Talking Talent: How RPO Can Solve the Top Challenges in Healthcare Talent Acquisition

In this episode of Talking Talent, we discuss how RPO can solve the top challenges in healthcare talent acquisition.

The Bureau of Labor Statistics projects that healthcare occupations in the U.S. will grow 18 percent between 2016 and 2026. With this growth and staffing shortages that are already common in the industry, healthcare organizations face new challenges sourcing, recruiting and retaining top talent. To cope, healthcare organizations are increasingly turning to RPO providers that can act as an extension of a healthcare organization’s HR department to source and hire top talent.

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

At PeopleScout, we’ve recently expanded our healthcare solutions to help clients compete more effectively in the intensifying race for healthcare talent.
As part of this expansion, Brett Bryner joined the PeopleScout team. Brett is our healthcare workforce leaders who brings decades of insight-driven strategy and talent intelligence. Brett creates customized solutions for both clinical and non-clinical healthcare talent acquisition needs that support full-cycle, partial-cycle, project-based and total workforce engagements. In this episode, he talks about the top challenges in healthcare talent acquisition and the specific ways an RPO provider can help.

In this episode, Brett shares expertise about healthcare talent acquisition topics including:

  • Employee turnover
  • Talent shortages
  • HR Technology
  • Candidate Expectations
  • And more

For more in-depth information about how an RPO provider can benefit healthcare organizations, check out our new ebook, How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition.

How the Skills of the Future Will Impact Enterprise Recruitment Teams

Technology is disrupting nearly every industry, at a pace that has never been seen before. As we shared in our earlier article on how to create a workforce equipped with the skills of the future, this pace of change means that employers need to take a proactive role in ensuring their workforce is prepared for this change. As in-demand skills shift towards prioritising complex problem solving, critical thinking, emotional intelligence and creativity, workforce leaders need to rethink the way they are acquiring talent.

We’ve explored the pending change of skills in the workplace and its impact on employees, but what does this mean for an in-house recruiting team? As roles are redefined and employers move from traditional job descriptions to skills-based definitions, traditional recruiting teams must learn to adapt.

In this article, we’ll examine the need to change the way jobs are defined and categorized to attract the right talent, how the shifting candidate experience drives continued focus on digital sourcing and recruiting strategies and what these changes mean to in-house recruiting teams.

Changing Skills in the Workplace and the Impact on Recruiting Teams

Jobs are being redefined, skills gaps are widening, which impacts the way recruiting teams must work to find the best candidates. How can internal recruiting teams that have traditionally been aligned to specific business units adapt to meet the needs of workforce 4.0?

  • Some companies are realigning their recruiting teams away from business units to talent segments, where they focus on recruiting for a specific skill set
  • Others are outsourcing select talent segments to RPO providers for additional support and expertise
  • Other employers are moving from job-based recruitment to skills-based recruitment

The shift towards aligning recruiters with specific skills creates a challenge for in-house recruiting teams, which may not have the bandwidth or ability to shift to this model. In-house teams are struggling to keep up with the pace when recruiting for a large variety of roles and skill sets, as the number of jobs being redefined to adapt to new skills increases. Analysis of some in-house client teams show time-to-hire is actually increasing as teams find difficulty with new skills and unique roles to fill.

The digitization of work is also having a major impact on recruiting. It’s difficult for enterprise recruiting teams to keep up with the pace of change in talent acquisition and HR technology. Recruitment teams have access to more technology, which should increase productivity and improve the quality of candidates. But in truth, it can be overwhelming. The HR technology marketplace is valued at more than $14 billion, and new technologies continue to enter the space. Tech & digital skills will become more in-demand amongst recruitment teams.

As employers continue to shift their recruiting processes to keep up with the pace of change, many are turning to outsourced providers, like RPOs, to help with talent segments they’re having trouble with. Partnering with an outsourced firm also brings access to improved talent technology. At PeopleScout, for example, our Affinix™ technology is equipped with AI, machine learning and predictive analytics tools that enable our clients to connect with the best talent faster. We are also continuously evaluating and implementing new tools and features, so our clients are on the cutting-edge of emerging technologies in the marketplace.

Changing Candidate Experience: Ways to Engage with Candidates Online

Employers need to contend with changing candidate expectations in addition to adapting their jobs for the skills of the future. Candidates today want benefits like flexible working hours and virtual work opportunities and have in-demand skills that translate across multiple job categories. And, candidates today have more options than ever. With very strong job growth and low unemployment in many of the world’s leading economies, it is becoming a more candidate-driven job market every day.

How do you find these candidates of the future? Employers need to shift their employment branding strategies to fit the digital era.

Many employers invest large amounts of time and money in their career sites and application process, however most candidates are not finding your career site organically and the application process is often still cumbersome and slow.

While it is critical for candidates to have a good experience when they hit your career site, you need to first find and reach candidates where they are. With the rise of Amazon and other personalized online retail experiences, candidates expect to be treated like a consumer throughout the recruiting process. Recruitment marketing tactics must evolve to meet these requirements, with career sites recommending jobs to candidates the way online retailers recommend products to consumers.

Developing candidate personas can help employers understand exactly who they are targeting. With the candidate in mind, you can develop targeted digital advertising campaigns, post positions on specialty job boards and develop recruitment marketing content to guide candidates through the application process.

It is also critical to closely monitor job rating sites. A poor candidate or employee experience can result in a loss of candidates due to negative reviews on sites like Glassdoor and Indeed. A positive review, on the other hand, can be more meaningful as it is coming straight from an unbiased individual, rather than a company career site.

The right talent acquisition technology tool can also help provide a superior candidate experience.

  • AI-enabled sourcing tools help recruiters find the best candidates faster.
  • A streamlined application process can allow candidates apply with just one click.
  • Personalized recruitment marketing tools like chatbots, SMS messages, email campaign and individualized landing pages provide candidates with the consumer-like experience they have come to expect online.

Why Turn to Outsourced Recruitment?

When enterprise recruiting teams are struggling to implement technology or source the right candidates for positions requiring new skills, some employers bring in a talent partner to focus on specific job functions or skillsets. Talent acquisition leaders are turning to RPO providers for their expertise in hard-to-source talent segments. They’re also looking for a partner who can bring the right technology to improve sourcing and hiring metrics. Learn more about PeopleScout’s RPO solutions.

Rural Healthcare: How to Recruit and Attract Clinical Talent in Rural Areas

Healthcare providers in rural areas face unique obstacles when it comes to recruiting and retaining clinical talent. The growing shortage of nurses and physicians coupled with declining rural populations makes it more challenging than ever for rural healthcare organizations to attract physicians, nurses and other specialized clinical professionals. In this post, we cover the healthcare recruitment challenges faced by rural healthcare organizations and actionable advice on how to overcome them with smart talent acquisition strategies.

Rural Healthcare Challenges

Modern Healthcare reports that 77% of rural counties in America are experiencing shortages of primary care physicians, and the number of surgeons practicing in rural counties has decreased by 21%. What’s more, the Council of State Governments reports that more than 60% of areas experiencing nursing shortages are located in rural regions. Recruiting and retaining clinical professionals in these underserved rural communities remains a significant challenge for states and county governments and healthcare organizations. Economic, educational, professional and cultural dynamics affect the clinical talent shortages in rural areas including the following factors:

  • Many universities and institutions of higher learning are located in more urban regions, limiting rural healthcare organizations recent graduate talent pool.
  • Access to professional development and education programs may be limited in rural areas which can discourage candidates looking to further their career training and education.
  • Candidates with experience working in urban areas may not be prepared for or willing to adapt to the culture and lifestyle changes inherent with living in rural communities.
  • Rural healthcare organizations may not have enough opportunities for career advancement within the organization.
  • Rural healthcare organizations often face understaffing leading to increased workloads, extended shifts and less scheduling flexibility.
  • Urban healthcare organizations may be able to offer more competitive salaries, benefits and better working conditions.
  • Rural communities may offer fewer career opportunities for spouses and children of candidates.

Recruiting Strategies for Rural Healthcare Organizations

To overcome healthcare recruiting challenges, rural healthcare organizations need to employ various strategies focused on attracting and retaining clinical talent. Below, we list four approaches rural healthcare organizations can utilize to source, hire and retain clinical talent.

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How RPO Can Solve The Top Challenges In Healthcare Talent Acquisition

Recruit Foreign-Born Talent

Rural healthcare providers should not limit their talent search locally. Federal programs like Conrad State 30 allow a state’s health department to request J-1 Visa waivers for a maximum of 30 foreign-born physicians per year. For foreign-born physicians to be accepted into the program, they must agree to work in a Health Professional Shortage Area or Medically Underserved Area. Healthcare organizations located in one of these federally designated areas can reach out to their state’s health department and request J-1 Visa recipients be sent to their facility if they display sufficient need.

Non-immigrant H-1B Visas can also be used to fill clinical employment gaps for rural healthcare organizations. H-1B Visas are employer-sponsored and are reserved for “specialty occupations,” including medical doctors, nurses and physical therapists. H-1B visas are issued for three years and can be extended to six years depending on circumstance.

While exact H-1B Visa requirements vary by state and each state is given some flexibility in determining program rules, all of the following are required by U.S. Citizenship and Immigration Services:

  • The recipient must have a full-time contract for employment as a direct care healthcare worker in a region designated as a Health Professional Shortage Area, Medically Underserved Area or a Medically Underserved Population.
  • A firm commitment from an international medical graduate to begin employment within 90-days of receiving a visa waiver.
  • Three years of employment, specifically in H-1B temporary worker status, with the sponsoring employer.
  • A no-objection letter from the visa recipient’s home country if the talent exchange was subsidized by the home government.

Offer Recent Graduates Loan-Repayment Assistance    

According to Debt.org, more than 76% of medical school graduates exit school with average $189,000, in student loan debt. What’s more, 47% of graduates owed $200,000 loans and 13% owed more than $300,000. Rural healthcare organizations can attract these young clinical professionals by offering loan repayment programs and incentives. If a rural healthcare organization is unable to afford its a loan repayment program, there are multiple state and federal programs designated to assist rural healthcare organizations. Below, we list three long-standing federally subsidized loan repayment incentive programs:

Maintain a Steady Candidate Pipeline

The healthcare talent shortage has placed a premium on clinical healthcare workers. Rural healthcare organizations have to reconcile the fact that some of their talent may be lured away by offers from competitors in more attractive locations. To stay ahead of talent attrition, rural healthcare organizations need to build and maintain a verdant candidate pipeline. Below we share strategies on how to build and cultivate relationships with potential candidates:

  • Healthcare organizations should position themselves as rural training sites for medical students, primary care residents, nurses and other clinical roles looking to experience healthcare in a rural setting.
  • Staff members should be encouraged to network and cultivate a rapport with potential candidates at medical conferences, professional development workshops, networking events and trade shows.
  • Recruit traveling nurses, physicians and locum tenens clinical professionals who may also be on the lookout for permanent practice opportunities.
  • Recruiters for rural healthcare organizations should be provided with subscriptions to candidate sourcing services and encouraged to reach out to candidates who have experience working in rural healthcare.

Sell the Community to Candidates

Many candidates may have preconceived notions regarding rural communities — and not all of them positive. To assuage a candidate’s doubts about working and living in a rural setting, it is important for healthcare organizations to highlight the strengths and positive attributes of their community. Recruiters can point to the lower cost of living in the community and how that can make the compensation packages more attractive. Elements of a community’s culture such as recreational and leisure activities, natural beauty, festivals, fairs, the arts scene, spiritual and religious institutions and a community’s character may make the position more attractive once highlighted. Additional factors such as the community being a good place to raise children, an opportunity for more professional independence and the chance to offer more personable patient care are all positives that can be presented to interested candidates.

Conclusion

For rural healthcare organizations facing recruiting and retention challenges, employing some of the approaches and strategies outlined in this blog will help attract vital clinical talent. Improved talent acquisition, in turn, will enhance the quality of care rural healthcare organizations provide to their communities.