A leading waste disposal and environmental services company faced significant challenges sourcing, attracting and hiring talent for vital full-time frontline roles including CDL drivers, technicians and administrative roles.

Scope and Scale

As a result of continuing skills shortages in high-demand roles, the client found it increasingly difficult to source talent with the required skills, credentials and experience to fill business-critical roles. The client required a full-cycle RPO solution to support its internal team in making 16,000 annual hires across North America. What’s more, the client sought a consultative partnership with ongoing strategic guidance and best practice implementation across the client’s talent sourcing program.

Situation

PeopleScout has partnered with the client for nearly 14 years supporting full-cycle, end-to-end roles and recently, the client required additional support for partial-cycle hiring. PeopleScout deployed a flexible RPO solution to source and deliver a continuous slate of qualified candidates into the client’s talent pipeline. PeopleScout also provides the client with recruitment marketing support, detailed talent market insights and expertise on program compliance.

Solution

• PeopleScout’s team executes talent sourcing strategies, provides guidance on how to tap into talent channels and helps the client develop grassroots recruitment marketing campaigns to reach the right candidates.
• PeopleScout developed a custom SLA dashboard and performance reporting via Affinix Analytics which highlights roles that aren’t getting as much traction and optimizes channel usage and ad spend accordingly.
• With the additional scope, PeopleScout ramped up its team of 47 to 284, with specialized global support spanning India, Poland, UK and the U.S.
• PeopleScout Talent Advisory team conducted a two-phased research project, including an exhaustive candidate persona framework based on interviews with the client’s current employees, for insight into their talent audience to develop highly targeted creative and messaging.
• PeopleScout created a new employer branding and recruitment marketing strategy, and dedicated marketing experts from PeopleScout manage all the client’s social media accounts.

Results

• PeopleScout’s team finds qualified candidates in niche skill sets despite challenges presented by the COVID-19 pandemic and resulting talent shortages.
• PeopleScout’s full-cycle RPO solution targets an average of 16,000 annual hires for extremely difficult skill sets, improving business outcomes across the enterprise.
• Implemented new channels including Indeed, Appcast, geofencing, social media and more which allow the team to instantly post jobs to multiple job boards at one time.
• After just 30 days of launching the SLA dashboard, the client saw a 38% improvement in SLAs including the interview-to-offer ratio, candidate outreach timeframe and offer extension timeline.
• PeopleScout helped with the planning and execution of two career day events with over 1,900 attendees and 957 offers made, resulting in two of the best career day events the client has ever had.