Win Talent by Shifting Your Recruitment Strategy to a Candidate-First Model

By Robert Peasnell, Head of Growth, EMEA

We’re all aware of the recruitment challenges facing NHS Trusts across the UK with 40,000 registered nursing vacancies across the NHS in England alone. This is compounded by a sharp rise in people leaving the profession. According to the Nursing & Midwifery Council, 14,000 people left the register last year—up 27% on previous year. 

And whilst sharper marketing and investment in building a more distinctive employer brand will certainly help increase the pipeline of quality healthcare job candidates, Trusts can look closer to home for some quick wins.

Optimising Your Healthcare Recruitment Strategy

Talking to HR leaders in Trusts across the UK, it’s clear that for many, recruitment is still a linear, administrative model, designed to move applicants through a process.

Compare that to a more commercial model where recruitment business partners work closely with stakeholders to understand current and future needs. These recruiters provide an agile, high-touch approach, which keeps candidates engaged throughout the process.

At PeopleScout we are working with one Trust to understand where high impact interventions can be made which improve candidate experience and ensure a higher number of permanent hires. This has been carefully balanced against a reduction in spend to ensure zero additional cost.

Healthcare Candidate Experience Diagnostic

My final piece of advice? ‘Mystery shop’ your own recruitment process through the eyes of a candidate by applying for a job. I guarantee it’ll be an illuminating experience.

Contact us to learn more about our Candidate Experience Diagnostic.

How to Hire Good Employees: Scalable Talent Assessment

The application process has changed dramatically throughout the years. Yet, some aspects seem eternal—like the fact that employers often start with lots of people at the top of their recruitment funnel and need to make sure they get the right people to the bottom.

But, the world is changing, and the pace of change is accelerating; candidates expect a simple, efficient recruitment process, and employers need workers who are digitally fluent and can adapt easily to change. Reskilling is also becoming even more important.

Plus, there’s also a strong focus on fairness, transparency and equality—with blind reviews of applications, diverse interview panels, and selection processes centered on the need to demonstrate competencies and alignment with the role.

Therefore, in order to adapt to today’s ever-changing landscape, it’s vital for employers to focus on a candidate’s potential to grow and adapt to future needs, as well as the skills and qualities they have today. To that end, throughout this article, we’ll share four steps for building a better assessment process—because not only is assessment the key to a more productive workforce, but it’s also essential to a workforce that’s more resilient and able to stand the test of time.

Step One: Shift from Experience to Potential

In a bid to prepare for the unknown, employers need to shift their focus away from candidates who have prior experience in a role and toward those who have potential. That’s because the employees who can demonstrate flexibility and resilience will be the ones who are best able to ride the wave of uncertainty.

Specifically, McKinsey & Company predicts that higher cognitive skills—such as creativity, critical thinking, decision-making and complex information processing—will be the most in-demand traits in the future. In fact, the need for these skills is predicted to grow by 19% in the United States and by 14% in Europe by 2030—up from already sizable demands. Furthermore, the same research also predicts the fastest rise ever in the need for advanced IT and programming skills, which could grow by as much as 90% by 2030.

As such, organizations that want to be at the forefront of innovation need to start thinking creatively about how they can tap into the vital perspectives of diverse minds. To lead a sector, outrun the competition, and truly innovate, employers need to stop looking for people who fit and start looking for people who add. Likewise, bias—conscious or unconscious—needs to be removed from the process. Besides, although they might seem like they come with a higher risk factor, people who do things very differently can create exceptional outcomes. So, instead of always asking, “Who can do the job?”, employers should be asking, “Who can take us further?”

Step Two: Reap the Rewards of Great vs. Good

Transforming candidate assessment and selection is an investment, but the business case has never been more important. Plus, many of the current processes and tools are subjective and don’t focus on differentiating between good and great hires. With this in mind, are organizations and hiring managers equipped with the tools they need to make the right decisions?


Additionally, better performance predictions will lead to better outcomes, and investing in the right tools can deliver multi-millions in cost benefits. In essence, an employer with a more agile and adaptable workforce is in a far better place to achieve competitive advantage—as well as the kind of employee satisfaction that attracts more high-achieving, agile candidates. In this way, quality hires have a substantial influence on business performance.

However, despite rigorous testing, chemistry sessions and multiple interviews, it can still be quite difficult for employers to understand whether an individual would actually be effective in a role—thereby making bad hires surprisingly common.

Nearly three out of four employers (74%) say they’ve hired the wrong person for a job.
CareerBuilder Survey


23% of workers regret switching jobs.
Go Banking Rates


The average cost of a bad hire is around 30% of the employee’s first-year earnings, according to the U.S. Department of Labor.


41% of companies estimated that bad hires cost them at least $25,000. And, for 25% of companies surveyed, that cost was at least $50,000.


The American Management Association says that, for some roles, the cost of a bad hire could be as much as 10 times an employee’s annual salary.

Conversely, getting great people—the people who go above and beyond the role criteria—is really good news because it has a profound effect on quality of output, which is truly beneficial to the business. What’s more, while great employees are valuable in and of themselves, they also drive wider team performance, inspire others and make it easier to recruit other great people.

Of more than 600,000 researchers, entertainers, politicians and athletes, high performers were 400% more productive than average ones. And, in highly complex occupations—such as software development—high performers were found to be an astounding 800% more productive. 
Report by McKinsey

High potential (HIPO) employees bring 91% more value to the organization than non-HIPOs and give 21% more effort than their peers. 
Gartner research

Step Three: Build Better by Thinking Bigger

So, if we’re going to build a better and fairer candidate assessment process, we need to find a way to:

  1. Measure potential, rather than experience, because we don’t know what the future looks like.
  2. Identify the behaviors that are required to separate those who will actually be successful from those who present well during an interview.
  3. Distinguish between good candidates who meet the criteria and great candidates who will take an organization further.
  4. Give candidates a clear and authentic picture of the organization and the role so that they can self-select out of the process if the opportunity isn’t right for them.
  5. Include candidates who might have non-traditional experiences or career paths and assess them equally.
  6. Assess candidates fairly and without subjectivity or bias.

Finally, employers need to be able to identify and select candidates who are motivated and energized to be productive at work. And, the way that we do all of these things is by assessing for passion, purpose and mindset.

Assessing Passion, Purpose & Mindset

Traditional assessment processes assess for capability, behavior and results. These terms are defined as:

Capability: A candidate’s core intellectual ability and capacity.
Behavior:A candidate’s past behavior and personality-based behavioral preferences, which work relatively well to predict performance.
Results:What a candidate has already achieved in terms of the knowledge, skills and experience that are required to deliver in a role.

Then, when these aspects are combined with new measurements that focus on purpose, passion and mindset, we can better predict the success of candidates and determine the candidates who are more engaged and likely to be a better hire for employers.

Let’s dig into those new descriptors and what they mean.

Purpose

Purpose is a candidate’s alignment with and willingness to contribute to the vision and values of an organization. For example, one study found that, out of 100 variables, employees reported that seeing purpose and value in their work was their most motivating factor—even more so than compensation. Notably, this is especially important for younger workers.

Clearly, ensuring that applicants understand the organization’s purpose and consider how aligned they are with that throughout the assessment process engenders a sense of belonging and partnership that underlies both great performance and job satisfaction.

In this way, assessment tools can be built around the organization’s vision and values so applicants have a chance to form an appreciation of them from their earliest contact with the organization. Then, if they don’t share the same values, they can choose another path. However, applicants who see an affinity with their own values will begin to feel the engagement and inspiration that will drive job success and satisfaction—even before they’re hired.

Passion

Passion is a candidate’s enthusiasm, enjoyment and commitment to mastering the requirements of a role. When an employee is passionate about a role, they’re engaged. Even so, most employers don’t have a method to effectively understand what a candidate is passionate about.

For this reason, during the assessment stage, employers need to find ways to reveal an applicant’s natural passions—which are often in the form of strengths—and find out if these are aligned with the role requirements. Then, they’ll be able to determine whether the candidate is likely to be a high performer who will want to commit the effort needed to succeed in all aspects of the job. Interviews, assessment center exercises, and immersive online assessments are excellent vehicles for exploring and observing applicants’ innate strengths in relation to the role. Similarly, self-evaluation tools can also be used to help applicants consider their own strengths and whether the role will offer sufficient opportunity to use and demonstrate them.

Mindset

Mindset is a candidate’s belief about themselves and their basic qualities, although these beliefs are rarely measured by employers. The two types are defined as:

Fixed mindset: The belief that one’s talents are innate gifts and not malleable.

Growth mindset: The belief that one’s talents can be developed through education and effort.

It’s thought that people with a growth mindset achieve greater success because they’re focused on learning and believe that they can get better and develop new skills. It’s worth noting here that organizations can have a growth mindset, too. For instance, organizations with a growth mindset are more likely to fill vacancies internally, whereas organizations with a fixed mindset automatically advertise in the external market.

When assessing mindset, we’re looking to understand a candidate’s strengths and attitudes in relation to learning, feedback, resilience and adaptability. Of course, there are many ways to do that; just keep in mind that it’s less about what candidates may have done in the past and more about how they approach their work and develop and broaden their competence. 

Step Four: Think Outside the Checkbox

By focusing purely on the capability, behavior and results of candidates as they’re presented in front of the recruitment team, today’s more traditional interview and assessment process can be challenging for both candidates and employers. That’s because, while these measures can predict the future success of certain candidates in specific roles, change is now constant—which means that better, more well-rounded assessments are a must.

For instance, a more blended assessment during the pre-screening allows employers to shortlist candidates based on several different attributes at the same time. The candidate can then forego multiple stages by demonstrating different attributes at the same time. This way, employers can get a clear picture of the different strengths and weaknesses of the entire group of candidates in order to make informed decisions about which candidates are best to bring forward to the interview stage.

The talent landscape and the world around us renders current assessment processes ineffective. As such, employers need to embrace a new approach that both ensures that candidates are assessed appropriately and also empowers them to make good decisions.

To that end, passion, purpose, and mindset can have as much influence on performance as a candidate’s core intellect, achievements and behaviors. And, by building these factors into the assessment of a potential employee, employers can select from a diverse pool of candidates based on each individual’s potential, as well as their current performance.

Unfortunately, most employers aren’t assessing for all of these factors, so they’re missing out on a comprehensive look at candidates. In the end, the question your organization needs to consider is this: In a rapidly changing world, what is the cost of maintaining the status quo?

The Future of Diversity Recruiting: Reevaluating Traditional Methods & Questioning Accepted Wisdom

Diversity recruiting is a hot topic right now. As your organization continues on its journey toward becoming more diverse, equitable and inclusive, it’s important to ensure that you’re relying on the most up-to-date strategies and understanding of candidates’ needs and behaviors. And, while there are many assumptions and diversity recruiting strategies that have become part of accepted wisdom throughout the years, are they still true? Are they still the most effective methods for interacting with candidates? 

In my role as PeopleScout director of employer brand and communication strategy, I deliver actionable insights and consultancy to clients; in essence, I help employers understand, articulate, and measure what makes their organizations unique places to work and then help them better understand and engage audiences from underrepresented groups. As such, I’m very outcome-focused. I don’t want to generate insights for the sake of insights; I want to challenge employers and support them in their journeys. For me, that means constantly interrogating what we think we know, what we just accept to be true and how effective our strategies are and how to manage diversity better.

So, in this article, I’ll examine the traditional wisdom around diversity in recruiting. Specifically, we’ll look at how our understanding of candidates from underrepresented backgrounds has evolved, share updated recruitment methods, and reflect on how factors like intersectionality and social mobility can be part of an effective recruitment process. 

Rethinking Limited Media Targeting & Focusing on Employer Branding 

Traditionally, when employers have wanted to recruit candidates from underrepresented groups, they’ve relied on limited media targeting. For example, if an organization was looking to attract more women, talent leaders would post open jobs on job boards targeting female candidates. And, while this is one strategy to bring in more diverse candidates, it does have its limits. For one, it doesn’t take into account what we know about candidate behavior. 

Rather, by tracking engagement metrics and actually speaking with candidates, we know that just because a person consumes a certain type of media in their everyday life, it doesn’t necessarily mean that a person will use that specialized media in their job search. Take me, for example: I’m Black and I’m female and I’m absolutely proud to be both of those things. But, neither of those has ever formed the basis of my job search. Instead, if I were looking for a new role as a communications consultant, I’d look at platforms offering roles related to my profession. Then, I’d research potential employers to ensure that they were welcoming and inclusive.  

So, instead of focusing on targeting niche, identity-related media and job boards, employers should focus on targeting the right professional or work-related channels with the right messaging. This means going beyond just talking about the responsibilities of the role in the job posting to also focusing on diversity, equity and inclusion (DE&I) within the organization as a whole. When candidates from underrepresented groups are searching for jobs, the right job title might be enough to get them to click on a posting—but whether they actually apply is influenced by what they read and hear about how an organization treats its people. Likewise, whether they continue in a recruitment process depends on how they’re treated throughout the candidate journey.  

Diversity Recruiting Strategies for an Inclusive Recruitment Process 

diversity recruiting

But, what does this look like in practice? Well, if talent leaders at an organization have analyzed the data and decided that they want to focus on certain demographics, the right campaign can be pretty effective if they make interventions at the right point in the hiring process. Below, I’ll outline some examples using the common goal of attracting more women. 

Language in Job Postings 

To ensure an inclusive process, employers should pay close attention to the language used in job postings. For instance, accepted wisdom suggests that women can sometimes be put off by words like “excellent,” “strong,” “driven” or “competitive.” So, to generate optimum engagement, one obvious intervention would be to find alternatives to use in job postings.  

However, it’s not that simple. In my work, I’ve spoken with many senior female professionals who say they expect to see words like that in job advertisements aimed at their level. Therefore, for employers, this means that language does matter—but your solution cannot be a one-size-fits-all. Instead, the language you choose for a job posting should feel inclusive, but should also reflect the job type and career level of candidates.  

Job Criteria 

Many talent leaders are familiar with the research that shows how women are less likely to apply for roles where they don’t meet 100% of the criteria, whereas men will apply if they meet just some of the requirements. Interestingly, anecdotal feedback from women shows that this isn’t because women don’t feel as though they can’t do the job; rather, they just don’t want to waste their time or energy on an application that they believe would be automatically rejected.   

So, to build a more inclusive job posting, employers should list only the essential criteria. Additionally, talent leaders should recognize that, as the list of criteria on a job posting gets longer, the applicant pool for that job will likely become less diverse.  

Representation 

You’ve heard the phrase “representation matters.” In popular media today—whether it’s movies, television or literature—you can see it in action. Similarly, employers must employ the same principles in their recruitment process, as well.  

If we stick with the example of attracting more women, that means employers should ensure that any recruitment communications include voices and stories from women at all levels of the organization. Likewise, employers should also be transparent about their diversity recruitment data and any plans in place to shift the dial around female representation. Then, when female candidates encounter more female voices throughout the process, they’ll realize that not only are they welcome at the organization, but they’ll also have the opportunity to thrive and progress. The same principle can be applied to any demographic group. 

What is Intersectionality?  

Thus far in this article, we’ve discussed diversity in simple, binary terms. But, if you’ve been paying attention to the DE&I space, you’ve likely heard the word “intersectionality.” Intersectionality is about recognizing the connections between social categories—including factors like race and ethnicity; gender identity; neurodiversity; and social class—and how an individual can be a combination of those things and potentially suffer compounded discrimination and disadvantage because of it.  

As a talent leader, you must approach DE&I from an intersectional perspective. Unfortunately, there can be multiple potential failure points in a candidate’s journey due to the intersectional nature of the people applying for roles. So far, I’ve used women as an example. But, the perceptions and experiences of Black women will be different from white women, Latina women or Asian women. Going even further, consider whether your female candidate is also from a socially disadvantaged background. Or, is she neurodiverse? All of these will influence how she interacts with your organization and whether she sees a potential career with you. And from your side as the employer, these combined factors also increase the risk of her falling victim to multiple adverse impacts in your recruitment process. So on the basis that no person is just one demographic, it’s critical that your organization considers intersectionality and ensures your processes are audited to eliminated as many chances as possible for bias to creep in.

For me, employer brands and diversity recruitment marketing campaigns that factor in intersectionality are far more likely to be inclusive. They’ll be the ones showcasing employees across a range of demographics so that candidates can see a variety of different types of people flourishing at an organization. They’re also putting in the work to make any necessary adjustments in the candidate journey, so that everybody has an equal opportunity to do well. That includes training for recruiters, hiring managers and other decision-makers, too.  

The Role of Social Mobility in Diversity Recruiting

Another factor that often gets lost in discussions of diversity, equity and inclusion is the role of social mobility. Social mobility is the link between a person’s occupation or income and the occupation or income of their parents. The stronger the link between a child and a parent, the lower the level of social mobility; the weaker the link, the higher the level of social mobility. For example, if an individual works on a production line at a factory and that’s also what their parents did, then that’s a low level of social mobility. If, on the other hand, the same individual secured a white-collar, managerial role, then their social mobility is high because of their earning potential.  

In diversity recruiting initiatives, social mobility can play into DE&I programs in a number of ways, but, most importantly, it plays a critical role in helping individuals achieve better outcomes. Plus, it also contributes to organizational success because it adds an additional layer of diversity within critical teams.  

There are several ways that employers can engage with social mobility; one is through schools and outreach activities, where you can introduce students in disadvantaged areas to careers that they may not have otherwise heard about. You can also use apprenticeships as a strategy to get early-career talent into roles that might not otherwise be accessible to them, while also allowing them to continue their education. Additionally, those employers that are able to make any of their roles fully remote can engage workers from disadvantaged areas and who may not have access to strong career opportunities within easy commuting distance. 

Making the Change 

For many employers, the strategies I’ve outlined will present a marked change from their standard way of doing business—and that’s okay. It’s important to recognize that change won’t happen overnight. When it comes to engaging with potential candidates from underrepresented groups, it’s about building an inclusive employer brand that appeals to multiple demographics and fosters a sense of potential belonging in an organization. Diversity recruiting also very much about building a brand that focuses equally on messaging, human stories and the candidate journey—and making sure that the different parts of the process truly support bringing in individuals from all walks of life who are the best people to fill your roles.   

HMRC: Creating a New Virtual Assessment Center for Greater Diversity

HMRC: Creating a New Virtual Assessment Center for Greater Diversity

HMRC: Creating a New Virtual Assessment Center for Greater Diversity

Every year, His Majesty’s Revenue & Customs (HMRC) hires 40 lawyers in an annual campaign. Ahead of their annual hiring effort, they turned to PeopleScout to help them modernize their assessment center to secure more qualified talent.

56 Qualified Candidates Found for 40 Vacancies
40 % of Offers Made Were to Candidates Who Identified as an Ethnic Minority
33 % of Offers Made Were to Candidates Who Identified as Being from a Lower Socioeconomic Background

Situation

The HMRC team was concerned that their current assessment center was no longer a good predictor of performance in the role. They had also received feedback from a number of candidates who said they’d experienced functionality and formatting limitations while completing the written exercise. 

The HMRC wanted PeopleScout to evaluate their assessment strategy to ensure they were evaluating for the right traits, to improve the candidate experience, and to reduce potential hidden bias within the process since diversity was a critical goal for their recruitment program.

Solution

Reassessing the Assessment Center

Our tech team and assessments experts had several sessions with the HMRC team. The HMRC team was able to share the skill and behavior requirements for the legal roles. Each skill and behavior was weighted to ensure the online assessment was tailored to their specific needs. This collaborative approach gave the HMRC team opportunities to provide direct input into the direction of the assessment center and develop trust in the outcomes as well as PeopleScout.

The new assessment center consisted of a behavioral test which also assessed for verbal and cognitive aptitude. This combination gave HMRC the opportunity to evaluate a broader skillset to better judge a candidate’s fit for the role. The new assessment was accompanied by tweaks to the technology platform which created a smoother experience for candidates.

Our PeopleScout team trained HMRC’s internal teams on administering the new assessment center as well as a new video interviewing tool. In addition to the training session, each interview panel member received a detailed guide to minimize the likelihood of any disruption for the candidate.

Creating an Excellent Candidate Experience

We designed and delivered a webinar to engage candidates and educate them about the new virtual assessment center. This gave them the opportunity to ask questions and feel confident going into the testing stage.

A PeopleScout assessor was present during all virtual assessments to support the HMRC team with their assessment expertise and ensure a consistent experience for all candidates.

Results

Of the applications received, 62% were passed to HMRC for sifting and to complete the assessment center. Just under half passed and completed a virtual interview with HMRC. Ultimately, 56 qualified candidates were identified against 40 vacancies, giving HMRC a talent pool to draw upon for future openings.

Great strides were made against HMRC’s diversity recruitment efforts. Of the offers made:

  • 7% of candidates identified as having a disability
  • 60% of candidates identified as female
  • 40% of candidates identified as minority ethnic
  • 33% of candidates identified as being from a lower socio-economic background

Feedback from candidates was positive with many saying they felt the new platform was easier to navigate.

At a Glance

  • COMPANY
    His Majesty’s Revenue & Customs (HMRC)
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT HMRC
    His Majesty’s Revenue & Customs (HMRC) is a department of the UK Government responsible for administration of taxes, national insurance contributions, the national minimum wage and more.

Boomerang Employees: How Looking Back Can Help Propel Your Organization Forward

As employees around the world quit their jobs in droves, the Great Resignation quickly became a global phenomenon and job openings across industries hit all-time highs. In order to keep up with this increasing demand for workers, employers are expanding their talent pools in a variety of ways, including searching across new geographies, considering workers who are changing careers, implementing innovative recruitment marketing techniques and more.  

However, as a result of the Great Resignation, we’re beginning to see an alternative talent pool emerge: Boomerang employees—workers who voluntarily resign from your company and later rejoin. In this article, we’ll explain who boomerang employees are; the benefits and considerations of hiring them; and how to attract this unique group of talent. 

Who Are Boomerang Employees?

Before you consider rehiring an employee who previously left your organization, it’s important to understand the key differentiators that separate potential boomerang employees from permanent alumni.  

As the term suggests, permanent alumni will remain just that—permanently separated from an organization. These individuals likely stayed at the company for many years and had a good grasp of the organization’s overall culture and values. However, at a certain point, these individuals decided that the company was not the right fit for them; this could be due to dissatisfaction with company culture, the need for a career change or any number of other work-related issues. Note here that a key factor in any of these reasons for leaving is an internal desire to resign. 

Conversely, boomerang employees are more likely to have left a company quickly due to external factors, such as a sudden family emergency or an unexpected competing job offer that was too good to decline. So, while permanent alumni chose to leave because they were unsatisfied with the company in some way, boomerang employees are more likely to consider rejoining because they left for other reasons—none of which implied that they had an issue with the company in the first place. 

“Five years ago, I chose to take a career break to raise my family. When the boys started school, I was ready to pick up my career again. As chance would have it, PeopleScout had identified a role working on a project supporting two big clients, and I was excited about the prospect of this new challenge. The company had changed a lot in the time I was away, so I was grateful for the in-depth introduction process and support from management and colleagues upon my return. The flexible working arrangement that PeopleScout offers means that I’m able to achieve the balance between working and looking after my family, which is fantastic. I’m happy to be back and am looking forward to developing my career over the coming years.”  

Shelley Romero, Media Solutions Manager 
PeopleScout UK 

Meanwhile, some people may leave to pursue new opportunities because they’re unsatisfied in some way and are hopeful that the “grass will be greener” elsewhere. Then, if they find that isn’t the case, they may also be inclined to return to a previous company with a newfound appreciation. 

“Due to business changes during the pandemic, I was assigned to a new client account and, after much time and consideration, I knew it just wasn’t the right fit for me. Though I did not want to leave, it was in my best interest to resign at that time. However, I stayed in contact with my previous manager and colleagues, and when an opening arose, they asked me, ‘Are you ready to come back home?’ It was never a matter of if, but when I was coming back. Everything needed to align—the right position, team and leadership. I was hesitant to return after my last experience that caused me to resign, but I knew what ‘home’ felt like, and I couldn’t be happier in my current position at PeopleScout!”

Alison Thompson, Senior Recruiter 
PeopleScout

During the pandemic, the world was reminded how quickly life can change. Whether employees left your organization to pursue other opportunities or to prioritize caring for their family, these types of employees create a whole new pool of talent that could be the perfect fit for your organization. After some time has passed, many of these people could be on the job hunt again—and your organization could serve as the right choice at the right time.  

Benefits of Hiring Boomerang Employees 

Rehiring former employees can present a variety of benefits for employers. Here are some of the biggest reasons to consider looking back at your previous hires: 

Save Time & Money 

Hiring a former employee reduces the hiring timeline and cuts down on overall recruiting costs. And, because these employees have previous experience working at your company, they will require less time and fewer resources to onboard and get up to speed to hit the ground running. 

Eliminate Second-Guessing 

Additionally, when you hire a former employee, you won’t have to wonder whether they’ll be a cultural fit; you already know how they fit in with the company and how they work with various people in the organization—something that always remains a slight unknown when hiring someone completely new. 

Gain Fresh Perspective 

Former employees are unique in the fact that they have had some time to step away and see the organization from the outside. Often, employees may have left to advance their career at another company and gain valuable skills. Then, when they return, they’ll be equipped with increased knowledge and experience to bring new ideas and insight into your organization. 

Boost Employer Brand 

Rehiring employees also sends a positive message to existing employees and can improve an organization’s employer brand overall. Specifically, by giving employees a second chance, it shows that the company is willing to bring people back and help them reach their potential—even if they previously left on their own accord. Furthermore, to existing employees (perhaps some of whom were considering leaving themselves), it shows that the company is worth coming back to, thereby leading to improved retention and employee satisfaction. Moreover, it demonstrates that leaving doesn’t have to burn bridges—especially when the company sees the value of the whole person. 

Make Employees Happy 

Plus, employees who left a job during the pandemic may now realize that they miss some aspects of their old company. Returning to a previous employer with new skills and a fresh perspective can mean higher pay, more growth opportunities and, in some cases, the ability to work from anywhere, which may not have been an option pre-pandemic. Consequently, these employees will likely be happy with their decision to return—leading to improved productivity for your organization. 

Questions to Ask Before Hiring Boomerang Employees 

rehire employees

While there are many reasons to hire previous employees, that doesn’t always mean you should. So, before you decide whether turning back to a former employee is the right move for your organization, keep these considerations in mind: 

How Much Time Has Passed? 

Account for how much time has passed since the employee initially left the company. For instance, an employee who left less than a year ago due to a personal emergency is more likely to be able to jump back in and get started than someone who left several years ago and has to learn new processes and technology. 

Are They Adaptable? 

Nowadays, change within an organization can happen fast, and if the employee has been away from the company for a while, it can be helpful to consider their level of adaptability: Are they willing to learn new systems and procedures? Or, will they be stuck in old habits from their first tenure? 

Are They the Best? 

Amid a labor shortage, it can be tempting to settle for the easiest, quickest option to fill an open role. However, it’s important to think long-term: While this employee will cost less to hire and is a good cultural fit, are they truly the best person for the job? Consider whether this employee performed well in their previous tenure with the company, which is a good indicator of how they will fare the second time around. 

Were They Missed? 

While an employee’s individual performance may have been stellar, it’s important to understand their influence on the team. In particular, did they get along well with colleagues, or was it a relief for people when they left? When bringing back an employee, ensure that their return will have a positive effect on the productivity of the team as a whole. 

Why Do They Want to Return? 

Find out what made the employee choose to leave in the first place. Is that reason still going to be an obstacle moving forward? It’s important to ask what has changed since the time when they initially left. While familial or personal reasons would likely be resolved, you might have a bigger issue on your hands if they left because the company was not a good fit the first time. So, ask the former employee why they want to return. Then, if you’re looking for long-term talent, try to get a grasp of whether they’re ready to commit to your company for the foreseeable future. If they aren’t, you may have a permanent alumnus on your hands. 

How to Keep the Door Open to Boomerang Employees 

As the past two years have shown us, things happen—often unexpectedly. For one reason or another, people might be pulled in another direction and have no choice but to leave your company a little too soon. When this happens, it’s important to understand why they’re leaving and if there’s anything the organization could have done to encourage them to stay. If not, perform exit interviews and get an idea of what is working and what can be improved upon in your organization. 

While some employees may choose to reapply to your company in the future, many former employees may never consider rejoining or even know it’s an option without first hearing from a former colleague or manager. In this situation, what’s the best way to reach out to these former employees? 

To start, be sure to part on good terms. If the employee is one whom you would be eager to welcome back to your team again, make sure they know that when they leave. In today’s world that’s driven by social media, it’s easier than ever to stay connected across job changes. So, keep in touch with high-performing employees after they leave and proactively check-in with them when you’re ready to bring them back. 

“Having former employees return to my team has been a true privilege. There is something about a second chance to help someone grow and develop and to be entrusted to help them achieve their career goals that is very special. I have the honor of having three boomerang employees on my current team. I am grateful that they rejoined and for the incredible know-how, passion and commitment that they bring to our team. I will continue to do all I can to support their success so that they can see their future here.”

Caroline Sabetti, Chief Marketing Officer, PeopleReady & PeopleScout 
Senior Vice President, TrueBlue Communications 

In addition, consider these three strategies for re-recruiting former employees: 

1. Existing Employees

If you have an opening on your team and some of your existing employees still maintain relationships with former staff, your current team can be helpful in re-recruiting this talent. Let your current employees know you’d like to consider a former employee for the role and, if they’re willing, they can bring the idea up with the former colleague and encourage them to apply. 

2. Direct Manager Outreach 

For a former employee, it can be extremely powerful to hear directly from a former leader that the company and team wants them back. And, by hearing directly from a manager, the former employee is likely to take the offer seriously and understand that they are specifically who the team and leader want. 

“I had the opportunity to work for our sister company Staff Management | SMX before leaving for another position outside of TrueBlue that allowed me to get specific experience in a different facet of marketing. After gaining valuable experience for a period of time with a different organization, my former leader at Staff Management | SMX reached out to me to discuss an opportunity to join PeopleScout in a new role. I was thrilled to be able to rejoin TrueBlue and put to use the experience I gained outside of the company. Rejoining TrueBlue and joining PeopleScout was an easy decision due to the positive experience that I had during my original time with the organization, as well as due to the ability to work directly for my former leader once again.”  

Sarah Katz Candelario, Vice President of Marketing and Communications 
PeopleScout 

3. Email Campaign 

If your company is looking to fill multiple roles at once, a larger campaign might make the most sense. This can include a list of all high-performing employees who left in the last year and serve as a check-in to see where they are in their career now and whether they’d be interested in taking on a new role in the company. 

Beyond the Boomerang Employee 

While looking to former employees serves as a strong new talent pool, it’s just one part of an organization’s larger rehiring and retention strategy.  

For example, in addition to traditional boomerang employees, the pandemic has also introduced an alternative group of potential employees—those who were furloughed. While these employees didn’t leave voluntarily, they can still be considered for boomerang status and serve as yet another talent pool to reach out to when needs arise. 

But, in order for people to be willing to come back, organizations must ensure that their company is one that people want to return to (or, ideally, one they won’t want to leave at all). This means fostering a welcoming and empowering culture, as well as placing strong emphasis on growth and development of all employees. 

In summary, when people feel valued, included and invested in, they’re less likely to leave your company for another. Then, even when human factors cause them to be pulled away, they’ll be willing and ready to return when the time is right. 

[On-Demand] Hiring in a Candidate Driven Market: Challenge Accepted

[On-Demand] Hiring in a Candidate Driven Market: Challenge Accepted

The talent landscape is changing. Fueled by a candidate-driven job market, talent leaders across all industries are searching for skilled candidates available to fill a record number of open positions. Job seekers have the upper hand; they’re more willing to leave jobs for employers they’re unsatisfied with and expect more from companies they apply to. This includes socially responsible practices, competitive wages and quality of life considerations.

So, how can you source and attract the right high-quality talent faster in our candidate-driven market? Join PeopleScout’s Candance Lamon, vice president of global delivery and Jill Polistico, director of client delivery for our on-demand webinar Talking Talent webinar: Challenge Accepted: Tactics and Strategies for Hiring in a Candidate’s Market.

In this webinar, Candace and Jill discuss tactics and strategies for sourcing, engaging and hiring candidates as well as providing best practices for navigating a candidate-driven job market.

This webinar will cover:

  • The current talent market outlook for employers
  • Strategies for improving your employer brand and candidate experience
  • Tips for building a strong company culture to reduce turnover
  • Best practices for structuring talent programs to meet evolving changes in the workplace
  • And more!

How We Created a Custom Behavioral Assessment Framework for a Leading British Bank

How a Custom Behavioral Assessment Framework Created a £24M Savings for a Leading British Bank

How a Custom Behavioral Assessment Framework Created a £24M Savings for a Leading British Bank

PeopleScout’s talent advisory team created a new candidate assessment center for a large British bank, resulting in a 58% reduction in recruitment costs totalling £24M.

58 % Reduction in Recruitment Costs

resulting in a £24M savings

55 % Reduction in Attrition

in the first year

50 % Reduction in Application-to-Hire Ratio

from 32:1 to 16:1

Situation

Arriving at the right assessment solution for a complex, multi-billion-pound contemporary business is a major challenge. But, this was a challenge that PeopleScout’s team of psychologists was built for when our banking client came to us with a big brief. The banking group had just launched a crucial new set of values. They wanted us to create a custom behavioral assessment framework, along side a full suite of candidate assessment tools to support hiring into core customer-facing roles across the bank.

Solution

Insight

We began by carrying out a comprehensive job analysis, involving focus groups with over 300 colleagues as well as one-on-one interviews with job incumbents, senior stakeholders and transformation stakeholders. We identified synergies and differences between role requirements and complexity across the financial services organization. The detailed research and analysis revealed three job families across all roles, each with four levels of complexity. We developed definitions and behavioral indicators for each group and each level in the framework.

Design

Following sign-off on the new behavioral framework, we developed the assessment matrix and recommended key assessment methods. We streamlined and simplified the existing multi-stage process, bringing both the process and tools into alignment with the new values. This made it easy to understand and implement across the bank. We recommended a three-stage process across the framework, allowing for tailoring to job family and complexity levels, using specific skills assessments and assessment center micro-exercises.

We recommended a two-stage application, with a short form at the beginning to reduce early candidate drop out.
We followed this with a more comprehensive data collection form, completed after candidates were more engaged with the job opportunity.

Pre-Screening: Situational Judgement Test

The pre-screening stage comprised an online scenario-based behavioral assessment or Situational Judgement Test (SJT). SJTs are strong predictors of future job success, and it gave the bank an opportunity to provide deep insight into the brand culture and their values. It also created a positive candidate experience, while increasing diversity and reducing both time-to-hire and recruiter effort.

Mid-Screening: Motivational Fit

The mid-screening stage took place through video or telephone interviews, dependent on the role. The interview provided the client with deep insight into motivational fit and communication skills and enabled them to evaluate numerous critical behaviors for the roles. Plus, it ensure only the best applicants reached the most time-intensive, face-to-face final stage.

Final Screening: Assessment Center

This final screening stage was an assessment center for the more complex roles, incorporating interviews, role-plays and group exercises. We introduced a series of inclusive and realistic micro-exercises, assessing the candidate’s values, potential and mindset as they correlated to the job family and level. For example, to assess for a growth mindset, we created a micro-exercise in which the candidate was provided with feedback on their previous performance and given the opportunity to reflect and learn from it. They were then asked to demonstrate how they would incorporate that feedback.

We significantly upgraded the bank’s assessment center capability by increasing the use of behavioral exercises for primary evidence gathering, combining scores across assessment tools to triangulate data and providing robust final evaluations.

Informed Choices

Candidates shared appreciation for the chance to demonstrate the breadth of their skills and that they felt fairly assessed. They also gained sufficient insight to make informed decisions about whether the organization was offering the environment they were seeking, and whether its values and purpose were aligned with their own.

Our solution showcased the bank’s brand and culture, and the built-in job preview features ensured candidates were given sufficient knowledge at the automated pre-screening stage to make an informed self-assessment of their own match to the organization. This meant that poor-fit candidates withdrew before resources were unnecessarily committed in the higher-touch, mid-screening stage of the process. It also supported the client in creating a respectful, two-way selection process, which is expected by modern job seekers.

Results

We built-in various ways of measuring the cost-efficiencies and overall return-on-investment of the end-to-end assessment solution. The client was delighted with the results:

  • A reduction in the classroom-based training time required as the caliber of candidates was improved.
  • Improved conversion at every stage of the assessment process, meaning less business time was required for assessment.
  • The application-to-hire ratio was cut by half, from 32:1 to 16:1.
  • There was a 55% reduction in first-year attrition.
  • There was a 58% reduction in recruitment cost, saving £24M.

At a Glance

  • COMPANY
    Leading UK bank
  • INDUSTRY
    Financial Services
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT THE CLIENT
    This client is a leading UK financial services group that includes several retail banking brand. The company has been partnering with PeopleScout for over 20 years, making it one of our longest-standing client relationships.

Co-Op: How We Significantly Reduced Time-To-Hire for a Leading UK Insurer

Co-Op: How We Significantly Reduced Time-To-Hire for a Leading UK Insurer

Co-Op: How We Significantly Reduced Time-To-Hire for a Leading UK Insurer

Co-op Insurance came to PeopleScout for a new assessment center and streamlined recruitment process, resulting in a reduced time-to-hire and quality new talent.

Reduction in Time-to-Hire
Reduction in Time-to-Hire
73 % Assessment Center Pass Rate

up from 41%

Positive Candidate Feedback
Positive Candidate Feedback

Employing 70,000 people, the Co-op is known across the UK as a leader in socially conscious, community-led business. As well as being the country’s fifth largest food retailer, it is also a major general insurer. Co-op Insurance came to PeopleScout with a problem. They were having big issues recruiting the voices of the organisation: high-quality, productive, right-fit Claims Advisors who would stay. Also, the time-to-hire was very slow and a drag on the time of the resourcing team. Their recruitment process needed a complete overhaul.

SITUATION

The process we were presented started with a manual-intensive résumé screen. Because of the volumes that were coming through, the Co-op resourcing team was conducting daily résumé screens. This ate up immense amounts of time and resulted in the team screening candidates based on experience. That meant they were inconsistent in the way they were screening candidates (about 70% passed the screen). Those who passed this stage then had a qualifying call. This was not a formal telephone interview, but an introductory call to check the experience on their résumé, discuss any gaps and make sure they were eligible to work in the UK (85–95% passed this stage). Finally there was a face-to-face assessment centre—consisting of a computer-based assessment and interview. Following this, was the offer and induction.

SOLUTION

The right solution meant two considerations: what to assess and how.

  1. WHAT – We conducted a period of job analysis to understand what good looked like in the role.
  2. HOW – We needed to identify a solution which would support progressing candidates at speed through the process, providing a realistic job preview and automatically screening candidates so there was less manual intervention by the resourcing team.

We suggested removing the résumé screening step which meant there was less reliance on experience only. This allowed us to assess the whole person, progressing candidates who had no experience but great potential. We developed an online tool that incorporated a situational judgement test which tested for attention to detail and a video interview. Candidates completed this in one sitting, further reducing the time-to-hire. We also supported in the design of an assessment center.

RESULTS

The Co-op’s resourcing team was delighted with the new process. It’s easy to use and gives them back invaluable time to work on other projects. The assessment center significantly reduced time-to-hire, owing to the speed and efficiency of the new process. The pass rate at the assessment center stage is 73%—a big increase on the previous rate of 41%. This means that a much higher proportion of the best-fit candidates are going further in the process. In addition, new hires have been identified by the business as individuals who are motivated to succeed, with a propensity for learning and a growth mindset. Candidate feedback has been very positive, with many saying it gave them a proper understanding of the role.

At a Glance

  • COMPANY
    Co-op Insurance
  • INDUSTRY
    Financial Services
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Talent Advisory
  • ABOUT CO-OP
    Co-op Insurance is part of Co-op Group, one of the world’s largest consumer co-operatives, owned by millions of members. As a leading UK insurer, the organization offers coverage for business, home, life, motor, travel and pets.

Disrespect & Demand: Why Candidates Abandon Recruitment Processes

By Joe Mongon, Head of Recruitment Delivery, EMEA

Talent shortages and the effects of The Great Resignation are now well-established narratives in the recruitment space. Yet, organisations are still putting up barriers between great opportunities and great talent. New research shows that candidate abandonment rates are over 65% due to a poor candidate experience. Candidates are dropping out of every stage of the recruitment process, not just the application process.

Often this results in “ghosting”—when the candidate drops off with no communication to the recruiter or hiring manager—with 28% of job seekers admitting they’ve done it. But, it’s a two way street—77% of candidates say that employers have done the ghosting.

Other barriers to candidate engagement that are contributing to abandonment include:

  • Overly complex or repetitive applications
  • Screenings, tests, or assessments take too long or require unreasonable amounts of time and effort to complete
  • Recruiters or hiring managers schedule interviews but never show up (ghosting), or reschedule several times, or are disruptive during the interviews themselves
  • Job offers take weeks or months to materialise
  • Lengthy and arduous onboarding practices (which get worse in heavily regulated industries)

Tips to Reduce Candidate Abandonment

Evaluating your candidate experience, particularly the number of steps and how much time each takes to complete, is imperative. Recruiters should work with hiring managers to prepare them for final stage interviews to ensure that experience is positive for candidates.

Think about any steps that can be eliminated. In times past, we’ve advocated strongly for assessments and even design them through our award-winning Assessment Services team through our Talent Advisory offerings. But, sometimes eliminating or scaling back assessment steps can actually help deliver more qualified candidates at scale and speed. We’ve seen this work particularly well in recent entry-level hiring projects, like customer service roles.

RPO Delivers an Excellent Candidate Experience

Advocating for changes like this can cause some discomfort – but it can also get results. This is an area in which an RPO partner can make a big difference. We can bring the agility and insight needed to problem solve in this candidate-led market. 

Infographic of how to hire in a candidate-led market. 

Only 12% of companies use candidate feedback to improve the candidate experience.

Only 30% of organisations survey new joiners to assess their experience. 

8 out of 10 organisations don't have time or resources to improve the candidate experience

54% of organisations surveyed have never benchmarked their candidate experience 

Only 5% of candidates rate their experience as excellent

Any organisation recruiting right now must meet candidates where they are. The best solution is the one that engages and retains qualified candidates at every stage of the process. Shorter applications, streamlined assessments, commitment to best practice interviewing, clear guidance and additional support in onboarding should all be a priority for your business. Fo

Talking Talent: Talent Technology and the Human Touch, Building a Balanced Recruitment Process with Rick Betori

Rick Betori’s role as PeopleScout’s managing director of the Americas has a few similarities with a previous leadership position he held as coach of his children’s baseball teams.

“The ball is always going to roll in between someone’s legs,” he told me from his home in the Chicago suburbs. “And, it’s not about the fact that it went through their legs; it’s what they do after and how they respond when things don’t go according to plan. That’s one of the most important things I can do in my role as a leader.”

Rick thrives when there’s a challenge to tackle, when there’s a problem to solve and when there’s the opportunity to connect the right person with the right job in a difficult labor market. It’s an important quality as employers face a talent landscape that has been transformed by the pandemic.

Although Rick joined PeopleScout in 2021, he has been a part of the TrueBlue organization since 2011, most recently leading delivery operations at PeopleReady, where he helped spearhead the company’s digital transformation. As such, he understands how technology, combined with human expertise, can solve the toughest talent problems. We talked to him about the role of talent technology in 2022.

You’re not new to TrueBlue, but you are a relatively new face here at PeopleScout. What makes you really excited about talent acquisition right now?

I’m excited because I believe that we can truly help companies that are facing some of their largest hiring challenges in their histories. Talent acquisition teams need creative partners to help them succeed, and I’m thrilled to be a part of finding those solutions.

I’m also passionate about our talent technology platform, Affinix, and what it does to help candidates seamlessly move through the application process. Candidates have so many choices today; when they’re searching for a new role, they expect a great experience, and they want it to be fast. I also think that now more than ever, data and analytics will be key in helping employers stay ahead of their competition in a difficult talent market.

And finally, I’ve been a part of the TrueBlue family since 2011, so I’ve been able to witness the passion and energy of the PeopleScout team working to put our clients first. It’s been great to dig in with the team in these last few months. They bring this infectious energy to do what’s right for our clients and their applicants. I’m proud to be a part of this organization moving forward.

Throughout the last couple of years, we’ve seen a lot of employers add technology to their recruitment process out of need. For talent acquisition leaders, where do you think their relationship with talent technology stands today?

I hate to start the answer to a question with “it depends,” but it really does vary.  We have seen many employers add technology solutions to deal with increased workload, compliance concerns, and to eliminate or simplify administrative tasks.

More recently, employers feel the pressures of attracting top talent, so they’re taking the next step, focusing on easing and improving the process for candidates. More companies are starting to leverage technology to reduce friction for candidates in the application process and at the same time, building a stronger employer brand.

Finally, we’re seeing leaders stepping back and asking, “How can technology, data and analytics inform our decision-making from a talent standpoint?” These leaders want more information around changes in roles; how the market is responding in their specific area; and how factors like the rise of the gig economy and the COVID-19 pandemic have influenced their prospective talent pools.

The right technology can really make the recruitment process feel even more personal and enhance an organization’s employer brand. How can you make that happen?

It’s about more than the right technology; it’s about the right technology at the right time. Employers can make the greatest impact by targeting specific points in the candidate’s journey.

For example, we know that candidates want to feel a sense of control in the process, and they want to feel as though things are moving forward. That means employers need to keep candidates feeling engaged and empowered. So, the right technology intervention could be implementing a pre-screen that candidates can complete by text or adding an interview self-scheduling tool. These give candidates the ability to feel like they’re taking the next step in the process, rather than waiting to hear back from someone.

Employers should also evaluate specific tools to ensure they fit with their brand. For example, candidates applying to a technology company would expect the process to include more advanced technology, more automation and a more cutting-edge approach to the recruitment process. On the other hand, candidates for positions where the work is focused on manual tasks or face-to-face interactions may expect a different experience. It’s not one size fits all.

Why should employers reevaluate their technology stacks now?

In the current market, talent acquisition teams need to move faster than ever to identify and secure talent. The days of long recruitment processes, multiple interviews and multiple steps are over.

Candidates have so many opportunities facing them today…and it’s not just different employers. Think about the impact of virtual work. It used to be that companies simply competed with other organizations in their area, but now, they compete for top talent with companies across the globe.

Add that to that the fact that many employers are reporting a record numbers of job openings and they can’t ramp up their internal teams fast enough to keep up with the number of requisitions they’ve got to fill.  The right tools, and the right partner, can make the process easier and even provide them a competitive advantage.

Adding new technology to an established process can be scary. What advice do you have for talent leaders to help them gain buy-in in their organizations?

First off, I’d say, if there wasn’t any fear, I’d be surprised. It’s human nature. But that’s not a reason not to automate.

It starts with having a good, strong, proactive communication plan around the process—explaining what they’re doing and why they’re doing it. It should be transparent and easy to understand. The plan should clearly demonstrate the benefits for the team, and then, it’s important to gather feedback. There must be open lines of communication. It’s about letting people weigh in as you fine-tune the process. Finally, it’s great to recognize and celebrate the early adopters. We’ve seen a lot of success in highlighting the employees who engage and really embrace the change early on.

With internal buy-in, it’s tough, and you can’t underestimate the challenge. However, a good, solid plan executed by leadership goes a long way.

Are there any final thoughts you’d like to leave us with?

I want to put an exclamation point on something I said earlier about the importance of speed in the current talent market. I know the types of pressures that talent leaders are under right now. I don’t have a crystal ball to tell you how long it will last, but I can say that when you find the right partner, they can help you start this process in a way that feels manageable, and that can also help you prepare for whatever challenge lies ahead.