Neurodiverse Recruitment: 6 Ways to Make Your Hiring Process More Neuro-Inclusive 

Neurodiverse recruitment unlocks a wealth of unique strengths, offering employers access to exceptional skills in pattern recognition, analysis, mathematics and beyond. This approach to hiring isn’t just inclusive—it’s a catalyst for innovation. By building cognitively diverse teams that blend neurodivergent and neurotypical talent, organizations supercharge their creativity, decision-making and problem-solving capabilities. The result? A dynamic workforce that drives efficiency and innovation to new heights. 

Infographic that says:

Neurodiversity by the Numbers 

15% to 20% of the world’s population exhibits some form of neurodivergence  

Teams that include neurodivergent professionals can be 30% more productive than those without neurodivergent members.  

Cognitively diverse employees are 90% to 140% more productive than neurotypical employees and make fewer errors.

The untapped potential of neurodivergent talent is staggering, with alarming underemployment rates that rob both candidates and companies of incredible opportunities. In the U.S., it is estimated that as many as 85% of college-educated autistic adults struggle with unemployment. The Office for National Statistics (ONS) paints an equally grim picture for the UK, with just 21.7% of autistic individuals employed. In Australia, 70% of new starters with disabilities do not survive the probation period, while 65% of Australian businesses remain unsure about how to access this rich talent pool. 

While many organizations aspire to build a workforce that harnesses the potential of the neurodivergent community, few achieve this goal. While the reasons behind this gap are multifaceted, there’s a critical knowledge gap about neurodiversity in the workplace and how to create neuro-inclusive hiring processes.  

Ready to move the needle on neurodiverse recruitment? Let’s dive into five strategies that will transform your hiring process and unlock the full potential of neurodivergent talent. 

What is Neurodiversity?  

First, let’s define what we mean by neurodiversity. Neurodiversity refers to the concept that everyone experiences and interacts with the world around them differently. A neurodivergent person’s brain may work in a different way than the average “neurotypical” person. They may have unique ways of learning, communicating, working, socializing or perceiving their surroundings.  

While neurodiversity is often used in the context of autism spectrum disorder (ASD) and Asperger’s syndrome, many conditions fall under the neurodivergent umbrella, including ADHD, dyslexia, dyspraxia, Down syndrome, Tourette syndrome, and even mental health conditions like bipolar disorder, OCD and social anxiety.   

A diagram of what neurodiversity brings to the workplace
Source: Genius Within 

6 Strategies for Neurodiverse Recruitment 

There’s no one-size-fits-all solution for neuro-inclusive recruitment, as neurodiversity encompasses a wide range of conditions, many of which may be undiagnosed or undisclosed. The key is to create a flexible process that can be tailored to individual needs.  

1. Identify Roles for Neurodivergent Recruitment 

To identify roles for neurodivergent talent, companies need to think beyond traditional job categories and focus on the core skills and tasks involved. Analyze and pinpoint positions that require deep focus, pattern recognition or systematic thinking—areas where many neurodivergent individuals excel. Look for roles that benefit from attention to detail, data analysis, quality control or creative problem-solving.  

Tech roles often offer a goldmine of opportunities, from software development to cybersecurity. But don’t limit yourself—neurodivergent talent can thrive in unexpected places. Consider positions in finance, research, design or even customer service roles that involve script-based interactions.  

You might also consider job carving, which involves customizing job roles by reorganizing tasks to create a new, tailored position that aligns with an individual’s strengths and abilities. This approach not only benefits neurodiverse employees by providing them with roles tailored to their abilities but also helps organizations make the most of their diverse workforce. 

The key is to break down jobs into their fundamental components and match them with the unique strengths often associated with neurodiversity. Remember, it’s about recognizing where neurodivergent traits can be a significant asset to your existing needs. 

2. Audit the Application Process for Neurodivergent Recruitment 

Once you’ve identified roles where neurodiverse talent can thrive, it’s time to audit the application process. Put on your detective hat and scrutinize every step. Is it neurodiversity-friendly, or is it secretly working against you?  

First start with the job description. Consider replacing lengthy, jargon-filled job descriptions with clear, concise summaries of the core responsibilities. Embrace inclusive language that speaks to diverse cognitive styles. Think less “excellent multitasker” and more “deep focus on specialized tasks.” 

Then, move onto the application itself. Complex, multi-step applications can overwhelm candidates with conditions like ADHD or autism, potentially causing them to abandon the process altogether. Simplify application forms by asking only for essential information. You could even consider offering alternative submission methods, like video applications.  

Ditch the requirement for cover letters in favor of skill-based assessments that directly relate to the job. By streamlining the application step, you level the playing field and tap into a rich pool of often-overlooked talent. 

3. Communicate Early & Often 

Be direct with your language and deliver information in multiple ways. Some candidates will be okay with written instructions, others like those with dyslexia, may receive information better through videos or audio explanations. 

Start by providing a clear preview of the entire recruitment journey. Communicate each stage, what the candidate will be required to do and how they’re being evaluated. This transparency benefits all candidates but is particularly crucial for neurodivergent individuals who may need to prepare mentally for each phase.  

Maintain frequent, personalized communication throughout the process. Strategic follow-ups can keep candidates engaged and comfortable, increasing the likelihood of offer acceptance. This ongoing dialogue also provides opportunities for candidates to ask questions or request additional accommodations as needed. 

4. Balance Assessments & Interviews 

Making the interview and assessment steps more neuro-inclusive is crucial for tapping into the diverse talent pool of neurodivergent candidates. While interviews shouldn’t be eliminated entirely, consider balancing them with other evaluation methods.  

Shift the focus from traditional metrics to a strength-based evaluation approach. Look for candidates’ unique capabilities and how they align with job requirements, rather than adhering strictly to conventional interview performance criteria. For candidates requiring adjustments, you might weigh interviews less heavily in your overall evaluation, focusing more on practical skill demonstrations or work samples.  

When it comes to assessments, large, complex exercises can be overwhelming for some neurodivergent candidates. Break these down into smaller tasks and add in the option to take breaks. Additionally, consider offering extra time for assessments if needed, focusing on the quality of work rather than speed of completion. 

A blended assessment approach that incorporates multiple question styles and task types is great option for assessing neurodivergent talent. For instance, at Heathrow we introduced a completely bespoke virtual testing platform called One Experience Assessment (1XP) to recruit for their security officer roles. This included visual “spot the difference” exercises alongside traditional questions, providing a realistic job preview while allowing candidates to demonstrate their skills in different ways. 

5. Be Prepared to Provide Accommodations & Adjustments for Neurodiverse Recruitment

Organizations should proactively prepare to provide reasonable adjustments and accommodations for neurodiverse candidates during the recruitment process. Flexibility should be a cornerstone of your approach as everyone has unique needs. 

Be prepared to offer extra time for assessments, adjusting standard time limits or breaking longer tasks into manageable chunks. Additionally, be open to changing the location or format of interviews or allowing the use of assistive technology like screen readers during online assessments. Provide interview questions in advance to make the experience more accessible for those who process information differently. 

Neurodiverse candidates may experience “sensory overload” in office environments and during in-person interactions. To help candidates better focus on demonstrating their skills and qualifications, design interview spaces with adjustable lighting, offer noise-canceling headphones and provide multiple seating options. These seemingly small adjustments can significantly reduce sensory sensitivity and anxiety.  

6. Customize Onboarding & Beyond  

Creating effective onboarding programs for neurodiverse employees is crucial for integration into the workplace and their long-term success. Recognize that each neurodivergent employee may have different needs and preferences, and be prepared to tailor the onboarding experience accordingly. 

Training is a cornerstone of successful integration. This should be a two-way street, involving both the neurodiverse employee and their colleagues. Provide education and diversity training to managers and team members in advance of or early in the onboarding process. These sessions should sensitively address the characteristics and preferences of neurodivergent individuals, always respecting privacy and dignity. For instance, explain that a colleague with autism might avoid eye contact, helping coworkers understand this isn’t a sign of disinterest. Similarly, managers should be trained on how to introduce neurodiverse team members appropriately, avoiding potentially uncomfortable situations like introductions in large group settings. 

Once neurodiverse employees start work, any adjustments offered during recruitment should be available in the workplace as well, ensuring a seamless transition from candidate to employee. By anticipating and preparing for these accommodations, organizations create an environment where neurodiverse candidates can thrive. This may also require implementing flexible working patterns that play to individual strengths. Offering adjustable work hours, remote work options or customized workspaces can help minimize sensory overwhelm.  

To further support neurodiverse employees, consider developing growth opportunities tailored to the unique needs of neurodivergent employees. This could include specialized mentorship programs or coaching sessions that focus on leveraging their strengths and navigating workplace challenges. By implementing these strategies, companies can create an onboarding experience that not only welcomes neurodiverse talent but sets them up for long-term success and growth within the organization. 

The Importance of Neurodivergent Recruitment

Embracing neurodiverse recruitment is not only a step towards inclusivity but a strategic move that leverages the unique strengths of this group to foster innovation and enhance performance. By closing the knowledge gap and implementing targeted strategies, organizations can create a more inclusive work environment that truly maximizes the potential of all employees, leading to a more dynamic and productive workforce. 

Embracing Neurodivergent Talent

Embracing Neurodivergent Talent

PeopleScout & Jigsaw Australia have partnered to provide an inclusive recruitment solution to support organizations in harnessing the incredible potential of neurodivergent talent.

Download this fact sheet to learn more about this exciting recruitment solution.

Learn more about PeopleScout RPO and get answers to frequently asked questions (FAQs).

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5 Signs Your Organization Needs RPO 
Articles

5 Signs Your Organization Needs RPO 

Your workforce is crucial for organizational success. However, many companies find themselves struggling with the complexities and challenges of modern recruitment. That’s where Recruitment Process Outsourcing (RPO) comes in—a strategic solution that can transform how organizations approach hiring.   So, is RPO is right for your company?   This article explores five key indicators that it’s time…

Ultimate Recruitment Process Outsourcing Toolkit
Toolkit

Ultimate Recruitment Process Outsourcing Toolkit

Our complete six-piece toolkit gives you the essential information on how RPO can boost your recruitment outcomes.

Recruitment Process Outsourcing (RPO) Buyer’s Guide
Buyer’s Guide

Recruitment Process Outsourcing (RPO) Buyer’s Guide

Check out this in-depth exploration of RPO and how it can help you achieve your recruitment goals.

Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment 

Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment 

The future of work isn’t coming—it’s already here, and it’s powered by Generation Z.

Born into a world of uncertainty, Gen Z isn’t just adapting—they’re rewriting the rules. These digital natives are bringing fresh perspectives, unmatched tech-fluency and a hunger for meaningful work. But they’re also demanding authenticity, flexibility and a real commitment to social impact.

Can your organization keep up?

From TikTok-worthy employer branding to creating a workplace that balances purpose with work-life harmony, this ebook, Navigating the Gen Z Era: Insights for Effective Early Careers Recruitment, is your roadmap to successfully recruiting and retaining the Gen Z powerhouse.

In this ebook, you’ll discover:

  • What makes Gen Z tick: Understand their unique values and career expectations
  • Why your outdated recruitment tactics are falling flat with this generation
  • Strategies to align your early careers program with Gen Z’s values and expectations

Download your copy today for expert tips for reimagining your early career recruitment program to become a Gen Z magnet.

Early Careers Recruitment Success for an Australian Construction Giant

Early Careers Recruitment Success for an Australian Construction Giant

Early Careers Recruitment

Early Careers Recruitment Success for an Australian Construction Giant

PeopleScout embarked on a strategic project to revitalize the graduate recruitment program for one of Australia’s largest development and construction companies. Through our early career talent expertise, we brought in more innovative approaches to candidate engagement and elevated the graduate recruitment experience, cutting renege rates in half.

18 Weeks Cut from Time Spent on Recruitment Activity
50 % of Graduate Hires Identified as a Woman
50 % Reduction in Candidate Drop Off & Reneges

Situation

One of Australia’s largest development and construction companies had a graduate recruitment program consisted of a short burst of marketing and campus engagement (six weeks), two recruitment phases in March (16 weeks) and August (12 weeks) and a long “keep warm” period. This approach heavily impacted their HR and recruitment teams as well as a line manager resource. Plus, the long recruitment process and keep warm periods resulted in drop off or renege rates of up to 30%.

They engaged PeopleScout to help them create a more efficient graduate recruitment process, while ensuring they connected with bright emerging talent.

Solution

Seeking to strengthen the connection with students and to drive more efficiency, we executed an early careers talent solution that shifted the focus of the campaign—adding more meaningful campus engagement (24 weeks) and one short, sharp recruitment window (10 weeks).

Laying the Foundation

The first step PeopleScout took in updating the program was to conduct in-depth job analysis interviews with a variety of stakeholders including: high performing graduates and interns, their line managers and visionaries across the business. This allowed us to develop a robust success profile, which defined what good looks like now and into the future.

Then we reviewed and updated the early careers value proposition and updated the campaign materials to tap into candidates looking to build a purpose-driven career. We also tailored our approach to ensure we connected with the client’s target diversity groups.

We created an always-on expression-of-interest portal for the client which allowed us to build a talent pool for the whole academic year. With the Affinix™ Student Engagement Platform, we delivered tailored content and shared employee stories showcasing ‘a day in the life’ and career journeys. This helped us to drive interest and change minds about a career in construction and property by myth-busting common misperceptions.

Campus Engagement

Recognising the importance of genuine and authentic communication, we identified graduate ambassadors across the breadth of the business. Moving away from pure reliance on careers fairs and job boards, our campaign involved the delivery of 38 student engagement events, including site tours, “meet the team” sessions and panels with female leaders leveraging our ambassadors.

Recruitment Process & Candidate Assessment

Now, having driven engagement with the target student population, it was important that the recruitment process was also effective, efficient and engaging. Our client had been following the traditional path of online testing, group assessment centres and hiring manager interviews to deliver their graduate program. But there was opportunity to ensure the process amplified their brand, provided candidates a realistic job preview, and levelled the playing field for all, enabling candidates to demonstrate their potential.

Using the insights from the internal client stakeholder interviews during our discover phase, we implemented the following changes:

  • Completely redesigned the assessment framework.
  • Adopted a CV-blind approach which helped to reduce unconscious bias.
  • Implemented a skills assessment in place of previous cognitive tests, which provided a more holistic view of the candidate, tapping into their motivation, cognitive strengths and behaviours, and measured the candidate against the client’s success profile.
  • Provided candidates with meaningful feedback reports, giving candidates an overview of their strengths and areas for development.
  • Revamped assessment centre exercises to bring the client’s construction project world to life, with candidates working together to deliver solutions involving the client’s core areas of focus, like community and sustainability.
  • Used our virtual assessment centre technology to encourage participation, especially for working candidates, rural candidates or those unable to afford the travel who previously experienced barriers during in-person events.
  • Leveraged our technology to improve accessibility for candidates with a disability and for those with ESL requirements.

Results

  • Reduced time spent on recruitment activity from 28 weeks down to 10 weeks.
  • Achieved client diversity targets, with 50% of graduates hired identifying as women (compared with 15% of graduates with construction and engineering degrees identifying as women) and 3% of graduates hired identifying as First Nations (compared with 1% of graduates with construction engineering degrees identifying as First Nations).
  • Reduced candidate drop off and reneges from 30% to 14%.

“The process was very well run, and we had strong candidates. Thank you for the hard work and efforts with this program. It was a very thorough process with great results.”

Client Feedback

The enhanced engagement and innovative approach to assessment had an amazing impact on the client’s candidate Net Promoter Score (cNPS) with candidates rating their experience at 65, which is considered great. Candidate feedback was incredibly positive with a sample of feedback below:

  • “Very modern and innovative approach to the regular interview process. Allows busy applicants to complete in their own time.”
  • “The interview process was very innovative and provided additional insight into the role.”
  • “Overall has been a great experience. The assessment provided me with feedback that I can take into account in the future.”
  • “Very user friendly interface and didn’t feel demeaning or intimidating.”
  • “Thank you for making it such a smooth application process. I really appreciated all of the support provided, and I’m looking forward to working in such a supportive work environment. I also really appreciated the quick turnaround time for my application.”

At a Glance

  • COMPANY
    Large development and construction company
  • INDUSTRY
    Building & Construction
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing, Affinix

DE&I Consulting

Diversity, Equity & Inclusion (DEI) Consulting

PeopleScout’s proprietary DE&I Maturity Index consists of three audits to evaluate how your employer brand, candidate experience and talent assessments are performing against your DE&I goals.

Download this fact sheet to learn more about we can help you explore ways to reduce unconscious bias, boost retention and attract diverse talent.

Diversity, Equity & Inclusion (DEI) Consulting

Learn more about PeopleScout’s Talent Advisory solutions.

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The Skills Crisis Countdown: The Clock is Ticking on Tackling Skills Gaps
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The Skills Crisis Countdown: The Clock is Ticking on Tackling Skills Gaps

Our latest research shows a detailed picture of the current state of skills in the global workforce and how HR leaders are preparing for the impending skills crisis

[On-Demand] The Human Advantage: Redefining Employer Value Proposition for the New World of Work
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[On-Demand] The Human Advantage: Redefining Employer Value Proposition for the New World of Work

Join this discuss on how shifting from a generic EVP to a tailored PVP focused on each individual can boost engagement and attraction.

Inside the Candidate Experience
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Inside the Candidate Experience

Download our free Inside the Candidate Experience report for the latest research exploring the disparity between candidate expectation and reality.

Talent Predictions: How Talent Acquisition Will Navigate 2024

By Simon Wright, Head of Global Talent Advisory Consulting 

We are in one of the most transformative periods in the history of work. Between technological disruptions, societal shifts and global events, the talent landscape five years from now will likely look very different than it does today. However, even in times of uncertainty, we can discern key trends that will impact the way organizations source, recruit and retain talent. 

As a leading talent solutions provider, PeopleScout has a unique vantage point to view the forces shaping the future of work. Based on our experience and industry insights, we believe there are eight core areas talent acquisition leaders should embrace in 2024 to up-level their strategic importance within the business.  

1. Talent Leaders Will Look to New Models to Ride the Economic Waves 

The power balance has now shifted back to the employer amidst a tight labor market, fewer vacancies and a cost-of-living crisis. But if you think it’s time to pause investment in your talent programs, think again.  

Talent acquisition teams shrunk during COVID-19 and then grew quickly as part of the bounce back only to shed jobs again this past year. With continued uncertainty, TA leaders must showcase the value they bring to business by minimizing the impacts of economic fluctuations.  

It’s time to leave behind the boom and bust and embrace agility through a strategic approach to workforce planning and forecasting. Talent solutions like recruitment process outsourcing (RPO), including modular RPO solutions, offer responsiveness to help stabilize operational delivery amidst unpredictable economic waves.  

2. Business Transformation Will Shape the Workforce 

The specific skills and capabilities companies need are shifting rapidly, which means the jobs and roles employers need to fill are changing too. According to McKinsey research, one-third of new jobs created in the U.S. in the past 25 years were types that barely existed previously, particularly in high-demand areas like data analytics, software development and renewable energy. According to Totaljobs, despite a general slowdown in hiring, the demand for green jobs continues to go up, skyrocketing by 677% between 2019 and 2023. 

However, this business transformation is being hampered by the lack of talent and relevant skills. Economic, social and labor market changes are evolving faster than workforce training and development systems can keep pace. There simply aren’t enough workers with experience in emerging fields and new technologies.  

TA leaders must work proactively to build the reputation and influence of their employer brand with potential talent now—ahead of the hiring they need to do in the future. This means being able to recruit the best talent in the market, not just the best talent in your pipeline. Investing in candidate nurturing and employer branding strategies now will ensure organizations can hire first—and fast—when the time comes. 

3. Employees Will Continue to Reevaluate Their Relationship with Work 

TA leaders must be the eyes and ears for their organization, tuning in to the candidate market and shaping the employer value proposition (EVP) to meet the changing needs and expectations of candidates. Today’s employees are demanding more, and the one-size-fits-all EVP approach must evolve to keep up.  

Organizations that refresh their EVP with a more human-centric approach that recognizes employees as people, not just workers, will go beyond traditional offerings to provide exceptional life experiences that match employee needs. Delivering a positive emotional connection will be crucial for improving retention, overcoming the productivity vacuum and attracting quality talent in 2024.  

4. Data Will Be the Key to Overcoming Talent Scarcity  

The labor market has shrunk due to the retirement of Baby Boomers, and companies face an enormous brain drain of institutional expertise. Not only is the upcoming population smaller and not replacing the Boomers who are leaving the workforce, but they lack the some of the soft skills of the departing generation. With this double depletion at play, organizations will need to work hard to attract and train Gen Z in order to keep their workforce development on track for the future. 

Additionally, long-term illness, including lingering complications from COVID-19, has sidelined many working-age adults. The latest ONS data shows that the number of people economically inactive because of long-term sickness is now over 2.5 million in the UK alone. 

The key to reducing the impact of talent scarcity in 2024 is data. It’s time for TA leaders to treat talent intelligence as business intelligence, bringing it to the C-suite to drive decision making and inform strategy. Organizations must leverage data to understand both internal and external talent pools, maximizing ROI on talent attraction and retention efforts. 

Talent Acquisition Predictions

5. Skills-Based Practices Will Take Center Stage 

In order to keep pace with changing roles and dwindling talent pools, leading organizations are taking a proactive and holistic approach to adapting their workforces. They are investing in upskilling and reskilling programs while also leveraging RPO partners to find professionals with the most in-demand and future-proof skills. 

More organizations will look to expand candidate pools and tap into diverse skill sets through skills-based recruitment. To do this, organizations must evolve their candidate assessment practices to focus on skills rather than credentials or pedigree. We’ll see more organizations follow the likes of Google and drop their university degree requirements. This will have the added benefit of promoting greater diversity, equity and inclusion (DE&I) in the workplace.  

6. Internal Mobility Will Receive Big Investment 

More than a third (36%) of HR professionals surveyed identified employee retention as a priority in 2024. Internal mobility will become the key to retention as well as filling open roles and skills gaps. Focus will shift from building external talent pools to internal talent pools, putting methods in place to identify transferable skills that can be boosted to support business transformation.  

We saw an uptick in labor hoarding in 2023 talent trends. In 2024, organizations must invest in transforming the skills of the workers they’ve kept on board in order to ensure they’re ready for what’s on the horizon. 

In 2024, career moves won’t take a linear path but will weave across departments and disciplines, providing workers with variety and rewarding work. Organizations must train hiring managers to look at candidates, not just for their fit for a specific role, but for the value they can bring to the organization.  

7. Long Overdue Tech Upgrades Will Happen for HR 

The Josh Bersin Company estimates the HR technology is a $250 billion market. 2024 will be the year of recruitment tech stack upgrade.  

Organizations will look to capitalize on AI-powered features to do the heavy lifting so their teams can focus on more valuable recruiting activities. TA leaders should look to technology to augment human touches throughout the candidate experience, to identify opportunities for streamlining through automation, and to help them better interrogate data for a more agile resourcing model.  

This is also an opportunity for TA leaders to demonstrate they can deliver digital transformation and deliver ROI from these investments. This has been a criticism of talent acquisition and HR in the past, and it’s time to dispel that narrative.  

8. AI Fever Will Hit an All-Time High 

And finally, it wouldn’t be a 2024 talent acquisition forecast without a mention of AI. Generative Artificial Intelligence (GAI) tools, like ChatGPT, were on the tip of our tongues in 2023. As organizations grapple with the ethics of AI, most will succumb to the transformative potential and begin to test and experiment with how AI can benefit their workforce and operations in 2024.  

The role of technology will keep evolving within talent acquisition, but it’s primed to have a pivotal role in streamlining recruitment tasks and improving efficiency in everything from screening to assessments to interview scheduling.  

Organizations should take a principled approach to leveraging AI and automation to augment recruiting, while ensuring human oversight and care for people remains central. Starting with a small project or two will clear the mist so you can see clearly where AI will add value to your recruitment tech stack and candidate experience. 

The Importance of the Right Talent Partner to Help You Ride the Waves 

The future of work holds exciting potential, but also some uncertainty. However, while individual trends are difficult to predict, TA leaders that embrace agility, skills practices and tech innovation will find themselves in a strong position to prove their value in driving business performance. As your talent partner, PeopleScout will be ready to support, challenge and inspire you for whatever lies ahead. 

By staying on top of key shifts like these and working with an expert talent solutions provider like PeopleScout, companies can build workforces with the skills, mindsets and diversity of experiences to thrive in the next era of business. 

Church of England: Full-Scale Recruitment Process Review Through a DE&I Lens

Church of England: Full-Scale Recruitment Process Review Through a DE&I Lens

Church of England: Full-Scale Recruitment Process Review Through a DE&I Lens

The Church of England turned to PeopleScout to help them review and co-create a future-proof recruitment process strategy to support them in recruiting people who reflect the diversity of the communities they serve.

Situation

The Church of England (C of E) and its seven National Church Institutions (NCIs) have made great progress already in creating a diverse, fair, and unbiased recruitment processes. But, like most organizations, they face unique challenges. The main one being the barriers which come with being a faith and mission-based organization, coupled with the external perception of the Church. With the progress they had already made, the C of E were looking to accelerate the pace of change and take this to the next level, which is where PeopleScout came in.

Solution

The Church of England engaged PeopleScout to execute a recruitment process review through a diversity, equality and inclusion lens (DE&I) with the goal of uncovering further opportunities, including:

  • A forensic deep dive of over 80 internal documents spanning role creation, assessment policy, organizational values, and DE&I training.
  • DE&I data analysis of C of E’s recruitment processes focusing on progression and engagement.
  • Deep immersion in the organization and connection with its members to understand what is happening on the ground through discovery interviews and focus groups, winning hearts and minds along the way.
  • Regular consultative check-ins with the core team to ensure they are involved at each step of the way so they can own the recommendations.
  • Co-creating a vision of what the future can look like with an actionable roadmap decided by current C of E employees.

Results

Examples of some of our recommendations include:

  • Create a competency/behavior library and corresponding bank of interview questions to support hiring managers when designing role profiles, job descriptions and interviews for their roles.
  • Revisit the Church of England’s brand visibility, marketing strategy and transparency based on feedback from their new joiners in order to better attract candidates from all backgrounds and religious orientations.
  • Create clarity around instructions for filling out application forms to allow more consistency in response quality from candidates (e.g., using example responses).
  • Keeping interview panels to a maximum of two or three members from C of E to reduce candidate anxiety.
  • Create a central onboarding checklist to ensure everyone receives the same support when joining their role in any of the NCIs.

With the support of PeopleScout, Church of England’s National Church Institutions now have:

  • Clarity over their current strengths in diverse recruitment to roll out wider, as well as opportunities for improvement
  • Actionable, realistic, tailored recommendations for creating change in their unique organization
  • A co-created roadmap with both quick wins and long-term strategy to mobilize change immediately whilst maintaining momentum
  • Out-of-the-box ideas for talent attraction and candidate experience to boost the diversity of new joiners
  • Support and buy in from key stakeholders and employee resource groups so that any actions can have a lasting embedded impact

At a Glance

  • COMPANY
    Church of England
  • INDUSTRY
    Public Sector
  • PEOPLESCOUT SOLUTIONS
    Recruitment Process Outsourcing
  • ABOUT CHURCH OF ENGLAND
    The seven National Church Institutions (NCIs) work together at an international and national level, supporting the ministries of the Church.

Employer Brand Hacks: 10 Tactics to Steal from Consumer Marketing 

By Simon Wright, Global Head of Talent Advisory Consulting 

Consumer marketers have honed their brand strategies through decades of tracking detailed customer analytics, optimizing digital experiences and crafting emotionally compelling messages. When it comes to leveraging data and analytics, consumer marketing is ahead of employer branding. But it doesn’t have to be that way!  

Talent acquisition pros can adapt these same tactics to understand candidates, polish touchpoints and build strong employer brands. Your employer brand can steal a page from the consumer brand playbook to step up talent attraction and retention. 

Hacking the Employer Brand: 10 Tricks from Consumer Marketing 

To help you think outside the recruitment box, we’ve outlined 10 employer brand hacks below to infuse your candidate attraction strategy with consumer-savvy flair. From mystery shoppers to NPS surveys, these creative approaches will revolutionize your talent attraction strategy.  

1. Engagement Analytics 

Consumer Brand Best Practice: Measure engagement metrics on ecommerce and social platforms to gauge product resonance. 

Employer Brand Hack: Consumer marketing is as much science as it is art these days. Take page from your marketing peers and leverage analytics tools to monitor engagement levels with your content across digital platforms and third-party sites. You can gain valuable insights into how potential candidates perceive your employee value proposition (EVP) by monitoring the types of content that talent interacts with on sites like LinkedIn and your career pages. 

For example, heavy traffic and shares of content spotlighting your company’s flexible work options, learning and development programs or commitment to DE&I indicates these subjects are important to candidates. Likewise, you can identify red flags where pieces of your EVP are falling flat or even turning candidates away. 

By analyzing these engagement metrics, talent acquisition teams can refine outward-facing messaging to better reflect and emphasize the cultural elements already igniting passions. 

2. Sentiment Analysis 

Consumer Brand Best Practice: Analyze customer conversations on social media to gauge sentiment around products. 

Employer Brand Hack: Job forums and social media channels have become backchannel focus groups, where in-the-know candidates exchange intel and impressions of potential employers. The everyday dialogue happening online shapes perceptions of your organization and EVP outside your control. Are you listening? 

Immerse yourself in these dynamic discussions by using social listening tools to assess the narratives being woven about your company culture and their sentiment. Pay special attention to the emotional tone. What feelings are sparked at the mention of your organization? Is it warmth, intrigue and affinity? Or perhaps skepticism, frustration or even antagonism? 

These unfiltered insights should inform your talent marketing strategy in real-time. Where positivity and praise emerge, double down on those messages. When you uncover misconceptions, course correct. Talent will continue to chatter, but plugged-in talent leaders can help guide the tone. 

3. Feedback and Review Platforms 

Consumer Brand Best Practice: Closely monitor customer reviews on sites like Amazon or Trustpilot. 

Employer Brand Hack: Employer review platforms like Glassdoor, Indeed or kununu have become gold mines for candid insights directly from current and former employees. Monitoring these key sites should be a standard pulse-check for talent acquisition leaders and CHROs alike. But be warned—this is where you’ll find the unvarnished truth. 

One way to improve your employer brand is through employer review sites. We recommend a quarterly audit digging into themes and analyzing sentiment over time. Are certain departments or practices called out repeatedly? Do some locations have better scores than others?  

Used strategically, these insights provide CEOs, talent acquisition leaders and hiring managers at every level with an unfiltered mirror into the inner workings of company culture as employees are actively experiencing it. With this invaluable intelligence in hand, you can address problem spots through policy change or manager coaching. You can also double down on what’s working—the perks, flexibility, and cultural elements making employees stay. 

4. Net Promoter Score (NPS) 

Consumer Brand Best Practice: Use NPS to gauge product loyalty and word-of-mouth potential. 

Employer Brand Hack: Implementing employee NPS (eNPS) and candidate NPS (cNPS) surveys offers a valuable pulse check for recruitment and retention alike.  

With existing employees, these surveys quantify the likelihood of recommending your organization as a workplace. Low scores signal disengagement. Likewise, surveying candidates during the recruitment journey provides an understanding where expectations aren’t matching up with realities, helping you to refine your talent screening practices. Candidate NPS surveys can be sent post-interview and again post-onboarding for insights into both the recruitment and induction process. 

Your employer brand health hinges on aligning the candidate experience with the employee experience and delivering on your brand promises throughout the talent lifecycle. Both eNPS and cNPS metrics offer evidence-based insights to inform your talent program strategy. 

5. Focus Group Discussions 

Consumer Brand Best Practice: Dive deep into consumer preferences using focus groups. 

Employer Brand Hack: When was the last time you picked the brains of candidates who have recently been through your recruitment process? As you refine your employer branding strategy and before you evolve your candidate experience, these individuals offer invaluable, straight-from-the-source insights. 

In addition to surveys, organize quarterly listening sessions with a mix of talent segments: recent new hires, employees in their first year, candidates who made it to advanced stages but ultimately declined offers, and even short-listers you opted not to hire. In a judgment-free environment, empower them to share candid impressions about their journey with your organization pre- and post-hire. 

Use this time to dig deep. What excited or deterred them about your employer brand initially? How did the interview or communication style align with their expectations of company culture? What workplace elements inspire their loyalty or doubts now as employees? Are perceptions consistent or disparate across genders, generations and ethnic groups? 

These focus groups go beyond what a survey can fully capture. As a result, you can pinpoint what’s resonating or missing the mark in talent attraction, selection and retention. Bonus—it also demonstrates that employee input spurs action. 

6. Mystery Shopping 

Consumer Brand Best Practice: Deploy individuals to assess the customer experience—incognito. 

Employer Brand Hack: Another way to get the insider perspective on your candidate experience is to use an old trick from consumer marketing—mystery shoppers. This involves engaging individuals to navigate the recruitment process undercover, reporting on their experience from start to finish. 

Equip your “mystery shopper” to navigate the application, screening and interviews as authentically as possible, jotting detailed notes along the way. Instruct them to assess logistics around communication cadence, process efficiency and technology glitches. But more importantly, they should capture the emotional highs and lows they felt when interacting with your employees, content and brand at each step. 

When you debrief, try to uncover interactions where your employer brand deviates from the actual experience across key variables like location, department, seniority level and demographic background. These behind-the-scenes findings will prove invaluable as you seek to optimize recruitment ROI and evolve the candidate journey. 

7. Competitive Analysis 

Consumer Brand Best Practice: Assess the brand vis-à-vis competitors. 

Employer Brand Hack: Benchmark your employer brand against competitors to grasp areas of strength and improvement. 

In today’s transparent talent marketplace, candidates have unprecedented visibility into everything from compensation to culture at your organization as well as your closest rivals. They are comparing you on everything from your work environment to DE&I commitments. 

This means your employer brand strategy can no longer happen in a silo. Formal competitive intelligence monitoring can help you benchmark your employer brand against competitors to understand strengths and opportunities. 

Audit the career sites, social media channels, job boards, industry reports and review site profiles of competitors to understand what messages and claims they’re leaning into with their employer brand. The goal here is not copying others’ employer brands but to understand how you can stand out and where you can bring sharper focus to what makes your culture uniquely attractive.  

8. Deep Dives into Unstructured Feedback 

Consumer Brand Best Practice: Sift through customer service calls and chats to identify common themes. 

Employer Brand Hack: In their focus on surveys, employer review sites and focus groups, talent acquisition leaders often overlook the wealth of qualitative feedback hiding in plain sight internally.  

Sources like exit interviews, town hall meetings and other internal platforms can offer genuine glimpses into how employees view your employer brand. You’ll uncover grounded narratives around things like which leaders inspire employee pride or skepticism, or real-talk on workloads affecting mental health and work-life balance. 

This intelligence takes your employer brand strategy from reactive to proactive. It empowers you to intervene early before issues become viral Glassdoor threads. But just as importantly, you can also double down on what’s working, giving you an informed perspective to guide messaging, policy and experience in sync with employee values and expectations. 

9. Audience Segmentation 

Consumer Brand Best Practice: Segment the customer base to tailor messaging and understand perception among different audiences. 

Employer Brand Hack: Employee perceptions within departments, roles, locations and tenure lengths often vary more than we realize. What engages your engineers may disengage your creatives. What excites recent college hires may fall flat for senior leaders. 

In today’s fragmented but transparent talent marketplace, one-size-fits all employer branding is no longer effective. By investing time and effort into audience segmentation, CHROs take big step in evolving their EVP to PVP, personal value proposition.  

Like customer personas, developing talent personas are a great way to engage in a targeted, personalized approach to talent attraction. These nuanced profiles allow you to sharpen your employer brand and talent attraction content for niche talent pools beyond one generic EVP message. Plus, you can tailor by regional expectations, whether in different cities in the same country or across continents.  

Getting segmentation right ensures candidates see your employer brand as a match for people like them from the start.  

10. User Behavior Analytics 

Consumer Brand Best Practice: Understand how customers interact with their website or app by using user analytics tools like heatmaps. 

Employer Brand Hack: Consumer marketing teams are increasingly adopting digital analytics tools to better understand customer preferences and behavior. Talent acquisition leaders can borrow this tactic too. Tools like heatmaps and click maps offer visual snapshots tracking precisely how users navigate and scroll career pages. These visual activity maps identify which content generates the most interest or engagement on your career site.  

Lingering on the mission statement? Scrolling past office photos? Double-tapping into stories on career mobility but glossing over benefits? These granular insights reveal which candidate attraction content holds the greatest appeal for your candidates. 

By understanding where your high-traffic areas and natural user flows are, you can guide candidates with attention-grabbing messages or entry points to more in-depth information. Likewise, you can weave in more stories around topics that are proving popular to leverage that momentum. These tools can also flag areas of friction, like errors or “rage clicks,” that could lead to candidates abandoning their application or leaving your career site.  

Employer Brand Strategy: The Value of Data 

Data and insights should always be the bedrock beneath an employer brand. Take time to gather feedback, analyze findings and track the impact of new initiatives. Don’t be afraid to experiment with new perspectives and unconventional approaches to stand out from the crowd. 

With the right balance of boldness and research, you can craft a magnetic employer brand that both resonates with candidates and drives critical recruitment metrics. So, take a cue from your marketing peers—be brave, think big, and transform employer branding into a discipline as sophisticated as consumer marketing.  

The Gender Gap in Energy and Utilities: 3 Strategies for Powering Change

The energy and utilities sector has a gender problem. The field is overwhelmingly male-dominated, and if providers are going to be able to meet the global demand in the future, talent leaders in the industry must bring in more women to tackle the gender gap in energy and utilities. 

Women make up 39% of the global workforce, but only 16% of the traditional energy sector. This varies by location and job type. In the U.S., natural gas and nuclear energy have the highest percentage of female workers, at 35% and 34%, respectively. But in some countries, like Japan, women make up only 3% of the energy workforce.  

According to Deloitte, over two-thirds of executives rate DE&I as an important issue. And for good reason. Diversity is strongly tied to innovation. Diverse teams—including women, neurodivergent individuals and professionals from underrepresented backgrounds—are more creative, make better decisions and solve problems more efficiently. 

Additionally, the energy and utilities industry is facing a massive talent shortage. According to McKinsey, the global renewables industry will need 1.1 million blue-collar workers to develop and construct wind and solar projects and another 1.7 million workers to operate them, including laborers, electricians and operating engineers. On top of that, an additional 1.3 million white-collar workers will be needed to install, operate and maintain these facilities, including wind and solar project developers, project managers, finance experts, legal staff and many other roles. 

If talent leaders in the sector stick to the same recruiting strategies aimed at the same talent pools, providers will be understaffed, customers could see more energy service disruptions and workers could experience more incidents and accidents. 

In this article, we provide three strategies for increasing the number of female workers in energy and utilities to close the gender gap. 

1. Address Barriers for Women  

In order to effectively recruit women into the industry, talent leaders need to understand what is keeping them away and work to remove those barriers to entry.  

One important issue is pay. Globally, women in the sector face a wage gap that is more than twice as large as it is in non-energy jobs. According to the World Economic Forum, women in energy make about 20% less than their male coworkers. Their research shows that the wage gap stays the same when accounting for ability, education and potential experience, indicating that the gap is not because of differences in skill levels. 

This leads to women in the industry being more likely to leave their positions than men, creating a challenge for employers looking to retain their female workforce.  

One step employers can take is to complete a pay equity audit. According to the Harvard Business Review, a pay equity audit involves comparing the pay of employees doing “like for like” work in an organization. To complete this effectively, you will need each employee’s length of service, job classification and demographic information. From there, auditors can perform a regression analysis to account for pay differences based on factors like experience, education and training to identify differences based on gender, race or age.  

With that data, experts recommend a two-pronged response. One is remediation, or adjusting the pay of any employees that may qualify. The next step is to identify what led to salary discrepancies in the first place. Were there incorrect job classifications? Or does the hiring process allow for wide differences in starting salaries? This will help create a fair and equitable process going forward.  

Additionally, companies shouldn’t be shy or secretive about the work they are doing to build a better workplace environment for women. Workers value that transparency. In fact, several large organizations have made headlines for announcing when they’ve reached gender pay equity, like Adobe and Intel.  

2. Invest in Diverse Sourcing Strategies 

Once talent leaders confirm that their organization provides a fair and equitable environment for female workers, the next step is finding them. The energy and utilities industry is not alone in this need. Across all science, technology, engineering and math (STEM) jobs, women only account for 28% of the workforce

Energy employers should invest in sourcing strategies aimed at underrepresented workers. Consider adding an AI sourcing tool that can identify passive candidates with the skills needed to succeed at your organization.  

Some recruitment CRMs have automated talent matching capabilities that search candidate databases to find qualified candidates for any role. Candidates are then ranked by how closely they fit the role requirements, how likely they are to leave their current position, and their average tenure. Unlike a manual sourcing process, automated talent matching can help fill the top of your funnel in seconds.   

Notably, in PeopleScout’s AffinixTM CRM, Talent Finder can find and filter qualified candidates. The Diversity Boost feature also amplifies diverse candidates to help you reach your DE&I goals. It even allows talent leaders to identify what diversity means at their organization, including the goal of identifying qualified female candidates.  

Also consider low-tech approaches to sourcing more female candidates. Attend “Women in STEM” hiring events, and partner with colleges and universities. The energy sector has become a hard sell for young workers, especially in fossil fuels. One study found that only 44% of millennials and Gen Z in STEM programs would be interested in working in the sector, but 77% were interested in tech. Identifying potential candidates and intervening early can help change minds and bring in more candidates.  

3. Update your Employer Brand 

Finally, talent leaders in the energy and utilities sector need to make sure that their employer brands appeal to female workers. Are DE&I efforts advertised? Do women appear in careers site imagery? What about company leadership?  Are women represented? 

Your employer brand is your most powerful tool in attracting top talent. The energy industry lags behind in employer branding and digital recruitment marketing, two factors that appeal to millennial and Gen Z workers and can attract more women. Showcase and celebrate female workers and leaders in places like your careers site and social media. Share the progress you’re making toward diversity and inclusion goals. Advertise benefits like mentorship programs and leadership training.  

Also consider your job postings. Do they include gendered language? Words like “competitive, dominant or leader” may discourage women from applying. One survey found that male-dominated fields tend to use more masculine words in job descriptions, at 97%. 

These changes can make a real impact. For example, a manufacturing client that operates in an industry that has historically been male-dominated partnered with PeopleScout with the goal of increasing the number of female applicants and hires. PeopleScout worked with the client to develop the Women in Manufacturing campaign. PeopleScout interviewed nearly 20 women who work in roles across the company and who love their jobs. Using this information, PeopleScout built candidate personas to target women interested in the industry, and created a campaign featuring real women who work for the client. 

Using our proprietary talent technology Affinix™, we built a dedicated landing page and talent community for female candidates. The four-week Women in Manufacturing campaign launched on International Women’s Day and showcased the company’s woman-friendly, inclusive culture. The campaign featured employee spotlights, videos and stories to showcase how women are integrated into the corporate culture and are integral to the company’s success. This increased the number of women who visited to the employer’s careers site and is moving the needle on the company’s DE&I goals.  

Think Long Term to Close the Gender Gap in Energy and Utilities 

As with many male-dominated industries, progress won’t happen overnight, but employers should set reasonable and achievable goals to close the gender gap in energy and utilities. With the staffing challenges facing the industry, building a more diverse workforce for the future isn’t an option—it’s a necessity.  An RPO partner brings industry expertise, recruitment technology and talent advisory solutions to the table, providing employers the tools they need to find and hire more diverse talent.  

For more insights on recruiting in the energy and utilities sector, download our ebook, The Recruitment Handbook for Energy and Utilities.

The Multigenerational Workforce: Bridging the Gap So Everyone Can Thrive [Infographic]

It’s a new era in the workforce as we speed towards 2030 with four powerhouse generations in the mix: Baby Boomers, Gen X, Millennials and Gen Z. Understanding what makes your employees of all ages tick is the key to unlocking a culture where everyone thrives.

Check out this infographic on the multigenerational workforce and pave the way for an inclusive workplace that’s all about motivation and growth.

Get more on the multigenerational workforce in our guide, Destination 2030: 10 Predictions for What’s NEXT in the World of Work.