Situation
The General Manager, Marketing was a critical role for an Australian construction materials organization that required technical skills and a proven track record in the sector.
The organization turned to PeopleScout for our Apex™ professional search solution.
Solution
The Apex team commenced two parallel searches, and a duel, staggered advertising campaign to maximize results. Our strategy involved:
- A detailed market map focusing on candidates in Australia and New Zealand with specific technical skills gained working for direct competitors.
- A broader search for candidates with similar technical skills from outside the sector.
- A two-week advertising campaign under the PeopleScout brand
- A four-week campaign under the client brand
Less than three weeks into the assignment, the professional search team presented a tight shortlist of four strong candidates to the client.
Results
The preferred candidate accepted the offer within budget. Whilst ultimately not necessary, the PeopleScout team had a strong pool of additional candidates to pursue, if needed.
At a Glance
- COMPANY
Australian construction materials company - INDUSTRY
Building & Construction
