Tech & Digital Skills: 5 Recruitment Strategies for Closing the Skills Gap

There are a host of new and emerging tech disciplines—the metaverse, blockchain, generative AI, cybersecurity and more—that are changing the way we work and the kind of work we do. Many jobs that were previously done by humans are now done by machines. Many new jobs are emerging that require new and changing skill sets and organizations are struggling to find the talent they need to keep up as tech and digital skills gap grows.  

According to World Economic Forum, it is estimated that by 2030, “approximately 85 million jobs could go unfilled globally because of a lack of applicants with the skills to take them, which could result in $8.5 trillion (USD) in unrealized annual revenues.” 

Skills Shortage: Digital Age or Digital Deficiency? 

Salesforce’s 2022 Global Digital Skills Index surveyed 23,000+ workers across 19 countries and found the global digital skills readiness score is just 33 out of 100. No wonder that 64% of managers don’t think their employees are able to keep pace with future skill needs. Furthermore, 70% of employees say they haven’t even mastered the skills they need for their jobs today. Plus, a third (36%) of HR leaders say their sourcing strategies are insufficient for finding the skills they need. 

As organizations try to reinvent their business models to keep up with change, employers of all stripes—regardless of sector—must prepare their workforce for digital-first employment. By taking a skills-based approach to your talent acquisition strategy, you can move beyond your tired methods to find people with the right skills and competencies regardless of their degree or job history.  

Recruitment Handbook for Hiring Tech & Digital Talent

Measuring the Technology Skills Gap 

As an HR or TA leader, you’re probably asking, “Which digital and tech skills should I prioritize?” 

Well, it depends. 

To plan for the skills of the future, you must know where you are today. Conduct a skills inventory of current employees, regardless of department. Then, run a technology skills gap analysis, looking at what’s available now and what you’ll need in the future based on your organizational strategy.  

This, combined with external labor market data on the availability of tech and digital skills, you’ll be able to understand which critical skills gaps are in place today, what skills are available in the market and what skills you’ll have to develop internally. 

Only one in four talent analytics teams currently use external market data 

5 Skills-Based Talent Acquisition Strategies for Tech and Digital Talent 

Here are five strategies for closing the skills gap for your tech and digital roles. 

1. Assess for Adjacent Skills 

A crucial part of your skill inventory must be identifying skills adjacent to your critical skills which can be developed to bridge the gap. With the right capability and skills taxonomy in place—both for internal mobility and external hiring—you can tap talent with related skills to fill talent gaps through recruitment and upskilling.  

PeopleScout recently facilitated a reskilling project for a leading bank in the UK. We supported an evaluation of their customer service employees in call centers and bank branches to identify hidden skills. We evaluated hundreds of employees, surfacing many with complementary skills who are now involved in a development program to supply software engineering talent in the future.  

2. Don’t Overlook Candidates with Non-Traditional Backgrounds 

Identifying these complementary skill sets has the additional benefit of helping you surface non-traditional internal and external talent pools. These are candidates who possess the skills necessary to perform a role’s duties but may never have held a position with a tech or digital specific title. By taking a skill-based approach to tech and digital talent acquisition, you don’t limit yourself to a small talent pool with hard-to-find experience. This could also mean relaxing requirements around university degrees. Plus, it’s a great way to achieve diversity and social-mobility goals. 

technology skills gap

3. Develop Upskilling Opportunities 

Once you’ve found talent with adjacent skills, you’ll need an upskilling program to get them up-to-speed on their target role and for ongoing development of skills as new technology emerges. Learning and development programs are a great way to support cross-functional talent mobility. Plus, it can act as a big draw for recruitment, as more and more candidates say they value growth opportunities when considering a new job. According to the LinkedIn’s Future of Recruiting report, Advancement and Skills Development are in the top five most important priorities for candidates.  

4. Embrace Global Expansion  

With the explosion of remote work, organizations can widen their talent search beyond their office locations. By shifting your focus to talent location and skill set, rather than your business footprint, you benefit from a more diverse talent pool. Leverage labor market data to find emerging tech hubs where demand is still low. For example, several cities in Latin America have a growing supply of digital skills with moderate salary expectations. 

5. Look Outside the IT Department for Tech & Digital Skills

Technology advancement means departments across the organization—and across sectors—have become breeding grounds for addressing the IT skills shortage. In fact, according to Gartner, almost 40% of job postings for talent with digital skills come from outside of IT departments. The explosion of FinTech, MarTech and even HRIS means that there’s a plethora of digital talent in finance teams, marketing teams and HR teams. So, instead of looking for a data scientist, why not try tapping a financial analyst to get those much-needed analytical skills? 

How an RPO Partner Can Help You Secure Tech and Digital Skills 

Employers looking to grow their tech and digital workforce can benefit from the services of a recruitment process outsourcing (RPO) provider. Your RPO partner can help you adapt your attraction strategy to resonate with candidates with tech and digital skills, ensuring that you are sourcing talent with the required skills and identifying new ways to target candidates who fit these personas. Plus, an experienced RPO provider can assist you in building your talent pool from within your own organization, by consulting to develop an internal reskilling program. 

Get five proven strategies to attract, engage and hire the best tech professionals. Download our Recruitment Handbook for Hiring Tech & Digital Talent. 

The Recruitment Handbook for Hiring Tech & Digital Talent

The Recruitment Handbook for Hiring Tech & Digital Talent

5 Strategies for Recruiting the Best Tech Talent Now and into the Future 

Today, every company is a tech company as organizations across sectors create digital customer experiences, embrace automation and AI, and analyze the data created through these platforms. In fact, 6 out of 10 of the most indemand skills are tech-related.

However, according to Gartner, a third (36%) of HR leaders say their sourcing strategies are insufficient for finding the skills they need. So, how can talent acquisition leaders keep up with the demand for tech and digital talent?

In this handbook, you’ll learn:

  • Global trends driving the need for tech talent
  • Strategies for overcoming challenges in your tech hiring programs
  • How partnering with an RPO provider can help

 

Proud at Work: LGBTQ+ Diversity & Inclusion in the Workplace

The month of June was designated LGBTQ+ Pride Month in remembrance of the Stonewall Uprising that occurred on June 28, 1969, when LGBTQ+ patrons of New York City’s Stonewall Inn clashed with police after the bar was raided. As people around the world commemorate this watershed moment for LGBTQ+ rights, it’s important for employers to have a deep understanding of the history and effect of these events in order to support employees and candidates.

The year after the uprising, marches were organized in New York City, Los Angeles and Chicago to commemorate the events of Stonewall and advance LGBTQ+ civil rights. Today, across the globe, numerous memorials, events and pride parades happen all month long to recognize the influence, struggle and triumphs of the LGBTQ+ community.

The events of Stonewall and the activism it inspired in its wake have helped spread the importance of LGBTQ+ equality and inclusion and the dangers of LGBTQ+ discrimination. This is evidenced by the increasing acceptance of the LGBTQ+ community across all age groups, but especially among younger generations — including Millennials and Generation Z — who are taking up larger parts of the workforce each year. In fact, according to a Gallup survey, the number of U.S. adults who identify as LGBTQ has more than double in a decade, from 3.5% in 2012 to 7.1% in 2022 — largely driven by people aged 25 and under.

Consequently, organizations looking to recruit the next generation of top talent need to be inclusive of LGBTQ+ employees and job-seekers in their policies, workplace culture, and talent acquisition strategy. That’s because, not only are LGBTQ+ people more likely to work for inclusive organizations, but so are their allies, 72% of whom said they were more likely to accept a job at an inclusive employer.

So, whether your organization is just beginning its diversity and inclusion journey or you’re looking for additional strategies to improve your diversity program, it’s always a good idea to brush up on the history, needs, and concerns of historically marginalized groups to better understand, engage and recruit in an increasingly diverse talent landscape.

Here, we provide a historical look at LGBTQ+ activism and its victories in the fight for workplace equity.

Dig Deeper

Diversity & the Candidate Experience: Identifying Recruitment Pitfalls to Improve DE&I Outcome

Heartbreaks & Triumphs: Milestones in the Fight for LGBTQ+ Equality in the Workplace

After the passage of the Civil Rights Act of 1964 in the United States, brave activists participated in a series of demonstrations for employment protections. At the same time, activists worldwide were also fighting for change, creating a global movement for LGBTQ+ rights. This timeline represents the struggles endured – and triumphs won – in the fight for LGBTQ+ rights in the workplace.

  • 1924: Henry Gerber founded the first gay rights organization, The Society for Human Rights. It aimed “to promote and protect the rights of LGBTQ+ people, including the right to work.”
  • 1969: Patrons of the Stonewall Inn in New York City clashed with police, who attempted to raid the establishment. The event is credited with igniting the modern LGBTQ+ rights movement.
  • 1974: Rep. Bella Abzug (D-NY), along with Rep. Ed Koch (D-NY), introduced the Equality Act, which would have amended the Civil Rights Act of 1964 to include sexual orientation under the protected classes for employment.
  • 1982: Wisconsin became the first U.S. state to outlaw discrimination based on sexual orientation.
  • 1996: The United States Supreme Court decided that Colorado’s second amendment – which denied gay and lesbian people protections against discrimination – was unconstitutional, calling them “special rights.”
  • 2009: President Obama signed a Presidential Memorandum allowing same-sex partners of federal employees to receive certain benefits.
  • 2010: The U.S. Senate voted to repeal the “Don’t Ask, Don’t Tell” policy, allowing gay and lesbian people to serve openly in the U.S. military.
  • 2015: The U.S. Supreme Court declared same-sex marriage legal in all 50 states.
  • June 2020: The Supreme Court of the United States (SCOTUS) affirmed that LGBTQ+ workers were protected from discrimination under the Civil Rights Act of 1964 – a landmark decision.

To engage a new generation of workers and clients – many of whom choose careers, products, and services based on businesses’ diversity and inclusion practices – organizations must reexamine their workplace culture and policies. In the next section, we provide guidance and strategies to make your recruiting and talent management programs as inclusive as possible and how to address LGBTQ+ issues in the workplace, as well as what steps you can take now to make your organization more inclusive for LGBTQ+ employees and candidates.


Strategies to Promote and Support LGBTQ+ Inclusion in the Workplace

While the June 2020 SCOTUS ruling represented major progress for LGBTQ+ civil rights in the U.S., there is still much work to be done to ensure every workplace has inclusive policies and practices in place. Specifically, the Human Rights Campaign’s report, A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, found the following LGBTQ+ discrimination facts:

  • 1in 5 LGBTQ+ workers reported having been told, or had coworkers imply, that they should dress in a more feminine or masculine manner
  • 53% of LGBTQ+ workers reported hearing jokes about lesbian or gay people at least once in a while
  • 31% of LGBTQ+ workers said they had felt unhappy or depressed at work
  • The top reason LGBTQ+ workers didn’t report negative comments they heard about LGBTQ+ people to a supervisor or human resources was because they didn’t think anything would be done about it – and they didn’t want to hurt their relationships with coworkers.

Therefore, strong policies against LGBTQ+ discrimination in the workplace, benefits and other practices that include LGBTQ+ workers are essential for organizations as they compete for talent – now and in the future. Below are suggestions for how your organization can improve LGBTQ+ inclusion, as well as how to attract and engage candidates from the community.

Create a Formal Policy to Reduce LGBTQ+ Discrimination

If you want to display your commitment to LGBTQ+ workers, setting formal policies outlining your expected behaviors organization-wide is a good place to start. Not only is this important in terms of communicating your organization’s support of LGBTQ+ employees and the community, but it also helps reduce compliance risks and costly discrimination litigation.

Specifically, the policies you put in place should support all employees’ understanding of what type of behavior is inappropriate, while also clearly communicating that harassment and homophobia in the workplace will not be tolerated. In particular, your anti-discrimination and harassment policies should address sexual orientation, gender identity and gender expression as prohibited grounds of discrimination. You may also want to provide examples of what discrimination and harassment look like to further educate employees. Finally, be sure to check with your legal department before enacting formal policies to ensure you are in compliance.

Support LGBTQ+ Workers by Using Gender-Neutral Language

Likewise, using gender-neutral language when writing and speaking to employees and job candidates can go a long way in making members of the LGBTQ+ community feel visible and included. First, examine the language on your career site, in recruiting messaging, during interviews and in other internal policies to make sure the copy is not exclusionary. Furthermore, while reviewing your career site, consider all the ways that gendered language enforces stereotypes and erases the existence of genderqueer and gender non-binary people within organizations. For example, instead of using “he” or “he/she,” it is acceptable – and, in some cases, preferred – to use “they” as a singular, gender-neutral pronoun. In fact, this is the practice of many major news and media outlets, such as The Washington Post.

Similarly, your organization should also review the language in your employee dress codes. For instance, instead of outlining appropriate workplace attire for men and women, you could simply state that all employees must dress to meet professional standards.

Reevaluate Your Benefits 

Additionally, to ensure your benefits package meets the needs of LGBTQ+ employees, it’s also important to understand their specific needs related to medical coverage, parental leave, bereavement and any other benefits you may offer. To that end, benefits that appeal to the needs of LGBTQ+ candidates are likely to attract more qualified candidates and help your employer brand stand out.

As an example, some organizations have progressive benefits packages that include coverage for drugs related to HIV/AIDs (including PrEP) and coverage for transition-related costs (including gender affirmation surgery.) Again, ensure you’re using inclusive language and perform regular reviews to ensure your benefits package remains relevant to your LGBTQ+ employees.

Provide Training for Managers

Meanwhile, managers should also be invested in the care and wellbeing of those who work for them and are also responsible for ensuring their teams interact professionally and respectfully. Plus, managers are often the first point of contact for questions around health benefits, dress code, use of restrooms, etc. As such, it’s important that they’re able to answer questions confidently and respectfully – or know where to direct an employee if further support is needed.

Granted, some managers will defer any uncomfortable questions to HR for fear of saying the wrong thing. But, a manager who understands the organization’s stance on these issues and is comfortable discussing it also sets the tone for inclusion in their department; training leads to confidence.

Support LGBTQ+ Employee Resource Groups

Employee Resource Groups (ERGs) are voluntary, employee-led groups made up of individuals who come together based on common interests, backgrounds, or demographic factors, such as gender, race or sexual orientation. ERGs provide safe places for people to meet, support each other and talk about issues related to the LGBTQ+ community in the workplace.

By supporting ERGs, you communicate to your workforce – and potential job candidates – that your organization supports the LGBTQ+ community. In turn, this can help boost retention and also improve your employer brand for job candidates researching your organization.

Support Gender Identity: Gender Neutral Policies for Talent Acquisition & Talent Management

lgbtq in the workplace

Gender transition refers to the process that some trans people undergo to affirm their gender identity. For some people, their transition may include changing their name and how they dress. As outlined by both the Human Rights Campaign and The 519’s Creating Authentic Spaces, gender transition guidelines ensure that there is an institutional protocol on how to support an employee who transitions.

However, there is no singular way for a person to transition; this is a personal process that is defined by the individual and, as such, it’s integral that these guidelines and any formal documents communicate that. Therefore, transition guidelines should delineate the responsibilities and expectations of supervisors, colleagues and other staff, as well as clearly state that any employee who wishes to transition will be supported.

Combating LGBTQ+ Discrimination in the Workplace: How to Support LGBTQ in the Workplace

If your organization is looking to have more of an influence in the LGBTQ+ community, you’re not alone. Many organizations have played an important role in the progress of LGBTQ+ rights by displaying public acts of support and becoming regular sponsors of annual pride events around the world. As a matter of fact, a record 206 major corporations signed an amicus brief in the spring advocating for the Supreme Court’s June 2020 decision protecting LGBTQ+ individuals from workplace discrimination.

At the same time, many organizations are also increasingly making business-critical decisions about recruitment practices, employee resource groups, and employer branding that embrace and welcome the LGBTQ+ community. Next, we’ll outline how your organization can better support LBGTQ+ employees and the communities they represent.

LGBTQ+ Diversity and Your Supplier Network

While many organizations have a formal code of conduct for employees, fewer extend this code to their suppliers. Ensuring suppliers align with your organizational values around LGBTQ+ inclusion goes a long way toward supporting LGBTQ+ workers. For instance, consider where your organization orders office supplies, goes to for catering, hires for cleaning, etc. These are all examples of opportunities to support organizations that are committed to LGBTQ+ inclusion and diversity.

One of the best ways to get your organization in front of many diverse suppliers is through non-profit LGBTQ+ organizations that work to connect diverse suppliers with the corporations looking to do business with them. The following organizations are a good place to begin:  

Updating Recruiting & Hiring Practices for the Future

Building an inclusive organization starts with recruiting and hiring a diverse set of employees. Unfortunately, conscious or unconscious bias against LGBTQ+ applicants can prevent them from getting hired, and prior studies found evidence of bias against LGBTQ+ job applicants. 

Many LGBTQ+ workplace issues begin before a person is hired. The selection process can also be full of challenges for an LGBTQ+ person. For example, studies using résumés indicating that they belong to gay menqueer women and transgender applicants received fewer callbacks compared with résumés without any indication that the applicant was gay, queer or transgender, respectively. A similar study compared matched pairs of women – in which one woman in the pair was transgender – finding a net rate of discrimination of 42% against transgender applicants, illustrating LGBTQ+ employment discrimination is still a persistent issue.

Clearly, qualified applicants should not have to hide their identity to get a job. Yet, one in 10 LGBTQ+ people reported removing items from their résumé to hide their sexual orientation or gender identity (SOGI) from employers. Alternatively, strategies like blind résumé screening – removing names, gender signifiers and affinity-group affiliations – can help reduce unconscious bias in hiring decisions.

In the meantime, start training recruiters and hiring managers on the many forms of unconscious bias that play out in the hiring process to ensure they’re selecting the best person for the job – regardless of perceived differences. For instance, consider whether your recruiters know how to interact with references who might not be aware of a previous employee’s gender transition (for example, a candidate’s previous employer may have known them by a different name and as a different gender).

Along the same lines, also consider where your job postings are advertised and how they’re written: Do they use gendered language? Are they reaching a diverse range of communities and people? Also, consider posting to job boards and relevant publications that are geared toward LGBTQ+ communities.

Intersectionality & Inclusion  

Many LGBTQ+ employees and job candidates are subject to discrimination based on their sexual orientation and other aspects of their identity. Furthermore, traits such as race, gender, religion and immigration status can also intersect, which may lead to the individual experiencing discrimination on multiple fronts. 

Today, most diversity and inclusion efforts include equity as a dimension, which gives everyone equal opportunities to develop and considers their background and the unique challenges they face. But, because the LGBTQ+ workforce is not a monolithic group with a single set of experiences and needs, avoid categorizing LGBTQ+ employees as a siloed group when crafting your diversity and inclusion strategies. Instead, if you want to build a truly effective diversity and inclusion strategy, start with a foundation grounded in intersectionality, which provides a lens to create and refine innovative and meaningful solutions that truly include everyone.

Moreover, to combat LGBTQ+ discrimination in the workplace, analyze data on pay and employee engagement – separating out variables of race, gender, sexual orientation or physical ability – to get a better picture of intersectional challenges within your organization. While this approach may seem complex, it’s necessary to improve inclusion. Also, note that intersectionality doesn’t require creating countless subgroups for each possible intersection. Instead, diversity and inclusion leaders, as well as ERGs, should educate employees on intersectionality to help everyone understand all of the possible contextual life factors of their LGBTQ+ colleagues and the experiences that these unique identities create.

LGBTQ+ inclusion in the workplace is fundamentally the right thing to do, and making the business case can sway those on the fence about the importance of LGBTQ+ inclusion. But, ultimately, as talent professionals, providing a space for all employees to thrive and bring their authentic self to work is what’s most important in the fight against LGBTQ+ discrimination in the workplace. As the march for equality continues, it’s beneficial to use multiple strategies to achieve a world in which LGBTQ+ people are celebrated for their diversity and unique experiences.

Only 5% of organizations say they’re succeeding with their DE&I initiatives. Download our free research report, Diversity & the Candidate Experience: Identifying Recruitment Pitfalls to Improve DE&I Outcomes, for insights into how to improve diversity recruitment outcomes.

Candidate Experience Survey Best Practices: How to Ask for Candidate Feedback

Asking for candidate feedback is your best resource for improving your candidate experience and a crucial step for creating a strong employer brand. Yet, in our research report, Inside the Candidate Experience, we found that 44% of organizations did not provide an opportunity for candidates to give feedback through a candidate experience survey. 

In an HRO Today and PeopleScout global survey, employers reported significant challenges in capturing candidate feedback, with many saying that a top struggle is having “no formal way to capture candidate feedback.” 

Candidate Experience Survey

This is a missed opportunity. To truly improve your candidate experience, you must ask your candidates what they think and make improvements based on their input. If you’re not leveraging candidate survey tools to gather feedback from your candidates, you are passing up valuable insights that can help you improve your employer brand, lower attrition and shorten your hiring cycle. 

Why is Candidate Experience Important? 

As consumers, our expectations are soaring. We demand that brands deliver seamless, intuitive and personalized experiences to keep us engaged. In the fight for talent, the same rules apply. 

Competition in the labor market and the increased demand for both diverse talent and digital skills means that coveted candidates have more options than ever before. They can afford to be picky, holding out for the employer that engages and inspires them during the recruitment process. 

It’s easier than ever for job seekers to broadcast their impressions of your brand. In fact, 83% of candidates share their poor experiences with friends and family, with 54% taking to social media to voice their discontent—and that has major ramifications for your employer brand.  

For 78% of candidates the overall candidate experience is an indicator of how a company values its people. Plus, candidates are also consumers, and a poor candidate experience can impact whether you retain an applicant as a customer. 

Candidate Experience Survey Questions 

If you’re serious about improving your candidate experience, the best way to source ideas is through your talent audience. Introducing a candidate experience survey is a must for any organization that wants to secure top talent. These insights are invaluable for identifying areas of improvement and can help you prioritize your candidate experience optimization projects. 

When it comes to measuring the candidate experience, NPS has become a popular metric.  

Net Promoter Score, or NPS, began as a way for organizations to measure customer satisfaction and loyalty. By asking one question—“On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”—organizations can gauge which customers are promoters, and which are detractors. The NPS scale ranges from -100 to +100, and the higher the score the better. 

candidate experience survey candidate nps

By applying this same concept to the candidate experience, a Candidate Net Promoter Score, or CNPS, becomes a benchmark with which to measure your candidate experience. It’s best practice to also include a place for candidates to provide additional thoughts and comments, so you can gather both quantitative data and qualitative data.  

By asking one simple question and the candidate’s reasoning for their rating, you can gather valuable data to drive continuous improvement in your candidate experience. Measuring CNPS over time will show how your talent acquisition investments are impacting your overall recruitment outcomes. 

When to Send a Candidate Experience Survey 

Consider adding a candidate experience survey email to your CRM after critical stages in your recruitment process, like:  

  • After the completion of an application 
  • After the completion of an assessment center 
  • After the completion of an interview 
  • Upon rejection 
  • All of the above  

Asking for feedback should be a priority regardless of outcome for the candidate.  

Creating a Feedback Loop 

Remember, when it comes to feedback throughout the recruitment process, it’s a two-way street. Employers should be equally committed to soliciting feedback from candidates about their experience, and providing feedback back to candidates, particularly to those who advance further into the selection process. Providing opportunities to give and collect feedback throughout the process will provide you with valuable insights and offer an engaging candidate experience, ultimately improving your recruitment outcomes.  

To get the full research and more actionable candidate experience insights, download theInside the Candidate Experience 2023 Report. 

The Multigenerational Workforce: Gen Z in the Workplace

To continue our series, The Multigenerational Workforce, this article explores the challenges and opportunities of Gen Z in the workplace. For the first time in modern history, four generations are working side-by-side: Baby Boomers, Gen X, Millennials and Gen Z. The ratios will change over the coming years—and so will each group’s level of influence.  

Gen Z is overtaking Baby Boomers as the largest generation history, boasting an incredible two billion people globally, and is set to become the largest demographic in the workplace by the end of the decade. Leaders must not underestimate the impact this generation’s ideas and perspective will have on the world and the workplace. By understanding their needs and preferences, you can attract, engage and hire the best Gen Z talent to propel your workforce into the future. 

Who is Gen Z? 

While sources vary, Gen Z is generally defined as the generation born approximately between 1995 and 2010. They are the first generation to grow up with the internet and social media and have come of age in a time marked by 9/11, polarized politics, economic fluctuations and climate woes. They watched their parents lose jobs during the Great Recession. Then, they experienced the biggest educational and workplace disruption in modern history as COVID-19 lockdowns led to their classes moving online, a surge in unemployment and psychological distress.  

As voracious consumers and creators of digital media, they focus on curating their online presence and have developed an “unapologetically me” ideology. As a result, they are generally socially progressive and value diversity.  

Perhaps ironically, growing up in this hyperconnected online world has also fueled feelings of isolation and loneliness among many Gen Z-ers. Seeing friends posting content and having fun (cue the #FOMO), alongside the pressure to keep on top of social trends, can make the feelings of disconnection even more acute, leading to increases in depression and anxiety.

Gen Z in the workplace

What Matters to Gen Z in the Workplace? 

Gen Z-ers have different expectations and priorities than previous generations of workers. They’ve expressed less loyalty than past cohorts and are more pragmatic. They don’t assume they’ll have a social safety net upon retirement since seeing layoffs and pensions shrinking.  

Here are some more characteristics to look out for when hiring Gen Z candidates. 

Fighting for Social Change  

After witnessing the #MeToo and Black Lives Matter movements as well as the increased frequency of natural disasters due to climate change, Gen Z is seeking employment that matches their personal values. They believe in their ability to make a difference individually and are also demanding that employers do their part to help build a better future.  

LinkedIn released a global study of nearly 10,000 professionals which found that 68% of workers in the UK, France, Germany and Ireland consider it important to work for companies that are aligned with their values. In the U.S., it’s higher at 87%. Gen Z is driving this shift, with nearly 90% in Europe saying they would leave a job to work somewhere that better matches their values.  

Digitally Native but Digitally Unsure 

Growing up with access to the internet and mobile devices has led to a widespread presumption that Gen Z-ers are innately good with tech. However, new research shows this may not be the case at work.  

One in five of the 18-to-29-year-olds polled in HP’s Hybrid Work: Are We There Yet? report said they felt judged when experiencing technical issues in the workplace. Furthermore, this “tech shame” leads 25% of young professionals to actively avoid participating in a meeting if they think it will expose their tech shortcomings.  

Generation Disenchanted? 

Much has been said about the number of older workers taking early retirement, but the biggest rise in inactivity since the pandemic has not been among Baby Boomers, but workers aged between 18 and 24. In the UK, the share of workers in this age group classed as economically inactive—meaning they’re not actively working or looking for a job—stood at a record high of 32% in the second quarter of 2022. Plus, of those who are students or currently unemployed, 1 in 10 said they never intend to start working.  

In a rejection of the “girlboss” and “hustle culture”, the hashtag #IDontDreamOfLabor has taken off as a platform for Gen Z to speak candidly about their rejection of work as the basis for identity, framing it instead as a financial necessity for paying the bills. In the shadow of the Great Resignation, Gen Z is vocal about the role of work in their lives—sometimes to viral acclaim. Some have taken to TikTok to coach their peers on how to negotiate salaries, which red flags to look out for in the interview process and how to stick up for what they want at work.  

The formative experience of the Great Recession combined with entering the workforce during the pandemic has taught young people that hard work doesn’t necessarily guarantee stability. They want better than what their parents had and aren’t shy about demanding more from their employers. Organizations who can navigate these expectations will win the hearts of Generation Z. 

Gen Z at work

Strategies for Engaging Gen Z at Work

To help Gen Z workers become as productive and successful as possible, employers need to showcase their values and offer a combination of ongoing wellbeing support and robust skills training.  

1. Evaluate Your Employer Brand for Gen Z 

As most young people seeking employment with a company they can believe in, it’s important to build an employer brand that resonates with Gen Z values. In the recent global study, Inside the Candidate Experience, PeopleScout found that the top things Gen Z job seekers look for when evaluating a job are: 

  1. Mission and purpose 
  1. Flexible working and work/life balance 
  1. DE&I; Company culture (tied) 

With mission and purpose as the top factor for Gen Z job seekers, it’s surprising how few organizations include this information on their career websites. On the sites we examined, we found an organization’s mission and purpose less than half (48%) of the time. This means that half of companies are passing up an opportunity to engage emotionally with their young talent audiences and assist prospects in understanding how the job they have applied for fits into that goal. Candidates won’t look at your open roles if they can’t identify your mission on your careers site. 

2. Embrace Social Media  

Despite concern over how much Gen Z-ers use and consume social media, it is their main way of staying connected, so it is imperative for employers to have a strong presence on social. Two-thirds of candidates use social media to research companies during their job search. Yet, a third of employers are not posting career related content (above and beyond job listings) to their social channels at least once a week.  

Favorite social platforms for Gen Z include TikTok, Instagram and YouTube—so consider creating video content to engage talent from this generation. “Day in the life” videos are a great way to provide a realistic job preview and show early careers talent what it’s like to work at your organization. 

3. Showcase Your DE&I Efforts 

Diversity, equity and inclusion (DE&I) is a top consideration for Gen Z candidates when looking for a job, and they’ll be scrutinizing any employer to separate lip service from authentic DE&I action. When candidates from underrepresented groups are searching for jobs, the right job title might be enough to get them to click on a posting—but whether they actually apply is influenced by what they read and hear about how an organization treats its people.  

Representation matters, and employers who showcase employees across a range of demographics show candidates that people from diverse backgrounds can flourish at their organization. Ensure your recruitment communications include voices and stories from underrepresented groups at all levels of the organization.  

Employers should also strive for transparency with their diversity recruitment data and share any plans they have in place to shift the dial around representation. Then, when candidates from underrepresented groups encounter similar voices throughout the recruitment process, they’ll realize that not only are they welcome at the organization, but they’ll also have the opportunity to thrive and progress.  

4. Offer Employee Mental Wellness Benefits 

Growing up entirely in the digital age has undeniably had an impact on how this generation interacts with others. With fewer in-person exchanges, some 37% of Gen Z feels worried that technology weakens their ability to maintain strong interpersonal relationships and develop people skills. Living in a world of non-stop communication through apps and social media also contributes to mental health conditions like anxiety. The strain of modern living on mental health has been further exacerbated by the pandemic and lockdown life. 

Gen Z-ers are proud advocates for mental health, sharing their experiences and removing the stigma around depression and anxiety. According to Cigna International Health’s 2023 survey of almost 12,000 workers around the world, 91% of 18-to-24-year-olds report being stressed. And they’re looking for support from their employer. A whopping 92% of university students say employers should offer mental well-being benefits, and more than a third (36%) are prioritizing those who do as they start their careers. 

Employee assistance programs, employee resource groups and workplace mental health training are all ways employers are creating a culture that promotes mental health and wellbeing. Gen Z will be drawn to employers who are joining the conversation around mental health and creating a safe space to raise and address these issues. 

5. Highlight Growth Opportunities for Gen Z

Worryingly, 37% of young people say their education did not adequately prepare them with the technology skills they need for their career. This digital native generation is lacking in the digital literacy most organizations need to fuel future innovation.  

Gen Z is prioritizing employers who demonstrate investment in developing their employees’ skills and career paths. Employers who highlight training, mentoring and professional development programs in their recruitment materials will satisfy Gen Z’s ambition and desire to grow.  

Training for new Gen Z joiners should center around soft skills like resilience, relationship building and empathy, enabling people from this cohort to manage their own stress levels effectively and to understand when and how they should ask for help. Face-to-face support and mentoring programs are a core elements of training for Gen Z in the workplace. Mentoring and reverse mentoring are being widely embraced by organizations across industries, enabling more senior employees to share their experience with the younger generation to counteract skills gaps, while also tapping into the knowledge and insights of Gen Z in the areas of social trends and digital media.  

Gen Z in the Workplace: Embracing Positive Change 

As organizations plan for the future of work, they must work harder to appeal to the savvy Generation Z-ers entering the workforce. While most employers understand the importance of inclusivity and ethical decision-making, this generation will hold them accountable to putting those principles into action. Employers must embrace these values and the positive changes brought by Gen Z in the workplace. Talent acquisition leaders should keep their finger on the pulse of how these young workers will shape how we hire and develop talent in the coming decades. 

Check out our report to learn more about the future of work:

Future of Work

DESTINATION 2030: 10 PREDICTIONS FOR WHAT’S NEXT IN THE WORLD OF WORK

University of Central Lancashire: Sourcing in Competitive UK Education Sector

University of Central Lancashire: Sourcing in Competitive UK Education Sector

University of Central Lancashire: Sourcing in Competitive UK Education Sector

As a leader in higher education in the UK, The University of Central Lancashire attracts students from around the world. However, filling a vacancy for Schools & Colleges Liaison Manager proved to be more challenging in a competitive market. PeopleScout delivered top candidates through a high-touch executive search engagement in just four weeks.

5 Secured five strong candidates for interview shortlist
90 Reached an audience of over 90 job seekers
4 Four week turnaround from briefing call to shortlist of candidates for interview

Situation 

The vacancy for the Schools & Colleges Liaison Manager position at The University of Central Lancashire (UCLan) had been posted to the university’s website and a leading UK job board for over 30 days with few applications received. The position was located in the West Midlands, home to many higher education institutions, creating a competitive environment for recruitment. 

Following a positive experience with PeopleScout as a job seeker, Adam Mitchell, Head of UK Recruitment at UCLan, engaged PeopleScout from the client side this time to address the challenges faced by the university for this role.  

Solution 

Knowing that today’s talent market consists mostly of passive candidates, our strategy targeted individuals working within the higher education sector and those employed by private training providers. Leveraging LinkedIn and the CV Library website, we looked for professionals with experience indicating a strong understanding of the education of young people aged 16 to 18 in UK, the student recruitment cycle and the University and Colleges Admissions Service (UCAS) process.  

We also scoured the websites of other universities and colleges across the West Midlands region to identify potential candidates as well as individuals in learning and development roles at private training companies and other companies in the private sector.  

Throughout the project we continued searching to maximize our engagement within the target talent pool. We reviewed hundreds of profiles and approached 92 people, producing a shortlist of potential matches. Finally, we encouraged all candidates to provide feedback and recommendations from their networks to help us to grow the talent pool. 

Results 

Out of the 92 candidates we reached out to, a total of 49 people engaged with us, creating an engagement rate of 53%. In just four weeks, we were able to present a shortlist a of five strong candidates for consideration, who were sourced via headhunting and networking within our targeted talent pool. 

  • Reached out to 92 candidates 
  • 49 candidates engaged with us creating an engagement rate of 53% 
  • We presented a shortlist of five candidates who were invited to interview 
  • Two candidates passed to a second interview 
  • One offer was made 

“PeopleScout immediately understood the challenge we had in recruiting for a specialist position out of region and in an area awash with vacancies in similar organizations. The approach of understanding the role and the type of experience required, and then refining this through presenting a selection of candidate profiles, was excellent. I was reassured that the PeopleScout recruiter knew precisely what we were looking for. I was kept fully updated throughout, with regular conversations and emails. The shortlist provided was excellent, with all candidates suitable for interview. I was delighted to appoint a fantastic candidate who we would not have reached without PeopleScout’s efforts.” 

Adam Mitchell, Head of UK Recruitment at The University of Central Lancashire

At a Glance

  • COMPANY: The University of Central Lancashire
  • INDUSTRY: Higher Education
  • ABOUT UCLAN: The University of Central Lancashire (UCLan) is an international university with campuses in Preston, Burnley, Westlakes in the UK as well as Cyprus. As one of the UK’s largest universities, UCLan offers 350 undergraduate and over 200 postgraduate programs, and the university is ranked in the top 7% of universities worldwide. Their community is made up of approximately 38,000 students from more than 100 countries around the world.

Reducing Time-to-Hire for a British Charity with a Bespoke RPO Solution

Reducing Time-to-Hire for a British Charity with a Bespoke RPO Solution

Project RPO

Reducing Time-to-Hire for a British Charity with a Bespoke RPO Solution

A higher education charity partnered with PeopleScout for a bespoke RPO solution, reducing time-to-hire for professional and academic roles, with a challenging four-week timeframe.

82 % offer acceptance rate
extended partnership beyond initial project
extended partnership beyond initial project
44 days from brief to offer acceptance

Situation

Our client, a charity, works with higher education institutions across the world to improve higher education for staff, students and global communities. The charity organization needed to fill 30 roles across a range of job families and levels, including professional and academic positions.

They had a challenging timescale of just four weeks to go-live. Plus, they were facing several challenges, including an ambitious growth strategy to support their multi-year plan for which filling these roles was critical.

They engaged PeopleScout to augment their small in-house team, increasing capacity and boosting speed, through project RPO.

Solution

Our skilled senior recruiters acted as brand ambassadors and became an extension of the in-house team, optimizing and managing our client’s recruitment process from attraction to offer for a four-month bespoke RPO solution. PeopleScout managed each role in its entirety, from briefing through to verbal offer acceptance, including creating a sourcing and attraction plan for each role.

As the client was a first-generation RPO client, we were able to quickly identify the need to make proactive recommendations based on labor market analysis and recruitment best practices, working collaboratively with the hiring managers. As part of the project, we utilized Avature to enable better data analysis. This helped the client to make better data driven decisions, monitoring their DE&I agenda and improving the candidate journey.

Throughout the project, we gathered market feedback and tracked hiring metrics, presenting it through dashboards to guide hiring decisions. The organization received weekly reports and regular analysis of market insights, salary benchmarks and candidate feedback.

We also leveraged the expertise of a dedicated PeopleScout recruitment marketer to create engaging copy and advise on the best supplementary media options to target our talent audiences. Our recruitment marketing strategy included a social media attraction campaign to further increase brand awareness in the market. Plus, we built a custom landing page, which showcased the charity’s employer value proposition (EVP), which help to attract high quality talent.

On top of these attraction efforts, our recruiters directly sourced passive candidates to further raise our client’s profile in the market.

Results

Our consultative approach to hiring and our tailored strategies for each role resulted in:

  • An 82% offer acceptance rate.
  • An enhanced candidate and hiring manager experience, which led to the charity extending the partnership.
  • An increase in diversity within the roles filled.
  • A reduction in average time from briefing to offer acceptance, which dropped to just 44 days

At a Glance

  • COMPANY: UK-Based Higher Education Charity
  • INDUSTRY: Public Sector
  • PEOPLESCOUT SOLUTIONS: Recruitment Process Outsourcing, Talent Advisory

Conquering Top Challenges in Healthcare Talent Acquisition

Conquering Top Challenges in Healthcare Talent Acquisition

In the past 5 years, the average hospital turnover has been 105% of its workforce yet the total median HR funding for healthcare organizations is around 1% of operating costs. There are serious consequences of inadequate staffing and declining investment in talent acquisition such as degradation of patient care, potential “failure to rescue,” as well as internal job stress and higher attrition rates that could be detrimental to the organization’s brand and bottom line.

In this ebook, we explore the top challenges in healthcare recruiting, including:

  • Talent shortages
  • Advancements in talent technology
  • Evolving candidate expectations

Plus, you will learn how an RPO partner can help your organization overcome recruiting challenges in healthcare by applying expertise, experience, technology and innovative solutions to your talent acquisition program.

PeopleScout Jobs Report Analysis—April 2023

U.S. employers added 253,000 jobs in April, beating economist predictions. This shows that the labor market is remaining strong, despite rising interest rates. The unemployment rate fell slightly to 3.4%. Year-over-year wage growth rose to 4.4%.

jobs report infographic

The Numbers

253,000: U.S. employers added 253,000 jobs in April.

3.4%: The unemployment rate fell to 3.4%.

4.4%: Wages rose 4.4% over the past year.

The Good

April’s jobs numbers were stronger than economists expected and show that the labor market is not slowing down. Unlike last month, where leisure and hospitality led job growth, the most recent gains were spread across industries, with education and health services showing the strongest growth. The unemployment rate is also at historic lows. As the New York Times reports, the unemployment rates for some minority groups have also hit record lows. Black Americans have an unemployment rate of 4.7%.

The Bad

Wages growth continues to remain high. While we have seen some pockets of softening, year-over-year wage growth rose again in April, back to 4.4%. High wage growth contributes to inflation, and as CNBC reports, the Federal Reserve is looking for year-over-year wage growth to hit 3%. Wage growth hasn’t fallen than low since spring of 2021.

The Unknown

April’s jobs report doesn’t provide a clear indication of what the Federal Reserve will do at its next meeting. The Fed just raised its key short-term interest rate for the tenth time, as MarketWatch reports. Despite that, Chairman Jerome Powell suggested they could pause further rate hikes to see how inflation and the economy respond to the sharp increase in borrowing costs over the past year. Powell indicated the recent rate hikes have had an impact on families, but there is still a lot of work to do to get inflation down to 2%. The Fed meets June 13-14, so next month’s report could provide some clarity.

5 Ways Project RPO Can Boost Your Talent Acquisition Program Right Now [Infographic]

While the global economic landscape continues to fluctuate, many employers are looking for short-term talent acquisition support that can be set up quickly to gain agility in an unpredictable market. Rather than a full recruitment process outsourcing (RPO) solution, organizations are turning to project RPO. If you’re looking for recruitment support without making huge investment, PeopleScout can help.

Here are five ways PeopleScout’s Recruiter On-Demand™ can help you improve your recruitment outcomes without increasing your permanent recruiter headcount.

Check out this infographic to learn how to boost your recruitment agility with PeopleScout’s Recruiter On-Demand solution.

An infographic explaining the benefits of PeopleScout project RPO solutions, Recruiter On-Demand.

1. Save Time 

Recruiter On-Demand or project RPO can help you speed up your time-to-fill by handling all or part of the recruitment process. Typically, the implementation takes between two to four weeks, depending on the information we receive from clients, and we regularly exceed our rapid recruiter deployment schedule. 

2. Save Money 

PeopleScout’s Recruiter On-Demand solution rivals the capabilities and costs of traditional staffing agencies, but rather than a pay-per-hire model, it’s based on an hourly model, making it a cost-effective way to meet your talent needs. 

3. Reach Hard-to-Find Talent 

Project RPO is a great way to augment your in-house team by taking over the recruitment process for hard-to-fill roles due to skills shortages. Whether you need specialized IT, healthcare or manufacturing talent, our recruiters are assigned based on industry experience, not cost and availability. 

4. Gain Agility 

Recruiter On-Demand leverages our scalable recruitment teams and global delivery centers to help manage fluctuations in in hiring volumes, particularly for seasonal peaks, without the need for additional internal resources. Plus, we can seamlessly disengage once you fulfill your business objectives. 

5. Fill the Top of Your Funnel 

One of the common use cases of Recruiter On-Demand or project RPO is top-of-funnel sourcing. In this scenario, your ROD team works to fill the top of your recruitment funnel with more candidates. This gives your internal teams back time to review applications, interview candidates and make hiring decisions. 

Recruiter On-Demand SOLUTION GUIDE

How a Project-Based RPO Can Solve Your Toughest Talent Challenges