Recruitment analytics provides insights to power decisions like this and increase your agility in a competitive market.

Many providers offer a broad range of capabilities or act as a middle layer that brings together the best-of-breed tools to help you stay ahead. Whether you go with a technology suite or choose to leverage integrations to connect your systems, your selection should support a consistent and compliant set of workflows.

Employer value proposition for total talent acquisition

Expanding Your EVP to Include All Job Roles

Candidates today have greater expectations when it comes to work culture, flexibility, DE&I and pay equity—regardless of their working arrangement. While these expectations carry on well past onboarding, for the purposes of this article we’re going to focus on talent acquisition.

Change Your Perspective

We often talk about the employer value proposition (EVP) and how important it is to sell workers on a company’s proposition. But does yours apply to both your gig workers and permanent employees? Have you formally defined the value proposition for contractors?

Rather than using the term EVP, which implies the value is only experienced by those you employ directly, I like to use Worker Value Proposition (WVP) to make it more inclusive. Your WVP captures the essence of your uniqueness as an employer and the “give and get” between you and your workers—regardless of worker classification.

So, how do you move from EVP to WVP?

  • Boost Your Cultural Inclusion 
    First, make sure that the workers are culturally immersed in your brand. Where applicable, do your contractors get one-on-ones with managers? Are they included in company events and celebrations? Can they join ERGs? What about access to paid time off or flexible schedules? Be mindful that a person’s worker classification doesn’t change the need to do things like dropping off the kids at school, attending doctors’ appointments or running errands.  
  • Create Growth Opportunities
    Demonstrating growth opportunities is a struggle for many employers, for both contractors and employees. Has your organization invested in creating formal career paths for all its departments? Have you mapped out how workers, regardless of labor type, impact the organization and how their skillsets can translate into long-term mobility and growth?
  • Communicate Consistently
    You may be doing some of these things already, but are you communicating it during the recruitment process for both full-time and contingent roles? It’s not enough to tuck it away at the bottom of a job description. We’re helping our clients get more creative in showing their WVP through employee spotlight videos, realistic job previews, community spotlights and more.

One final note, WVP is not just a marketing exercise. The responsibility also sits with talent acquisition. Recruiters are often the first direct point of interaction between talent and your WVP, so make sure they understand their role as brand ambassadors.

Choosing a Total Talent Partner for Better Candidate Engagement

You may find yourself in a position where you need some help from a talent partner to achieve your total talent hiring goals. Here are three key things to look for:  

  1. Look for a partner with a holistic purview of the total talent landscape coupled with demonstrated success in hiring in your required labor categories. A partner should be prepared with the right market intelligence to map your talent personas against your talent market and identify, engage with, attract, and retain the talent that you need.  
  2. Your partner should have a tech stack that brings the right balance of open web sourcing, AI, and automation. Plus, these tools should introduce more candidate engagement and recruitment optimization.  
  3. Your talent partner should create a total workforce solution unique to your business that goes well beyond the traditional means of direct sourcing. They need a track record of creative problem solving, leveraging their in-house resources to enhance your social media presence, your employer brand, your DE&I strategies, and more. 

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Boosting Candidate Engagement with a Comprehensive Talent Strategy

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Quorum Software: Delivering IT Recruitment with Multi-Country RPO 

Posted on by akessler
Quorum Software: Delivering IT Recruitment with Multi-Country RPO 

Quorum Software: Delivering IT Recruitment with Multi-Country RPO 

A global software company, Quorum, engaged PeopleScout for a full-cycle, multi-country RPO solution for IT recruitment to secure top technology talent and support global growth.

87 % Retention Rate
73 % of Candidates Submitted Invited to Interview
Upcoming Expansion to APAC and LATAM
Upcoming Expansion to APAC and LATAM

Situation 

Quorum, a global software company, had two North American in-house recruiters tackling all of the hiring for their operations outside of the U.S. On top of the challenging talent landscape in the IT sector due to skills shortages, they also needed help navigating recruiting across cultures. 

The client needed to streamline their international recruitment with an experienced RPO partner who could engage culturally varied candidates, support business growth and scale up their global talent acquisition program. 

Solution 

Quorum engaged PeopleScout for a full-cycle multi-country RPO solution, hiring for over 40 role categories across IT and technology, technical support and solutions consultants as well as corporate roles in HR, finance and customer success. The PeopleScout global recruitment delivery centers in Poland and India support over 20 stakeholders in Czech Republic, India, Netherlands, Norway and the UK.  

We’ve partnered closely with Quorum’s internal talent acquisition team to ensure we are compliant with company policies. Our specialist IT recruiters have also leveraged the client’s global EVP and employer brand in their candidate outreach on social media including LinkedIn. 

Our team regularly consult with the client’s TA leaders to advise on local market challenges, including a growing trend in India of candidates dropping out of the funnel between offer acceptance and start date. To counteract this, our team partnered closely with Quorum during the onboarding stage to keep candidates engaged with improved results. 

Results 

Through this focused approach to onboarding, PeopleScout has improved the dropout rate, with over two-thirds of candidates moving from the offer stage to starting their new role with Quorum. Plus, we’ve achieved an 87%+ retention rate of new employees after 90 days.  

With 73% of candidates submitted invited to interview, Quorum is so pleased with the quality of new talent brought in by PeopleScout, they have asked to expand our partnership to support client’s in-house talent acquisition team with specialist hiring across Malaysia, Australia, Spain and South America. 

At a Glance

  • COMPANY: Quorum Software
  • INDUSTRY: Technology
  • PEOPLESCOUT SOLUTIONS: Recruitment Process Outsourcing
  • LOCATIONS: Czech Republic, India, Netherlands, Norway and the UK
  • ABOUT QUORUM: Quorum Software is a leading provider of energy software worldwide. Since 1998, Quorum has helped thousands of energy workers with business workflows that optimize profitability and growth.
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5 Essential Elements of a Positive Candidate Experience

Posted on by akessler

By David Macfarlane, Head of Employer Brand and Insight

Candidates have never had higher expectations. They are more well informed than ever, and today’s candidate-led market means they’re less tolerant of poor experiences. With 83% of candidates sharing their poor experiences with friends and family, and 54% taking to social media to voice their discontent, organizations who create a positive candidate experience will achieve better recruitment outcomes.

Yet, in our recent research report, Inside the Candidate Experience, we found that the gap between what candidates want and what they get still remains wide—but it can be made smaller. While there is no such thing as a perfect recruitment process, improving the candidate experience will improve your organization’s ability to attract and hire great talent.

Through our work with some of the world’s largest brands, we’ve distilled the candidate experience into these five essential elements.

Research Report

Inside the Candidate Experience

Read the Report

A best-in-class candidate experience:

1. Is Differentiated from Competitors

Your candidate experience should set you apart from other employers at every stage of the candidate journey. In addition to being a crucial component of the hiring process, the candidate experience serves as a sales tool that persuades top talent to join your organization.

Your candidate experience should be unique to your brand and help you stand apart from other employers hiring for similar roles or skills. For example, does your situational judgement test put the candidate in the work environment they’re applying to join? For candidates, the pre-employment experience is a test drive for what it’s like to work at your organization, so make sure you’re bringing what makes your culture exceptional to your candidate experience.

2. Elevates the Employer Brand

Your candidate experience should be distinct from your consumer experience by reflecting your employer brand—the perception and lived experience of what it’s like to work for your organization. That means all of your candidate communications should be branded—not just with your logo and brand colours, but it should be written in a way that reflects your culture.

Your tone of voice, your career site, your photography and design should all reflect what it’s like to work at your organization. For example, for our client, The AA, we created AAbot, a chatbot with expressive animations and cheeky banter that brings The AA’s playful personality to life. By seeing your employer brand reflected consistently across each interaction with your organization, candidates gain confidence in your employer value proposition.

positive candidate experience

3. Is Informative, Clear and Direct

Candidates want to know upfront what to expect during the application and recruitment process before they apply. Yet, our research found that only a third of organizations (34%) had career sites that featured frequently asked questions (FAQs) or advice to support candidates throughout the candidate journey (31%). Less than a third (28%) gave an overview of the key stages of the recruiting process.

This is about delivering the right message at the right time in the right way to help them understand where they stand and what happens next. Plus, you should express this information in plain language. Make sure you’re using verbiage that your candidate would use rather than your internal terminology. A candidate looking for a hotel job is more likely to search for “housekeeper” than “environmental services engineer.”

4. Embraces Technology

Increasingly, employers are taking a page from the consumer experiences created by e-commerce brands. Many organizations are embracing social media tools (like the one-click apply option on LinkedIn) to increase the simplicity and convenience of applications.

At the very minimum your application should be mobile optimised. But really, with over 90% of candidates using a mobile device in their job search, your candidate experience should be designed for mobile first.

A mobile-first application means the candidate doesn’t have to fill in information contained in their résumé or CV. This may seem basic, but we found that nearly 40% of organizations ask candidates to duplicate information that was already contained in their résumé or CV.

In our modern world, a great candidate experience means a candidate can submit an application while standing in a queue—with one hand, via their mobile phone—before they’ve reached the front. Can your current tech stack do this?

5. Puts Candidates in the Driver’s Seat

Something that many talent acquisition teams don’t appreciate is that candidates don’t perceive the recruitment process as a funnel. They’re the main character in their own story, and they want to be treated that way.

Candidates want to engage in their job search on their own terms. So, anytime they encounter a roadblock to getting the information they want, especially if they don’t know what to expect in the next stage, means they’re more likely to drop out of your process. By creating transparency within your recruitment stages, you empower candidates to opt in or out from recruitment process—ultimately improving your hiring outcomes.  

For more insights into create a positive candidate experience, download the Inside the Candidate Experience 2023 Report.