TrueBlue Names Brannon Lacey President of PeopleScout

TACOMA, Wash. — September 15, 2020 — TrueBlue, a global leader in specialized workforce solutions, announced today a new appointment to its senior leadership team. Brannon Lacey has been named President of PeopleScout, a division of TrueBlue and the world’s largest recruitment process outsourcing provider. Lacey replaces outgoing interim President Chip Holmes.

Lacey most recently served as the President and Chief Product Officer of Benefits Solutions at Alight, a leading human capital and business solutions provider. At Alight he led a $2 billion business segment and a global team of 14,000 colleagues.

Prior to Alight, Lacey spent more than four years at Rackspace, where he served as SVP & General Manager of Application Services among other roles. Before that, Brannon served as a principal at Samsung Ventures, where he led venture capital investments for mobility products. He has also held a variety of strategic technology consulting and leadership roles at Samsung, Skaya and Accenture.

“Brannon is a technology-centric leader with strong expertise in product management, global leadership, and human capital solutions,” said TrueBlue CEO Patrick Beharelle. “He has the right vision and capabilities to lead PeopleScout’s next phase of growth and innovation, with customer success and ongoing digital transformation as guiding principles.”

About TrueBlue

TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients achieve business growth and improve productivity. In 2019, TrueBlue connected approximately 724,000 people with work. Its PeopleReady segment offers on-demand, industrial staffing, PeopleManagement offers contingent, on-site industrial staffing and commercial driver services, and PeopleScout offers recruitment process outsourcing (RPO) and managed service provider (MSP) solutions to a wide variety of industries. Learn more at www.trueblue.com.

PeopleScout Named a 2020 Leader in Recruitment Process Outsourcing by Everest Group

CHICAGO – April 14, 2020 – PeopleScout has been named a Leader in Everest Group’s Recruitment Process Outsourcing (RPO) Services PEAK Matrix® Assessment 2020 for the second consecutive year.

“PeopleScout’s expertise across a diverse range of industries and clients, strong focus on technology and analytics in RPO solutions through its Affinix™ platform, and dedicated investments to strengthen its consulting capabilities and geographic presence outside North America, especially Europe, have helped it become one of the largest RPO service providers globally and a Leader on Everest Group’s RPO PEAK Matrix® 2020,” said Arkadev Basak, Vice President, Everest Group.

Everest Group classifies RPO service providers into three ascending categories of Aspirants, Major Contenders and the highest designation, Leaders. Everest Group’s PEAK Matrix® framework assesses the market impact and overall delivery capability of RPO service providers.

“Our commitment to providing our clients with innovative solutions and technology has never been stronger, as we face the challenges presented by the coronavirus pandemic together,” said PeopleScout Interim President Chip Holmes. “Being recognized as a Leader and for our responsiveness to client needs by Everest Group is great validation of our mission to help our clients find, engage and deliver the best talent – no matter the obstacle.”

Everest Group’s assessment of PeopleScout on this year’s PEAK Matrix highlighted the following key strengths:  

  • Referenced clients reported that responsiveness, access to resources, relationship and account management were strengths of PeopleScout.
  • PeopleScout’s proprietary talent acquisition technology Affinix was recognized for its host of features, including video interviews, candidate self-scheduling, talent community management, predictive and prescriptive analytics capabilities, and its talent mapping feature which uses AI sourcing to find candidates who are the best fit for particular job titles and roles.
  • PeopleScout’s recent acquisition of TMP Holdings LTD (TMP) strengthened its European (particularly UK) presence, and further expanded its product offerings and services portfolio, specifically that of value-added services, by strengthening its employer branding practice.
  • PeopleScout has been proactive in strengthening its presence in fast-growing industry verticals, such as retail and healthcare. The company has also developed capabilities to service clients in new industries such as government/public sector, media, and energy and utilities.

Everest Group’s research is based on three key sources of proprietary information: its database of approximately 3,000 RPO deals, the operational capability of the 25 assessed RPO service providers and ongoing buyer surveys and interactions. To be named a Leader, RPO providers must have the highest maturity levels in market impact, vision and capability.

To learn more about the RPO Service Provider Landscape PEAK Matrix® Assessment 2020 visit the Everest Group website.

About PeopleScout
PeopleScout, a TrueBlue company, is the world’s largest RPO provider managing talent solutions that span the global economy, with end-to-end MSP and talent advisory capabilities supporting total workforce needs. PeopleScout boasts 97% client retention managing the most complex programs in the industry. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently delivering now while anticipating what’s next. Affinix, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience with one-point ATS and VMS integration and single sign-on. Leveraging the power of data gleaned from engaging millions of candidates and contingent associates every year, PeopleScout enhances talent intelligence for clients across more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in Toronto, Montreal, Charlotte, Bristol, Krakow, Gurgaon and Bangalore. For more information, please visit www.peoplescout.com.

Press Contact:
Caroline Sabetti
Global VP of Marketing and Communications
csabetti@peoplescout.com
312-560-9173

COVID-19 Series: Keeping Candidates and Employees Safe with a Virtual Hiring Solution

As organizations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a miniseries with our experts here at PeopleScout about the issues that are most pressing during this uncertain time.

We are focused on the safety of our employees and clients, friends, families and loved ones. However, it is important for many organizations to keep their talent acquisition functions moving – whether to provide essential services or to serve our communities by providing jobs. Many organizations are also now adapting to a newly virtual workforce.

In that spirit, in this podcast, we share insights from PeopleScout Global Leader of Affinix Client Success and Strategy Allison Brigden on transitioning to a virtual talent acquisition solution.

Allison has been with PeopleScout since 1995 and has served in roles related to implementing and managing complex RPO programs as well as operations and technology. In her current role, Allison focuses on leveraging technology to elevate the talent strategy and client success through Affinix, PeopleScout’s proprietary talent technology platform. Allison leads an Affinix Client Success Team and our strategic technology partnerships. The Affinix Client Success Team is focused on understanding our clients’ objectives with Affinix and creating positive outcomes. She also possesses a deep commitment to corporate social responsibility, with an emphasis on military veteran advocacy. Allison holds a bachelor’s degree from the University of Utah.

At PeopleScout, we’re all dealing with the same changes—working from home and recording these podcasts from a distance, so things may sound a bit different than you’re used to hearing.

COVID-19 Response Update

At PeopleScout we are taking a people-first approach to our coronavirus (COVID-19) response because the health and well-being of our employees and clients around the globe is our top priority.

Our COVID-19 response team is continuing to evolve and adjust our internal policies in alignment with global, country and local health organizations as the situation evolves. Below please find a high-level overview of some of the measures we’ve taken to respond. Our complete COVID-19 response is available on our website.

  • Access to information – Our internal COVID-19 information hub provides employees with easy access to safety recommendations, the latest updates and answers to their questions.
  • Work from Home – Work from home policies have been enacted on a location by location basis and our employees have been equipped with both the technology and support needed to work from home.
  • Healthy Work Environment – Enhanced environmental hygiene measures are in effect in our office locations and we continue to reinforce protective measures recommended by global health authorities.
  • Travel Restrictions – International travel and non-essential domestic travel have been suspended and self-quarantine requirements are in place for anyone who has traveled to high-risk countries or who has had potential exposure.  
  • Business Continuity – Exercises to ensure our readiness to implement regional business continuity plans and client-specific protocols are ongoing and plans are being adjusted as the situation evolves.
  • Virtual TA Solutions – We are offering virtual interview solutions to support clients who have enacted no-contact hiring. We are also are ready with Recruiter On-Demand solutions and can support contingent staffing needs through our MSP practice and our PeopleReady staffing brand.
  • Client Resource Center – We have developed a client resource center to provide you with up-to-date information on PeopleScout’s response to COVID-19 and useful information for managing through these uncertain times.  

As always, our commitment is to continue to deliver excellent service while communicating transparently. If you have any questions about PeopleScout’s response to COVID-19 or how we can help support your business, you can contact us at any time.

The Importance of an Employer Value Proposition and Employer Brand Strategy

As employers face increasing competition for the best talent, a well-defined employer value proposition (EVP) and employer brand strategy have become more important than ever. In a candidate-driven market, employers need to stand out to their target talent audiences through a unified EVP and employer brand. High-quality candidates know what they want out of a future employer, and organizations that don’t effectively show their value to candidates risk losing them to the competition.

If you google EVP and employer brand, you’re likely to find thousands of definitions. At PeopleScout we define EVP and employer brand as the following:

  • Employer Brand: The perception and lived experiences of what it’s like to work for your organization.
  • Employer Value Proposition: Captures the essence of your uniqueness as an employer and the give and the get between you and your employees.

Both concepts revolve around the qualities that make a company a great place to work, as well as the benefits, career growth opportunities, work-life balance and company culture that attract top talent.

EVPs are particularly important in today’s job market, as a majority of candidates heavily evaluate companies before they even consider applying for open positions, and it can be a critical differentiator in a company’s ability to attract talent.

Key Elements of a Successful EVP

As HR Technologist explains, “An employee value proposition must be thoughtfully designed since it has a direct impact on behavior. It must look into the tangible and intangible elements of the psychological contracts between the employer and the employee. It must start way before the employee joins, even before the person is a job candidate; it must appeal to the person irrespective of whether the person intends to work with the organization or not.”

A successful EVP articulates the value that you offer to your employees. At PeopleScout, we establish three elements to support a successful EVP:

  • Pillars: Pillars are the core components of your EVP and are informed by insights into your cultural DNA and your audience’s motivations. Pillars are used to define the relevance of your EVP and are based on research.
  • Narrative: The narrative is usually a single, manifesto-style paragraph – it’s the emotive “sell” of what you offer. The narrative defines consistency throughout your EVP and employer brand strategies.
  • Strapline: Finally, the strapline is a concise phrase that summarizes your overall offering – it focuses on being memorable rather than detailed. The strapline defines a point of focus throughout your EVP materials.

By creating pillars, a narrative and a strapline to support your EVP and employer brand strategy, employers will be set up for a successful deployment both internally to current employees and externally to candidates and the broader marketplace.

For example, we recently completed an EVP and employer brand project for a global law firm based in the UK called Linklaters. Here are the pillars, narrative and strapline that we created to bring the project to life.

Linklaters employment brand pillars
Linklaters employer brand narrative
Linklaters employer brand strapline

Benefits of a Well-Managed Employer Value Proposition and Employer Brand Platform

Organizations that effectively deliver on their EVP can enjoy a host of benefits, including decreased annual employee turnover and increased new hire commitment, according to Gartner research. Other benefits include improved brand sentiment, increased reach to target audiences, a greater sense of commitment from current employees and cost savings related to compensation.

Improved Brand Sentiment

Organizations with effective EVPs are more attractive to candidates and are considered employers of choice – organizations where candidates want to work. In order to make yourself an employer of choice, you have to be able to appeal to your ideal candidates by differentiating your company from your competitors.

A compelling EVP and employer brand can move your brand sentiment in a positive direction. A clearly defined EVP creates the foundation on which to build your internal and external employer brand messaging, which allows you to have greater influence over what you are known for and how you are perceived.

Increased Reach

A thoroughly researched and tested EVP is designed to speak more effectively to your target talent audiences. When you are able to tailor the core of your message to individual audiences, while keeping your narrative and strapline consistent throughout, more diverse groups of candidates will respond favorably. This has real business impact. According to a Morgan Stanley study in The Atlantic, there is a positive relationship between equity returns and the gender composition of an organization’s employee base, as an example.

We work with an organization in the UK that was once an online automobile magazine but is now a digital publication. The organization struggled with brand perception. Many candidates thought the company was old-fashioned, and they struggled to attract women to their open positions. We developed an “adventures in awesomeness” EVP that spoke to the digital transformation that had already happened at the employer. This EVP not only increased brand attractiveness and shifted sentiment, but also increased the number of women visiting the careers site by 300 percent.

Greater Employee Commitment

Organizations with strong EVPs enjoy significantly higher levels of engagement from employees. In one example studied by Cornell University, a beverage bottling and distribution company launched an initiative to develop an integrated employer brand. Around the same time, the company decreased headcount by more than 6 percent and maintained tight control over salary raises. Despite these difficulties, employee engagement grew at the company from 36 percent to 55 percent over a five-year period.

This study suggests that when you clearly articulate your EVP and the behaviors you’re looking for from employees, it can be a factor in successfully attracting and retaining employees with the right cultural fit for your organization. This yields more engaged employees.

Compensation Savings

Organizations with effective EVPs are able to reduce the compensation premium required to attract new candidates. Another example highlighted in the Cornell paper found that organizations with a well-managed employer brand had a 26 percent economic advantage in terms of labor cost.

Key Considerations When Creating an EVP and Employer Brand Program

There is ample data that shows that effective EVPs generate real business benefits. To realize those benefits, there is a lot of work that goes into creating a successful EVP and employer brand. Before launching an EVP internally or externally, it’s critical that companies spend time researching, defining, developing, optimizing and deploying an EVP that accurately represents the company’s value to employees.

TrueBlue Acquires TMP Holdings LTD – Strengthening PeopleScout’s Global RPO and Talent Advisory Capabilities

Acquisition expands PeopleScout’s EMEA client base, team and operations

Chicago – June 13, 2018TrueBlue (NYSE:TBI), a global provider of specialized workforce solutions, has, through its PeopleScout Recruitment Process Outsourcing (RPO) segment, acquired TMP Holdings LTD (“TMP”) which operates in the United Kingdom under the brand name TMP Worldwide. TMP is an award-winning provider of employer branding and recruitment marketing solutions with a portfolio of marquee RPO clients.


The acquisition achieves two primary objectives. First, it expands PeopleScout’s global RPO capabilities and EMEA client base, team and operations. Second, the acquisition creates a powerful talent advisory offering for PeopleScout’s global client base comprised of a broad array of services, including employer branding, recruitment marketing, assessment services and talent acquisition strategy.


TMP’s London headquarters will serve as PeopleScout’s EMEA headquarters, joining its worldwide headquarters in Chicago and APAC headquarters in Sydney. TMP’s Bristol delivery center will join PeopleScout’s global delivery center network which supports clients in more than 70 countries.


“With TMP, we significantly strengthen our RPO footprint and delivery capabilities in EMEA – deepening our expertise in this strategic market,” said PeopleScout President Taryn Owen, who will continue to lead the organization. “Additionally, the TMP team infuses PeopleScout with decades of experience in recruitment marketing and talent acquisition strategy, better enabling our clients to connect with the talent they need now and in the future.”


Andrew Wilkinson, TMP CEO, will join the PeopleScout Executive Leadership Team as Group Managing Director of EMEA. The London and Bristol locations will continue to support TMP’s current clients, a portfolio that spans the global economy.


“Joining PeopleScout significantly enhances our RPO offering with expanded talent solutions, global delivery capabilities, powerful technology, deeper talent intelligence and thought leadership,” said Wilkinson. “We are excited to join PeopleScout’s thousands of forward-looking talent professionals and strong company culture, and we share their commitment to delivering exceptional service for both candidates and clients.”


TMP RPO clients will benefit from PeopleScout’s award-winning Affinix™ talent technology, unparalleled large-deal delivery experience, deep vertical expertise, global footprint and the full range of talent solutions provided by PeopleScout. TMP will continue its specialized focus on talent attraction solutions in the UK while accelerating its ability to deliver the most innovative solutions in the marketplace with PeopleScout’s suite of solutions.


About PeopleScout
PeopleScout, a TrueBlue company, is the world’s largest RPO provider managing talent solutions that span the global economy, with end-to-end MSP capabilities supporting total workforce needs. PeopleScout boasts 98 percent client retention managing the most complex programs in the industry. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently delivering now while anticipating what’s next. Affinix™, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience with one-point ATS and VMS integration and single sign-on. Leveraging the power of data gleaned from engaging millions of candidates and contingent associates every year, PeopleScout enhances talent intelligence for clients across more than 70 countries with headquarters in Chicago, Sydney and London and global delivery centers in Charlotte, Toronto, Montreal, Bristol, Krakow, Gurgaon and Bangalore. For more information, please visit www.peoplescout.com.


About TMP Holdings LTD
TMP Holdings LTD* is a leading independent RPO, resourcing and recruitment marketing company providing talent solutions to organizations in the commercial and government sectors in the UK under its TMP Worldwide and Yocto brands. An award-winning business, TMP is recognized as a specialist in employer branding and for bringing creativity and innovation to its talent solutions. Its Bristol delivery center handles tens of thousands of candidates annually for TMP’s RPO customers working alongside a specialist assessment unit to build effective selection tools. The London communications delivery center provides access to research, insight, media planning, technology and creative services.
*TMP Holdings LTD is neither owned by, nor otherwise connected with, TMP Worldwide Advertising & Communications LLC.



Forward-Looking Statements
This document contains forward-looking statements relating to our plans and expectations, all of which are subject to risks and uncertainties. Such statements are based on management’s expectations and assumptions as of the date of this release and involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied in our forward-looking statements including: (1) national and global economic conditions, (2) our ability to successfully complete and integrate acquisitions, (3) our ability to successfully operate internationally, (4) our ability to attract and retain customers, (5) our ability to maintain profit margins, (6) new laws and regulations that could have a material effect on our operations or financial results, (7) our ability to attract sufficient qualified candidates and employees to meet the needs of our customers, and (8) our ability to successfully execute on new business strategies and initiatives such as the leveraging of mobile technology. Other information regarding factors that could affect our results is included in our Securities Exchange Commission (SEC) filings, including the company’s most recent reports on Forms 10-K and 10-Q, copies of which may be obtained by visiting our website at www.trueblue.com under the Investor Relations section or the SEC’s website at www.sec.gov. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law. Any other reference to future financial estimates are included for informational purposes only and subject to risk factors discussed in our most recent filings with the SEC.


Press Contact:
Caroline Sabetti
Global VP of Marketing and Communications
312-560-9173