Power Up Your Presence: Personal Branding for HR Leaders

Panel Facilitator:

Robert Peasnell, Head of Growth at PeopleScout UK

Robert works with employers across both the PeopleScout and TMP Worldwide brands to develop and implement strategies that meet their talent acquisition goals.

With a background in employer branding and marketing, Robert has spent most of his career working for communications agencies where he has supported organisations across most sectors on a broad range of domestic and global projects.

A regular speaker at HR conferences, Robert is a visiting lecturer at Surrey Business School and sits on the Harvard Business Review Advisory Council.

LinkedIn: https://www.linkedin.com/in/robertpeasnell/

Panelists:

Patsy Doerr, Senior Partner at OrgShakers U.S.

With over 25 years working globally for profit and non-profit organizations across a variety of industries including news, research, data, financial services, and women’s advocacy, Patsy is an award-winning thought leader, speaker, coach, and facilitator.

Formerly Chief ESG and People Officer at a leading multi-family real estate investment trust, she previously served as CEO of a private, non-profit educational women’s volunteer organization aimed at improving communities and the social, cultural, and political fabric of civil society.

Having worked as an expatriate in Hong Kong, London, and Switzerland, Patsy has strong international cultural acumen, and she has served on several boards and committees. She is also an Adjunct Professor at Fordham University in New York.

LinkedIn: https://www.linkedin.com/in/patsydoerr/

Rachael Edmondson-Clarke, Specialist in Leadership Psychology & Human Performance

With over two decades of expertise in leadership psychology and biology, Rachael helps organizations build sustainable high-performance cultures that drive growth and engagement. With an academic and commercial background in marketing, including experience working for global blue-chip companies, she understands the power of personal branding.

For over 10 years, she has run her own successful speaking, training and coaching business, working with senior leaders, professional athletes, and top-tier brands to enable meaningful change. Her combined expertise in business strategy and human potential makes her a trusted partner for leaders seeking to thrive, not just perform.

Outside of work, she’s a devoted wife and mother, an outdoor enthusiast, and a lifelong advocate for personal growth.

LinkedIn: https://www.linkedin.com/in/rachaeledmondsonclarke/

Ayo Ogunde, Director of Strategy & Innovation at PeopleScout UK

As Director of Strategy & Innovation at PeopleScout and TMP Worldwide, Ayo creates strategies to help brands connect with audiences in today’s digital landscape. Specialising in brand strategy, social media, and the creator economy, Ayo drives innovation to keep brands competitive through emerging trends and cultural shifts.

With over 15 years of experience in global consumer strategy and digital transformation, Ayo helps brands build authentic, loyal connections with audiences. A champion for diversity and inclusion in the tech space, Ayo is also involved in SheFi and the Metaverse Fashion Council, contributing to conversations around Web3 and blockchain’s role in shaping inclusive digital futures.

Ayo is also passionate about mentoring the next generation of brand leaders and frequently shares insights on leveraging cultural trends, generational shifts, and digital communities to drive growth and innovation.

LinkedIn: https://www.linkedin.com/in/ayoogunde/

Therese Procter, Senior Partner at OrgShakers UK

Formerly Chief People Officer at a major UK retail bank, Therese was a key player in the transformation of the UK financial services sector following the global banking crisis.

She a leading advisor and consultant across a range of sectors including Financial Services, Telecoms, Hospitality, Retail, Healthcare, Distribution, Construction, and Property. She also sits on the boards of a number of organizations in financial services, technology, and not-for-profit organizations.

Therese is a Chartered Companion of the Chartered Institute of Personnel and Development, a Fellow of the Royal Society of Arts and is widely recognized as one of the UK’s most progressive Human Resources practitioners featuring in the top 15 of HR Magazine’s list of Most Influential HR Practitioners on six occasions.

LinkedIn: https://www.linkedin.com/in/therese-procter-chccipd-frsa-lion-7950692/