COVID-19 Series: Keeping Candidates and Employees Safe with a Virtual Hiring Solution

As organizations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a miniseries with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organizations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organizations are also now adapting to a newly virtual workforce.

In that spirit, in this podcast, we share insights from PeopleScout Global Leader of Affinix Client Success and Strategy Allison Brigden on transitioning to a virtual talent acquisition solution.

Allison has been with PeopleScout since 1995 and has served in roles related to implementing and managing complex RPO programs as well as operations and technology. In her current role, Allison focuses on leveraging technology to elevate the talent strategy and client success through Affinix, PeopleScout’s proprietary talent technology platform. Allison leads an Affinix Client Success Team and our strategic technology partnerships. The Affinix Client Success Team is focused on understanding our clients’ objectives with Affinix and creating positive outcomes. She also possesses a deep commitment to corporate social responsibility, with an emphasis on military veteran advocacy. Allison holds a bachelor’s degree from the University of Utah.

At PeopleScout, we’re all dealing with the same changes—working from home and recording these podcasts from a distance, so things may sound a bit different than you’re used to hearing.

COVID-19 Series: Advice for Working and Leading Teams from Home

As organizations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a miniseries with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organizations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organizations are also now adapting to a newly virtual workforce.

In that spirit, this episode shares insights from PeopleScout Client Portfolio Leader Chris Gould on strategies for working from home and leading teams from home.

Chris has over 20 years of experience in RPO, global talent acquisition leadership and consulting. He has proven success driving talent strategies and operations; building and developing global, diverse teams; and working with business leaders developing cost and availability strategies in mature and emerging markets. Prior to PeopleScout, Chris was formally the Global Head of Talent Acquisition for Black & Veatch and the Aon Corporation and held senior leadership roles with Accenture, Hewitt Associates, and Aon Hewitt. His global teams have been responsible for permanent and contingent hires in over 100 countries. He is a requested speaker on topics related to global talent acquisition, leadership, social networking, and human resources.

At PeopleScout, we’re all dealing with the same changes—working from home and recording these podcasts from a distance, so things may sound a bit different than you’re used to hearing.

COVID-19 Series: Advice for Keeping Employees Engaged During a Crisis

As organizations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a miniseries with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organizations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organizations are also now adapting to a newly virtual workforce.

In that spirit, in this episode, we are sharing insights from Andrea Brogger, TrueBlue’s Leader of the Global Human Resources team, on how to keep employees engaged when things are difficult.

Andrea is responsible for the overall HR strategy at PeopleScout, PeopleManagement and PeopleReady, including leadership development, diversity and inclusion, employee development, training and much more. She has more than 17 years of human resources experience and has changed the function, culture and impact of HR across TrueBlue to support its business goals and strategies, as well as the needs and aspirations of its 5,000 employees around the globe.

Andrea is passionate about talent management, engagement and development programs that ensure that we have the right talent in the right roles at the right time. She holds a master’s degree in Business Administration as well as her executive master’s degree in Human Resources Management from Cornell University.

At PeopleScout, we’re all dealing with the same changes—working from home and recording these podcasts from a distance, so things may sound a bit different than you’re used to hearing.

Tips for Working from Home

During the coronavirus (COVID-19) outbreak, many companies are suggesting – or even mandating – all or certain groups of employees work from home until the spread of the virus can be slowed. For those who may not be used to working from home or being apart from their teams, the switch to virtual work can be quite an adjustment.

If your company is enacting a work from home policy to protect the health and safety of your employees and those around them, here are some helpful tips to stay productive – and mentally healthy – while working from home.

Technology First

If you don’t have the right technology in place, working virtually will not be possible. First, ensure that you have the basics covered: bring your laptop, charger, mouse, keyboard home with you to help make the transition to working from home as seamless as possible. Then, make sure you’re equipped with the applications you need to work from home. That could include messaging apps like Skype or Slack, video conferencing software like Zoom or GoToMeeting. Ensure that everyone working from home is clear on what the preferred methods to stay in contact are for your organization or your specific team. Before beginning to work from home, it’s important to test your connectivity and ensure that everything you need is accessible from home.

Location, Location, Location

It’s important to have a space for working from home that will allow you to set your own boundaries. This means setting boundaries for children, pets, partners, roommates, etc. Encourage them to give you space while you’re working so that you can stay focused. Try to find a dedicated spot in your home that you can designate as your workspace – ideally a location that is not on the couch or in your bed! Treat your home office the same way that you would your actual office and discourage interruptions or intrusions to the best of your ability.

Talk to Me

Communicate now, more than ever. Discuss your working from home performance with your manager and ensure you’re clear on their expectations of you during this time. Make sure you stay connected via email, phone or instant messaging and keep any regular meetings you have scheduled while you’re working from home. Consider trying out video communications if you don’t normally use them – this can help you feel more connected at a time when social distancing is key. Remember that social interactions play a significant role in combating feelings of isolation and loneliness.

When Working From Home, Plan Ahead

Maintain your regular work hours and be sure to be available through phone, email and Skype – or whatever messaging platform you prefer – during that time. Take a few minutes at the end of each day to plan your priorities for the next day to help you stay on top of your schedule. In addition, when working from home it is important to have clear guidelines on when to work and when to call it a day to help maintain work-life balance. Putting your computer away at the end of the day can give you the space to recharge for the next day.

Break it Up

When you’re working from home, breaks are just as important as they are when you’re in the office. In addition, many people may find it helpful to stick to a structured daily schedule. That could include scheduling breaks, time away from your computer, playing with pets and eating meals. If it is possible and safe to do so, try to leave the house, talk a walk or get fresh air at least once during your workday. Avoid getting cabin fever while getting used to this new normal, even though it may be temporary.

Get Connected

Check in with your manager, team and others a couple of times a week if not more. Phone, email, Yammer and Skype – or any messaging platforms of your choice – are all great options to stay connected. In addition, using video chat or screen sharing functionality can help team members feel more engaged while working virtually. Employees who are working from home should know who to contact – like IT or a dedicated support team – if they need help with anything they need to work from home successfully. 

To learn more about ways employers can respond to the coronavirus (COVID-19) outbreak, visit our Resource Center.

Tips for Managing Virtual Employees

While at one time it may have seemed like a fleeting trend, virtual and remote work has proved in recent years that it’s far from temporary. That is truer than ever today, as companies – including PeopleScout and the entire TrueBlue organization – are operating with an abundance of caution to keep employees and clients safe during the fast-evolving coronavirus (COVID-19) outbreak.

As companies and leaders around the world enact work from home protocols, sometimes for the first time, it can be difficult to know where to start. If you are managing virtual employees, here are some helpful tips on ways to promote engagement and business continuity during this uncertain time.  

Communication

When managing virtual employees, ensure your communication is effective and regular. Set guidelines for how your team should communicate with you, each other and those who they support inside or outside your business.

It’s important to continue holding any meetings that you would have before you began working virtually. That includes one-on-ones with direct reports, as well as ongoing team meetings. During the meetings, it may be helpful to discuss the following:

  • How are the tools you use as a team working for virtual workers? Are they handicapped by poor audio on Skype or do they struggle using any tools the team uses?
  • How could I better support you while you are remote?

Use a mix of structured and informal communication methods. Blend structured communication approaches, such as weekly check-ins via phone or video chat, with informal, real-time communication methods, such as Skype, Yammer, Teams, Google Hangouts, Slack, etc.

Structured communications ensure there is dedicated time to discuss the ongoing needs of direct reports, such as performance updates for newly virtual workers or the need for time off or modified schedules during this time where things are changing day-to-day and employees’ health is paramount. Informal, real-time communication methods can address immediate needs, like updates on tasks and deadlines.

  • When working remote, consider using video for one-on-one check-ins and coaching – especially if meeting face-to-face is something that you and your team are used to.
  • Encourage camaraderie through team communication. Newly remote workers may miss the opportunity to interact with teammates on a regular basis.

Keep your virtual employees informed about your business, the current situation related to both coronavirus (COVID-19) and the working from home policy, or other things impacting them during this time. Continue recognizing anniversaries, birthdays and team wins, even if working remotely is new to the team and not a long-term plan.

Expectations and Accountability

If your team is working virtually for the first time, it’s critical to establish clear expectations and accountability for each person. For example, letting your team know that everyone should be available on Skype (or your preferred messaging platform) during their regular work schedule. Depending on the role, you could also ask that each person puts a message on their Skype when they are taking their breaks.

Other examples of setting clear guidelines around virtual work expectations include:

  • Ask employees to create a dedicated workspace in their homes that will maximize productivity and ensure professionalism, e.g. free from noise and distractions.
  • Set expectations with your team on how you would like to review work and when, e.g. on a conference call or Skype, by a specific due date, etc.
  • Track work output, focusing on goals not activity. Determine how you will measure ongoing productivity and provide feedback during your virtual one-on-one sessions.
  • Schedule regular check-ins to gauge progress. Many teams may find daily stand-ups—aka daily scrums or huddles—are essential for productivity, transparency and collaboration. And, they hold everyone accountable for their daily tasks and ongoing projects.
  • Hourly employees should continue to take lunches and breaks, just like they would in the office.

Finally, be understanding that employees may have to navigate a new way of working, schedule and routine. For example, an employee’s children might be home from school, spouses or roommates could also be working from home, or an employee could have pets that are not used to having their owners at home or on the phone while at home during the day.

System Access and Equipment

Ensure each person on your team has the equipment necessary to continue working effectively at home. If they have any questions or issues related to access and equipment, be sure that your IT and support teams are also prepared to deal with what could be a greater demand during this time.

To learn more about ways employers can respond to the coronavirus (COVID-19) outbreak, visit our Resource Center.

Putting the Cult in Company Culture

Hi. My name is Vanessa, and I have an addiction to 1Rebel. 

Despite having no real desire to exercise five years ago (beyond a very self-indulgent, free yoga class at the Hoxton hotel every Saturday), I joined 1Rebel as a founding member after just a handful of classes.

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The triple concept gym that offers Ride (spinning), Reshape (weights and running) and Rumble (boxing) from 6 a.m. each day was – and still is – the only thing that gets me up before dawn. When you consider how unmotivated I was before, this is no small feat. So, what is the attraction? While the next-level equipment and the opportunity to take your morning shower with the Spice Girls blaring through the surround sound was noteworthy, the real pull was the employees. From a front of house team who remember your name and sign you in before you get to the front desk to the instructors who can make you feel like you’re the only person in the room, there’s a real sense of belonging.

Over the years, instructors have become friends and the space itself has become a place of emotional significance – especially for my sister and I, who, with busy and often conflicting schedules, sometimes only find time to sit next to each other on a bike on a dark Wednesday morning.

I should note that in 2015, Casper ter Kuile, a Ministry of Innovation Fellow at Harvard Divinity School, co-authored a report titled “How We Gather,” which looked at how brands like SoulCycle and CrossFit have replaced the role of traditional religious institutions, particularly among younger people who feel isolated in their digital lives. I get it. 1Rebel trainers have changed over the years (I still mourn the loss of some of my favorites), but the brand ethos and loyal community have remained constant, and that’s what makes it works.

company culture

A recent study by the research firm YouGov found that one in five millennials believed they had no friends. Similarly, a new report published by the American Psychological Association showed that depression in 18- to 21-year-olds had climbed more than 46% between 2009 and 2017. Brands are wise to be aware and tap into this, and it explains why inclusive group exercise is leaving exclusive “no pain, no gain” gyms in the dust. “Don’t side-eye the person on the bike next to you; you don’t know what their journey was to get here,” said a 1Rebel trainer in one of her classes.

I am confident that 1Rebel will continue to be a success as the brand lives and breathes its values. But, what happens when the brands we feel a deep-seated connection to behave “off-brand”? 

There are plenty of examples of companies that rally the troops through their brand . For instance, there are the Chinese makers of air conditioners, Broad Group, who still chant their daily anthem, “I love our clients and help them grow their value,” and Japan’s Yamaha with their 1980s company song.

Along the same lines, the 2019 article “Is Your Corporate Culture Cultish?” published in Harvard Business Review described the weekly get-together of a leading U.S. tech company. Company-imposed “cheer” pops up again here – although, this time, it was a bit more contrived, with employees chanting the name of the company three times, all dressed (like the CEO) in matching black and gray. The author, curious about the employees’ enthusiasm, was prompted to explore the lived reality of the people working there. It became clear that people didn’t really have a life outside of their work. Many were divorced or separated. “One executive said that he only went home to change clothes, adding that he might just as well stay at work using the facilities in the wellness center,” the author wrote.

It’s the perfect example of a company culture that is externally portrayed as an employer of choice, but the internal the reality is something quite different.

If a brand is leveraging an emotional connection, it needs to practice what it preaches. 

This is possibly even more important for employees of a brand than it is for their consumers. After all, they are the people influencing, creating and building your product. There’s no shortage of research proving the relationship between company culture and performance. By hiring employees based on their ideological alignment to your company mission rather than their raw skill set, you can begin to build a brand loyalty seen in the consumer world.

This is something that IBM has a legacy of doing well. A 1973 global survey of IBM found that, despite national and regional nuance, employees had more in common than they had expected; they behaved and acted similarly. The researcher Geert Hofstede concluded that organizations had a personality, meaning that the character of the organization was constant even when employees come and go. This “character” – which exists to a greater or lesser extent at all organizations – is what we now refer to as company culture, which, in its simplest form, describes “the way things are done around here.”

So, what can employers learn about company culture from cult brands?

Develop an employer value proposition (EVP) that shows everyone the give and the get for being part of your mission, as well as an employer brand that brings it all together.

This helps candidates and employees understand the emotional contract of your organization and get a feel for your company culture. It helps the wrong people self-select out of applying and gives your employees something to believe in – whether that’s encouraging more people to exercise, bringing healthcare to millions or developing the technology solutions of the future.

Assess candidates against the company culture vision and values, rather than just competency. 

When values are well-embedded in an organization, they help people make decisions that are right for the business and encourage the behaviors that will help you achieve your mission. It’s easier to up-skill employees than to change what they believe in, so recruit those who have the right behaviors to succeed, rather than those who have done a role before. Even though colleagues and managers will move on and new people will join, if the ethos and values are embraced, the company culture will remain.

Shape your incentives and benefits to reward mission-related achievement, reinforcing the behavior. 

Benefits and rewards typically recognize individuals for personal achievement. If your business success is reliant on entrepreneurship or collaboration, find ways to identify and recognize those behaviors instead of arbitrary targets.

Build a community around your brand. 

At a time when trust in corporations is declining and social media algorithms make it more difficult for your followers to see your content, employee advocacy is vital. On average, employees have a network that’s 10 times larger than your company’s follower base. What’s more, brand messages are shared 24 times more frequently when distributed by employees as opposed to the business account. Engaging employees throughout your EVP process naturally builds brand champions who can leverage your brand. Encourage them to share examples of your brand values on social media and be advocates when talking to suppliers or clients, or attending conferences and events.

But, above all …

If you are going to stand for something as an organization, make sure your actions align with your words.

Just as believers can build a brand, they can also tear it apart.

Talking Talent: Recruiting and Retaining the Next-Gen Workforce with Kathryn Minshew of The Muse

In this episode of Talking Talent, we’re talking about the next generation workforce. For years, this conversation has been about millennials, but now the oldest millennials are in their late-30s and the youngest, their mid-20s. Now, most recent graduates are members of Generation Z.

How do employers attract and retain this new generation of workers? As they enter the workforce and start their careers, what sets them apart? And what are they looking for in an employer?

Joining us to talk about this is Kathryn Minshew, the CEO & Founder of The Muse, a career platform used by more than 75 million people to research companies and careers. In 2018, The Muse was named one of Fast Company’s 50 Most Innovative Companies in the World.

Kathryn is also the author of “The New Rules of Work,” a Wall Street Journal national bestseller. She has spoken at MIT and Harvard, contributed to the WSJ and HBR, and appeared on TODAY and CNN. She has also been named to SmartCEO’s Future50 Visionary CEOs and Inc.’s 35 Under 35. Kathryn worked on HPV vaccine introduction in Rwanda with the Clinton Health Access Initiative before founding The Muse and was previously at McKinsey & Company.

Additionally, Kathryn is the host of a new podcast from The Muse called “The New Rules of Work,” which interviews experts and leaders to explore the changing landscape of work. The New Rules of Work launched in November.

Feeling Part of the Team: The Importance of Building an Inclusive Culture in the Workplace

The letter of resignation came as a shock. The departing employee had just started six months earlier and brought the ideal skill set for the position. They received a substantial salary increase from their previous job, and no one had noticed any signs of discontent. When asked their reason for leaving during the exit interview, after some hesitation, the explanation came out: “I don’t feel like I belong here, and I don’t think anyone really understands who I am.” 

When pressed for details, none were forthcoming. One question came up among the leadership team again and again, “How many other employees feel the same way and what changes do we need to make?” This prompted a review of the company’s diversity and inclusion program, which showed some progress in the diversity of its workforce, but no clear way to measure improvement in inclusion.

An Inclusive Culture Enables a Diverse Workplace to Thrive

The term “Diversity and Inclusion” has become so common that it can be easy to miss the different meaning of each word. A recent article in Gallup’s Workplace magazine defines the distinction between diversity and inclusion:

“Inclusion has to be understood as very different from diversity because simply having a wide roster of demographic characteristics won’t make a difference to an organization’s bottom line unless the people who fall into any one demographic feel welcomed. Inclusion refers to a cultural and environmental feeling of belonging.”

Organizations that have successfully established a diverse workforce can reap the proven benefits that it provides, including a wide array of perspectives and experiences.  However, seemingly innocuous practices that are embedded in a company’s culture have the potential to make a segment of its workforce feel unwelcome and alien. But, when the possible problems with these practices are identified, a commitment to creating an inclusive culture can lead to changes that can vastly improve a work environment.

Consider the example of a tech start-up company that was founded by a group of friends from college, all coming from very similar backgrounds. Every year, a company picnic was held on a Saturday or Sunday with two key competitions taking place among the work teams: a relay swim race and a barbecue cook-off, followed by an employee recognition awards ceremony. This tradition continued as the company grew rapidly and employed a diverse range of talent.

While many employees looked forward to the company picnic, others began to quietly dread it. A few of the reasons these employees felt uncomfortable were: 

  • The religious practices and restrictions on Saturdays or Sundays followed by some employees made them feel like they had to choose between “being part of the team” and their faith.
  • Those who were differently abled or unable to swim well felt excluded from the relay race in the pool.
  • Vegetarians would have to excuse themselves from the “taste-test” part of the barbecue competition.

The goal of the company picnic was to build teamwork and show appreciation, but it had the opposite effect on some employees. For some, the timing and activities held at the picnic sent the message that “you and those who are like you do not really belong here.”

When leadership became aware of the distress that the picnic was causing some employees, they took the time to reach out to every employee to get their feedback on the timing and the events held at the picnic. Great care was taken to implement all of the ideas they received that were feasible and each employee was specifically thanked for their input. This effort was an important step in creating an environment in which every employee felt included and valued – in other words, a culture of inclusion. 

Removing the “Identity Cover”

At some point in many job interviews, the job seeker is asked, “Tell me about yourself.”  They will try to respond with details about themselves that they think the interviewer will like. But, as the candidate mentally calculates what to emphasize, they may also be thinking about what information to withhold because of how the interviewer may perceive them. Once a candidate is hired, this stressful mental exercise can continue.  This can be especially true for those who are in some way different from the majority of their coworkers.

An article in the Harvard Business Review notes that, “Employees who differ from most of their colleagues in religion, gender, sexual orientation, socioeconomic background and generation often hide important parts of themselves at work for fear of negative consequences. We in the diversity and inclusion community call this ‘identity cover,’ and it makes it difficult to know how they feel and what they want, which makes them vulnerable to leaving their organizations. The key to inclusion is understanding who your employees really are … In an ideal world, all leaders would be adept at understanding their employees and making sure they didn’t lose any through neglect or ignorance.” 

Employees who feel they need to cover parts of their identities can lead to behavior in the workplace that is driven by fear. Examples provided in the article include a mother who hesitates to put up pictures of her children because she is afraid coworkers will question her commitment to her job; a Muslim who prays in his car because he does not want to experience Islamophobia; and a gay executive who hesitates to bring his same-sex partner to a company event. By masking part of who they are, these employees implicitly feel that they do not fully belong where they work.

The leaders at the tech start-up had no idea that they were alienating part of their workforce at their company picnic. It can be challenging to perceive what aspects of the work environment need to be changed to promote inclusion, especially for those employees whose backgrounds and identities may be unfamiliar to the majority at a workplace. It is for this reason that the proactive approach of implementing an inclusion program is an important first step in creating an inclusive environment.

Inclusivity Checklist

Every organization is different, so the content and structure of a new inclusion program needs to meet the conditions of your organization. The Society for Human Resource Management (SHRM) offers an inclusivity checklist for HR that provides a good place to start:

  • Make sure company leaders understand that inclusion is about ensuring that everyone’s voice is heard, opinions are considered and value to the team is evident.
  • Train managers – and hold them accountable – to show that inclusivity is a core competency.
  • Form an inclusion council with genuine influence and power.
  • Value differences, and create an environment where people can feel comfortable bringing their authentic selves to work.
  • Identify the needs of underrepresented groups, and give them necessary support and resources.
  • Provide workers with a safe space to voice their concerns.
  • Benchmark key aspects of your organization’s culture, and understand the employee experience before making changes to promote inclusivity.
  • Remember that daily interactions are the most telling sign of whether your company has an inclusive culture.

Empowering the Workforce by Example

When Eric de los Santos arrived at Brown University as a scholarship student from Hawaii, he was struck by how different he felt from the other students. As a child of immigrants and a gay Filipino-American, he grew up valuing the diversity of cultures that characterize Hawaii. When he came to the mainland, he noticed that many people he encountered were guarded about their cultures and identities.

His commitment to confronting and challenging bias led him to become co-founder of the Filipino Students Alliance. After receiving a law degree from the University of Washington, de los Santos worked as a trial lawyer before joining TrueBlue as a corporate counsel. Shortly after joining the company, he was invited to a corporate outing that included spouses and significant others. It was the early 2000s, when same-sex relationships were far less accepted than today, and same-sex marriage was still several years in the future. After he introduced the man who is now his husband as his boyfriend, he was congratulated by many of his colleagues, who thanked him for being open about his relationship.  

When TrueBlue started a Diversity and Inclusion Council, de los Santos was the natural choice to lead it. Today, in addition to being the President of National Filipino American Lawyers Association, de los Santos is Associate General Counsel, Senior Director of Employment Law at TrueBlue.

At PeopleScout’s 2019 NEXT Talent Summit, de los Santos led a Big Idea Talk and breakout session in which he reflected on his own experience, the success of building a diverse and inclusive work environment at TrueBlue, and the vital role of leadership:

“It is important to be your authentic self, not to feel that you cannot be who you truly are because of another person’s preconceived judgement,” de los Santos said. “If employees feel they cannot be who they truly are and express themselves in a way that is natural for them, they will not be able to display their full potential. If an employee is struggling with something in their lives that they don’t feel they can share, that employee will feel isolated. They may not be able to concentrate on their work and could develop a feeling that no one cares about them and start to think about an exit strategy.

“But, when employees experience genuine respect and feel safe to express themselves, productivity, retention rates and morale all increase. Leaders have a duty to create an environment where people can be their authentic selves and set the example with their own behavior that displays respect and a willingness to listen, and clearly communicates the value of every employee.”

Inclusion Pays Off

While the arguments to build an inclusive culture at work may sound compelling, how important is inclusion to an organization’s success? A study from Deloitte cited research that found that organizations with inclusive cultures have a clear advantage over those that do not.

Organizations with inclusive cultures are:

  • Two times more likely to exceed financial targets
  • Three times more likely to be high-performing
  • Six times more likely to be innovative and agile
  • Eight times more likely to achieve business outcomes

Successfully building a culture of inclusion requires a serious commitment from the leaders of an organization and participation at every level. While there may be challenges along the way, the efforts made to create a culture of inclusion can result in increased retention, greater commitment and input from the workforce, which can lead to markedly improved business outcomes.

Talking Talent: Building an Employer Value Proposition and Employer Brand for the Future, Part One

This is the first Talking Talent episode in a two-part conversation about employer value propositions and employer branding.

As employers face increasing competition for the best talent, a well-defined employer value proposition (EVP) and employer brand strategy have become more important than ever. In a candidate-driven market, employers need to stand out to their target talent audiences through a unified EVP and employer brand. High-quality candidates know what they want out of a future employer, and organizations that don’t effectively show their value to candidates risk losing them to the competition.

To talk about this, joining us is Simon Wright, Managing Partner of Talent Advisory here at PeopleScout.

With more than 20 years of experience in RPO and talent management consulting, Simon brings a global perspective to talent acquisition and engagement—having spent time living and working across the EMEA and Asia-Pacific regions.

As Managing Partner for our Talent Advisory practice, Simon is a trusted advisor to HR and talent leaders. Operating at a strategic level, Simon has a proven track record of building and driving creative and innovative strategic talent programs that positively impact business performance. 

Simon leads an industry-leading (and award-winning) multi-disciplinary team of subject matter experts across the talent lifecycle – including employer brand and EVP, assessment and development, and diversity and inclusion – who deliver impressive outcomes for clients across a range of industries and sectors.

In this episode, Simon makes the business case for investing in EVP and employer brand development. He explains what makes a strong EVP and what steps you need to take to build one at your organization. Simon also walks us through an EVP and employer branding platform built by his team for Linklaters, a global law firm, sharing the background and the impact it made for the organization.

You can listen to part two of this podcast here.

Preventing Physician Burnout and Reducing Turnover

Exhaustion, stress and anxiety: these are the symptoms of a plague spreading throughout the medical community. Its name? Physician burnout. According to a study conducted by the Annals of Internal Medicine, physician burnout is on the rise and causing major disruptions in healthcare outcomes for both patients and the medical professionals charged with their care.  

In fact, according to the study, it’s estimated that physician burnout adds nearly $5 billion per year to healthcare spending in the United States. Problems such as insufficient care, patient dissatisfaction and malpractice lawsuits are all contributing to the cost of burnout among physicians in the U.S.

In this article, we dive into what physician burnout is, its effects on healthcare and how to minimize and combat this troubling trend.

So, What is Physician Burnout?

The term “burnout” can seem like a nebulous catch-all-term for workplace stress and dissatisfaction. So, what makes burnout unique? For starters, burnout is officially a medical condition, according to the World Health Organization, and is characterized as a persistent state of emotional, mental and physical exhaustion caused by excessive and prolonged stress. Burnout includes emotional exhaustion, feelings of cynicism and detachment from work along with a sense of poor personal accomplishment.

Although it can occur in any profession, incidences of burnout are more common in individuals employed in caring professions such as healthcare, social work, counseling and teaching. Common contributors to physician burnout are long work hours, a fear of being sued and having to navigate the growing healthcare bureaucracy and filling out time-consuming electronic medical records.

“Nearly everything a physician does in 2019 is monitored, rated, assessed and reported. The electronic health record has many benefits but it can also be a burden, adding substantially to the time physicians spend in front of a computer screen while robbing them of what brings them joy: spending time with their patients,” states Dr. Edward Ellison, executive medical director and chairman of the Southern California Permanente Medical Group, in an article released in conjunction with the Annals of Internal Medicine study.

The Effects of Physician Burnout

Physician burnout is not new in the medical field. In a study conducted by the American Medical Association, Stanford and the Mayo Clinic, about 54% of physicians reported having at least one symptom of burnout – nearly double the rate of U.S. workers in 2014.

For physicians and their employers, the effects of burnout are taking an enormous toll. Burned-out doctors tend to make more medical errors, and their patients have worse health outcomes and are less satisfied. This can contribute to a loss of reputation and revenue for employers and physicians.

“Physician burnout is known to be associated with increased physician turnover and reduced productivity,” said lead researcher Joel Goh, an assistant professor of analytics and operations at the National University of Singapore. “But the costs in monetary terms are poorly understood.”

The Annals of Internal Medicine study authors calculate that for healthcare organizations, the cost of burnout comes out to $7,600 per physician each year. The study cautions that these cost estimates are conservative, and only calculate lost work hours and physician turnover. What’s more, a survey conducted by the Physicians Foundation of more than 17,000 American physicians found that:

  • 54% rated their morale as “somewhat” or “very” negative about the current state of medicine
  • 63% were “somewhat” or “very” pessimistic about the future of medicine
  • 49% “often” or “always” experience feelings of burnout
  • 49% would not recommend a career in medicine to their children
  • 58% said the least-satisfying aspect of medical practice was too much paperwork and regulation

With such a staggering economic and professional toll, preventing and treating burnout in physicians is crucial to improving patient and organizational outcomes.

Identifying Physician Burnout

All too often, doctors spend far more energy concerned with the health outcomes of their patients, and their own personal health issues go unaddressed and unresolved. 

physician recruitment

 
“It is always amazing to me how often burnout is actively ignored in healthcare. Research shows one in three doctors are burned out on any given office day,” remarks Dr. Dike Drummond, a career strategist for physicians who focuses on burnout. He began The Happy MD in response to the emerging burnout epidemic amongst physicians.

Outside of the mental, physical and workplace performance effects experienced by burned-out physicians, an estimated 300 to 400 U.S. physicians take their own lives every year. This number is higher than the suicide rate in the general population by 40% for men and an alarming 130% for women. This makes addressing burnout more than a financial or business imperative, but also one of great moral importance.

Because burnout is a slow and gradual process that increases over time, it does not happen from one day to the next. Instead, it can sneak up on physicians and their employers if both are not paying close attention to the warning signs. Below are some of the symptoms to be on the lookout for when combating burnout:

Physical Signs

  • Feeling tired and drained
  • Lower immunity
  • Frequent headaches, back pain, muscle aches
  • Change in appetite or sleep habits

Emotional Signs

  • Emotional exhaustion
  • Detachment from patients or de-personalization
  • Sense of failure and self-doubt
  • Feeling helpless, trapped or defeated
  • Loss of motivation
  • Increased cynicism
  • Decreased sense of accomplishment

Behavioral Signs

  • Withdrawing from responsibilities
  • Isolation from others
  • Procrastination
  • Using food, drugs or alcohol to cope
  • Taking out your frustration on others
  • Skipping work or increased tardiness

Understanding the symptoms and behaviors associated with burnout can help your organization better intervene with physicians and help them identify and understand the emotional burden they are experiencing.  

Managing Physician Burnout

Organization-led initiatives and interventions are sadly few and far between for many physicians, leaving them on their own to manage and treat the symptoms of burnout. This can make it more difficult to manage stress and the emotions that come from working in healthcare. However, this does not need to be the case. Healthcare organizations can take steps to help physicians reduce the risk or severity of burnout.

One strategy is encouraging medical professionals to acknowledge feelings of burnout or exhaustion when they occur and providing assistance whenever and wherever possible. What’s more, promoting the following strategies can help your physicians to decompress and clear their minds:

Physical Activities

This can be accomplished through physical activities such as spending time at the gym, running, walking, cycling or yoga to name a few.

Personal Activities

Others include meditation, mindfulness, reading for pleasure, developing a hobby, going to the movies or spending time in a museum. These activities can be pursued alone; however, when combined with a partner, family members or friends, social interaction can enhance the restful nature of these activities.

Time Off

Another essential approach to reducing and managing burnout is for physicians to spend time away from work. Regularly scheduled vacation time helps reduce fatigue by allowing the mind and body a break from the daily grind.

Your organization’s workplace culture can also play a part in reducing burnout. An important step in battling burnout is managing time and respecting limits. When dealing with emotionally exhausted physicians, consider reducing the number of patients they see or the number of new patients taken on, if possible.

Conclusion

Burnout is common and affects a significant number of physicians at all stages of their careers. It is a consequence of an exceptionally motivated, high-performing, competitive and perfectionistic personality combined with a fast-paced high-stakes profession that is practicing medicine.

While burnout manifests in individuals, it is fundamentally a response to organizational culture and work life. Recognition of, and willingness to address, these specific stressors will allow individuals and healthcare organizations to better prevent or alleviate physician burnout. Remember, physician recruitment should revolve around the candidate’s needs both at work and in their personal life.