UK-Based Awards Program Gives Distinction for Creativity and Impact of Healthcare Employee Engagement Campaign
LONDON – November 15, 2024 – PeopleScout was the recipient of two Recruitment Marketing Awards for their work with University Hospitals of Derby & Burton in the United Kingdom. The awards recognize the company’s success in the Copywriting and Colleague Communications categories. PeopleScout was also shortlisted in the Art Direction category for their work with Kent County Council, and in the Recruitment Website category for their work with Circle Health Group.
Since its launch in 1980, the Recruitment Marketing Awards have celebrated excellence and professionalism in recruitment marketing and talent management. Winners were named in 26 categories, which recognize how creativity, combined with the right medium, results in successful recruitment campaigns.
“This recognition from the Recruitment Marketing Awards is a true testament to our team’s creativity and would not be possible without the trust our clients place in us to elevate their connection to talent in new ways,” said PeopleScout Head of Talent Advisory, David Coombs. “We are honored to be recognized alongside our industry peers and remain committed to developing creative and innovative solutions to our clients’ unique challenges.”
PeopleScout’s winning entries include:
Copywriting (in print, online or mobile) – University Hospitals of Derby & Burton
This healthcare trust was dealing with drastic impacts of employee burnout and sought PeopleScout’s support in driving engagement with their revamped and relaunched Wellness Hub, which offers staff mental and emotional support. The “Don’t be a Hero” campaign used powerful messaging to encourage staff to go against their instincts and ask for help. Judges called the copy emotive, saying it effectively delivered against the creative concept. Clinical leaders at the organization said the campaign hadn’t just increased morale—it saved lives.
Colleague Communications – University Hospitals of Derby & Burton
The employee engagement campaign, “Don’t be a Hero,” required a powerful, penetrating message to reach the busy and exhausted staff. Playing off hospital workers’ distaste for being called heroes, the campaign countered the traditional healthcare worker narrative and encouraged them to accept their vulnerabilities. Judges called the messaging “incredibly important” and applauded its “huge impact” giving kudos to everyone involved. Prior to the campaign launch, 90 available weekly psychotherapy sessions available to staff consistently went unfilled. Shortly after the campaign ended, all 90 were filled every week and remained that way for three months.
PeopleScout’s UK-based talent advisory practice is one of the largest in-house teams in the industry and provides world-class expertise in employer branding, recruitment marketing, assessment, DE&I consulting, talent market insights and more. Their passionate team of problem solvers—from psychologists and creatives to strategists and technologists—offer a depth and breadth of experience with talent audiences across industries, skill sets, demographics and geographics.
See the full list of 2024 RMA winners here.
About PeopleScout
PeopleScout, a TrueBlue (NYSE: TBI) company, is a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organizations of all sizes. It connects clients with top talent through Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Total Workforce Solutions, and talent and technology advisory services. PeopleScout is helping talent leaders harness the power of data, drive decisions and exceed expectations through tech-charged solutions founded on machine learning and AI. PeopleScout’s legacy of service and partnership has led to consistent recognition as a leader by industry analysts. For more information, visit www.peoplescout.com.
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