Talking Talent: Navigating the Talent Acquisition Challenges of a Major Hospital Expansion

In this episode of Talking Talent, we talk to Dr. Ekta Vyas, the Director of Human Resources at Lucile Packard Children’s Hospital Stanford I Stanford Children’s Health, about the challenges she faced during the major hospital expansion of the new Lucile Packard Children’s Hospital Stanford.


The Lucile Packard Children’s Hospital Stanford is nationally ranked and recognized in 10 specialties and has been for 13 consecutive years. The new expanded facility opened in December 2017, a more than half-a-million square foot building that doubled the size of the existing pediatric and obstetric hospital campus. It added 149 patient beds, bringing the total on the Palo Alto campus to 361. This new facility is America’s most technologically advanced, family-friendly and environmentally sustainable hospital for children and expectant mothers and has proudly earned the LEED Platinum distinction.


Dr. Ekta Vyas led the employer branding strategy and recruitment infrastructure development work. As a trained industrial/organizational psychology practitioner with 20 years of experience, Ekta is a regular conference and panel speaker and has been published in academic and practitioner journals. She is a regular contributor to Forbes.com, and also currently serves as adjunct faculty at San Jose State University School of Management (within Lucas College of Business).


Among the challenges facing the Human Resources group was the need to hire more than 500 new employees for a high acuity environment; the complexity of hiring in Silicon Valley along with the high cost of living and commuting barriers it brings; and synchronizing strategic timelines between Corporate Marketing, Hospital Expansion, and the Talent Acquisition teams. This hiring need was in addition to their regular average recruitment – based on standard turnover for normal business operations.


The success of this project is being widely recognized across healthcare and other industries and has been published as a case study in the Fall 2017 issue of Journal of HR People + Strategy. Ekta recently presented this work at the People in Healthcare (Talent Management Alliance) conference and as a keynote at NCHRA’s Talent Acquisition conference.


Ekta has been in the healthcare industry for 12 years and before this undertaking was a Director of HR at Stanford University Medical Center.
You can listen to our first Talking Talent podcast, How HR Technology Can Combat Staffing Shortages in Healthcare, here.

PeopleScout Expands Healthcare Solutions with Strategic Investments in Leadership and Technology

Chicago – May 31, 2018 – PeopleScout, the world’s largest RPO, today announced the expansion of its healthcare offering to help clients compete more effectively in the intensifying race for qualified healthcare talent.


The expansion includes the appointment of new key leaders, increased resources, the use of PeopleScout’s award-winning technology platform Affinix™ and enhanced predictive analytics capabilities. PeopleScout was recently named the No. 1 MSP provider for the second consecutive year on HRO Today’s MSP Baker’s Dozen. Healthcare clients have the ability to leverage PeopleScout’s end-to-end MSP capabilities and have the flexibility to create best-in-class talent acquisition and total workforce management solutions that begin with the candidate and end with the patient.


“As a leader in the healthcare talent acquisition space, we strike the optimal balance between innovative tech and personal, human interaction for our clients through PeopleScout’s customizable talent solutions, advanced global shared services and our Affinix technology platform,” said Taryn Owen, PeopleScout president. “The shortage of clinical and non-clinical talent for unfilled healthcare roles will soon hit a crisis level. Our deep healthcare expertise combined with our unrivaled delivery capabilities and game-changing technology, enable us to partner with our clients more effectively than any other firm in our industry.”


As part of its strategic investment in healthcare solutions, PeopleScout added two new leaders to its tenured leadership team. Donald Sonck and Brett Bryner are PeopleScout’s healthcare workforce leaders and bring decades of insight-driven strategy and talent intelligence. Sonck and Bryner create customized solutions for both clinical and non-clinical healthcare talent acquisition needs that support full-cycle, partial-cycle, project-based and total workforce engagements.


PeopleScout continues to enhance its technology and service offering to anticipate future needs in the healthcare space. Rising costs, changing regulations and global workforce shortages have created unique talent challenges that demand agility and innovation. Affinix, PeopleScout’s mobile-first, cloud-based, proprietary technology platform, creates a consumer-like candidate experience and streamlines the sourcing process to provide clients with the edge they need when competing for healthcare talent. Embedded within PeopleScout’s healthcare talent solutions as an integrated technology stack, Affinix delivers speed and scalability while leveraging artificial intelligence, recruitment marketing, machine learning, predictive analytics and other emerging technologies with one-point ATS and VMS integration and single sign-on.


PeopleScout’s expanded healthcare offering also includes enhanced consulting services to help clients identify top talent. These insights are made through analytics-based healthcare intelligence metrics from high performing employees.


The PeopleScout healthcare solutions team adheres to the same strict healthcare industry regulations and compliance standards as its clients, designing tailored programs that reduce cost, meet strict SLAs and slow attrition. The team has a breadth of expertise across an extensive portfolio of clients including national healthcare organizations and pharmacy chains, as well as healthcare revenue and payment cycle management organizations.


For more information on PeopleScout’s healthcare offering:

About PeopleScout
PeopleScout, a TrueBlue company, is the world’s largest RPO provider managing talent solutions that span the global economy, with end-to-end MSP capabilities supporting total workforce needs. PeopleScout boasts 98 percent client retention managing the most complex programs in the industry. The company’s thousands of forward-looking talent professionals provide clients with the edge in the people business by consistently delivering now while anticipating what’s next. Affinix™, PeopleScout’s proprietary talent acquisition platform, empowers faster engagement with the best talent through an AI-driven, consumer-like candidate experience with one-point ATS and VMS integration and single sign-on. Leveraging the power of data gleaned from engaging millions of candidates and contingent associates every year, PeopleScout enhances talent intelligence for clients across more than 70 countries with headquarters in Chicago and Sydney and global delivery centers in Charlotte, Toronto, Montreal, Krakow, Gurgaon and Bangalore. For more information, please visit www.peoplescout.com.

Press Contact:
Caroline Sabetti
Global VP of Marketing and Communications
312-560-9173

Rural Healthcare: How to Recruit and Attract Clinical Talent in Rural Areas

Healthcare providers in rural areas face unique obstacles when it comes to recruiting and retaining clinical talent. The growing shortage of nurses and physicians coupled with declining rural populations makes it more challenging than ever for rural healthcare organizations to attract physicians, nurses and other specialized clinical professionals. In this post, we cover the healthcare recruitment challenges faced by rural healthcare organizations and actionable advice on how to overcome them with smart talent acquisition strategies.

Rural Healthcare Challenges

Modern Healthcare reports that 77% of rural counties in America are experiencing shortages of primary care physicians, and the number of surgeons practicing in rural counties has decreased by 21%. What’s more, the Council of State Governments reports that more than 60% of areas experiencing nursing shortages are located in rural regions. Recruiting and retaining clinical professionals in these underserved rural communities remains a significant challenge for states and county governments and healthcare organizations. Economic, educational, professional and cultural dynamics affect the clinical talent shortages in rural areas including the following factors:

  • Many universities and institutions of higher learning are located in more urban regions, limiting rural healthcare organizations recent graduate talent pool.
  • Access to professional development and education programs may be limited in rural areas which can discourage candidates looking to further their career training and education.
  • Candidates with experience working in urban areas may not be prepared for or willing to adapt to the culture and lifestyle changes inherent with living in rural communities.
  • Rural healthcare organizations may not have enough opportunities for career advancement within the organization.
  • Rural healthcare organizations often face understaffing leading to increased workloads, extended shifts and less scheduling flexibility.
  • Urban healthcare organizations may be able to offer more competitive salaries, benefits and better working conditions.
  • Rural communities may offer fewer career opportunities for spouses and children of candidates.

Recruiting Strategies for Rural Healthcare Organizations

To overcome healthcare recruiting challenges, rural healthcare organizations need to employ various strategies focused on attracting and retaining clinical talent. Below, we list four approaches rural healthcare organizations can utilize to source, hire and retain clinical talent.

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

Recruit Foreign-Born Talent

Rural healthcare providers should not limit their talent search locally. Federal programs like Conrad State 30 allow a state’s health department to request J-1 Visa waivers for a maximum of 30 foreign-born physicians per year. For foreign-born physicians to be accepted into the program, they must agree to work in a Health Professional Shortage Area or Medically Underserved Area. Healthcare organizations located in one of these federally designated areas can reach out to their state’s health department and request J-1 Visa recipients be sent to their facility if they display sufficient need.

Non-immigrant H-1B Visas can also be used to fill clinical employment gaps for rural healthcare organizations. H-1B Visas are employer-sponsored and are reserved for “specialty occupations,” including medical doctors, nurses and physical therapists. H-1B visas are issued for three years and can be extended to six years depending on circumstance.

While exact H-1B Visa requirements vary by state and each state is given some flexibility in determining program rules, all of the following are required by U.S. Citizenship and Immigration Services:

  • The recipient must have a full-time contract for employment as a direct care healthcare worker in a region designated as a Health Professional Shortage Area, Medically Underserved Area or a Medically Underserved Population.
  • A firm commitment from an international medical graduate to begin employment within 90-days of receiving a visa waiver.
  • Three years of employment, specifically in H-1B temporary worker status, with the sponsoring employer.
  • A no-objection letter from the visa recipient’s home country if the talent exchange was subsidized by the home government.

Offer Recent Graduates Loan-Repayment Assistance    

According to Debt.org, more than 76% of medical school graduates exit school with average $189,000, in student loan debt. What’s more, 47% of graduates owed $200,000 loans and 13% owed more than $300,000. Rural healthcare organizations can attract these young clinical professionals by offering loan repayment programs and incentives. If a rural healthcare organization is unable to afford its a loan repayment program, there are multiple state and federal programs designated to assist rural healthcare organizations. Below, we list three long-standing federally subsidized loan repayment incentive programs:

Maintain a Steady Candidate Pipeline

The healthcare talent shortage has placed a premium on clinical healthcare workers. Rural healthcare organizations have to reconcile the fact that some of their talent may be lured away by offers from competitors in more attractive locations. To stay ahead of talent attrition, rural healthcare organizations need to build and maintain a verdant candidate pipeline. Below we share strategies on how to build and cultivate relationships with potential candidates:

  • Healthcare organizations should position themselves as rural training sites for medical students, primary care residents, nurses and other clinical roles looking to experience healthcare in a rural setting.
  • Staff members should be encouraged to network and cultivate a rapport with potential candidates at medical conferences, professional development workshops, networking events and trade shows.
  • Recruit traveling nurses, physicians and locum tenens clinical professionals who may also be on the lookout for permanent practice opportunities.
  • Recruiters for rural healthcare organizations should be provided with subscriptions to candidate sourcing services and encouraged to reach out to candidates who have experience working in rural healthcare.

Sell the Community to Candidates

Many candidates may have preconceived notions regarding rural communities — and not all of them positive. To assuage a candidate’s doubts about working and living in a rural setting, it is important for healthcare organizations to highlight the strengths and positive attributes of their community. Recruiters can point to the lower cost of living in the community and how that can make the compensation packages more attractive. Elements of a community’s culture such as recreational and leisure activities, natural beauty, festivals, fairs, the arts scene, spiritual and religious institutions and a community’s character may make the position more attractive once highlighted. Additional factors such as the community being a good place to raise children, an opportunity for more professional independence and the chance to offer more personable patient care are all positives that can be presented to interested candidates.

Conclusion

For rural healthcare organizations facing recruiting and retention challenges, employing some of the approaches and strategies outlined in this blog will help attract vital clinical talent. Improved talent acquisition, in turn, will enhance the quality of care rural healthcare organizations provide to their communities.

How to Use Pre-Employment Assessments and Testing in Healthcare Recruiting

From resumes to references and cover letters, healthcare organizations have multiple sources of information to learn about the skills and competencies of a potential hire. Even with this information, it can be hard to get to know candidates throughout the hiring process. Healthcare HR professionals can use pre-employment testing to more accurately ascertain the strengths, weaknesses and overall suitability of a candidate. In this post, we cover the basics of pre-employment assessments and ways healthcare recruitment teams can leverage them to make better healthcare hiring decisions.

What is Pre-employment Testing and Assessment?

A pre-employment assessment is a method used by an employer to evaluate a candidate’s skills, intellect, personality and other traits. Recruitment process outsourcing providers, healthcare hiring managers and recruiters are all relying more heavily on data-driven talent management practices. According to a survey conducted by the American Management Association (AMA), the use of pre-employment assessments is growing steadily. The AMA’s study revealed the following:

  • 70% of employers conduct job skill testing at some point during the hiring process
  • 46% of employers conduct personality or psychological assessments of job candidates
  • 41% of employers test candidates for literacy and math aptitude

Assessments can provide valuable information on a candidate’s ability to successfully execute their duties in the workplace. Below we list the three popular types of pre-employment assessments and their functions:

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

Pre-employment aptitude tests

According to a study conducted by LinkedIn, the most important traits employers seek in candidates are problem-solving skills and the ability to learn new concepts. These traits are hard to measure based solely on a review of a candidate’s resume or during an interview. An aptitude test is used to measure a candidate’s critical thinking, problem-solving skills and ability to learn and apply new information.

Pre-employment personality tests

A personality test seeks to answer the following questions for organizations: Will the candidate be happy in this position? Does the candidate possess the behavioral traits and attributes needed for success in this role? Dissimilar from an aptitude test, there are no right or wrong answers to the questions on personality tests. Measuring behavioral traits can help healthcare organizations predict job fit by determining if a candidate’s behavioral tendencies line up well with an organization’s culture and the demands of the position.

Pre-employment skills tests

Skills tests are designed to measure job-related skills, including skills from verbal, math and communication abilities, to typing and computer literacy. Many skills tests in healthcare are designed to measure more specific medical-related skills such as medical terminology, patient safety practices or other knowledge unique to the healthcare work environment.

The Value of Pre-Employment Testing and Pre-Employment Screening in Healthcare

Pre-employment assessment tests offer wide-ranging benefits from streamlining the recruiting process to strengthening a healthcare organization’s capabilities by increasing the chance that a new hire will be effective in their role.

A study conducted by Gallup concluded that companies that selected the top 20% of applicants based on talent assessments increased productivity by 10% and decreased turnover by 10%. Below, we list five of the most significant benefits a healthcare organization may experience after implementing pre-employment testing.

1. Lowering employee turnover

Employee turnover is a major issue for many healthcare organizations. The costs of turnover can be significant. Pre-employment assessments can help healthcare recruiters increase employee retention by making sure that new employees possess the basic skills required for the job along with the appropriate personality, or character, to feel comfortable working with a particular healthcare organization or medical environment. These factors may decrease the chances of candidates being let go for poor performance or failure to successfully complete training, as well as the likelihood that employees will quit of their own volition.

2. Reducing time spent on screening candidates

According to Recruiter.com, recruiters spent 63% of their workweek on the phone screening candidates. By requiring that candidates take pre-employment testing earlier in the recruiting process, healthcare organizations can quickly filter out candidates who do not possess the minimum skills or traits desired by hiring managers, which frees up time for recruiters to speak with more qualified candidates.

Moreover, setting minimum cutoff scores for certain assessments can narrow down the number of candidates selected for a phone or in-person interviews. Reducing the time dedicated to the screening process can drastically reduce the overall time to hire candidates.

3. Identifying prospective leaders

According to a survey conducted by the American College of Healthcare Executives, more than half of respondents agreed with the statement: “In general, over the last five years, my firm’s healthcare clients have changed the requirements for skills, knowledge or credentials needed by members of their senior leadership teams.” Respondents most often named emotional intelligence, ability to influence rather than direct, strategic thinking, collaboration and critical thinking as the skills most desired in healthcare leadership.

Pre-employment screening presents an opportunity to identify candidates who possess the potential to ascend to leadership roles by testing candidates on the leadership qualities they value most. Hiring healthcare workers who possess leadership potential can help healthcare organizations source harder-to-fill leadership positions internally in the future.

4. Building successful teams

Quality patient care is at the core of successful clinical hiring. To provide quality care, a healthcare organization’s staff needs to work towards the shared mission of caring for and serving patients with dignity, empathy and respect. This sense of common purpose begins with building effective teams within a healthcare organization.

Pre-employment assessments such as personality tests can be used to measure the behavioral traits not only central to job performance, but also to a candidate’s ability to work within a team structure. On personality tests, there are no right or wrong answers; however, the answers can provide healthcare organizations with insights into whether a candidate will fit in with their team and the organization’s overall culture. Traits such as strong interpersonal skills, good communication skills and high levels of empathy can all indicate that a candidate works well with others and can provide patients with quality care.

5. Recognizing strengths and weaknesses

From soft skills such as bedside manner to hard skills like technical proficiency, a properly administered pre-employment testing can uncover a healthcare applicant’s professional strengths and weaknesses. Identifying strengths and weaknesses using assessments can help HR professionals by:

  • Identifying candidates with high levels of initiative and strong work ethic
  • Screening out candidates who may be unreliable
  • Reducing the potential of hiring the wrong candidates and wasting resources on training
  • Helping HR leaders develop training programs for current employees based on insights gleaned from the strengths and weaknesses of candidates

By utilizing pre-employment screening and assessments, healthcare organizations can better understand where a candidate will excel, which of their skills may need nurturing or training and if they are well-suited for the roles they are applying to.

Conclusion

By utilizing pre-employment assessments tests, healthcare organizations can employ a less biased and more efficient method of hiring candidates. Furthermore, the data provided by pre-employment assessments can better inform hiring managers and recruiters of the skills and traits possessed by applicants and can be used to better position job descriptions and optimize training procedures. If you would like to learn more about pre-employment screening technology, check out PeopleScout’s proprietary recruiting technology platform, Affinix and check out other great strategies for healthcare recruiting including healthcare RPO.

Leveraging Recruitment Marketing to Attract Healthcare Talent

Recruitment marketing has evolved from being an emerging trend in talent acquisition to a necessary strategy to attract top candidates, especially in competitive talent markets. Given the shortage of healthcare talent in both clinical and non-clinical roles, organizations looking to attract and hire the best candidates need to leverage recruitment marketing strategies to stay competitive. In this post, we outline key strategies to help healthcare organizations build a robust healthcare recruitment marketing program.

Clearly Communicate the Employer Brand and Value to Healthcare Talent

Healthcare hiring managers spend a lot of time crafting the persona of their ideal candidate. However, some hiring managers neglect to address the value their healthcare organization presents to potential candidates. Building a strong employer brand can have a positive impact on recruiting. In fact, according to a LinkedIn survey, 75 percent of job seekers consider an employer’s brand before applying for a position. This means candidates are as concerned with the reputation of a potential employer as the employer is concerned with a candidate’s experience and work history.

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

To present value to candidates, healthcare hiring managers and recruiters need to look through a marketing lens and carefully reflect upon how their employer brand will be interpreted by healthcare talent. Good employer branding not only communicates an organization’s mission and values, but also the experiences and triumphs of an organization’s current workforce. Effective employer branding highlights employee engagement within an organization and the community it serves and will attract like-minded candidates eager to help an organization achieve its goals and objectives. Below we outline a few ways healthcare organizations can better communicate their employer brand to candidates:

  • Hire a film crew or photographer to take candid shots of the facility and employees. Candidates are savvy enough to tell the difference between stock photography and real employee photos and will appreciate a real look inside of an organization.
  • Tell the stories of real employees progressing and excelling within the organization. These stories serve as an inspiration and show candidates that there is a clear path to advancement and success if they join the team.
  • Review the organization’s social media accounts to see if it reflects the culture of the organization and whether it is used to full effect to highlight employee success stories, internal commitments to staff and fun work-related activities.

Update the Career Page

Providing an excellent candidate experience is a vital component of an effective recruitment marketing strategy and building a well-designed and easy to navigate career site can help positively impact candidate experience. What’s more, Talent Board found that 64 percent of candidates listed career sites as a top resource for researching new opportunities. When candidates visit a career page, it is often the first experience they have with an organization. From the moment a candidate lands on a career page, he or she begins to sketch out a mental image about an organization, its facilities and employees, so it is vital to provide applicants with the information they want most. According to a Glassdoor survey, the top five pieces of information job seekers want employers to provide on a career site are:

  • Salary and compensation information
  • Employee benefits and perks
  • Basic company information
  • What makes an organization an attractive place to work
  • The organization’s mission, vision, values and culture

Beyond providing applicants with the information they want, healthcare organizations also need to make applying for open positions simple. Sometimes replying to a job posting can be a frustrating experience. Many career sites have a burdensome online application process that bogs down applicants with long forms and multiple hoops to jump through before they can submit their resume. This leads to lots of qualified healthcare talent leaving applications half-complete or worse, applying with a competitor.

To prevent applicant frustration and abandonment, healthcare organizations should build career pages that have an easy interface with no separate URLs or pop-up screens. According to a study from Appcast, recruiters can boost application conversion rates up to 365 percent by reducing the length of the application process to five minutes or less.

A well-designed career site can also help filter out unqualified candidates. Healthcare staffing teams should structure applications to include screener questions to filter out unqualified job candidates so talent acquisition resources can be dedicated to engaging the most qualified applicants.

Invest in Content Marketing to Recruit Healthcare Talent

The objective of content marketing is simple: create relevant and engaging content aimed at current and potential customers in an attempt to educate them on products, services or topics of interest. While the majority of content marketing efforts are targeted at obtaining clients, content marketing can also be leveraged as a recruiting tactic to attract and engage healthcare talent.

Healthcare recruiters looking to deploy content as another tool in their talent acquisition arsenal should work with their organization’s marketing team to create compelling content. Compelling content can come in many forms such as blogs, ebooks, podcasts and videos. The only prerequisite to great content is that it should tell a story can add value for readers and in turn, improve the candidate experience.

Beyond the above-mentioned content vehicles, interactive content can also make a significant impact on job seekers. According to a report by the Content Marketing Institute, 81 percent of content marketers agree that interactive content grabs attention more effectively than static content, and 79 percent agree that interactive content enhances retention of brand messaging. Interactive content provides candidates with a two-way conversation and is more personal than other pieces of content. A simple yet fun quiz that tests how well a candidate aligns with an organization’s brand values or video tours of the facility allow candidates to research a potential employer and helps them feel more in control of the recruiting process.

SEO and Healthcare Talent Acquisition Strategy

The best recruitment marketing strategy is only as effective as an organization’s presence on search engines. What’s more, 30 percent of Google searches—around 300 million a month—are employment related. In the highly competitive healthcare talent market, ranking well on search engines and job boards can mean the difference between attracting a steady stream of healthcare talent and losing talent opportunities to competitors. Below we list recruitment marketing SEO basics:

  • Create a distinct, index-able job page for each open position and at each location if applicable
  • Ensure jobs pages are marked up with the proper schema and metadata structured data
  • Send regular XML sitemap updates to Google

In addition to SEO basics, properly optimized job postings provide additional job data Google finds valuable. This data can be added to a job post to help Google index and rank the page better. Remember, Google values “completeness of data” so the more information placed in a job posting, the more likely it is to turn up in the top results of a job candidates search. For better optimization, job postings should include:

  • Employment type (full-time, part-time, temp-to-hire)
  • Salary or hourly pay rate
  • Minimum education requirements
  • Minimum experience requirements
  • “Valid through” date
  • Work hours and schedule type
  • Industry sector: i.e., biomedical, hospital food service, laboratory work, etc.
  • Required skills such as “ability to lift more than 20 pounds” and “MS office proficiency”
  • Qualifications, certifications and experience
  • Responsibilities and job duties that are clearly defined

Job titles are also an extremely important SEO factor for ranking in search engines and on job boards. When drafting job postings, make sure common titles are used for open positions. For example, a healthcare provider looking to boost nursing recruiting might refer to nurses as “medical ninjas” instead of their traditional title. While quirky and unique, job seekers will never search for “medical ninja” openings when looking for a job. It is best practice to use common titles and standard terminology as keywords that job candidates are likely to use in their search.

Conclusion

As the skills shortage in healthcare remains a factor in recruiting healthcare talent, organizations need to continue to find ways to attract candidates. By implementing a strong recruitment marketing program, healthcare organizations will ensure they stay ahead of the talent curve. A healthcare RPO partner can guide you through creating effective campaigns that will make an impact.

Healthcare HR Technology To-Do List

Marc Miller, president and founder of Marc S. Miller Associates HR Technology Consulting, gave the presentation “HR’s Strategic Shift: How to leverage HR technology to drive results for your Healthcare organization” at the Healthcare Talent Acquisition and Management Summit held in New Orleans earlier this year. Miller’s presentation covered a wide range of topics related to HR technology and its impact on healthcare HR professionals. Below, we take three items from Miller’s HR technology “to-do” list and explore the ways in which emerging healthcare HR technology is helping achieve success in these areas.

Leverage Healthcare HR Technology to Reduce Time Spent on Administrative Tasks

Administrative tasks are the backbone of a well-run healthcare organization’s HR department. They put into action the ideas and concepts developed during HR strategic planning and include educating employees on benefits, keeping employment records and processing essential paperwork, from job applications to time sheets and travel per diems.

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

Keeping up with administrative tasks can be daunting for healthcare HR professionals. This may be why more and more HR professionals are turning to HR technology to alleviate some of the burdens. A robust HR technology platform can help manage many basic HR functions — including payroll, benefits, employee onboarding and time off tracking. An HR technology platform will also organize these tasks into categories so users can easily navigate information from a single platform. With multiple HR functions organized in one space, healthcare HR departments can be more efficient and productive in handling administrative tasks.

Before sitting down with potential vendors, healthcare staffing teams should outline a list of questions including:

  • Will the platform integrate with current systems?
  • How secure is employee data inside the platform?
  • Will the vendor or a third party be involved in training staff on the technology?
  • What proprietary features does this platform offer?
  • Is the interface easy to navigate?
  • How customizable is the platform?
  • What ongoing support can be expected of the vendor?

Outsource Important HR Functions to Tech-Capable Partners

While HR professionals are adept at managing a wide variety of critical HR functions, there are only so many hours in a day to get things done. Outsourcing HR functions to companies who possess the know-how and technology to manage them efficiently can help maximize productivity. In fact, according to a SHRM survey, 18 percent of companies surveyed outsource HR functions to take advantage of technological advances.

For instance, in the healthcare industry, attracting and retaining qualified talent can be challenging. Competition is fierce. The Bureau of Labor Statistics believes the total healthcare labor market will grow to 22 million jobs, or a 29 percent increase in overall employment, in the next decade. What’s more, according to a SHRM survey, 46 percent of HR professionals reported it was “very difficult” to fill full-time roles for high-skilled medical positions such as nurses, doctors and specialists.

To brace for the looming surge in demand for healthcare talent, HR professionals should look to recruitment outsourcing as a viable and necessary solution. Talent acquisition experts at recruitment process outsourcing (RPO) companies can manage healthcare recruitment. A healthcare RPO provider can deliver a comprehensive assessment of the whole talent spectrum and can source and hire clinical and non-clinical healthcare workers.

The right RPO provider can employ cutting-edge talent acquisition technology to help manage all aspects of the recruiting process, from identifying talent to creating a more efficient applicant experience. For example, AffinixTM, PeopleScout’s proprietary talent technology platform, combines AI, predictive analytics and machine learning to deliver speed and scalability to a user’s recruitment process. Affinix can also improve candidate experience with a mobile-first application process, digital assessments and video interviews. If you would like to learn more about Affinix, please download our fact sheet here.

Use Healthcare HR Technology to Organize and Track Metrics

Tracking HR metrics is important for healthcare HR professionals and leadership teams looking to better understand the health and vitality of their organization and its workforce. However, according to research conducted by XpertHR, 95.5 percent of HR professionals have experienced problems gathering and analyzing HR metrics data.

HR technology can make tracking, measuring and analyzing the value of employees easier. Advances in technology such as HR dashboards allow organizations to gather data better. An HR dashboard can be used to analyze performance and identify areas for improvement in an organization. Executives and HR leaders can work together to review the data they need in order to make fact-based decisions when it comes to the development and management of HR and personnel resources. We have outlined some measurement best practices:

Keep HR metrics focused

Even though technology has made it easier to gather and report HR metrics, it is still important to be discerning and careful about what metrics are measured and reported on. Healthcare HR professionals should focus on tracking metrics that directly impact key performance indicators. This can be achieved by determining the key factors impacting an organization’s staff from turnover to employee satisfaction to tell the story of what is happening with employees.

Align reports with the organization’s strategic goals

Healthcare HR professionals need to be deliberate about aligning metric analysis with overall organizational goals. This is important to show how HR programs are driving progress and helping the organization reach its strategic goals as well as illustrating the value and impact employees make every day.

Use metrics to drive executive action

One of the main objectives of reporting key metrics is to compel the executive team to take action on HR-related issues that may need attention and improvement. Healthcare HR professionals need to be sure to illustrate where employees are struggling as well as the progress of HR programs to give leadership a clear picture of where to allocate resources.

Conclusion

The world is rapidly evolving with apps, big data, real-time communication and increasing use of artificial intelligence, chatbots and predictive analytics playing a larger role in our everyday lives. These technologies are quickly bringing new functionality to the world of HR. The future success of healthcare HR professionals will be directly linked to how well they adapt to new developments to create and design the healthcare workforce and employee experience.

Healthcare Recruiters: How Technology is Improving Healthcare Recruiting

According to a recent study conducted by Georgetown, healthcare providers in the U.S. will need 5.6 million more healthcare workers by 2020 to meet the growing demands on the healthcare system. From 2010 to 2020, the healthcare industry will grow by more than 70 percent, from $1.8 trillion to $3.1 trillion. This will require the most dramatic workforce growth of any sector in the U.S. within the next decade. For healthcare organizations looking to keep pace with growth, investing in the right recruiting technology can streamline the recruitment process and help healthcare recruiters keep up with staffing demand. In this post, we outline how recruiting technology helps healthcare organizations stay ahead of the talent curve from the beginning to the end of the hiring process.

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

Optimized Job Descriptions

A well-written job description is essential for attracting the best candidates for open positions. Accurate and optimized job descriptions not only engages great talent but clearly outlining the scope of the position also ensures that once hired, healthcare workers can fulfill their duties and responsibilities.

Optimized job descriptions also enable healthcare recruiters to match the right candidates with available positions by documenting the specific responsibilities of each role, including the certification and licensing requirements, the physical demands of the job and the location of the facility.

By creating more appealing and inclusive job descriptions, healthcare organizations can also increase the diversity of their candidate pool while attracting better-fitting candidates to open positions.

Tips for creating appealing job descriptions include:

  • Use keywords in job titles and descriptions so applicants can find the postings more easily.
  • Make job descriptions concise and easy to read on mobile devices.
  • Answer the “so what?” question: what makes your healthcare organization a place job seekers should want to work at?

How technology can help optimize job descriptions

Technology can be leveraged to optimize and create more engaging job descriptions for both clinical and non-clinical healthcare positions. For example, some recruiting technology platforms can conduct sentiment analysis on job descriptions to identify the potentially biased language and suggest alternatives and synonyms for more objective and neutral terminology.

Removing biased language is not the only way technology helps healthcare recruiters optimize job descriptions. At PeopleScout, our Affinix™ platform can help healthcare organizations improve job descriptions by optimizing career pages and job postings for search engines. One way the tool does this is by offering suggestions for optimized title tags for every job posting.

Examples of optimized title tags are:

  • Nursing Job Opening | XYZ Healthcare
  • RN Jobs Available, Chicago | XYZ Clinic
  • Hospital Food Service Jobs in Chicago | XYZ Hospital

Technology platforms that provide SEO guidance are also powerful tools for adding relevant keywords, which are crucial for job description optimization. Once relevant keywords are identified, recruiters can add them to the job description text, especially in the page title and subtitles, in order to help the page rank higher in search engine results for those specific keywords.

Helping Healthcare Recruiters Source Candidates

For healthcare recruiters, maintaining a steady pipeline of qualified talent is essential. Unfortunately, the tight healthcare labor market can make consistently sourcing qualified candidates difficult. What’s more, it can be difficult for healthcare recruiters to identify and keep track of previous applicants who may be a good fit for new roles.

The unfortunate reality is that many healthcare organizations lack the time and resources to source high-quality candidates consistently. This can add up to a lot of stress for those responsible for maintaining a healthy talent pool for an organization’s open positions.

How technology can improve sourcing candidates

Recruiting technology can help reduce the amount of time recruiters spend on sourcing candidates by finding more platforms, channels and databases to search for passive candidates. Beyond time savings, one of the more significant developments in recruiting technology is the proliferation of AI-enabled candidate sourcing, which has the following benefits:

  • AI-enabled sourcing tools can discover patterns in resumes, social profiles and other sources of data to find candidates that are ideal matches for a job’s requirements.
  • AI technology can help reduce bias in candidate sourcing by disregarding candidate demographics (e.g., race, gender, age) in its decision making.
  • AI algorithms crawl potential candidates’ online profiles and portfolios to help source passive candidates.
  • AI can be used to source both external and internal candidates by screening the existing resumes in a healthcare organization’s applicant tracking system (ATS) to find strong matches for current open positions.

Screening Candidates

The process of screening candidates, much like candidate sourcing, can be time-consuming for recruiters who are already stretched thin. Recruiters need to analyze workforce data, formulate job descriptions, verify candidate information and check references. To make sure recruiters are able to perform all of these functions, it’s important that the screening process is as efficient as possible.

How technology can help healthcare recruiters screen candidates

One of the most efficient applications of recruiting technology is utilizing AI to automate the resume screening process, especially for high-volume or high-turnover positions. Intelligent screening software that incorporates predictive analytics and machine learning to understand top talent behaviors and predict factors such as cultural fit. Smart screening that analyzes a healthcare organization’s existing ATS or CRM to figure out which candidates became successful and unsuccessful healthcare workers based on their performance and tenure and turnover rates make screening and hiring the top candidates easier than ever.

Digital assessments that test an applicant’s skills and capabilities are also making screening candidates easier. Hiring managers can deploy digital assessments to test aptitude, personality, and skills and use the objective data and results to help make more informed hiring decisions.

Interviewing and Hiring Healthcare Candidates

In the healthcare industry, it is crucial to attract and hire the most qualified candidates because many positions have a direct impact on patient care. Hiring the wrong candidate can be not only dangerous for patients but also costly, as healthcare organizations can face litigation for injuries sustained or maltreatment of patients by staff. The right healthcare recruiting strategies and interviewing techniques can ensure that healthcare facilities hire the best candidates.

How technology can improve the interview process

There are a variety of ways that recruiting tools and technology can improve the interview process, such as:

  • Automated interview scheduling that allows candidates to schedule or reschedule interviews themselves. All recruiters have to do is provide candidates with available time slots.
  • Digital video interviews that can be conducted be pre-recorded and viewed when it’s convenient for recruiters and hiring managers.
  • Chatbots that can help answer candidates’ questions and provide information on next steps in the recruitment process.

Conclusion

Technology streamlines the healthcare recruiting and hiring process by providing an improved experience for both recruiters and candidates. While technology can assist recruiters in improving the functions of the recruiting process, it cannot replace human touch, experience and instincts when it comes to hiring the best talent. Employers should look for a talent partner with comprehensive talent acquisition and workforce management solution, where technology is just one part of the puzzle.

How To: Sourcing Healthcare Workers

Sourcing healthcare workers is increasingly challenging for leaders in the medical industry. With demographic shifts and burnout leading to turnover, healthcare talent shortages are affecting the ability of health systems to deliver high-quality care. According to McKinsey, an additional one million nursing care jobs will be added by 2031, primarily for certified nurse assistants. Yet, across the United States, colleges and universities are failing to close the gap as vacancies continue to outpace the number of graduates from relevant degree programs. 

In order to boost resilience amongst this challenging talent landscape, healthcare organizations must establish an efficient method of sourcing talent. In this post, we outline how healthcare organizations can better source quality healthcare workers to avoid understaffing issues now and in the coming years.

Preparing to Source Healthcare Workers

Before a healthcare organization can adequately source healthcare workers, it must first evaluate its needs, what it can offer prospective workers and if it is prepared to make competitive offers to candidates.

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What qualities are you looking for in a healthcare worker?

A healthcare worker who is willing and able to perform the necessary duties associated with their position is essential, but what particular hard or soft-skills and credentials does an organization’s ideal candidate possess? Are candidates with roots in the community or region of an organization preferred? Are candidates with leadership experience or skills the best fit for a role? If an organization has a clear vision of the type of healthcare worker they want to employ, sourcing the right candidates becomes easier and less subjective.

What does your organization have to offer healthcare workers?

Healthcare organizations must also evaluate what they have to offer potential employees. An honest exploration of your employer value proposition can provide insights and help in the creation of a realistic and attractive compensation package, increase the odds that offers will be accepted and help retain candidates once they are hired.

Is your employer brand in order?

A study conducted by Healthcare Recruiters International found that over 90% of candidates think employer branding is an essential recruiting resource. Evaluation your employer brand strategy will help make a healthcare worker’s offer acceptance easier and provide assurance that they have chosen the right employer.

Sourcing the Ideal Healthcare Worker

The role of an RPO solution or internal recruiter is to source and hire top talent. However, the success of a candidate depends on whether a healthcare organization has thoroughly outlined the traits, experience and competencies of an ideal candidate for both clinical and non-clinical healthcare workers. Below, we list a few ways healthcare organizations can narrow down their ideal candidate.

Must-Have Traits & Key Responsibilities

The healthcare industry can place varied demands on workers. To ensure new hires can meet the unique challenges presented by a healthcare organization, it is essential to specify the must-have skills and traits candidates should possess. HR, management and employees currently in the same or an adjacent role should work together to compile a list of must-haves.

Traits should be a good mixture of hard and soft-skills such as a passion for work, technology proficiency, proper certifications, discipline, positive attitude and ambition. Must-haves should also cover cultural fit like traits including communication skills and shared values.

Responsibilities will vary depending on role and could include management of a team, project management, food preparation, dispensing medication and other tasks critical to the position. By outlining key tasks, a healthcare organization will not only increase the chances of making the right hire, but they will also be able to write more accurate job descriptions that attract the right talent.

Job Descriptions

An optimized job description is one of the most potent weapons in a healthcare recruiter’s arsenal. Great job descriptions tell potential hires the exact requirements of a position and decrease the number of unqualified applicants. Job descriptions should draw from must-have traits and key responsibilities to form an accurate representation of the job and who would best fit the role. Before drafting a job description, it can be helpful to gather a team of current employees who represent the best qualities of the people who currently hold the same or a similar position and ask them how they would describe their job and what it takes to be successful in their role.

Source Healthcare Workers by Referral

One of the best ways to source top-quality healthcare workers is by tapping into the professional networks of healthcare professionals. The tight healthcare labor market means more competition for talent. Demand is increasing in both acute care and community settings, including large health systems, public health organizations, tech companies moving into healthcare, travel nursing firms, long-term care facilities, the military, healthcare research, mental health agencies, insurance and managed care companies, and even other industries.

To get an edge over the competition, look to one of the unique and trustworthy sources of expertise, your employees.

An employee referral program helps a healthcare organization expand its network and gives them a ready-made talent pool. Employees have contacts with former classmates and co-workers, and their referrals are more likely to be qualified and the right cultural fits.

Post open positions in common areas, announce openings at company meetings and share growth plans with staff members, so they keep referrals top of mind. Also, make employees aware of the rewards for references such as financial compensation or other perks. If an employee referral candidate is not a good fit for the position, consider that candidate for other roles, and add it to your talent pipeline.

Source Healthcare Workers Where They Are

Meeting candidates where they are is not only an efficient way to source talent; it is also a way to improve the candidate experience. When sourcing healthcare workers, organizations should look to identify candidates’ preferred news sources, professional forums, discussion groups and social networking sites. For example, participating in and networking at industry groups, conferences and trade shows is a great way to meet healthcare professionals who may be interested in new opportunities. Healthcare organizations can also post on professional association webpages, industry journals and in local organization’s newsletters.

Plus, engage candidates on social media via recruitment marketing campaigns is a great way to sell the vision and the advantages of your organization. Effective engagement with candidates will portray an organization as an exciting and rewarding place to work and make healthcare workers want to apply to open positions whether they are passive or active candidates.

If social media is a focus ensure your application process is mobile-friendly. Many healthcare organizations have not invested in recruiting technology to help them become more mobile-friendly. Yet, 80 percent of job seekers expect to be able to conduct their job search easily on a smartphone. Optimizing the mobile experience should be a top priority for healthcare organizations to get an edge over the competition.

Engage a Healthcare RPO Provider

For some healthcare organizations, the time and resources it takes to source quality talent are prohibitive. What’s more, a healthcare company may not be able to source candidates in certain hard-to-fill positions. Vacancies in open jobs can be very costly for healthcare organizations, but more importantly, they can affect the ability to provide quality care to their patients.

RPO solution providers who specialize in healthcare recruiting can help source quality talent and develop a healthy candidate pool. A healthcare RPO provider’s networks, contacts, know-how and dedication to sourcing talent will not only help find candidates, but it will also free up time and resources for internal HR teams, allowing them to focus on other important matters.

If your organization is looking for additional ideas about sourcing healthcare workers, contact PeopleScout and ask how we can help you source and hire the best healthcare talent quickly.

Healthcare Recruiting Lexicon

Hiring the right candidates is critical for any healthcare organization looking to stay ahead of the challenges facing the healthcare industry. However, the terminology and processes involved in the world of healthcare recruiting and talent acquisition can seem daunting. Below, we provide a healthcare recruiting reference glossary to help you decipher healthcare recruiting terminology.

Common Healthcare Recruiting Terms

Allied Health Personnel: Trained and licensed healthcare workers other than physicians, dentists, optometrists, chiropractors, podiatrists, and nurses. The term is sometimes used synonymously with paramedical personnel, all healthcare workers who perform tasks that must otherwise be performed by a physician, or health workers who do not usually engage in independent practice.

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Applicant Tracking System (ATS): An ATS is a software application that enables the electronic management of recruitment functions. An ATS stores candidate data to allow recruiters or hiring managers to search, filter and route applications. ATS software can also be known as Talent Management Software (TMS), Candidate Management System (CMS) or Recruitment Management System (RMS), with some ATS platforms being tailored or designed specifically for healthcare recruiting. ATS solutions are often used in conjunction with an RPO program for more efficient hiring.

Assignment: An assignment is a temporary task, project or job performed by a contingent worker. Assignments may also refer to the length of time a temporary employee, such as a traveling nurse, will be working for a healthcare organization.

Blended Workforce: A blended healthcare workforce uses both full-time and contingent, or temporary, workers. Blended healthcare workforce planning uses both RPO and MSP programs to fill positions and manage talent and vendor services.

Business Intelligence (BI): BI tools provide a powerful analysis of program-specific data and metrics. BI tools are used with RPO, MSP and Total Workforce Solutions programs and provide transparency between a healthcare organization and healthcare staffing providers.

Business Process Outsourcing (BPO): BPO uses third-party business service providers to perform business activities and functions vital for running an efficient healthcare organization. BPO services may include payroll, medical coders, insurance specialists, healthcare IT, HR, accounting or customer service.

Candidate: A candidate is a person who has applied for a job and is qualified for temporary or full-time consideration by a healthcare organization. Candidates can apply to positions that are managed by an internal healthcare HR team or a Healthcare RPO provider.

Consultant: A consultant is another term used for temporary employees or contingent workers. Consultants often perform professional work for healthcare departments such as IT, medical billing, revenue cycle management, policy, project management and clinical roles.

Contingent Worker: Contingent is an overarching term that covers freelancers, independent contractors, consultants or any other outsourced, non-employee workers. They are generally hired on a per-project or temporary basis.

Clinical Staff: Clinical roles often have face-to-face contact with patients for the purpose of diagnosis, treatment and ongoing care. Some clinical professions are behind-the-scenes, such as laboratory professionals whose work supports diagnosis and treatment. Clinical roles often require certification or licensing by the state and local government.

Contingent Workforce Management (CWM): CWM is the strategic approach to managing an organization’s contingent workforce.

Contract Worker: A contract worker is also known as a 1099 or independent contractor. There are very specific guidelines for classifying workers as independent contractors, including whether the worker controls when and where work is to be completed if the worker provides their own work equipment and supplies, and how the workers are compensated.

Customer (or Contact) Relationship Management (CRM): CRM systems manage a company’s interaction with current and prospective customers or contacts – including employees.

Direct Hire: Direct hire positions are permanent, usually full-time with benefits.

Diversity Supplier: Diversity suppliers refer to minority, woman, disabled or veteran healthcare recruiting and staffing suppliers.

Employee: An employee works directly for an organization in a job with no specific end date. Employees may be full-time or part-time.

Employer Branding: A talent acquisition strategy designed to make a healthcare organization an appealing place to work. This targeted marketing effort attempts to shape the perceptions of potential candidates and current employees.

Employer Value Proposition (EVP): A unique set of offerings, associations and values to positively influence target candidates and employees. EVP benefits recruiting, healthcare employee engagement and retention and can reduce the need to pay a wage premium for top talent.

Exempt Workers: An exempt worker must be paid at least $23,600 per year on a salary basis and perform exempt job duties Exempt workers are not entitled to overtime pay for hours worked outside of normal 40-hour work week.

Healthcare Locum Tenens Staffing: Staffing of physicians, advanced practitioners, physician assistants, nurse practitioners, nurse anesthetists and dentists who take temporary assignments which involves temporary relocation and staffing firm coverage of housing expenses. Locum tenens workers are typically paid as independent contractors rather than employees.

Healthcare Skills Gap: The healthcare skills gap is the difference between the skills required for a healthcare job and the actual skills possessed by a candidate or employee tasked with the job.

Healthcare Staffing Services: Provide temporary hires that include supplemental staffing to medical facilities such as hospitals, nursing homes and outpatient clinics as well as the provision of licensed nursing personnel RNs, trained medical technologists, and unlicensed staff home health aides, homemakers, personal assistants, etc.

Healthcare Workforce Planning: The process a healthcare organization takes to develop a holistic, long-term and proactive approach to strategically assessing and accessing all forms of talent. Specifically, healthcare workforce planning links strategic objectives and their associated workforce implications with multiple avenues of talent engagement and resourcing such as direct hire, contingent, SOW and temporary staffing.

Non-Exempt Workers: Non-exempt workers are entitled to overtime pay for work done outside of a standard 40-hour work week.

Independent Contractor (1099): The general rule, according to the IRS, is that an individual is an independent contractor if the employer has the right to control or direct only the result of the work and not what will be done and how it will be done. Independent contractors are also known as contractors or freelancers or gig workers.

Job Board: Job boards are internet-based talent acquisition websites that aggregate either local, national or international job offerings.

Job Requisitions: Refers to a request to a staffing firm or employment agency to supply applicants for a specific position. A job order is the specific set of requirements set forth by an employer for an actual open position.

Per Diem Nurse Staffing: Staffing of registered nurses, licensed practical and licensed vocational nurses and nursing assistant on assignments of less than four weeks, which typically does not involve relocation for the worker.

Permanent Physician Staffing: Staffing an open physician position with a permanent hire.

Predictive Analytics: In an HR and healthcare recruiting context, this refers to the ability for a healthcare organization to use information and analytics to determine future outcomes for better workforce management. For example, predictive analytics may be used to analyze data from resumes, job descriptions, ATS and HRIS systems to predict various talent management outcomes.

Pre-employment screening: Pre-employment screening services are critical to healthcare staffing, ensuring candidates are certified and include background verification, drug screening, skills assessment and behavioral assessment tools. A thorough background screen verifies important factual information about a prospective employee (i.e. identity, employment history, education credentials). It also helps gain critical information about an applicant’s character and past history that isn’t always apparent in an interview or application, such as criminal history, credit history, driving record, etc.

Key Performance Indicator (KPI): A KPI is a measurable goal that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success related to specific business metrics.

Machine Learning: Machine learning is a type of artificial intelligence (AI) that provides computers the ability to learn without being explicitly programmed. In an HR setting, an example of machine learning is the ability for a computer program to identify patterns and relationships in data to predict a specific outcome such likelihood of a candidate changing jobs within a certain period of time.

Managed Service Provider (MSP): MSP programs provide end-to-end workforce and vendor management for users of contingent labor.

Non-Clinical Healthcare Staffing: Non-clinical staffing encompasses positions in a healthcare setting such as front and back-office roles across a variety of departments and patient care settings.

Non-Traditional versus Traditional Employee Benefits: Traditional benefits include life, retirement, health and disability benefits. Non-traditional benefits include various types of perks such as child and elder care options, work-from-home days, casual dress code, lunch allowances, etc.

Recruitment Process Outsourcing (RPO): RPO programs provide direct-hire talent acquisition services for professional and non-professional positions that solve compliance, scalability, cost, quality or other recruiting challenges.

Service Level Agreement (SLA):  An SLA is a commitment between a service provider and customer. Aspects of the partnership – quality, availability, responsibilities – are agreed upon between the service provider and the service user.

Social Media Healthcare Recruiting: Social media recruiting is a technique that sources or recruits candidates through the use of social media platforms as promotional and/or advertising channels.

Statement of Work (SOW): An SOW is a document that captures the work activities and deliverables to be supplied as part of a contract or project timeline. SOW arrangements are used in contingent workforce programs.

Supplemental Staffing: The provision of temporary workers to a company to supplement the current workforce for peak loads, special projects, or planned and unplanned worker absences. Also describes the regular practice of using contract healthcare staff in hospitals and other medical institution settings.

Temporary Workers: Temporary workers are generally hired to fill short-term positions or to complete specific projects with a set time frame. Temporary workers also fill positions that have irregular or seasonal work schedules.

Temp-to-Hire Workers: A temp-to-hire worker is hired as a temporary worker with the knowledge that the short-term position may transition to a full-time job. Temp-to-hire workers can be managed by an MSP program and then transitioned to the employer once they become permanent employees.

Total Workforce Solutions: Total Workforce Solutions blend Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) capabilities in one integrated program.

Travel Nurse Staffing: Staffing of primarily registered nurses (RNs) on assignments of four weeks or more. A traveling nurse assignment can involve temporary relocation and housing expenses are paid for by an employer, but not always. Despite the use of the word “travel,” local nurses are sometimes used for travel assignments. The most common assignment length is 13 weeks, which may be renewed.

Vendor Management System (VMS): VMS platforms help businesses manage and procure staffing services – temporary, and, in some cases, permanent placement services – as well as outside contract or contingent labor. VMS platforms are generally used with MSP programs.

Workplace Diversity: Workplace diversity refers to a collective mixture of differences and similarities that may include: individual and organizational characteristics, values, beliefs, experiences, backgrounds, preferences and behaviors.

Regardless of the size of a healthcare organization, recruiting the right candidates is an integral part of growth and sustainability. By understanding some of the most commonly used terms in healthcare recruiting, you will be better equipped to meet with healthcare recruiting service providers and more efficient in sourcing, screening and hiring top healthcare talent.

Medical Staffing: How to Engage and Retain Healthcare Workers

Retaining healthcare staff and medical staffing are more important than ever. The lifeblood of a healthy healthcare organization is a happy and well-engaged staff, from food service and facility maintenance employees to clinical professionals like physicians and nurses. To ensure a happy healthcare workforce, medical staffing, employee engagement and retention need to be top priorities of healthcare HR professionals.

Unfortunately, many healthcare organizations lack concrete plans or programs for healthcare talent management, or the programs they have in place are antiquated and in need of updating. In this post, we educate healthcare HR professionals on ways to improve medical staffing by better engaging and retaining employees.

Why Engagement and Retention is Important for Medical Staffing

medical staffing

Healthcare employee turnover is high, according to a Leaders for Today (LPT) survey report, which included 852 participants of both clinical and non-clinical healthcare workers. The survey found that 43 percent of respondents reported they have been with their current organization for fewer than two years and 65.7 percent reported they have been with their hospital for fewer than five years. More than one-third of LPT survey respondents plan to leave their current organization within two years, and 68.6 percent plan to leave in five years.

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What’s more, the financial costs of high turnover can be significant for healthcare organizations. The turnover of a physician represents a $200,000 loss for a healthcare organization, according to a 2016 report from B.E. Smith, while the loss of a bedside nurse can cost up to $56,300 annually according to NSI Nursing Solution’s report. By better engaging employees, healthcare organizations will not only raise morale and lower employee turnover, but they will also improve their bottom line.

Four Key Areas of Medical Staffing and Employee Engagement

Developing an effective medical staffing strategy is a challenge, especially with the healthcare industry experiencing a shortage of medical professionals. Healthcare workforce planning can help resolve some medical staffing issues. However, organizations also need to factor in the following areas to ensure strong employee engagement and retention:

  • Onboarding new employees: Involves training, educating and getting new employees comfortably situated in their new position.
  • Engaging employees: Involves managing and developing employees to become more engaged with the organization.
  • Retaining employees: Involves expanding responsibilities of employees as well as offering incentives to stay with an organization.

Medical Staffing Basics: Onboarding New Healthcare Employees

Making sure new hires are comfortable, connected and productive as soon as possible is essential for the success of a comprehensive medical staffing program. New hires need to know how they fit into an organization and understand how their roles support the healthcare organization’s goals. When a healthcare organization takes the time to cultivate relationships with new hires, those employees feel like part of the team from day one and are more likely to stay in their positions.

Having a strong support structure is vital for new hires, managers should work to create a support network for their new hires in their departments to help them get up to speed as soon as possible. Managers should also be as available as possible to answer questions and provide feedback to new hires.

Instead of waiting for new hires to introduce themselves to their new co-workers, healthcare HR professionals should actively introduce new hires to their teams before their start date. This can be done with email notifications or a brief in-person meeting. Veteran employees should also conduct regular follow-ups with new hires once they have started to make sure they are acclimating well to their new environment.

Additional on-boarding suggestions:

  • Appoint point persons and mentors to welcome and orient new hires for the first 90-days of employment.
  • Before a new hire’s start date, send him/her a card or letter welcoming them to the organization and include important paperwork, employee handbook and benefits package along with an agenda letting them know what to expect on their first day.
  • Make sure the employee’s work area is ready.
  • Create lunch plans for new hire’s first few days, helping her/him feel at ease and welcome. This can also can serve as a way to introduce them to the team.
  • Promptly educate new hires on the healthcare organization’s culture and unwritten rules. For example, what is the preferred method of communication – email, phone, chat programs or in-person meetings?

Successfully onboarding employees can be one of the most effective weapons in a healthcare organization’s arsenal. Studies have illustrated that well-designed onboarding programs can quickly transform new hires into dedicated employees, reducing the costs associated with turnover and improving overall employee morale.

Engaging Healthcare Employees

Employee engagement is one of the most important elements of successful medical staffing. Highly engaged employees often have persistent feelings of work fulfillment. This work fulfillment can often translate into increased enthusiasm and passion in employees, resulting in higher than average levels of focus and energy put into their jobs.

Employee engagement has become more important to healthcare HR professionals because there is growing evidence that employee engagement correlates to positive outcomes for individual, group and organizational performance in the areas of productivity, retention, turnover, patient care and loyalty. Here are a few practices healthcare organizations can do to better engage employees.

Professional development: For healthcare professionals—especially clinical employees—the opportunity to learn and grow professionally is very important. To better engage employees, healthcare organizations should look to create a positive learning environment for employees who seek additional skills and professional experiences. Learning opportunities can pay long-term dividends, the skills and new experiences gained by employees through education and training can be utilized to improve performance in their current position, or they can transition into vacant positions, lessening the need for hiring new personnel.

Offer better work-life balance

Healthcare workers experience the same challenges in their personal lives as employees in other industries, they are trying to balance childcare, school schedules and needing time away from work. Adding some freedom to an employee’s daily, weekly or monthly schedule is often seen as a big plus for employees and can be more important than compensation in some cases.

Working relationships and mentorship

Strong bonds and relationships between team members are important for professional growth. Veteran employees who have been with an organization for years have a lot of experience, knowledge and advice to impart to younger and less experienced employees looking for career guidance. To build better employee engagement, healthcare organizations should create a formal mentoring program. Healthcare organizations can ask seasoned employees to guide younger ones in their careers to help engage both the mentor and mentee, giving a sense of purpose and direction to both parties.

Additional employee engagement suggestions:

  • Make staff meetings a time to celebrate successes and highlight individual achievements.
  • Have managers involve employees in determining their career path goals and development plan.
  • Promote values such as integrity, empowerment, perseverance, equality, discipline and accountability into the organization.
  • Let employees know they matter and make a difference within the organization.
  • Give employees responsibilities and new challenges.
  • Give employees thank you cards for going the extra mile.
  • Implement employee suggestions and ideas to show you care and value their input.
  • Create opportunities for employees to become a “leader” in something they are interested in and knowledgeable about.
  • Ask employees work-appropriate questions about their family life, hobbies and interests.
  • Always provide staff the care, tools and resources needed to be successful in their position.

By better engaging employees, medical staffing efforts will see reduced turnover and higher levels of job satisfaction among employees. Remember, managers are key in engaging employees and must pay attention to staff needs to help create a positive working environment.

Medical Staffing Retaining Healthcare Employees

Employee retention is certainly one of the most important ingredients for success for healthcare organizations. Improving employee retention allows organizations to avoid the high cost associated with replacing employees, improves patient care and enhancing the overall quality of service to the communities served. Below are a few ways healthcare organizations can improve their employee retention efforts.

Offer flexible scheduling: Scheduling can be a rather difficult part of medical staffing. A healthcare workers’ schedule can be exhausting, as they often have to work long and unpredictable hours. To better retain employees, healthcare organizations should consider offering a wide array of scheduling options. Employees will appreciate an organization’s attempts to accommodate their personal lives and needs, and in turn, become more loyal to an organization as a result. Employees who have more control of their schedules tend to feel more job satisfaction and often stay with an organization longer.

Remove frustrating obstacles: Many employees may truly love their jobs, but due to obstacles and unnecessary challenges associated with performing their duties, they become burned out. For instance, nurses might get inundated with never-ending paperwork. This may result in nurses feeling unsatisfied with their work. A solution to this challenge could be to implement a new technology to streamline the paperwork process. Without an overload, nurses will most likely feel greater satisfaction because their workload is more balanced between administrative and clinical work.

Conduct stay interviews: Interviewing employees is often reserved for before hiring or after an employee resigns their position. Stay interviews should be conducted at least once a year with employees on a one-on-one basis in a neutral setting. Employees should be asked questions about their frustrations and issues and about ideas on how improvements can be made for them.

Questions to include in stay interviews:

  • What about your job makes you eager to get to work?
  • What makes you want to hit the snooze button instead of coming to work?
  • If you were to leave the organization, what would you miss the most?
  • What would be the one thing, if it changed in your current position, would make you consider leaving?
  • What would be the one thing you would change about your department if you could?

Employees who are treated well will often feel a sense of obligation or duty to their organization. As a healthcare employer, each action an organization takes to improve employee job satisfaction, morale and productivity is a step towards improving retention and improving medical staffing outcomes.

Conclusion

For healthcare organizations, medical staffing is only as successful as their ability to engage and retain the best healthcare professionals. To achieve this end, organizations must be consistently vigilant of their employees’ needs and must develop talent carefully to keep employees engaged and committed to their job.