A History of Progress: African Americans in the Workforce

From the first African slaves brought to the shores of the American colonies in the 1600s to the present day, African Americans have an active and intricate role in the history of labor in the western hemisphere and beyond. African Americans have filled a wide range of roles vital in building and sustaining the nation’s economy, even in the face of racial discrimination and persistent challenges.

Yet African Americans have often found themselves availed with few economic and career resources of their own, historically restricted to lower-paying sectors of the economy. Moreover, despite improvements in workplace diversity, African Americans have faced a long history of workplace discrimination as employees and job seekers continue to face obstacles.

At PeopleScout, we are committed to providing you with information to help guide you on your DE&I journey. We aim to cover a wide range of DE&I topics, including issues regarding BIPOC, the LGBTQ+ community, gender gaps, people with disabilities and more. In this article, we cover the history and experiences of African American workers and offer advice and recommendations for employers looking to build more inclusive workplaces.

The Complex Legacy of Slavery and African American Labor

hiring discrimination

In the 17th century, to meet the expanded labor needs of the rapidly growing North American colonies, European colonists who depended primarily on indentured servants from Europe opted for a cheaper and more plentiful labor source, African slaves. 

Historians estimate that up to 12 million African slaves made the middle passage during the trans-Atlantic slave trade. Following the Revolutionary War, the rural South’s demand for slave labor increased due to rising cotton production supplanting traditional cash crops like tobacco and sugar. The South’s demands for slave labor and growing calls for abolitionism in the Northern led to decades of political and social tension.

In 1861, the tensions between North and South erupted into civil war in America. On January 1, 1863, President Abraham Lincoln’s Emancipation Proclamation made it official that enslaved “shall be then, thenceforward, and forever free.” By freeing 4 million enslaved African Americans, the Emancipation Proclamation dealt a blow to the Confederate states’ labor force.

The Union’s victory in the Civil War granted 4 million African slaves’ freedom and in 1865, the 13th Amendment officially abolished slavery. Unfortunately, significant obstacles to full enfranchisement laid ahead during the Reconstruction era.

Racial Discrimination in the Workplace: The Emancipated Black Worker, Sharecropping and Black Codes

After the end of slavery, Southern legislators passed a series of laws also known “Black codes” intended to bar African Americans from skilled trades. While Northern states outlawed similar practices, white craftsmen resisted accepting Black workers into trade work. These restrictions on ex-slaves made them reliant on their former owners for work as landless sharecroppers.

employment discrimination

Sharecroppers exchanged their labor for tools, seeds, fertilizer, and access to land to harvest their crops. While having more independence than during slavery, sharecroppers paid substantial rent, interest and also turned over a large portion of the crop to their landlord.

To escape the the racial discrimination and oppression of the sharecropping systems and Jim Crow laws of the south, many black families migrated west and north in search of better-paying jobs in manufacturing and professional roles. However, many Black migrants were excluded from professional trades and manufacturing jobs, often confined to unskilled labor or domestic service.

A History of Progress in The Face of Racial Discrimination:

  • 1619 First African Slaves Brought to the New World: A Dutch ship brought 20 Africans ashore at the British colony of Jamestown. In the years to come, slavery spread quickly through the American colonies.
  • 1865 The Thirteenth Amendment Abolishes Slavery: The end to official slavery was perhaps the greatest labor victory in U.S. history, yet the struggle for equal rights was far from over.
  • 1866-1877 Reconstruction Era: During the Reconstruction era, the thirteenth and fourteenth amendments to the constitution ended slavery and granted citizenship to African Americans. Unfortunately, Reconstruction did not produce economic equality for millions of newly freed men and women.
  • 1881 Tuskegee Institute Founded: Booker T. Washington became the first principal of Tuskegee Institute in Tuskegee, Alabama, on July 4. Tuskegee became the leading vocational training institution for African Americans.
  • 1925 Pullman Company Porters form the Brotherhood of Sleeping Car Porters (BSCP): The first all-Black labor union in the U.S. formed in 1925 to address low wages, long hours and mistreatment from passengers. By 1935, the BSCP was the first African American union organization to be granted membership into the American Federation of Labor.
  • 1941 Black Activist Desegregate Defense Industry: In 1941, A. Philip Randolph, head of the BSCP along with other Black labor activist successfully leveraged their political organizing efforts to lobby President Franklin D. Roosevelt to end racial segregation in the defense industries.
  • 1961 Executive Order 10925 Establishes the EEOC: In 1961, President John F. Kennedy set forth Executive Order 10925, which established the President’s Committee on Equal Employment Opportunity, or EEOC. Kennedy’s order not only made it unlawful for government contractors to discriminate, but also gave the EEOC the right to impose sanctions on any organization which violated the spirit of civil rights laws.
  • 1964 The Civil Rights Act of Outlaws Workplace Discrimination: Dr. Martin Luther King Jr. and other major figures of the civil rights movement successfully petitioned for the Civil Rights Act of 1964.

The view of African American labor as first enslaved, then free, changed when the modern civil rights movement helped expand the scope of American democracy and the rights of all.

Racial Diversity and African Americans in the Modern Workforce

African Americans continue to face both explicit racial discrimination and more subtle forms of discrimination in the workplace. According to a survey conducted by Gallup, 72% of Black professionals have experienced racial discrimination in the workplace—a higher percentage than all other ethnic group surveyed.

Although companies claim they want to overcome these explicit and implicit biases and hire and promote diverse candidates, they rarely do so in effective ways. In this section, we outline ways in which employers can address racial inequality as well as better support and promote inclusion for their African American employees.  

African American or Black?

discrimination in the workplace

Racial identity can be very personal, and the language employers use to refer to a person’s race is a reflection of that. “Black” and “African American” are not always interchangeable. African American is typically used to refer to descendants of African who were enslaved. Some individuals prefer the term Black because they do not identify as African or because being Black about more than about race, it may also carry cultural meaning as well.

Moreover, some people identify as Black and African American and use the terms interchangeably for themselves, depending on the situation. Whether someone prefers “African American” or “Black” is very much up to the person, so it is always advisable to ask an individual which term they prefer.

Employee Resource Groups Can Help Support African American Employees

Being African American in the workplace can be emotionally taxing. Research by the University of Virginia shows that because Black employees feel a strong sense of difference between themselves and their mostly white peers, and as a result their ability to contribute is diminished. This sense of isolation can take a toll.

Creating employee resource groups (ERGs) is an approach you can use to build a more inclusive environment and addresses diversity and inclusion in a more holistic, community-based way.

The first employee resource groups were initially workplace affinity groups created in response to racial strife of the civil rights era. Joseph Wilson, the former CEO of Xerox, developed the concept following race riots in Rochester, NY in 1964.

ERGs can empower underrepresented groups by giving each group a voice to discuss issues with decision-makers and leadership. ERGs support learning and development by offering formal and informal leadership opportunities and creating visibility for employees who are active. ERG groups provide resources and guidance for cooperate leadership regarding diversity issues, community needs and policy.

Discrimination in the Workplace: Systemic Inequality and Corporate Culture

Often, Black employees report feeling less supported, engaged and dedicated to their employers than their non-Black coworkers. Many employers create diversity and inclusion programs to help improve the day-to-day experience of employees, however, many initiatives often fall short.

The problem?  Many DE&I programs tend to focus on helping employees from marginalized and underrepresented groups fit into the status-quo company culture and do not take enough action to remove systemic barriers to equality within their organizations. Organizations can start by leveraging data analytics to assess whether employees feel included on their teams and are treated equitably within the organization at large.

To collect diversity information on their workforce, employers should refer to EEO data collected for compliance obligations. Once the diversity data is collected, it should be compared to the data available on the labor market. Employers should look for gaps in diversity and then draft a plan to hire and retain more members of underrepresented groups.

Support African American Employees in Being Themselves

racial diversity

Members of underrepresented groups often feel pressure to conform, suppressing personal values and feel uncomfortable bringing their whole selves to work. This can lead to a particular struggle with feeling inauthentic at work. Research by McGill University shows that the pressure to create “facades of conformity” to fit in with the culture of their employer.

African American employees might straighten their hair or “finetune” their résumés by deleting ethnic-sounding names or companies. They might suppress emotions related to racism in the workplace and in the world at large.

Employers should assess how much of themselves their Black employees feel comfortable bringing to work. Here we outline a few ways leaders can encourage employees to bring their true selves to work:

  • Leaders should listen to everyone and incorporate the views of their diverse workforce to improve the exchange of ideas, perspectives and values.
  • Encourage Black employees to speak up for racial and cultural authenticity and to be seen as individuals who are unique for reasons other than their ethnicity.
  • Create mentoring opportunities to empower Black employees to share their true selves at work rather than learning to conform to cultural expectations.

Another challenge African Americans face in the workplace are the politics of respectability. Respectability politics refers to attempts by marginalized groups to control the behavior of their own members to show the groups social values align with mainstream values instead of challenging the status qou for its failure to accept difference. Respectability politics narrow the parameters of the Black experience, and can denying employees the opportunity to be their truest selves.

Sourcing African Americans Candidates

Recruiters may come with their own set of unconscious biases that may manifest as racial discrimination when hiring, hurting an organization’s efforts to source diverse candidates. Implementing technology into the recruitment process can help decrease the unconscious bias that may take place during recruiting.

For instance, if you find that there’s a large drop in minority candidates moving between the onsite interview and skills assessment, unconscious bias training may be in order. Follow your data closely so you can make more informed decisions and continue making progress on your organization’s diversity, equity, and inclusion goals. What’s more, you should also build a team of recruiters who hail from a wide range of backgrounds.

There are also websites and job boards such as Jopwell that allow recruiters to advertise open roles to a talent pool that is full of diverse candidates so you can source from a variety of different places. Don’t rely on the same sources over and over again when seeking out new candidates. Focusing on only the sources that you know best can result in a talent pool of similar candidates and a lack of diversity.

Moreover, employers who are intentional about increasing African American diversity should look to Historically Black Colleges and Universities (HBCUs) who produce nearly 20% of all the African American college graduates.

Organizations can partner with these schools to find promising entry-level employees with not only the necessary skills and education, but also the drive to make an impact early in their career. With the rise and ease of virtual career fairs and other ways to engage job seekers, it’s easier than ever to access these highly desirable candidates.

What’s more, HBCUs provide to their students with career guidance and support to prepare them for the workforce, making these institutions an ideal place to recruit early talent. With an emphasis on mentorships, internships, and other ways to participate actively in the larger community, HBCUs prepare students for life outside the classroom while offering a safe, nurturing, and inspiring environment—a place to thrive.

How Employers Can Help Make Racial Discrimination in the Workplace a Thing of the Past

Racial Discrimination in the Workplace

Despite increasing corporate investment in DE&I efforts, African Americans continue to face major barriers to advancement in the workplace. Now more than ever before, organizations and society should strive to benefit from the experiences, knowledge, and skills of all, not just a few. Organizations that understand racial discrimination, the reality and history of the African American experience will be better able to embrace and champion policies and programs that help to level the playing field. This will be hard but rewarding work that helps not only African Americans, but also the entire workforce and society at large.

Talking Talent: Building an Inclusive and Equitable Employer Brand and Recruitment Process

In this episode of Talking Talent, we’re going deep on an issue that is top of mind for so many employers: diversity, equity and inclusion. We’ve seen a tremendous amount of work done in this area, but there is always more to do. And we know that every organization is at a different point on its DE&I journey.

This episode specifically focuses on building an employer brand and a recruitment process that is equitable and inclusive of candidates from underrepresented backgrounds. What are the best strategies? How can you build a process that takes things like intersectionality and social mobility into account? And finally, how do you get the buy-in within your organization to make changes—especially in a challenging hiring environment?

Joining us to talk about these issues is Paula Simmons, our Director of Employer Brand & Communications Strategy. Paula’s background is a combination of PR and corporate communications, recruitment and employer branding. Her role at PeopleScout UK enables Paula to do what she enjoys most: delivering actionable insights and consultancy to clients across a range of industry sectors, nationally and internationally. In essence, helping them to understand, articulate and measure what makes them unique places to work.  Alongside this, she also leads our work to help clients better understand and engage audiences from underrepresented groups.

In this conversation, Paula explains the traditional ways that talent acquisition professionals have recruited candidates from underrepresented groups and then explains a new way forward. She explains how intersectionality and social mobility should factor into DE&I programs and provides a pathway for talent leaders to get buy-in and balance long-term goals with immediate needs.

To learn more about DE&I at PeopleScout, take a look at our Resource Center, and download our ebook about the role of talent acquisition in building a diverse, equitable and inclusive workplace.

What is a Staffing Agency? 7 Top Differences Between RPO and Staffing Agencies

What is a staffing agency? In our competitive labor market, many organizations are looking for support as they struggle to attract and hire the talent they need to remain productive and competitive. There are a lot of staffing service providers out there, and it can be difficult to understand which model best aligns with your recruitment goals to ensure you get the results you need. Two options that many organizations choose between are RPO, recruitment process outsourcing, or a traditional recruitment or staffing agency model.

So, what is the difference between a staffing agency and an RPO solutions provider? In this, article we’ll cover the major differences between RPO and direct-hire staffing agencies and how to know what’s best for your global talent acquisition program.

RPO vs Staffing Agencies: What is a Staffing Agency and Which Recruitment Model is Right for You?

What is a Staffing Agency

Recruitment process outsourcing (RPO) is a type of business process outsourcing in which an employer transfers delivery of some or all portions of the recruitment process to an external service provider. RPO is a long-term partnership that helps you evolve your talent acquisition strategy to attract and retain high-quality talent to meet your business goals. Outsourcing through an RPO lets you scale up or down during high and low volume periods. RPO recruitment companies can cover everything from high-volume hiring to niche roles and can be regional or cover your global hiring requirements.

Staffing agencies focus on finding candidates for a specific vacancy. They can be a good option for when in-house teams need a bit of support, especially for low-volume recruitment or one-off staffing for roles. Some staffing agencies may also specialize in temporary, temp-to-hire or contract roles.

Main Differences Between RPO and Recruitment Agency Staffing Process

1. Partnership

Your RPO team acts as an extension of your in-house team and your strategic partner in creating a talent acquisition program. RPO recruiters may sit on-site, work remotely, work offshore or a combination, and they’ll usually take on your company name and email domain in their communications. An RPO partner will come to understand your business deeply, which means they are best suited to help you evolve your talent acquisition program to meet your needs now and scale into the future. By accumulating knowledge of your organization over time, an RPO partner develops efficient processes and brings a strong, consistent representation of your employer brand to all the markets where you’re hiring.

Agency recruiters typically act as a finder—sourcing, pre-screening and introducing candidates to the client (often the hiring manager) who takes it from there. Agency recruiters keep their own company email and brand when interacting with candidates.

2. Staffing Process Improvements

An RPO partner will look at your current recruitment processes across all regions, identify efficiencies and make recommendations based on best practice. Not only does this reduce time-to-fill, but it also improves the candidate experience as candidates increasingly crave timely feedback and clear next steps. A process evaluation will also include your talent technology. Your RPO partner will assess for any gaps, make recommendations for new solutions and support the implementation process.

For a staffing agency, the hire-by-hire nature of their work means they’re often not looking for ways to improve your overall staffing processes.

3. Talent Pooling

One huge advantage of the long-term relationship you build with an RPO partner is taking advantage of their ability to create talent pools. Having a pool of active and passive candidates speeds up time-to-hire by giving you access to a pool of qualified candidates when a new vacancy opens.

Agencies focus on finding candidates for a specific vacancy. It tends to be a reactive model, in which they work from requisition to requisition. Agency recruiters maintain a pool of candidates, but these candidates are not necessarily found with your company in mind.

4. Quality of Hire

Both a staffing agency and RPO will vet candidates—including screening résumés or CVs and conducting initial screenings or first round interviews—before involving your hiring manager.

Leading RPO providers also offer talent assessment solutions to ensure you identify high-performing candidates with the right skills and experience for the role. An assessment solution includes the design and administration of the assessments, which is done in a bias-free way, so only the best, most diverse candidates pass to the interview stage.

With a staffing agency, you’ll use the assessments you already have in place. They generally won’t be responsible for administering them or advise on how to improve them.

5. Talent Advisory Consulting

RPO partners bring added value through their expertise in talent advisory, including employer branding, recruitment marketing, candidate communications, assessment services, labor market insights, workforce planning and talent acquisition strategy. These capabilities are vital for positioning your organization to efficiently attract, recruit and retain top talent in today’s competitive hiring landscape.

Staffing agencies usually post job ads and promote your vacancies under their own employer brand and use their own recruitment marketing tools and techniques. In addition, most lack the expertise to provide talent advisory consulting.

6. Technology Consulting

RPO partners increasingly offer tech consulting and can show you how emerging technologies like artificial intelligence, machine learning and predictive analytics can boost your ability to attract top talent. Some RPO providers offer some kind of recruitment technology component, whether it’s a propriety system or expertise in a variety of talent technology systems. They’ll be comfortable working with your existing systems and can consult on the right tools to help you meet your recruitment goals.

Agencies likely won’t offer technology consulting. Since many of these engagements are short-term in nature, most employers aren’t comfortable giving access to their recruitment technology, and these activities remain in the hands of in-house teams and hiring managers.

7. Reporting and Analytics

As a result of taking over your talent acquisition program, your RPO partner will assume responsibility for your recruitment results. They’ll work with you to define metrics, KPIs and SLAs, and report on them quarterly. This could include time-to-hire, cost-per-hire, source-of-hire, candidate or hiring manager satisfaction and retention levels.

Forward-thinking RPO providers leverage tech-enabled dashboards that show open requisitions, time-in-step metrics and more. Plus, these interactive reports let you slice and dice the data by recruiter, location, role, candidate NPS, etc. You can also break down your DE&I metrics to understand more about your candidates and those who receive offers.

In addition, leading RPO partners are well-versed in labor market analytics which can help you understand the available talent pool in the locations in which you’re hiring and recommendations on how to adjust your strategy.

Agencies generally won’t supply reporting since their responsibility is to fill individual positions.

Blending RPO and How Staffing Agencies Work with Total Workforce Solutions

rpo staffing

While RPO offers many great benefits for permanent recruitment, it may still make sense to use staffing agencies in some cases, especially if you have a need for contingency workers. Moving to an RPO recruitment model doesn’t mean you have to give up agencies altogether. Many RPO providers offer total workforce solutions (TWS) that combine an RPO program and managed service provider (MSP) solutions.

In an MSP program, your partner will take responsibility for sourcing and engaging your contingent workforce. They’ll also manage the program administration, including supplying a Vendor Management System (VMS), reporting on contingent worker spend, managing agencies, invoicing, executing compliance checks and more.

Integrating talent acquisition for permanent and contingent workforces under one delivery team through TWS not only helps reduce your agency spend, but it also ensures a consistent experience throughout for hiring managers, HR, procurement, staffing suppliers and candidates alike.

Conclusion

RPO and recruitment agency models serve different needs. By understanding your recruitment objectives now and into the future, you’ll have a clearer understanding of which model is the right choice for your business. You may find that RPO is a perfect option, but that you’ll still engage with agencies for specialist skill sets, contingency workers or certain geographic locations. Total workforce solutions may offer you a holistic approach that combines RPO recruitment and management of your agencies and contingent workforce hiring.

To learn more about the benefits of RPO, download our Buyer’s Guide to Global RPO.

[On-Demand] Resourcing Revolution: How to Hire in a Candidate-Led Marketing

[On-Demand] Resourcing Revolution: How to Hire in a Candidate-Led Marketing

Tables have turned. For the first time in decades, candidates rather than employers have the upper hand in controlling their fate.

Those involved in recruiting new staff, whether it’s the hiring manager or the professionals working in talent acquisition and HR, are facing candidates in the driving seat: prospective hires who are able to command more negotiating power when it comes to not only salary, but the entire package.

In the era of hybrid working, your next hire may also want to dictate where they work and when.

This Personnel Today webinar, in association with RPO specialist PeopleScout, will provide insights into how you can succeed in the current candidates’ market.

Editor Rob Moss is joined by deputy managing director of PeopleScout, Robert Peasnell, who shares a special market update, and Direct Line Group’s talent acquisition centre of excellence lead Craig Morgans, who will provide practical real-life advice from the resourcing frontline.

DE&I Initiatives: Assessing Program Maturity & the Role of Talent Acquisition

When people of different backgrounds with different experiences come together, they drive innovation—both in the workplace and in the world at large. In fact, there’s substantial research that DE&I initiatives bring many advantages to the workplace, including increased profitability and creativity; greater productivity; and better problem-solving, among others.

Employees with diverse backgrounds also bring their own perspectives, ideas and experiences, which help to create organizations that are resilient and effective and that outperform organizations that do not invest in diversity.

Yet, despite the obvious benefits of increased diversity and inclusion in the workplace, the reality still leaves much to be desired. For instance, research from Boston Consulting Group shows that diversity and inclusion efforts have yielded sparse results: Although nearly all companies have programs in effect, only 25% of employees from diverse backgrounds feel they have personally benefited from them.

Clearly, employers must do more, and the responsibility for diversity, equity and inclusion (DE&I) belongs to the entire organization—including talent acquisition and HR leaders. So, in this article, we’ll cover the different areas of the business that contribute to DE&I; how you can determine your DE&I program maturity; and areas where talent acquisition leaders can have the greatest influence.

So, Who’s Responsible for DE&I Initiatives?

what is de&i?

For years, talent acquisition teams have led diversity efforts within organizations. In some cases, employers hire a chief diversity officer (CDO) and provide a budget for DE&I initiatives. However, the responsibility for DE&I initiatives is much broader, and everyone from senior leaders to entry-level employees in everything from marketing to IT has a role in creating an inclusive workplace. Here, we outline the roles that different areas of the business play in DE&I efforts.

Talent Acquisition & HR

More than any other group or individual, talent acquisition and the broader HR organization are responsible for diversity and inclusion in the workplace. According to a Society for Human Resource Management (SHRM) survey, in 59% of organizations, HR and talent acquisition oversee diversity efforts and, at 64%, they’re tasked with implementing diversity initiatives.

Leadership

An organization’s leadership team is responsible for diversity outcomes at 25% of organizations, according to a Deloitte report. But, leadership must play a role in the DE&I initiatives at all organizations. In fact, having a C-suite member as the diversity and inclusion program leader is one of the biggest differentiators between organizations in which diversity is not considered a barrier to progression versus ones where it is, according to PwC’s data.

However, to be successful champions of diversity, leadership needs to be fully engaged—because an inclusive and equitable culture must be present from the top down. Notably, if time and other responsibilities that accompany their jobs make it difficult for executives to be fully engaged, organizations may want to reconsider having their C-suite remain heavily involved in their diversity efforts. In this case, you might consider appointing another individual (or individuals) who is more able to focus on the work and, as a result, bring about more change.

Diversity Committees

Not every organization has the resources to support a full-time diversity role. In fact, the larger the employer, the more likely it is to have dedicated diversity staff, according to Xpert HR. However, as SHRM found, smaller organizations may be able to aid diversity and inclusion programs by taking a cue from the 17% of employers that have an advisory group/committee comprised of volunteer staff members. This can actually be quite an effective approach, as employee sponsorship corresponds with lower levels of reported bias within an organization, according to Center for Talent Innovation research.

de&i initiatives

Identifying Gaps in the Maturity of Your DE&I Initiatives and Programs 

When it comes to really progressing your organization’s DE&I program, the best place to start is by asking yourself where your organization stands today. That way, you can best identify where to place your initial efforts in order to create the greatest influence. Below, we outline the different stages of DE&I program maturity. Note that your organization may be at different levels in different areas.

Beginner: Generally, employers at the beginner level of maturity tend to be more reactive rather than proactive; they may narrowly define workplace diversity, and leaders usually have limited involvement in driving DE&I forward within the organization.

Intermediate: Employers at the intermediate level typically focus on more purpose-driven DE&I initiatives, with leadership assuming a greater role in progressing DE&I in the workplace. At this level, the definition of diversity expands to include less-visible characteristics, like disability, religion, class, age, regionalism, sexual orientation and more. Additionally, at this stage, an employer may employ a dedicated staff and provide a budget for DE&I.

Advanced: Employers at the advanced stage focus on multi-dimensionality and intersectionality when thinking about diversity. In this situation, leaders practice inclusive leadership skills and are held accountable for creating a diverse and inclusive workplace. They also often have DE&I resources and budgets distributed throughout the organization to ensure organization-wide diversity.

Leading: Employers at this level take a sustainable approach to DE&I, in which leaders are expected to lead holistically and inclusively; be key DE&I initiatives change agents; and hold the organization accountable. In addition to their internal resources, they often have external DE&I advisory boards that guide them on leading practices.

de&i meaning

Identifying your organization’s DE&I maturity level allows you to better measure your progress on key areas of workforce diversity, including communication, employee education, company culture, resource investment and the involvement of leadership. This will help guide your next steps toward creating a more diverse, equitable and inclusive workforce, as well as allow your organization to focus on interventions that are targeted and specific. Plus, in organizational environments facing a multiplicity of DE&I issues at once, the ability to pinpoint current state, plot out the desired state and craft the roadmap to get there is critical.

What is DE&I? The Role of Talent Acquisition

While the responsibility for DE&I is spread across an organization, talent acquisition still plays a major role. Recruiters, sourcers, hiring managers and HR leaders are powerhouse roles that must work together to find the right candidate for the job, while also demonstrating an organization’s commitment to DE&I from the company’s first interactions with employees.

As talent acquisition leaders, you also play a key role in bringing to life diversity and inclusion as values that are deeply embedded in an organization. More precisely, your team plays a particularly critical role by sourcing, engaging and eventually hiring candidates from underrepresented groups.

Does your organization have a talent pool of diverse candidates? Do your interviewing practices reduce unconscious bias? Do you have a strong reputation for being a diverse workplace? These are some of the critical questions that you and your teams should attempt to answer to deliver on the organization’s diversity agenda.

By understanding your role and performing it effectively, talent acquisition teams can work with leaders in other areas of the business to build a truly holistic DE&I program. Here, we discuss some of the tactics that talent acquisition can adopt to overcome diversity sourcing, selection and hiring challenges.

Championing Diversity

Once your talent acquisition team establishes awareness and accountability, members should become champions of diversity hiring; you have a tremendous opportunity to drive the diversity agenda by reinforcing the case for diversity hiring. For instance, engaged recruiters can champion diversity and make it an everyday dialogue with hiring managers. That’s because recruiters are responsible for ensuring that all candidates are treated fairly and equally in a process that removes bias. They’re also the first step in demonstrating how the organization appreciates and celebrates its diverse employees.

Diversity Sourcing

Diversity at work

To ensure that your talent pool is representative of diverse candidates, source your candidates from a variety of talent channels. Clearly, you can’t rely on the same sources repeatedly when seeking out new candidates; focusing only on the sources that you know best can result in a talent pool of similar candidates and a lack of diversity.

Instead, seek out opportunities to source candidates from underrepresented backgrounds. For example, there are many online and offline groups dedicated to women in technology. This could be a great opportunity to meet and connect with high-caliber, female candidates directly—instead of waiting for them to find you through platforms like Indeed. And, the more initiative you take to find these channels, the more likely it is that your talent pools will be diverse.

What’s more, if you’re struggling to find diverse talent, reach out to employees from diverse backgrounds and encourage them to share your job ads with their networks; then, give them the tools they need to promote open roles within your organization. As a result, your employees and candidates will both feel that your company values their opinions and contributions, which is fantastic for team morale and engagement.

DE&I Initiatives: Building Inclusivity

Building an inclusive workplace is central to creating a workplace environment in which every employee feels valued. Granted, every organization is different, so the content and structure of an inclusion program needs to meet the conditions of your organization. To get you started, SHRM offers an inclusivity checklist for HR that provides a good place to start:

  • Make sure that company leaders understand that inclusion is about ensuring that everyone’s voice is heard, opinions are considered, and value to the team is evident.
  • Train managers to show that inclusivity is a core competency—and hold them accountable.
  • Form an inclusion council with genuine influence and power.
  • Value differences and create an environment in which people can feel comfortable bringing their authentic selves to work.
  • Identify the needs of underrepresented groups, and give them the necessary support and resources.
  • Provide workers with a safe space to voice their concerns.
  • Benchmark key aspects of your organization’s culture and understand the employee experience before making changes to promote inclusivity.
  • Remember that daily interactions are the most telling sign of whether your company has an inclusive culture.

Unconscious Bias & Candidate Selection

One of the key reasons companies lose out on diverse talent is unconscious bias, which can have detrimental effects on the diversity hiring process. The concept of unconscious bias or implicit bias was first introduced in 2006 as “the new science of unconscious mental processes that has a substantial bearing on discrimination law.”This challenged the longstanding idea that people are guided only by explicit beliefs and conscious intentions.

One example of unconscious bias is that a candidate’s last name—which implies their ethnic background—can adversely affect their chances of landing a job. Unfortunately, studies by Ghent University show that the last name appearing on a candidate’s résumé can reduce the possibility of receiving a call back by 25% in Germany; 29% in Sweden and the UK; and 50% in the U.S. Accordingly, to address unconscious biases, some companies mask candidate demographics while presenting them to the hiring team in order to shift the focus from ethnicity to experience and skills.

In another strategy highlighted by DiversityJobs, a large utility company in the U.S. moved away from the practice of long interviews with a few leaders and started exposing candidates to more interviewers in multiple, short interviews. This reduced the chance of a single, biased assessor significantly influencing a hiring decision. Additionally, the organization was also able to showcase a more diverse selection team to all new hires.

Diversity at Work: Converting Candidates From Underrepresented Groups Into Employees

However, winning over diverse candidates goes beyond just locating them and ensuring that they’re treated fairly during the hiring process. Rather, to win diverse talent, organizations should demonstrate the authenticity of their commitment to DE&I by leveraging their employer brand through career sites and social media channels, as well as by showing how diverse and inclusive they are through their employees and leadership.

Furthermore, talent acquisition can also play a role in reinforcing these messages by:

  • Adding a link to diversity and inclusion policies and practices in job advertisements and recruiters’ email signatures.
  • Minimizing adverse effects of recruitment discrimination by complementing recruiters with talent acquisition technologies like PeopleScout’s AffinixTM.
  • Ensuring job-related information is accessible to all groups. (For example, ensure your career site is accessible to those with visual impairments through design, alt text and screen readers; and ensure presentations and videos include subtitles or sign language.)
  • Scheduling interviews in locations that are accessible and convenient for all candidates, such as parking for people with disabilities; Braille script on elevators and signage; and female, male and gender-neutral restrooms.
  • Sharing relevant stories about a diverse set of employees in the organization and involving diverse employees and senior leaders in the interviewing process.
  • Respecting candidates’ gender identity. Because gender identity is internal, a person’s gender identity is not necessarily visible to others, so asking candidates what pronoun(s) they prefer to use in interviews and other communications can make a difference.

DE&I Initiatives: Talent Technology

The right talent acquisition technology can be a powerful tool for reaching your DE&I initiatives and goals. And, as you begin to recognize and fix disparities in hiring processes and work environments, data can be an important tool in determining the effectiveness of those efforts. No DE&I initiative can be successful unless it can be measured.

To that end, diversity dashboards—like those available in PeopleScout’s Affinix Analytics—can break down your hires by gender and ethnicity. Then, with that information, you can identify where the most diverse hires have been found. From there, you can focus on which recruitment strategies are most effective in bringing in candidates form underrepresented groups. And, once those initiatives are in place, you can track your success over time.

The goal of diversity, equity and inclusion in the workplace should be a central pillar in any organization’s journey. Embracing a multitude of viewpoints and cultures drives innovation; improves decision-making; increases employee productivity and retention; and leads to better-served employees—and, by extension, customers. While responsibility for diversity, equity and inclusion is shared across an organization, talent acquisition leaders have a significant influence.

DE&I Insights for Talent Acquisition Leaders

Getting inclusivity and diversity right for talent acquisition teams means properly sourcing, interviewing and hiring candidates from underrepresented groups. What’s more, talent teams must understand not only where different candidates search for jobs, but also the factors important to those candidates.

To that end, a PeopleScout survey of job candidates focuses on inclusion and diversity, found important differences in how diverse groups find, research and apply for jobs, and employers can use these insights to make their recruitment process more equitable and inclusive. The survey focused on job candidates throughout the U.S. from a wide variety of backgrounds. However, due to the relatively small sample size, these survey results should be taken as purely directional. Below, we share the most important insights.

Talking Talent On-Demand Webinar

Data and Diversity: Using Technology to Achieve Your DE&I Goals

Inclusivity and Diversity: Candidates From Underrepresented Groups Find & Research Jobs Differently

Racial and ethnic minority candidates are more likely to hear about a job opportunity through word of mouth than white candidates. More precisely, nearly half of Black or African American candidates report learning about their most recent job through word of mouth, while only 35% of white candidates found their most recent job in the same way.

inclusion and diversity

Black or African American candidates are also the most likely group to research an employer or job opportunity by talking to people in their communities—at more than double the rate of white candidates.

inclusivity and diversity

Inclusivity and Diversity: What This Means for Talent Acquisition

Your current employees from underrepresented backgrounds are important partners in sourcing and recruiting diverse talent; they understand your culture and values and can share both job openings and their experience at your organization with other candidates.

Women Rely on a Larger Range of Sources When Researching Employers

Notably, women in the workplace are more likely than men to research an employer through third-party channels, whereas men are more likely to rely on your careers site. For instance, while half of men report researching an employer through the employer’s careers site, only one-third of women do the same. Women are also twice as likely as men to use employer review sites, like Glassdoor.

de&i metrics

What This Means for Talent Acquisition

Many candidates rely on your careers site for research. As such, your careers site should showcase your employer brand, but it cannot be your sole focus. Instead, also invest in improving your employer brand through employer review sites, like Glassdoor. Additionally, encourage your employees to share their positive experiences of working at your organization on social media sites, like LinkedIn.

Candidates Notice Your Diversity Efforts

Your diversity efforts can be a difference-maker for job candidates. In fact,  underrepresented groups are more likely to say that an employer’s diversity efforts make a difference in whether they decide to apply for a role. White candidates are also paying attention.

de&i goals

The way you showcase diversity efforts also makes a difference to candidates, with the biggest gap between white and Black or African American candidates. For instance, when asked about the factors that candidates consider when applying to a job, Black or African American candidates were five times as likely as white candidates to consider your diversity efforts. Black or African American candidates were also more than four times as likely to consider whether your careers site features “people who look like me.”

inclusivity and diversity

What This Means for Talent Acquisition

Your diversity efforts are important to your candidates; they want to hear about what your organization is doing to improve diversity, equity and inclusion at your organization. And, in a competitive talent market, it’s important to feature those commitments, as they could be the deciding factor for candidates.

Leveraging an Effective Hybrid Hiring Strategy for the New World of Work

Now more than ever, an organization’s hiring strategy should be adaptable. Throughout the last two years, many employers have had to reimagine their recruitment processes. Due to the pandemic, organizations rapidly moved recruiting processes to virtual models, shifting in-person interviews to digital and transitioning traditional office roles to remote.

Today, as businesses bounce back and job openings are at record highs, employers need to hire top talent—and fast. And, just as a hybrid approach to in-person and remote work for employees has become the norm, so, too, will the need for a blended recruiting strategy that will optimize the candidate experience advantages of in-person, while also continuing to leverage the benefits of virtual.

So, in this article, we’ll walk through what a hybrid hiring strategy is, discuss the benefits of in-person versus virtual techniques and provide tips for how to create a hybrid hiring strategy that works for your organization.

What is a Hybrid Hiring Strategy?

Hybrid hiring—or hybrid recruiting—is a strategy that allows organizations to maximize the benefits of both in-person and virtual hiring techniques. Specifically, a hybrid approach allows employers to leverage the advantages of virtual recruiting where it makes sense, while simultaneously using strategic, in-person methods to add value to the candidate experience along the way.

Granted, hybrid hiring isn’t new; many organizations employed a mix of virtual and in-person techniques prior to 2020. However, COVID-19 rapidly accelerated the need for safe, efficient hiring models, thereby leading to greater adoption of virtual strategies. Now, because employers have seen the advantages of virtual recruiting, the benefits of a hybrid model have become clear. Depending on the type of role you’re hiring for, having a strong hybrid hiring model in place makes it easy to recruit staff 100% virtually if and when it’s needed, or with a blended approach.

hiring strategy
Source: Workest by Zenefits

Benefits of a Hybrid Hiring Strategy

Leveraging a hybrid hiring strategy means you get the best of both worlds. But, what does that entail? Here are some of the biggest benefits of both virtual and in-person hiring techniques—and how they’ll play out post-pandemic.

Benefits of Virtual Hiring Techniques

Reduced Cost & Greater Efficiency

When you remove the physical component of recruiting, you see a greatly improved speed-to-hire and an overall reduction in costs. For example, PeopleScout helped this retail client reduce time-to-hire by more than 20% by implementing a mobile-first, shortened application process. Plus, expenses that would normally be spent on hosting recruiting events—such as travel costs, venue fees and printed materials—suddenly drop to zero. Additionally, your employees save time by hosting events remotely and also reap the benefit of having more candidates in attendance.

Expanded Reach & Reduced Bias

With travel out of the equation and with remote job options in place, employers can then expand the geographies from which they source talent. This offers greater opportunities for candidates and also opens up the candidate pool to top talent who may not have been on your radar previously.

Virtual hiring also reduces the amount of hiring bias experienced during in-person interviews. As humans, we judge people on many things (unconsciously or not), including how a candidate may look. But, with virtual interviews, recruiters are able to focus less on a candidate’s appearance and more on what they have to say.

According to the American Psychological Association, when it comes to height, every inch counts—in fact, in the workplace, each inch above average may be worth $789 more per year. This is the kind of bias that can be eliminated with virtual interviewing techniques.

Overall Convenience

Virtual interviews and other virtual recruiting tactics are convenient for both candidates and recruiters alike. For example, candidates can schedule on-demand interviews at a time that is most convenient for them, and recruiters can watch those recordings at their own convenience. What’s more, through the use of artificial intelligence (AI) and automation, candidates can also self-schedule follow-up interviews, ask questions and receive real-time responses that would have previously taken much longer without the technology that has come from the rise of virtual.

Benefits of In-Person Hiring Techniques

Showcase Your Company Culture

One challenge of virtual recruiting is the ability to effectively showcase your company’s culture. While there are certainly ways to do so, nothing quite compares to experiencing how individuals in an organization interact with one another in-person. Especially for roles that are required to work in an in-person or office setting, providing a time to come in for an in-person interview or assessment can be a great way to show your candidate what it would really be like to work for your company on a day-to-day basis.

Human Touch

While AI and automated tools help with efficiency, improve candidate experience, and speed up the overall time-to-hire, today’s talent pool can also find benefits from a blended model. In fact, candidates today are feeling more confident, in general, and more comfortable negotiating their salary when meeting face-to-face. A phone call and video interview can get the candidate in the door, but an in-person conversation can seal the deal—especially when it comes to hiring senior talent who would really appreciate being brought in for the final stages of the interview process.

how to recruit people
Source: Workest by Zenefits

Added Value

Furthermore, utilizing in-person techniques can also add value to the candidate experience overall. From office tours to final interviews, it’s difficult to recreate human touch and company culture completely virtually. To that end, where it makes sense, in-person meetings can help sell a candidate on why they should work for your organization, as opposed to the competition.

How to Recruit People Now: Balancing Your Post-Pandemic Hybrid Hiring Strategy

Types of recruitment

Your hybrid hiring strategy will likely depend on your organization’s needs and what your workforce will look like on the other side of the pandemic.

For example, if some or all of your teams will work entirely remotely, it would make the most logical sense to complete the entire recruiting process virtually. Inevitably, bringing the candidate in for an in-person interview or office tour would waste time and money, and would likely confuse the candidate and, therefore, lead to a poor candidate experience. Instead, recruiting for these roles completely virtually and providing opportunities for human interaction and culture along the way can help candidates feel like they know what it will be like to work remotely for your company.

“How do we show candidates our company culture when we can’t invite them to the office? We send personalized, handwritten cards to candidates before their start date (as well as some swag!). We want to give them a feeling of being really welcomed into the company—which is what we’re really about.”

Ewa Zajac, Recruiting Operations Manager at Zendesk

On the other hand, if some of your teams will be working both from home and from the office, a hybrid approach would be the best fit. Virtual options save a lot of time and money in the beginning stages of sourcing, screening and interviewing, and candidates will want the flexibility to complete those initial interviews and assessments from the comfort and convenience of their own homes.

Then, when it comes to final interviews with candidates you’re very excited about, bringing them in for an in-person interview can be the final step before extending an offer. The candidate will appreciate the time you’re investing to bring them in, and they’ll get a taste of what it will be like when they work in-person. This will be especially important for roles that will be primarily in the office or in which relocation is necessary.

In the end, hybrid hiring won’t be a one-size-fits-all strategy. Whether your organization opts to keep recruiting fully virtual or works in opportunities for in-person techniques, the candidate experience will need to remain at the forefront of any model. Think about what candidates will want and how the recruiting process will make the most sense for the role you’re trying to fill.

Global RPO: Hiring Solutions for Hard to Fill Jobs

 Global RPO: Hiring Engineers with Niche Skills for a Global Manufacturer in LATAM and Europe

Global RPO: Hiring Engineers with Niche Skills for a Global Manufacturer in LATAM and Europe

A multinational automotive components manufacturer at the forefront of electric driving technology engaged PeopleScout for a full-cycle, multi-country Recruitment Process Outsourcing (RPO) solution. To continue supplying automotive technology for millions of the world’s cars, they needed to source the next generation of engineering talent across 54 locations in 21 countries in Latin America, Europe and Asia.

100 % New Hires Completed Ahead of Schedule
80 % Candidate Submissions Invited to Interview
1300 Applications Received for 150 Positions

Scope & Scale

A global automotive parts manufacturer partnered with PeopleScout to initially source 150 hires across locations in Poland, Spain, Italy, Germany and India as well as facilities in Latin America. They needed a global RPO provider who could handle sourcing for niche engineering roles in English, Polish, Spanish, Italian and Hungarian languages.

Challenge

As the client expanded manufacturing into new regions to support their global growth agenda, they turned to PeopleScout to partner with their in-house talent acquisition teams to drive their transformational change projects.

Hiring in Latin America had stagnated as the region became the go-to region for automotive manufacturing. With major car brands moving more of their operations into the region, competition for talent became more and more steep.

Meanwhile in Europe, a shortage of niche engineering skills was impacting operations in Poland. The talent war between organizations in the area hiring for similar roles was driving up salary expectations, but the manufacturer lacked the labor market data to make informed decisions to adjust their strategy.

Solution

Analyzing Labor Markets on Two Continents

Our Client Delivery team started by undertaking labor market and workforce analytics in each region. We worked with the client’s HR and operational teams to support their workforce strategy through a competitive analysis which led to recommendations on salary bands for each role and level of experience. For roles in Poland, we helped them explore the possibility of relocating new hires in order to widen their talent pool to other parts of the country where there was more access to experienced engineering professionals.

“PeopleScout has done a great job to support the project, showing high commitment and flexibility in this difficult and changing environment. We’ve had great collaboration together.”

Senior Director of Engineering

Sourcing Passive Candidates with Personalized Videos

Meanwhile, our multilingual teams in Bristol and Krakow began sourcing experienced Product Application Engineers in Latin America and across multiple European locations, as well as Design & Test Engineers in Poland.

Not satisfied with one outreach, we employed a different approach with candidates who were unresponsive after the first communication. Our recruiters created and sent personalized videos introducing themselves and the opportunity to the candidate. This personal touch drove higher engagement and interest from talent who hadn’t engaged initially.

Over 80% of applicants were identified via passive sourcing, with the remaining candidates coming from ongoing advertising campaigns across job boards and social media.

Leveraging Social Media to Boost Employer Brand Awareness

Through our Social Network Awareness Package (SNAP) we identified the best social channels to reach the manufacturer’s audience and created tailored posts, including imagery and headlines. We used this social media content to boost awareness of the client’s employer brand among relevant groups and individuals based on their locations, professional details and interests. Throughout each campaign, we provided a reporting dashboard and analyzed engagement which helped shape recruitment marketing activity going forward.

Testing Technical Skills with a Custom Assessment Center

These highly specialized engineers, regardless of region, needed to have a good command of English as well as technical aptitude. We assessed for both by designing and executing a technical testing program. Our assessors administered these exams virtually, freeing up hiring managers to focus on running their operations.

Once offers were made, our team continued to keep in contact with successful candidates during their notice periods and onboarding. We notified the client’s HR team of any potential concerns of dropouts, working together to mitigate risks.

Results

In just 10 months, we filled 100% of the manufacturer’s niche engineering headcount, including all openings in Poland—two months ahead of schedule. Our team reviewed over 1,300 applications and screened over 250 candidates, supporting hiring managers with initial phone screens, technical assessments and post-offer communications.

The hiring managers were thrilled with the quality of the candidates they saw, with over 80% of candidates put forward by our team being invited to interview.

Following this success, we expanded our engagement with the client to their India operation, taking over from local third-party agencies. This Recruiter on-Demand solution will support volume hiring challenges and drive cost savings.

“PeopleScout did really great work across hard-to-fill disciplines. We had a fantastic sense of partnership across the whole project.”

Global Head of Talent Acquisition

At a Glance

  • COMPANY
    Global automotive manufacturer
  • INDUSTRY
    Manufacturing
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ANNUAL HIRES
    150+
  • LOCATIONS
    21 countries in Latin America, Europe and Asia

Talent Assessment: Bringing in Better with Passion, Purpose & Mindset

Talent Assessment: Bringing in Better with Passion, Purpose & Mindset

Most employers are still using legacy assessment processes that are ineffective in today’s competitive recruitment landscape. With the cost of one bad hire reaching as high as $50,000, it’s imperative that organizations ensure they’ve assessed candidates’ current skills, future potential and cultural fit.

So, how can you adjust your assessment process to bring in talent that will support their business now and into the future? In this book, Talent Assessment: Bringing in Better with Passion, Purpose and Mindset, we explore how employers can rethink their assessments to hire talent that will thrive.

In this ebook you will learn:

  • Why assessing only for knowledge and skills puts you at risk
  • How investing in technology helped one retailer modernize their assessments and improve the candidate experience
  • How to customize your assessments to find the right passion, purpose and mindset

Supporting Service Members with Career Counseling for a Major Retail Chain

Supporting Service Members with Career Counseling for a Major Retail Chain

Supporting Service Members with Career Counseling for a Major Retail Chain

A major multinational retail chain partnered with PeopleScout to support its counseling program for transitioning members of the military, veterans, military spouses, and National Guard and Reserves who are looking to take the next step in their career.

Dedicated career coaches for all program participants

Customizable career paths for participants 

Virtual intake meetings and ongoing calls

Situation

This retailer has partnered with PeopleScout since 2013 to support its veteran hiring initiatives. In 2013 when the program launched, veteran unemployment was higher than civilian unemployment. PeopleScout supported the client with direct placement, helping veterans honorably discharged on or after Memorial Day 2013 to find jobs at the retailer. The spouse component was added in 2018.

In 2019, while the veteran unemployment rate had dropped to just under 3%, the retailer was aware of the challenges that military service members were still facing when transitioning to civilian employment. The client wanted to reinvent the program to put an emphasis on career coaching and counseling for all service members to help them apply their leadership skills and teamwork experience to new careers.

Solution

The new program, which officially launched in May 2021, broadens the umbrella of the program to include veterans of any era and actively serving members of all branches of the military, military spouses, and National Guard and Reserves as well. It connects program participants to a plethora of resources from various organizations that have been vetted by the client.

When a new member registers for the program, PeopleScout assigns them a coach who helps facilitate the transition into civilian work. The PeopleScout coach schedules a virtual coaching session with the participant to perform an initial intake. This intake assesses skills, helps identify goals and determines the time commitment they can make to the program.

From there, participants confirm three paths: employment, education, or entrepreneurship.

EMPLOYMENT

PeopleScout career counselors help participants assess their strengths, build their resume and translate their military experience in a way that it applies to the civilian workplace. They also help service members and spouses find opportunities that match their career goals—whether that means employment with the retail client or another organization.

EDUCATION

PeopleScout coaches help participants get the educational foundation they need to reach their overall career goals.

ENTREPRENEURSHIP

PeopleScout helps connect participants with the right resources to start their own businesses.

This emphasis on career counseling allows the participant to drive the program at their own pace and use their coach as much or as little as they like. Service members and spouses can take what they want from the program as they build their future.

Results

  • 3,500+ registrants since program launch

At a Glance

  • COMPANY
    Multinational retailer
  • INDUSTRY
    Retail
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT THE RETAILER
    This U.S.-based retailer operates in 24 countries with 2.3 million employees. The organization has a rich history of supporting and hiring veterans and their spouses.