Hiring Solutions for Essential Employers with Jessie McGowan

As organizations around the globe confront the challenges presented by the coronavirus (COVID-19) outbreak, even the most seasoned talent leaders find themselves in uncharted territory. We’re creating a mini-series with our experts here at PeopleScout about the issues that are most pressing during this uncertain time. 

This profile shares insights from PeopleScout Leader of Business Development in North America, Jessie McGowan. Jessie spends the majority of her time sharing our solution offerings with prospective clients, where she calls upon her years of experience leading a diverse portfolio of RPO client partners. 

Jessie shared her insights about hiring solutions for essential employers from her home in Charleston. 

A lot of people are feeling overwhelmed right now. What are you hearing from talent acquisition and HR leaders? In what ways and industries do those teams need support right now? 

There is a lot going on in all industries as we react to what’s happening in the world today with COVID-19. Mission critical industries like grocery, healthcare, logistics and other supply chain roles that hire drivers or selectors, manufacturing — specifically medical device — are seeing tremendous increases in their needs to find and hire qualified talent. And, unless they’re working with an RPO provider like PeopleScout that’s built to flex, they’re not going to have the adequate talent acquisition staff to meet the demands of the business.   

What are some easy ways essential employers can find that support? 

PeopleScout has a few offerings. One is Recruiter On-Demand (ROD) — where we provide a qualified recruiter to work as an extension of an organization’s team on an hourly basis. ROD can also be leveraged as a project approach, where an organization can have a provider support a certain function of their hiring process or a certain number of hires for a period of time. For instance, if you received 500,000 applications last week, how are you going to get through them? Unless you’ve already built a highly efficient automated process, a partner like PeopleScout can help improve that process for organizations. 

What do these solutions look like in practice? How are they implemented? 

Recruiter On-Demand can be deployed within about 24 hours. We have qualified recruiters with a wide range of domain experience like frontline or retail hiring, healthcare, manufacturing, drivers and IT. First, we assign the right fit recruiter and quote an hourly rate. Then, the organization provides our recruiter access to their applicant tracking system or system of record and an email address so that PeopleScout can become invisible to the candidate throughout the process.  

Our Recruiter On-Demand solution is simple and straight forward, and we work hard to keep it moving and efficient. Once we’ve landed on the business terms, we assign an engagement leader who will schedule what we call a “kickoff” with the client to document the process and discuss expectations. We’ve been doing this a long time, so we’ve built the process with the intention of keeping it really easy for talent acquisition leaders, and we’re able to launch it very quickly in a seamless manner. 

How do we use the solution in a way that keeps everyone, including employees and candidates, safe? 

That’s a great and timely question. Most of our recruiters worked from home even before the COVID-19 outbreak, so virtual work is part of the PeopleScout DNA. As a matter of fact, some of our most complex, high volume recruiting solutions are 98% virtual, where a very small subset of team members might sit together in a delivery center in Chicago, Charlotte or Toronto, for example.  

At PeopleScout, we have a lot of experience in building world-class virtual solutions that are designed to provide an exceptional candidate experience and deliver efficiency. We are able to advise talent leaders on utilization of digital interviewing tools such as texting or prerecorded voice or video. We also have our own proprietary tool, Affinix™ talent technology or we can advise a leader on what might be best for them and available in the market. We’re flexible and focused on getting talent acquisition leaders what they need to be able to deliver to their business and stakeholders, and we have a lot of experience, especially building a no-contact, virtual solution. We can source, qualify, schedule talent, offer positions, and even onboard new hires all virtually, over the phone or by utilizing technology. 

Can you talk a bit more about what a virtual solution looks like in practice? 

Our virtual interview management solution is designed to complement your existing hiring process and it can be set up in a matter of days. It would include process steps such as: 

  • Phone screening: includes on-demand and live options 
  • Video interviewing: includes on-demand and live options 
  • Scheduling tools: enables candidates to self-schedule available interview slots or be scheduled via recruiters’ assistance  
  • Results-based automated interview progression: allows you to define the criteria that determines whether to automatically advance candidates 
  • Feedback-driven advancement: creates settings based on recruiter rating and scoring criteria 

Interview notifications and updates can be pushed out to the candidate, so they understand at any given moment where they are in the interview process. And, hiring leaders can also see the progression of a candidate throughout the process. So, while at PeopleScout we’ve been supporting an essentially 100% virtual recruitment process for years now, we can appreciate that this is a new approach for many essential employers, and we can walk them through what to consider as they implement a virtual hiring solution. 

A lot of us are feeling a lot of stress and anxiety right now. What recommendations do you have for someone who is leading a talent acquisition team that feels like they’re in crisis? 

Sometimes it’s hard to see what the right plan might be when you’re dealing with the type of stress and anxiety that surrounds us these days. That’s where we can help. PeopleScout is highly consultative — by asking a few key questions, we can help a talent acquisition leader identify the right levers to pull to drive the result that they need. We’re happy to walk a potential partner through a quick diagnostic to see if we’re a fit and if we can be helpful. Sometimes, even if we’re not the right fit, just having the conversation can be helpful in getting down to the root of what talent leaders really need right now. And we’re happy to share our knowledge and be helpful, especially during these tough times. 

Are there any final thoughts you’d like to leave essential employers with today? 

The hope is that this is temporary. And that very quickly we’ll go back to solving more familiar talent acquisition challenges, like how to find more great people. But, at this time we’re poised to be flexible, and creative, to help solve the new problems we’re all dealing with today. 

Fife Council: Bringing Deeper Understanding to Fill Pivotal Role

Fife Council: Bringing Deeper Understanding to Fill Pivotal Role

Fife Council: Bringing Deeper Understanding to Fill Pivotal Role

PeopleScout helped Fife Council source a new Head of Children, Families and Criminal Justice.

Fife Council brought the role of of the Head of Children, Families and Criminal Justice to PeopleScout a few months before the current incumbent was due to retire. The role is pivotal in shaping the future of children and families services in Fife, Scotland—an area where one in four children are living in poverty.

We were tasked with identifying individuals with a strong background in leading services within children and families social care and already on the social work register in England or Scotland, or able to register. The role covered a wide remit, including criminal justice, and had also been merged with the Chief Social Work Officer role.

Understanding and communicating the role’s interesting remit, combined with the social work and criminal justice elements, proved essential to successfully filling the role. The role could not be filled internally, and it was a challenging location to recruit for, making passive candidate engagement a much more viable option than advertising.

Solution

Research

Following preliminary research, a briefing with the Executive Director of Education and Children’s Services provided further context and insight into children and family services in Fife. A version of the Directorate Improvement Plan was also shared with us to bring the role and its challenges to life. It was agreed that the ideal candidate would be working in a similar role in a smaller Scottish local authority.

Strategy

Our search channels encompassed telephone, LinkedIn, referrals, CV databases and deep web searching. By using an intensive search for council documentation, and leveraging historical freedom of information requests, we were able to identify names of individuals who were otherwise absent from traditional sources—including other local authority websites.

We reached out to a list of candidates that matched the ideal candidate profile to showcase the role. Even with sourcing, 35% of individuals who engaged with us were not interested because of the location.

Results

From the candidates we identified, Fife Council appointed a new Head of Children, Families and Criminal Justice from a smaller Scottish local authority as per their ideal candidate profile. In the candidate’s own words, she was delighted to be offered the role and excited to be joining Fife Council. She also thanked PeopleScout for contacting her as she was not looking for a new role and would have never heard of this opportunity otherwise.

At a Glance

  • COMPANY
    Fife Council
  • INDUSTRY
    Government & Public Sector
  • PEOPLESCOUT SOLUTIONS
    Amplifiers
  • ABOUT FIFE COUNCIL
    Fife Council is the local authority for the Fife area of Scotland and is the third largest Scottish council.

I was impressed with PeopleScout’s extent knowledge of what Fife Council was looking for and your ability from our conversations to absolutely understand what type of person we wished to recruit. The process found us candidates who would not have otherwise applied, and although there was still a small number of applicants, we were able to appoint a suitable candidate to the post. This was my first time in using this service and would consider it for future senior appointments.

Client Feedback

How the Skills of the Future Will Impact Enterprise Recruitment Teams

Technology is disrupting nearly every industry, at a pace that has never been seen before. As we shared in our earlier article on how to create a workforce equipped with the skills of the future, this pace of change means that employers need to take a proactive role in ensuring their workforce is prepared for this change. As in-demand skills shift towards prioritising complex problem solving, critical thinking, emotional intelligence and creativity, workforce leaders need to rethink the way they are acquiring talent.

We’ve explored the pending change of skills in the workplace and its impact on employees, but what does this mean for an in-house recruiting team? As roles are redefined and employers move from traditional job descriptions to skills-based definitions, traditional recruiting teams must learn to adapt.

In this article, we’ll examine the need to change the way jobs are defined and categorized to attract the right talent, how the shifting candidate experience drives continued focus on digital sourcing and recruiting strategies and what these changes mean to in-house recruiting teams.

Changing Skills in the Workplace and the Impact on Recruiting Teams

Jobs are being redefined, skills gaps are widening, which impacts the way recruiting teams must work to find the best candidates. How can internal recruiting teams that have traditionally been aligned to specific business units adapt to meet the needs of workforce 4.0?

  • Some companies are realigning their recruiting teams away from business units to talent segments, where they focus on recruiting for a specific skill set
  • Others are outsourcing select talent segments to RPO providers for additional support and expertise
  • Other employers are moving from job-based recruitment to skills-based recruitment

The shift towards aligning recruiters with specific skills creates a challenge for in-house recruiting teams, which may not have the bandwidth or ability to shift to this model. In-house teams are struggling to keep up with the pace when recruiting for a large variety of roles and skill sets, as the number of jobs being redefined to adapt to new skills increases. Analysis of some in-house client teams show time-to-hire is actually increasing as teams find difficulty with new skills and unique roles to fill.

The digitization of work is also having a major impact on recruiting. It’s difficult for enterprise recruiting teams to keep up with the pace of change in talent acquisition and HR technology. Recruitment teams have access to more technology, which should increase productivity and improve the quality of candidates. But in truth, it can be overwhelming. The HR technology marketplace is valued at more than $14 billion, and new technologies continue to enter the space. Tech & digital skills will become more in-demand amongst recruitment teams.

As employers continue to shift their recruiting processes to keep up with the pace of change, many are turning to outsourced providers, like RPOs, to help with talent segments they’re having trouble with. Partnering with an outsourced firm also brings access to improved talent technology. At PeopleScout, for example, our Affinix™ technology is equipped with AI, machine learning and predictive analytics tools that enable our clients to connect with the best talent faster. We are also continuously evaluating and implementing new tools and features, so our clients are on the cutting-edge of emerging technologies in the marketplace.

Changing Candidate Experience: Ways to Engage with Candidates Online

Employers need to contend with changing candidate expectations in addition to adapting their jobs for the skills of the future. Candidates today want benefits like flexible working hours and virtual work opportunities and have in-demand skills that translate across multiple job categories. And, candidates today have more options than ever. With very strong job growth and low unemployment in many of the world’s leading economies, it is becoming a more candidate-driven job market every day.

How do you find these candidates of the future? Employers need to shift their employment branding strategies to fit the digital era.

Many employers invest large amounts of time and money in their career sites and application process, however most candidates are not finding your career site organically and the application process is often still cumbersome and slow.

While it is critical for candidates to have a good experience when they hit your career site, you need to first find and reach candidates where they are. With the rise of Amazon and other personalized online retail experiences, candidates expect to be treated like a consumer throughout the recruiting process. Recruitment marketing tactics must evolve to meet these requirements, with career sites recommending jobs to candidates the way online retailers recommend products to consumers.

Developing candidate personas can help employers understand exactly who they are targeting. With the candidate in mind, you can develop targeted digital advertising campaigns, post positions on specialty job boards and develop recruitment marketing content to guide candidates through the application process.

It is also critical to closely monitor job rating sites. A poor candidate or employee experience can result in a loss of candidates due to negative reviews on sites like Glassdoor and Indeed. A positive review, on the other hand, can be more meaningful as it is coming straight from an unbiased individual, rather than a company career site.

The right talent acquisition technology tool can also help provide a superior candidate experience.

  • AI-enabled sourcing tools help recruiters find the best candidates faster.
  • A streamlined application process can allow candidates apply with just one click.
  • Personalized recruitment marketing tools like chatbots, SMS messages, email campaign and individualized landing pages provide candidates with the consumer-like experience they have come to expect online.

Why Turn to Outsourced Recruitment?

When enterprise recruiting teams are struggling to implement technology or source the right candidates for positions requiring new skills, some employers bring in a talent partner to focus on specific job functions or skillsets. Talent acquisition leaders are turning to RPO providers for their expertise in hard-to-source talent segments. They’re also looking for a partner who can bring the right technology to improve sourcing and hiring metrics. Learn more about PeopleScout’s RPO solutions.