Situation
Openreach recruits 3,500 trainee engineers on an annual basis, with a large proportion of hires made in areas with strong candidate pipelines. However, hiring in Southern England and London proved challenging. So, they approached PeopleScout to support the delivery of 413 trainee engineer hires in these hard-to-fill locations in just three months.
Solution
SOLUTION HIGHLIGHTS
- Microsite hub
- Bespoke, postal code-tailored attraction program
- Simplified application process
- All roles filled with increased diversity interest
At a Glance
- COMPANY
Openreach - INDUSTRY
Telecommunications - PEOPLESCOUT SOLUTIONS
Recruitment Process Outsourcing - ANNUAL HIRES
413 trainee engineers - LOCATIONS
Multiple areas across Southern England and London - ABOUT OPENREACH
Openreach is a subsidiary of BT Group providing phone, broadband and Ethernet services to homes and businesses across the UK.
MICROSITE HUB
We worked with Openreach to scope and build a microsite to act as the hub for trainee engineer hiring.
TAILORING BY POSTAL CODE
Deploying a bespoke attraction program by specific postal codes allowed us to be highly targeted in driving candidate pipelines. All attraction materials drove candidates to the microsite.
LIGHT-TOUCH PROCESS
In addition, we developed a light-touch simplified recruitment process, which included video interviews and a one-page online application.
Results
FILLED IN THREE MONTHS
From sign-off to implementation, the service was set up, configured and ready to go live in six weeks—and all 413 roles were filled within three months.
DIVERSITY BOOST
Nearly 70% of applications in London postal codes were from diverse candidates, translating into a 53% offer rate.
TRANSFORMATIONAL
Openreach has said that collaborating with us has been “transformational,” and we’re now working with them on 150 additional hires.
